The Hydropothecary Corp

What The Hydropothecary Corp does

The Hydropothecary Corp, founded in 2013 and later renamed Hexo Corp, was acquired by Tilray Brands, Inc. (NASDAQ: TLRY) in 2023 and now operates within the Tilray Medical division. Tilray Medical is a Canadian licensed producer of medical cannabis operating a direct-to-consumer e-commerce platform (built on Shopify) at tilraymedical.ca, serving registered patients across all 13 Canadian provinces and territories. The business runs a multi-brand portfolio — Tilray, Aphria, Symbios, Broken Coast, and Redecan — each retained from prior M&A activity and positioned for distinct patient segments (e.g., Broken Coast as premium craft flower).

The product catalog spans six formats: dried flower, oils, capsules/softgels, pre-rolls, infused pre-rolls, edibles (gummies and chewables), and beverages (ready-to-drink). Formulation segmentation includes High THC, High CBD, Balanced THC:CBD, Best Sellers, New Arrivals, Limited Time, and Smoke-Free. Featured unit prices range from $5.49 (gummies) to $80.00 (10g flower), with cartridges around $45.00. The technology stack is a standard Shopify storefront combined with a manual healthcare-provider verification workflow — patients create an account, then have their healthcare provider fax a medical document to 1-844-427-4796 for review and approval before purchase is authorized.

The revenue model is direct-to-consumer pay-as-you-go unit pricing with no recurring subscription. The go-to-market relies on three channels: the e-commerce storefront, healthcare provider enablement (Refer a Patient program, clinic finder, downloadable medical documents), and newsletter/email for product launches and promotions. Customer segments are registered medical cannabis patients (primary), healthcare practitioners who prescribe (primary), and Veterans and service members served via the Warrior Wellness Program (secondary). Ancillary services include insurance coverage and direct billing support to address affordability.

Name

The Hydropothecary Corp

Legal name

Tilray Brands, Inc.

Website

https://thehydropothecary.com

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

The Hydropothecary Corp (now Hexo Corp, acquired by Tilray Brands in 2023) operates within Tilray Medical, a Canadian licensed medical cannabis producer selling directly to registered patients across all provinces via a Shopify-based e-commerce platform spanning five brands and six product formats.

Ownership category

akta.pro rank

Product category

Medical Cannabis

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Medical Cannabis Dispensaries (CRANAFAB)

akta.pro secondary industries

Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services) (CRANAFAI), Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG), Medical Cannabis Delivery & Online Ordering (CRANAGAG)

Keywords

• Medical cannabis products
• Pharmaceutical cannabis
• Cannabis patient care
• Cannabis brand portfolio
• Medical marijuana treatments

Headquarters

HQ city

Gatineau

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Medical Cannabis Product Sales: Direct-to-consumer sales of medical cannabis products including dried flower, oils, capsules, pre-rolls, infused pre-rolls, edibles, and beverages. Products are sold under multiple brands (Tilray, Aphria, Symbios, Broken Coast, Redecan) at per-unit prices. Patients must register and have their healthcare provider submit medical documentation before purchasing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Hydropothecary Corp, now part of Tilray Medical, produces and sells medical cannabis products — including dried flower, oils, capsules, pre-rolls, infused pre-rolls, edibles, and beverages — to registered Canadian patients through a direct-to-consumer e-commerce platform. Products are distributed under five distinct brands (Tilray, Aphria, Symbios, Broken Coast, Redecan) and require healthcare provider documentation for purchase.

Product overview

Tilray Medical operates as a multi-brand medical cannabis platform offering products across five distinct house brands (Tilray, Aphria, Symbios, Broken Coast, Redecan). The product portfolio spans six main categories: Flower (dried cannabis), Oils, Capsules/Softgels, Pre-Rolls (including Infused variants), Edibles (gummies and chewables), and Beverages. Products are further organized by formulations including High THC, High CBD, Balanced THC:CBD, Best Sellers, New Arrivals, Limited Time offerings, and Smoke-Free options. The company serves Canadian patients through an e-commerce platform requiring medical registration, with dedicated programs for Veterans and insurance billing support.

