Moroch

What Moroch does

Moroch is an independent, integrated marketing agency founded in 1981 by Tom Moroch and headquartered in Dallas, Texas, with additional offices in New York, Atlanta, and Columbus. The firm serves regional, national, and multi-location enterprise brands — with a particular specialization in franchise systems, dealer networks, and co-operatives — delivering end-to-end services across six practice areas: Creative, Strategy, Media Planning and Buying, Business Insights, Production (via the in-house Studio 147 facility), and Franchise Services. Its 40+ year relationship with a McDonald's franchise co-operative remains the defining commercial anchor, and other named clients include Planet Fitness, Midas, Methodist Health System, DART, Honda, Samsung, Tenet Health, Chuck E. Cheese, and Energy Transfer.

The agency's technical platform is centered on proprietary tools: M Score (channel scoring), Moroch Media Measurement (marketing mix modeling and attribution), Local Trade Area Mapping, Balanced Broadcast Buying methodology, and the more recent (AI)fficient Analysis and GroundGame (mobility-data targeting). It holds Premier Partner status with Google, Bing, Meta, and Yelp (top 3% of US agencies) and operates Moroch Digital Solutions (MDS) as a dedicated digital media-buying division alongside partner agencies Slyfox, Side Chops, and Next Media within its corporate family.

Moroch's business model is B2B professional services — quote-based project and retainer engagements with enterprise clients — supplemented by co-op/dealer management and franchise-system services. The legal entity is Moroch Holdings, Inc., domiciled in Texas, with no external private equity or venture capital ownership indicated. Revenue grew 8.6% year-over-year in 2025 (one of the largest growth years in its 45-year history), headcount expanded 7%, and the agency entered the Top 20 US media agency ranking.

Name

Moroch

Legal name

Moroch Holdings, Inc.

Website

https://moroch.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

251–500 employees

Short description

Moroch is an independent, Dallas-based integrated marketing agency founded in 1981 that serves multi-location enterprise and franchise brands across creative, media, strategy, production, and franchise services, with a 40+ year McDonald's anchor relationship and Top 20 US media agency ranking.

Ownership category

akta.pro rank

Product category

Integrated Marketing Agency Services

NAICS

Direct Mail Advertising (541860), Direct Mail Advertising (54186), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

akta.pro secondary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Integrated marketing services
• Media planning buying
• Creative advertising services
• Franchise marketing agency
• Digital media solutions

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Integrated Marketing Agency: Full-service marketing agency providing creative, media, strategy, and business insights services to enterprise clients on a project and retainer basis

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Moroch is an independent, full-service integrated marketing agency that delivers creative, strategy, media planning and buying, business insights, in-house production, and franchise marketing services to regional, national and multi-location brands. The firm executes data-driven campaigns across all 210 U.S. DMAs using proprietary tools such as M Score, Moroch Media Measurement, (AI)fficient Analysis, and GroundGame, and operates a dedicated digital media buying division (Moroch Digital Solutions) with Premier Partner status from Google, Bing, Meta and Yelp.

Product overview

Moroch is an independent, full-service marketing agency operating as a platform of integrated service offerings rather than a single software product. The agency delivers services through six core practice areas: Creative Services (integrated campaigns, video, audio, OOH, brand identity, social design, web/UX/UI), Strategy Services (research, social listening, cultural assessments, brand and creative strategy), Media Planning and Buying (cross-channel activation across all 210 DMAs including video, audio, OOH, programmatic, SEM, social, and influencers), Business Insights Services (market tiering, regression modeling, budget management, dashboards), Production via Studio 147 (in-house broadcast, social, and photography production), and Franchise Services (co-op/dealer management, compliance, and brand coordination for multi-location brands). Supporting these services are proprietary tools including M Score (channel scoring), Moroch Media Measurement (marketing mix modeling), Local Trade Area Mapping, (AI)fficient Analysis (AI-powered campaign analysis), GroundGame (mobility-data targeting), and Balanced Broadcast Buying. The agency's digital capabilities are further extended through Moroch Digital Solutions, a dedicated division with Premier Partner status across major platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services Integrated campaign development covering video, audio, out-of-home, brand identity and design, organic and paid social design, display and CRM creative, plus web design, UX and UI. For regional, national and multi-location brand marketers seeking full creative execution.
• Strategy Services Research (primary and secondary), social listening, cultural assessments, audience personas, brand strategy, creative strategy, and messaging strategy. For brand marketers building cultural fluency and strategic foundations for campaigns.
• Media Planning and Buying Data-driven media planning and buying across all 210 U.S. DMAs including video, audio, OOH, SEM, social, programmatic, influencers, direct mail, and cinema, with brand and performance media services. For enterprise marketers and franchise systems needing national reach with local precision.
• Business Insights Services Market tiering and audience sizing, incrementality regression modeling, budget management and pacing, custom dashboards, and monthly reporting. For marketing leaders requiring data engineering, predictive modeling, and measurement.
• Production (Studio 147) In-house production facility in Dallas with editing bays, cyc wall, green screen, and vocal booth producing broadcast, online video, social content, and photography. For brand clients needing high-quality content production without third-party vendor dependency.
• Franchise Services Co-op and dealer thought leadership, advice, guidance, franchise management, fiscal management and compliance, franchise structure management, and brand-to-local-store marketing. For franchise systems, co-operatives, dealer groups, and associations.
• Moroch Digital Solutions (MDS) Digital media buying division with Premier Partner status from Google, Bing, Meta and Yelp, offering sophisticated solutions for CMOs and streamlined solutions for franchisees. For CMOs and franchise system operators seeking top-3% digital platform access.

Quantifiable outcome

• 83 million new app downloads, 22% increase in guest count, 10% increase in average check size
• +3 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationPremier Partner Status for digital advertising. Top 3% of agencies nationwide recognized by Google for digital media capabilities.
• BingcoreTechnology or IntegrationPremier Partner Status for search advertising. Recognized expertise in search engine marketing and programmatic trading.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner status enabling advanced social advertising capabilities and platform access.
• Worldwide PartnerscoreStrategic or Co-development PartnerMoroch is a member of Worldwide Partners, one of the largest networks of independent advertising and marketing communications agencies in the world, comprising over 70 independent agencies in 40 countries. Enables access to global market insights, expertise, and talent.
• SlyfoxminorStrategic or Co-development PartnerPartner agency within Moroch's family of companies providing specialized advertising and marketing communications services.
• Side ChopsminorStrategic or Co-development PartnerPartner agency within Moroch's family of companies.
• Next MediaminorStrategic or Co-development PartnerPartner agency within Moroch's family of companies, managed by Pat Kempf.
• Moroch Digital SolutionscoreStrategic or Co-development PartnerDigital media buying division within Moroch family, operating with startup mentality backed by 40-year track record. Premier Partner Status with major platforms.
• NeighborlycoreStrategic or Co-development PartnerMoroch serves multiple Neighborly brands including Glass Doctor, Mr. Rooter, and Precision Garage Door Service. Created campaigns debuted at Neighborly's annual corporate meetings.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/morochagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moroch