Bravo Store Systems
Bravo Store Systems provides a cloud-based, all-in-one POS and compliance SaaS platform purpose-built for pawn shops, FFL gun dealers, shooting ranges, jewelers, and consignment shops, serving 4,000+ stores across the US and 6 countries via subscription.
- Company typePrivate
- Founded2013
- HeadquartersLas Vegas, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Bravo Store Systems does
Bravo Store Systems is a Las Vegas-based, privately held SaaS company providing an all-in-one cloud point-of-sale and business management platform purpose-built for independent retailers in regulated and niche verticals — primarily pawn shops, Federal Firearms License (FFL) gun dealers, shooting ranges, jewelers, and consignment shops. The platform unifies native pawn loan management, electronic ATF Form 4473 compliance with digital A&D book, inventory tracking, multi-channel eCommerce (Buya marketplace, eBay, Google Shopping, branded sites), marketing automation, and 36+ reporting tools within a single subscription, eliminating the bolt-on architecture typical of generic retail POS. The company was founded in 2013 by Steve Mack (a second-generation pawn software developer whose work dates to 1987) and is now led by his daughter, CEO Tally Mack, a fifth-generation pawn retailer. Bravo serves 4,000+ stores across 50 US states and 6 countries, with hybrid offices in Las Vegas and Tampa, and a reported 51–100 employees.
The business model is a quote-based subscription (starting at $99/month) sold through a sales-led motion with 30–45 minute personalized demos, conference presence at NPA Convention and state/regional pawn shows, and a self-serve funnel powered by free ROI calculators and switching-cost assessment tools. Revenue is supplemented by ecosystem assets: the wholly-owned Buya.com and UsedGuns.com marketplaces (19M+ annual secondhand transactions), the white-labeled MobilePawn customer app, the Shopkeeper employee app, and AI features including Shopkeeper AI computer vision pricing, Predictive Pricing, and the Judy AI assistant. The company has executed two acquisitions — CompuPawn in 2016 and the Data Age Business Systems / PawnMaster portfolio in January 2024 — which together established Bravo as the dominant independent pawn software provider. Bravo has not raised institutional funding and appears bootstrapped and founder-owned, with five generations of the Mack family represented in leadership and ownership.
Bravo Store Systems firmographics
Firmographics- Name
- Bravo Store Systems
- Legal name
- Bravo Store Systems
- Website
- https://bravostoresystems.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bravo Store Systems provides a cloud-based, all-in-one POS and compliance SaaS platform purpose-built for pawn shops, FFL gun dealers, shooting ranges, jewelers, and consignment shops, serving 4,000+ stores across the US and 6 countries via subscription.
- Ownership category
- akta.pro rank
Bravo Store Systems industry classification
Industry- Product category
- Specialty Retail POS Software
- NAICS
- Software Publishers (513210)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Online/Digital Pawn & Remote Collateral Lending (FSAKALAG)
- akta.pro secondary industry
- Loan Servicing Platforms (Billing, Statements, Customer Self-Service) (FSAGAHAH)
Keywords
Where Bravo Store Systems is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bravo Store Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (POS Platform): Cloud-based point-of-sale and compliance platform subscription for pawn shops, gun stores, jewelers, shooting ranges, and independent retailers. Subscription includes all features (POS, compliance, eCommerce, marketing, reporting) with no add-on fees. Plans start at $99/month. Pricing is tailored to store type, number of locations, and workflows needed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starting tier for small single-location operations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Bravo Store Systems product offering
Product offeringCore offering
Bravo Store Systems builds and sells a cloud-based SaaS point-of-sale and compliance platform purpose-built for pawn shops, gun stores/FFL dealers, shooting ranges, jewelers, and consignment shops. The platform unifies loan management, electronic ATF Form 4473 compliance, digital A&D book record-keeping, AI-powered photo-to-price valuation, multi-channel eCommerce, marketing automation, and reporting in a single subscription with no add-on fees. Companion mobile apps (MobilePawn for customers, Shopkeeper for employees) and online marketplaces (Buya.com, UsedGuns.com) extend the platform's reach.
Product overview
Bravo Store Systems offers a unified platform-plus-modules architecture built for independent retailers in regulated industries — specifically pawn shops, FFL gun dealers, shooting ranges, jewelers, and consignment shops. The core product is the Bravo Point of Sale (POS), a cloud-based SaaS platform that natively includes loan management, inventory tracking, 4473/Federal Firearms compliance, ecommerce, marketing automation, and 36+ reporting tools in a single subscription — no bolt-ons or third-party plugins. The product portfolio extends via companion modules: MobilePawn (white-labeled customer mobile app), Buya (public online marketplace for used merchandise), Shopkeeper (employee mobile app with AI estimator), E4473 (digital ATF Form 4473), E4473 Cloud Storage (paperless 4473 archival), Digital A&D Book (electronic firearm acquisition/disposition records), Mobile Messenger (SMS automation), Review Booster (automated review requests), eReceipts (digital receipts), Physical Inventory (audit tool), Bravo Estimator (AI photo-to-price valuation), Reporting Pro (analytics dashboard), Judy and Moe (AI assistants for customer and support use), Multi-Location Management (enterprise dashboard for 2–200+ stores), Predictive Pricing (AI future-value forecasting, Jan 2024), and Shopkeeper AI (AI image recognition and pricing, Apr 2025). PawnMaster, acquired from Data Age in January 2024, is a legacy brand now offered only as a migration path to Bravo. The platform syncs natively with QuickBooks, Great Plains, and Sage for accounting, with eBay for ecommerce, with BLUEDOG for payment processing, and with Credova for Buy Now Pay Later financing.
