Aerie
Aerie is a women's intimates and apparel brand owned by American Eagle Outfitters (AEO), selling bras, underwear, activewear, loungewear, swimwear, and sleepwear through the ae.com e-commerce platform and U.S. retail stores, serving Gen Z and Millennial women with body-positive, inclusive-size positioning anchored by the #AerieREAL campaign.
- Company typePrivate
- Founded2006
- HeadquartersPittsburgh, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Aerie does
Aerie is a women's intimates and apparel brand operating as a wholly owned subsidiary of American Eagle Outfitters (AEO Inc., NYSE: AEO), with its headquarters located in Pittsburgh, Pennsylvania through AEO Management Co. The brand's product portfolio spans bras and bralettes, underwear (including period underwear), activewear, loungewear, sleepwear, swimwear, and everyday clothing, organized around several product sub-brands including OFFLINE by Aerie (activewear with Real Me, Real Me Xtra, Cloud Fleece, and The Hugger fabric technologies), Overslept by Aerie (sleepwear and loungewear), and Float by Aerie (weightless bras). Distribution runs through two primary channels: the dedicated Aerie storefront on the ae.com e-commerce platform and physical retail locations across the United States, supplemented by an affiliate program operated through RakutenMarketing and a Refer-a-Friend program offering a 25% discount.
Aerie firmographics
Firmographics- Name
- Aerie
- Legal name
- AEO Management Co.
- Website
- https://aerie.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Aerie is a women's intimates and apparel brand owned by American Eagle Outfitters (AEO), selling bras, underwear, activewear, loungewear, swimwear, and sleepwear through the ae.com e-commerce platform and U.S. retail stores, serving Gen Z and Millennial women with body-positive, inclusive-size positioning anchored by the #AerieREAL campaign.
- Ownership category
- akta.pro rank
Aerie industry classification
Industry- Product category
- Women's Apparel & Intimates
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Women's, Misses', Children's & Infants' Undergarments (2340), Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industries
- Bras & Bralettes (CRAAAIAA), Intimates, Lingerie & Sleepwear Retail (CRAAABAF)
Keywords
Where Aerie is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aerie business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Aerie generates revenue through direct sales of apparel and intimates products including bras, underwear, activewear, loungewear, swimwear, and sleepwear. Revenue is generated through one-time transactional purchases via e-commerce and retail stores. The brand drives repeat purchases through loyalty programs including Real Rewards and credit card incentives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General apparel and intimates product line |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Aerie product offering
Product offeringCore offering
Aerie is a women's intimates and apparel brand under American Eagle Outfitters that designs, sources, and sells bras, bralettes, underwear (including period underwear), activewear, loungewear, sleepwear, swimwear, and everyday clothing and accessories. The brand operates primarily through its own e-commerce platform at ae.com/aerie and physical Aerie retail stores across the United States, supported by sub-brands such as OFFLINE by Aerie (activewear) and Overslept by Aerie (sleepwear), plus specialty collections including Float by Aerie and The Cotton Shop.
Product overview
Aerie is a women's clothing and intimates brand offering a unified portfolio of apparel products. Core offerings include Bras & Bralettes (wireless, lightly lined, push-up styles), Undies (thong, boybrief, bikini, cheeky, period underwear), Clothing & Accessories (t-shirts, sweaters, dresses), Swimwear (bikinis, one-pieces, coverups), and Activewear. The brand operates sub-brands including OFFLINE by Aerie (activewear collection with Real Me and Cloud Fleece fabric technologies) and Overslept by Aerie (sleepwear and loungewear). Specialty collections include Float by Aerie (weightless bras), Matching Sets, The Cotton Shop, and Period Underwear. Products are distributed through the ae.com e-commerce platform and retail stores.
Differentiator
Problem solved
Functional benefit
Brands
- OFFLINE by Aerie®: Activewear collection featuring leggings, workout tops, sports bras, and activewear sets designed for movement and fitness activities.
