The Hydropothecary Corp
The Hydropothecary Corp (now Hexo Corp, acquired by Tilray Brands in 2023) operates within Tilray Medical, a Canadian licensed medical cannabis producer selling directly to registered patients across all provinces via a Shopify-based e-commerce platform spanning five brands and six product formats.
- Company typePublic
- Founded2013
- HeadquartersGatineau, Canada
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Hydropothecary Corp does
The Hydropothecary Corp, founded in 2013 and later renamed Hexo Corp, was acquired by Tilray Brands, Inc. (NASDAQ: TLRY) in 2023 and now operates within the Tilray Medical division. Tilray Medical is a Canadian licensed producer of medical cannabis operating a direct-to-consumer e-commerce platform (built on Shopify) at tilraymedical.ca, serving registered patients across all 13 Canadian provinces and territories. The business runs a multi-brand portfolio — Tilray, Aphria, Symbios, Broken Coast, and Redecan — each retained from prior M&A activity and positioned for distinct patient segments (e.g., Broken Coast as premium craft flower).
The product catalog spans six formats: dried flower, oils, capsules/softgels, pre-rolls, infused pre-rolls, edibles (gummies and chewables), and beverages (ready-to-drink). Formulation segmentation includes High THC, High CBD, Balanced THC:CBD, Best Sellers, New Arrivals, Limited Time, and Smoke-Free. Featured unit prices range from $5.49 (gummies) to $80.00 (10g flower), with cartridges around $45.00. The technology stack is a standard Shopify storefront combined with a manual healthcare-provider verification workflow — patients create an account, then have their healthcare provider fax a medical document to 1-844-427-4796 for review and approval before purchase is authorized.
The revenue model is direct-to-consumer pay-as-you-go unit pricing with no recurring subscription. The go-to-market relies on three channels: the e-commerce storefront, healthcare provider enablement (Refer a Patient program, clinic finder, downloadable medical documents), and newsletter/email for product launches and promotions. Customer segments are registered medical cannabis patients (primary), healthcare practitioners who prescribe (primary), and Veterans and service members served via the Warrior Wellness Program (secondary). Ancillary services include insurance coverage and direct billing support to address affordability.
The Hydropothecary Corp firmographics
Firmographics- Name
- The Hydropothecary Corp
- Legal name
- Tilray Brands, Inc.
- Website
- https://thehydropothecary.com
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Hydropothecary Corp (now Hexo Corp, acquired by Tilray Brands in 2023) operates within Tilray Medical, a Canadian licensed medical cannabis producer selling directly to registered patients across all provinces via a Shopify-based e-commerce platform spanning five brands and six product formats.
- Ownership category
- akta.pro rank
The Hydropothecary Corp industry classification
Industry- Product category
- Medical Cannabis
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Medical Cannabis Dispensaries (CRANAFAB)
- akta.pro secondary industries
- Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services) (CRANAFAI), Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG), Medical Cannabis Delivery & Online Ordering (CRANAGAG)
Keywords
Where The Hydropothecary Corp is headquartered
LocationHeadquarters
- HQ city
- Gatineau
- HQ country
- Canada
- HQ region
- North America
Markets served
The Hydropothecary Corp business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Medical Cannabis Product Sales: Direct-to-consumer sales of medical cannabis products including dried flower, oils, capsules, pre-rolls, infused pre-rolls, edibles, and beverages. Products are sold under multiple brands (Tilray, Aphria, Symbios, Broken Coast, Redecan) at per-unit prices. Patients must register and have their healthcare provider submit medical documentation before purchasing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for medical cannabis products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
The Hydropothecary Corp product offering
Product offeringCore offering
The Hydropothecary Corp, now part of Tilray Medical, produces and sells medical cannabis products — including dried flower, oils, capsules, pre-rolls, infused pre-rolls, edibles, and beverages — to registered Canadian patients through a direct-to-consumer e-commerce platform. Products are distributed under five distinct brands (Tilray, Aphria, Symbios, Broken Coast, Redecan) and require healthcare provider documentation for purchase.