Differentiator
Problem solved
Functional benefit
Brands
- MobilePawn: White-labeled customer mobile app allowing customers to manage pawn loans, make payments, extend loans, browse inventory, and chat with stores.
- Buya
- Shopkeeper
- Moe
- E4473
Products and services
- Bravo Point of Sale (POS)
Quantifiable outcome
- 26% average increase in loan volume in year one for pawn shops
- +9 more outcomes
Companies that use Bravo Store Systems
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles4 records
Bravo Store Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature15 records
Bravo Store Systems partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- P2M.aiminorPartnership providing exclusive financing options for Bravo customers. Aims to solve cash flow challenges for pawnshops through innovative financing solutions. P2M.ai offers specialized financial products for the pawn industry.
- PawnMaster (Data Age Business Systems)coreBravo Store Systems acquired all Data Age assets including PawnMaster software in January 2024. This brought thousands of PawnMaster customers into the Bravo ecosystem with dedicated migration support. PawnMaster was a leading pawn shop software with roots dating to the 1980s. The acquisition solidified Bravo's position as the dominant pawn software provider with 4,000+ stores.
- Rick Vasquez Firearms, LLCminorStrategic partnership providing Bravo customers with exclusive discounts for services including consulting for ATF regulatory compliance, manufacturing, NFA questions, and FFL-related matters. Expert FFL compliance guidance integrated into Bravo ecosystem.
- SMART FinancialcoreSuccessful implementation of Bravo enterprise POS, mobile, and eCommerce solutions across all SMART Financial stores (16 in Canada, 72 in the US). SMART Financial operates pawn shops and cash advance locations. Bravo provides centralized multi-location management across both US and Canadian operations.
- Pawn 1coreSuccessful implementation of Bravo software solutions across all 26 Pawn 1 store locations. Enterprise POS, mobile, marketing, and eCommerce deployed within 3 months of partnership. Multi-location enterprise deployment showcasing scalability from 2 to 200+ stores.
- FFL ConsultantsminorStrategic partnership combining Bravo's all-in-one software solutions with FFL Consultants' ATF regulatory compliance consulting services. Provides Bravo customers with exclusive discounts for ATF compliance consulting, manufacturing, NFA questions, and FFL license support.
- CredovaminorPartnership to offer integrated Buy Now, Pay Later (BNPL) payment options for firearm-friendly financing. Seamlessly integrated with Bravo POS for both in-store and online purchases. Enables firearms retailers to offer financing options previously difficult to provide in the firearms industry.
- C4 FoundationminorPartnership with non-profit C4 Foundation focused on community impact. Unified mission to bring about positive change within communities served by pawn shops and firearms retailers.
- NSSF (National Shooting Sports Foundation)minorIndustry association partnership. NSSF is the trade association for the firearms industry. Bravo participates in NSSF events and maintains visibility with firearms retailers.
- National Pawnbrokers AssociationcoreFlagship industry association partnership. Bravo states it is 'the only software company that supports every pawn association.' Active participant in NPA Convention and industry events.
- Texas Association of PawnbrokersminorState-level pawn association partnership. Bravo participates in Texas pawn industry events and maintains visibility with Texas-based pawn operators.
- Midwest Pawnbrokers AssociationminorRegional pawn association partnership covering Midwest US. Bravo participates in Midwest Pawn Convention events.
- Dixie Pawnbrokers AssociationminorRegional pawn association partnership covering the southeastern US. Bravo participates in Dixie Convention events.
- California Pawnbrokers AssociationminorState-level pawn association partnership for California. Bravo maintains presence at California pawn industry events.
- Oregon Pawnbrokers AssociationminorState-level pawn association partnership for Oregon. Part of Bravo's 'supports every pawn association' commitment.
- National Pawnbrokers Association UKminorInternational pawn association partnership covering UK. Demonstrates Bravo's international reach beyond US operations.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Bravo Store Systems competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Bravo Store Systems social profiles
Digital presenceBravo Store Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bravo Store Systems leadership team
Management profileNumber of profiles
Profiles3 records
Bravo Store Systems subsidiaries and ownership
Company hierarchySubsidiaries3 records
Bravo Store Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bravo Store Systems M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bravo Store Systems
What does Bravo Store Systems do?
Bravo Store Systems builds and sells a cloud-based SaaS point-of-sale and compliance platform purpose-built for pawn shops, gun stores/FFL dealers, shooting ranges, jewelers, and consignment shops. The platform unifies loan management, electronic ATF Form 4473 compliance, digital A&D book record-keeping, AI-powered photo-to-price valuation, multi-channel eCommerce, marketing automation, and reporting in a single subscription with no add-on fees. Companion mobile apps (MobilePawn for customers, Shopkeeper for employees) and online marketplaces (Buya.com, UsedGuns.com) extend the platform's reach.
Is Bravo Store Systems a public or private company?
Bravo Store Systems is a private company. It is classified as family owned and is currently operating.
When was Bravo Store Systems founded?
Bravo Store Systems was founded in 2013. It employs 51 to 100 people.
Where is Bravo Store Systems based?
Bravo Store Systems is headquartered in Las Vegas, United States, in the North America region.
How does Bravo Store Systems make money?
One revenue line is on record: saaS Subscription (POS Platform).
Does Bravo Store Systems have an API?
No public API is recorded for Bravo Store Systems.
What industry is Bravo Store Systems in?
Bravo Store Systems's product category is Specialty Retail POS Software. Its primary akta.pro industry code is FSAKALAG, Online/Digital Pawn & Remote Collateral Lending, with a secondary code of FSAGAHAH, Loan Servicing Platforms (Billing, Statements, Customer Self-Service). Its NAICS code is 513210 and its SIC code is 5734.