- Overslept by Aerie
- Float by Aerie™
Products and services
- Bras & Bralettes
Companies that use Aerie
Customer profileSegments2 records
Ideal customer profiles2 records
Aerie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aerie partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RakutenMarketingminorRakutenMarketing operates Aerie's Affiliate Program, enabling third-party publishers and partners to drive traffic and sales to Aerie in exchange for referral commissions.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Aerie competitors and assessment
Company assessmentEmerging players
- Knix: DTC intimates brand with strong presence in leakproof and period underwear as well as bras and activewear; overlaps with Aerie's intimates core and period-underwear subcategory.
- Parade: Digitally native Gen Z intimates and underwear brand built on sustainability, inclusive sizing, and body positivity, directly overlapping Aerie's target customer and value-tier positioning.
- Alo Yoga: Premium digitally native activewear and loungewear brand overlapping with OFFLINE by Aerie's leggings, sports bras, and athleisure assortment at higher price points.
Direct peers
- ThirdLove: DTC intimates brand focused on inclusive sizing, half-cup fit, and body-positive branding, competing with Aerie in bras and bralettes with an online-first, fit-tech-led proposition.
- Victoria's Secret: Largest US intimates and lingerie brand, directly competing with Aerie across bras, underwear, sleepwear, and loungewear at similar accessible price points, with overlapping store and e-commerce distribution.
- SKIMS: Kim Kardashian-founded intimates, shapewear, and loungewear brand competing for the same inclusive-sizing, body-positive positioning across bras, underwear, and lounge silhouettes.
- Savage X Fenty: Rihanna-founded digitally native intimates and loungewear brand emphasizing body inclusivity and unretouched representation, directly targeting the same Gen Z and Millennial customer as Aerie.
Broad incumbents
- Hanes: Mass-market basics and underwear incumbent selling bras, underwear, and activewear at value price points across mass retail; competes with Aerie for the value-conscious intimates customer.
- Lululemon: Premium activewear and loungewear incumbent; competes with OFFLINE by Aerie in leggings, sports bras, and athleisure, particularly among Millennial women shoppers.
- Calvin Klein (intimates): Iconic apparel brand with a major intimates and underwear line sold through department stores, mass channels, and own stores; competes with Aerie on bras, underwear, and loungewear as part of a broader fashion portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Aerie social profiles
Digital presenceAerie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aerie leadership team
Management profileNumber of profiles
Aerie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aerie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aerie
What does Aerie do?
Aerie is a women's intimates and apparel brand under American Eagle Outfitters that designs, sources, and sells bras, bralettes, underwear (including period underwear), activewear, loungewear, sleepwear, swimwear, and everyday clothing and accessories. The brand operates primarily through its own e-commerce platform at ae.com/aerie and physical Aerie retail stores across the United States, supported by sub-brands such as OFFLINE by Aerie (activewear) and Overslept by Aerie (sleepwear), plus specialty collections including Float by Aerie and The Cotton Shop.
Is Aerie a public or private company?
Aerie is a private company. It is classified as corporate owned and is currently operating.
When was Aerie founded?
Aerie was founded in 2006. It employs 1,001 to 5,000 people.
Where is Aerie based?
Aerie is headquartered in Pittsburgh, United States, in the North America region.
How does Aerie make money?
One revenue line is on record: product Sales.
Who are Aerie's main competitors?
Emerging players on record are Knix, Parade and Alo Yoga. Direct peers are ThirdLove, Victoria's Secret, SKIMS and Savage X Fenty. Broad incumbents are Hanes, Lululemon and Calvin Klein (intimates).
Does Aerie have an API?
No public API is recorded for Aerie.
What industry is Aerie in?
Aerie's product category is Women's Apparel & Intimates. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of CRAAAIAA, Bras & Bralettes. Its NAICS code is 45811 and its SIC code is 2340.