Differentiator

Problem solved

Functional benefit

Brands

• Tilray Medical: Leading provider of medical cannabis products serving patients and healthcare professionals across Canada with a portfolio of five distinct brands addressing a wide range of complex medical needs.
• Aphria
• Broken Coast
• Redecan
• Symbios

Products and services

• Medical Cannabis Flower Dried cannabis flower products available in various strains and THC/CBD ratios for registered Canadian medical cannabis patients.
• Medical Cannabis Oils Cannabis oil products for medical use, sold to registered Canadian patients.
• Medical Cannabis Capsules Cannabis capsules and softgels designed for precise dosing in medical use.
• Medical Cannabis Pre-Rolls Pre-rolled cannabis cigarettes sold to registered Canadian medical cannabis patients.
• Infused Pre-Rolls Pre-rolls infused with concentrated cannabis, offering higher-potency options for medical cannabis patients.
• Medical Cannabis Edibles Cannabis-infused edible products including gummies and chewables for medical cannabis patients.
• Medical Cannabis Beverages Cannabis-infused ready-to-drink beverages for medical cannabis patients.
• Pearls Blue Razzleberry 3:1 Gummies Cannabis gummies with 3:1 CBD to THC ratio in Blue Razzleberry flavor, priced at $6.49.
• Portal Redshift Berry Lemonade Liquid Diamond 510 Cartridge Sativa vape cartridge with liquid diamond concentrate, 0.95g, priced at $45.00.
• Pineapple Marker #148 - Broken Coast Sativa-dominant flower from the Broken Coast brand, 5g, priced at $50.00.
• Pineapple Marker #151 - Broken Coast Sativa-dominant flower from the Broken Coast brand, 5g, priced at $50.00.
• Amnesia OG Cannabis flower, 10g, priced at $80.00.
• No Future - The Orange One Gummy Cannabis gummy edible, priced at $5.49.
• Warrior Wellness Program Dedicated pricing program for Veterans and service members providing affordable access to medical cannabis.
• Patient Pricing Programs Affordable pricing options for patients including insurance coverage and direct billing support.
• Tilray Brand Portfolio Primary house brand offering medical cannabis products including dried flower, oils, and edibles for Canadian patients.
• Aphria Brand Medical cannabis brand within the Tilray portfolio serving patients across Canada.
• Symbios Brand Medical cannabis brand offering products for Canadian patients.
• Broken Coast Brand Premium medical cannabis brand featuring craft-quality flower products such as Pineapple Marker varieties.
• Redecan Brand Medical cannabis brand available through Tilray Medical for Canadian patients.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• OrganiGram Holdings: Canadian licensed producer with medical cannabis sales and a multi-format portfolio including Edison brand flower, oils, and edibles. Competes directly for Canadian medical patients with similar format and pricing structure.
• Canopy Growth Corporation: One of Canada's largest cannabis producers and a direct competitor with medical and recreational product lines, including Spectrum Therapeutics medical cannabis. Competes for the same registered Canadian medical patients across multiple formats and brands.
• Cronos Group Inc. Canadian cannabis operator with a medical cannabis platform (PEACE NATURALS) competing in the same regulated patient channel. Offers flower and derivative formats comparable to Tilray Medical's portfolio.
• Aurora Cannabis Inc. Canadian licensed producer with a medical cannabis platform (Aurora Medical) and multi-format offering (flower, oils, capsules, edibles). Direct competitor for registered patients in the Canadian medical channel with overlapping product categories.
• Sundial Cannabis: Canadian cannabis operator with medical and recreational channels, offering flower, oils, and ingestible formats. Direct competitor in the Canadian medical channel with multi-brand positioning.
• Canna Farms (CannaPiece Group): Canadian licensed producer focused on medical cannabis patients with a strong craft flower heritage. Competes directly for registered patients with similar format coverage (flower, oils, capsules).

Emerging players

• WeedMD / Indiva: Canadian licensed producer with medical cannabis sales and a focus on premium flower and derivative formats. Smaller-scale competitor with overlapping product mix targeting registered medical patients.
• MediPharm Labs: Canadian cannabis producer specializing in pharmaceutical-grade cannabis derivatives and formats including oils and capsules. Competitor in the precision-dosing segment of the medical channel.

Broad incumbents

• Shoppers Drug Mart (Cannabis Program): Canada's largest pharmacy chain operates a medical cannabis platform in partnership with several licensed producers. Acts as an established healthcare-adjacent channel for medical cannabis patients and competes for the same registered-patient flow.

Regional players

• High Tide Inc. Canadian cannabis retailer and consumer products company with a growing retail footprint across multiple provinces. Adjacent competitor in the broader Canadian cannabis ecosystem, particularly relevant for adult-use channel dynamics affecting medical pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hydropothecary
• Facebookfacebook.com/thehydropothecarycorporation
• LinkedInlinkedin.com/company/the-hydropothecary

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hydropothecary Corp