Cosabella
Cosabella is a privately held luxury lingerie and sleepwear brand founded in 1983, selling Italian-crafted bras, panties, and loungewear directly to consumers in 35+ countries via its Shopify e-commerce platform and select U.S. retail stores.
- Company typePrivate
- Founded1983
- HeadquartersMiami, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cosabella does
Cosabella (legal entity Luemme Inc.) is a privately held, family-controlled luxury intimate apparel brand founded in 1983 and headquartered in Miami, United States. The company designs and sells bras, panties, lingerie, and sleepwear and loungewear, manufactured through long-standing relationships with family-run artisan workshops in Italy. Its product portfolio is organized across four core categories — Bras, Panties, Lingerie, and Sleep & Loungewear — with signature lines including the Never Say Never lace collection, the Soire Iconic mesh collection, and the Lisciante wireless collection for DD+ cup sizes.
Cosabella operates a direct-to-consumer-first distribution model centered on its Shopify-based e-commerce platform (cosabella.com), supplemented by domestic retail stores. The storefront supports five languages (English, Spanish, Italian, French, German) and ships to 35+ countries across North America, Europe, Asia Pacific, and South America. Pricing is unit-based, ranging from approximately $22 for basic panties to $160 for premium sleep sets, with semi-annual promotional events offering up to 50% off and an SMS-driven 15% acquisition discount. Revenue is generated through one-time product sales; retention is supported by the Bellissima Rewards loyalty program, email/SMS marketing, and an active social media presence across Facebook, Instagram, TikTok, Pinterest, and YouTube.
The company is led by Co-CEOs Guido Campello (Creative Director) and Silvia Campello (President, Operations), with founder Valeria Vandelli Campello continuing as owner. It employs 51-100 people and operates with no external institutional funding, no disclosed parent company, and no acquisitions or divestitures on record. Notable recent strategic activity centers on signature product refreshes (e.g., the 2024 Basilica limited-edition launch) and continued international expansion of its e-commerce platform.
Cosabella firmographics
Firmographics- Name
- Cosabella
- Legal name
- Luemme Inc.
- Website
- https://cosabella.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cosabella is a privately held luxury lingerie and sleepwear brand founded in 1983, selling Italian-crafted bras, panties, and loungewear directly to consumers in 35+ countries via its Shopify e-commerce platform and select U.S. retail stores.
- Ownership category
- akta.pro rank
Cosabella industry classification
Industry- Product category
- Luxury Lingerie and Intimate Apparel
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Women's, Misses', Children's & Infants' Undergarments (2340), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industries
- Luxury Intimates, Loungewear & Sleepwear (CRAAAFAJ), Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD), Sleepwear & Nightwear (Pajamas, Nightgowns) (CRAAAIAE), Loungewear (Home Comfort Basics) (CRAAAIAF)
Keywords
Where Cosabella is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cosabella business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for luxury lingerie, bras, panties, sleepwear, and loungewear. Products are sold at various price points with periodic sales events (semi-annual sales up to 50% off).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lingerie and bras ranging from basic styles to premium collections |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Cosabella product offering
Product offeringCore offering
Cosabella designs, manufactures, and sells luxury lingerie, bras, panties, sleepwear, and loungewear under its own brand, with production carried out by family-run Italian artisan workshops. Its portfolio spans four core categories—Bras, Panties, Lingerie, and Sleep & Loungewear—with signature collections including Never Say Never (Perfect Plunge), Soire Iconic (mesh), Lisciante (DD+ wireless), and the Carmela Modal Sleep Set, distributed primarily through its own e-commerce site and retail stores worldwide.
Product overview
Cosabella is a luxury lingerie and intimate apparel brand offering a unified product portfolio centered on Italian craftsmanship. The core offering spans four main categories: Bras (bralettes, underwire, wireless, strapless, DD+), Panties (boyshorts, thongs, cheeky, bikinis, G-strings, high-waisted), Lingerie (babydolls, chemises, bodysuits, teddies), and Sleep & Loungewear (PJ sets, robes, loungewear). Notable signature collections include the Never Say Never Collection featuring the Perfect Plunge, the Soire Iconic Collection with mesh designs, and the Lisciante Collection targeting DD+ sizes with wireless comfort. All products emphasize Italian heritage craftsmanship using quality materials including Italian lace, modal, microfiber, cotton, and mesh fabrics. The brand operates on a single e-commerce platform with a loyalty rewards program (Bellissima Rewards) and a fit-finding tool to guide customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Bras Full range of bras including bralettes, underwire, DD cup and up, strapless, t-shirt, and wireless styles in lace, cotton, mesh, and microfiber fabrics, designed for women seeking fit, comfort, and support across standard and curvy body types.
- Panties Extensive panty collection featuring boyshorts, thongs, cheeky, bikinis, G-strings, high waisted styles, in lace, mesh, microfiber, and cotton fabrics for everyday and special-occasion wear.