Product overview
Tilray Medical operates as a multi-brand medical cannabis platform offering products across five distinct house brands (Tilray, Aphria, Symbios, Broken Coast, Redecan). The product portfolio spans six main categories: Flower (dried cannabis), Oils, Capsules/Softgels, Pre-Rolls (including Infused variants), Edibles (gummies and chewables), and Beverages. Products are further organized by formulations including High THC, High CBD, Balanced THC:CBD, Best Sellers, New Arrivals, Limited Time offerings, and Smoke-Free options. The company serves Canadian patients through an e-commerce platform requiring medical registration, with dedicated programs for Veterans and insurance billing support.
Differentiator
Problem solved
Functional benefit
Brands
- Tilray Medical: Leading provider of medical cannabis products serving patients and healthcare professionals across Canada with a portfolio of five distinct brands addressing a wide range of complex medical needs.
- Aphria
- Broken Coast
- Redecan
- Symbios
Products and services
- Medical Cannabis Flower Dried cannabis flower products available in various strains and THC/CBD ratios for registered Canadian medical cannabis patients.
- Medical Cannabis Oils Cannabis oil products for medical use, sold to registered Canadian patients.
- Medical Cannabis Capsules Cannabis capsules and softgels designed for precise dosing in medical use.
- Medical Cannabis Pre-Rolls Pre-rolled cannabis cigarettes sold to registered Canadian medical cannabis patients.
- Infused Pre-Rolls Pre-rolls infused with concentrated cannabis, offering higher-potency options for medical cannabis patients.
- Medical Cannabis Edibles Cannabis-infused edible products including gummies and chewables for medical cannabis patients.
- Medical Cannabis Beverages Cannabis-infused ready-to-drink beverages for medical cannabis patients.
- Pearls Blue Razzleberry 3:1 Gummies Cannabis gummies with 3:1 CBD to THC ratio in Blue Razzleberry flavor, priced at $6.49.
- Portal Redshift Berry Lemonade Liquid Diamond 510 Cartridge Sativa vape cartridge with liquid diamond concentrate, 0.95g, priced at $45.00.
- Pineapple Marker #148 - Broken Coast Sativa-dominant flower from the Broken Coast brand, 5g, priced at $50.00.
- Pineapple Marker #151 - Broken Coast Sativa-dominant flower from the Broken Coast brand, 5g, priced at $50.00.
- Amnesia OG Cannabis flower, 10g, priced at $80.00.
- No Future - The Orange One Gummy Cannabis gummy edible, priced at $5.49.
- Warrior Wellness Program Dedicated pricing program for Veterans and service members providing affordable access to medical cannabis.
- Patient Pricing Programs Affordable pricing options for patients including insurance coverage and direct billing support.
- Tilray Brand Portfolio Primary house brand offering medical cannabis products including dried flower, oils, and edibles for Canadian patients.
- Aphria Brand Medical cannabis brand within the Tilray portfolio serving patients across Canada.
- Symbios Brand Medical cannabis brand offering products for Canadian patients.
- Broken Coast Brand Premium medical cannabis brand featuring craft-quality flower products such as Pineapple Marker varieties.
- Redecan Brand Medical cannabis brand available through Tilray Medical for Canadian patients.
Companies that use The Hydropothecary Corp
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
The Hydropothecary Corp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Hydropothecary Corp partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
The Hydropothecary Corp competitors and assessment
Company assessmentDirect peers
- OrganiGram Holdings: Canadian licensed producer with medical cannabis sales and a multi-format portfolio including Edison brand flower, oils, and edibles. Competes directly for Canadian medical patients with similar format and pricing structure.
- Canopy Growth Corporation: One of Canada's largest cannabis producers and a direct competitor with medical and recreational product lines, including Spectrum Therapeutics medical cannabis. Competes for the same registered Canadian medical patients across multiple formats and brands.