- Lingerie Complete lingerie collection including babydolls, slips, chemises, bodysuits, teddies, and rompers designed for intimate wear.
- Sleep & Loungewear Sleepwear and loungewear collection featuring PJ sets, pajama separates, robes, camisoles, and loungewear in premium fabrics such as modal and Italian lace.
- Never Say Never Collection Signature lingerie collection featuring the Perfect Plunge style, known for its classic Italian craftsmanship and bold designs.
- Soire Iconic Collection Mesh lingerie collection featuring barely-there mesh designs made for long days in the sun, with Mediterranean-inspired craftsmanship.
- Lisciante Collection Wireless microfiber bra collection designed for DD+ sizes, delivering all-day lift and comfort with Italian craftsmanship.
- Carmela Modal Sleep Set Premium sleepwear set featuring soft modal fabric combined with Italian lace, designed for ultimate comfort at home.
- Basilica Collection (2024 limited-edition reintroduction) Limited-edition reintroduction of the Basilica collection in a bold new hue.
Companies that use Cosabella
Customer profileSegments2 records
Ideal customer profiles2 records
Cosabella technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Cosabella partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Cosabella competitors and assessment
Company assessmentDirect peers
- Wolford: Austrian luxury hosiery and bodywear brand with a strong direct-to-consumer plus boutique presence — comparable European craftsmanship heritage and premium price positioning for bodywear-adjacent products.
- ThirdLove: Direct-to-consumer intimates brand selling bras, underwear, and loungewear with a proprietary fit-finding quiz and emphasis on half-cup sizing and DD+ fit — directly comparable to Cosabella's Find My Fit tool and DD+ collection.
- Cuup: DTC intimates startup focused on minimalist bras and underwear with a strong direct e-commerce funnel and contemporary aesthetic — closely comparable to Cosabella's premium positioning and digital-first go-to-market.
- Negative Underwear: Premium DTC intimates brand offering bras and underwear with an emphasis on comfort, neutral colors, and modern minimalism — comparable target customer and minimalist premium product philosophy to Cosabella's wireless/comfort collections.
- Natori: Luxury intimates, sleepwear, and loungewear brand sold through department stores and DTC, with signature embroidered and lace product — comparable assortment breadth across bras, sleepwear, and loungewear at premium price points.
- Adore Me: DTC lingerie and sleepwear brand operating direct e-commerce plus marketplace channels, with bras, panties, and loungewear at mid-premium price points — closely overlaps Cosabella's product mix and online-led GTM.
- Savage X Fenty: LVMH-backed DTC lingerie brand competing for the same premium lingerie customer with bras, panties, sleepwear, and loungewear sold via membership and direct e-commerce — overlapping assortment and price architecture.
- La Perla: Heritage Italian luxury lingerie and sleepwear maker selling at ultra-premium price points through own boutiques and department stores — directly comparable to Cosabella's Italian craftsmanship heritage and luxury intimates positioning.
Broad incumbents
- Aerie (American Eagle): Mass-premium intimates and loungewear sub-brand of American Eagle with strong DTC and physical retail — competes for the same women seeking comfortable bras and loungewear but as part of a broader apparel portfolio.
- Victoria's Secret: Largest specialty intimates retailer in the US with extensive bras, panties, sleepwear, and loungewear assortments — broad incumbent competitor spanning Cosabella's entire product set with much larger marketing and distribution scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Cosabella social profiles
Digital presenceCosabella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cosabella leadership team
Management profileNumber of profiles
Profiles3 records
Cosabella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cosabella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cosabella
What does Cosabella do?
Cosabella designs, manufactures, and sells luxury lingerie, bras, panties, sleepwear, and loungewear under its own brand, with production carried out by family-run Italian artisan workshops. Its portfolio spans four core categories—Bras, Panties, Lingerie, and Sleep & Loungewear—with signature collections including Never Say Never (Perfect Plunge), Soire Iconic (mesh), Lisciante (DD+ wireless), and the Carmela Modal Sleep Set, distributed primarily through its own e-commerce site and retail stores worldwide.
Is Cosabella a public or private company?
Cosabella is a private company. It is classified as family owned and is currently operating.
When was Cosabella founded?
Cosabella was founded in 1983. It employs 51 to 100 people.
Where is Cosabella based?
Cosabella is headquartered in Miami, United States, in the North America region.
How does Cosabella make money?
One revenue line is on record: direct Product Sales.
Who are Cosabella's main competitors?
Direct peers on record are Wolford, ThirdLove, Cuup, Negative Underwear, Natori, Adore Me, Savage X Fenty and La Perla. Broad incumbents are Aerie (American Eagle) and Victoria's Secret.
Does Cosabella have an API?
No public API is recorded for Cosabella.
What industry is Cosabella in?
Cosabella's product category is Luxury Lingerie and Intimate Apparel. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of CRAAAFAJ, Luxury Intimates, Loungewear & Sleepwear. Its NAICS code is 3159 and its SIC code is 2340.