- Cronos Group Inc. Canadian cannabis operator with a medical cannabis platform (PEACE NATURALS) competing in the same regulated patient channel. Offers flower and derivative formats comparable to Tilray Medical's portfolio.
- Aurora Cannabis Inc. Canadian licensed producer with a medical cannabis platform (Aurora Medical) and multi-format offering (flower, oils, capsules, edibles). Direct competitor for registered patients in the Canadian medical channel with overlapping product categories.
- Sundial Cannabis: Canadian cannabis operator with medical and recreational channels, offering flower, oils, and ingestible formats. Direct competitor in the Canadian medical channel with multi-brand positioning.
- Canna Farms (CannaPiece Group): Canadian licensed producer focused on medical cannabis patients with a strong craft flower heritage. Competes directly for registered patients with similar format coverage (flower, oils, capsules).
Emerging players
- WeedMD / Indiva: Canadian licensed producer with medical cannabis sales and a focus on premium flower and derivative formats. Smaller-scale competitor with overlapping product mix targeting registered medical patients.
- MediPharm Labs: Canadian cannabis producer specializing in pharmaceutical-grade cannabis derivatives and formats including oils and capsules. Competitor in the precision-dosing segment of the medical channel.
Broad incumbents
- Shoppers Drug Mart (Cannabis Program): Canada's largest pharmacy chain operates a medical cannabis platform in partnership with several licensed producers. Acts as an established healthcare-adjacent channel for medical cannabis patients and competes for the same registered-patient flow.
Regional players
- High Tide Inc. Canadian cannabis retailer and consumer products company with a growing retail footprint across multiple provinces. Adjacent competitor in the broader Canadian cannabis ecosystem, particularly relevant for adult-use channel dynamics affecting medical pricing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Hydropothecary Corp social profiles
Digital presenceThe Hydropothecary Corp financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Hydropothecary Corp leadership team
Management profileNumber of profiles
The Hydropothecary Corp subsidiaries and ownership
Company hierarchySubsidiaries5 records
The Hydropothecary Corp funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Hydropothecary Corp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Hydropothecary Corp
What does The Hydropothecary Corp do?
The Hydropothecary Corp, now part of Tilray Medical, produces and sells medical cannabis products — including dried flower, oils, capsules, pre-rolls, infused pre-rolls, edibles, and beverages — to registered Canadian patients through a direct-to-consumer e-commerce platform. Products are distributed under five distinct brands (Tilray, Aphria, Symbios, Broken Coast, Redecan) and require healthcare provider documentation for purchase.
Is The Hydropothecary Corp a public or private company?
The Hydropothecary Corp is a public company. It is classified as public and is currently operating.
When was The Hydropothecary Corp founded?
The Hydropothecary Corp was founded in 2013. It employs 101 to 250 people.
Where is The Hydropothecary Corp based?
The Hydropothecary Corp is headquartered in Gatineau, Canada, in the North America region.
How does The Hydropothecary Corp make money?
One revenue line is on record: medical Cannabis Product Sales.
Who are The Hydropothecary Corp's main competitors?
Direct peers on record are OrganiGram Holdings, Canopy Growth Corporation, Cronos Group Inc., Aurora Cannabis Inc., Sundial Cannabis and Canna Farms (CannaPiece Group). Emerging players are WeedMD / Indiva and MediPharm Labs. Shoppers Drug Mart (Cannabis Program) is listed as a broad incumbent. High Tide Inc. is listed as a regional player.
Does The Hydropothecary Corp have an API?
No public API is recorded for The Hydropothecary Corp.
What industry is The Hydropothecary Corp in?
The Hydropothecary Corp's product category is Medical Cannabis. Its primary akta.pro industry code is CRANAFAB, Medical Cannabis Dispensaries, with a secondary code of CRANAFAI, Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services). Its NAICS code is 456110 and its SIC code is 5912.