What side chops does

Side Chops is a Dallas-based content production studio founded in 2014 by Shelby Miller (operating under legal entity MHI Studios, Inc.). It produces corporate and marketing video content for Fortune 500 brands and agencies, with case-study work spanning financial services (Capital One), QSR (McDonald's), logistics (XPO, GXO, RXO), food and beverage (King's Hawaiian), entertainment (Cinergy), automotive (Kia), agriculture (Kubota), home services (Move Concierge), and industrial clients. The studio delivers a unified suite of six service areas — Brand Storytelling, Social Content, Localized Content, AI as a Tool, Internal Communications, and Post-Production — for brand films, broadcast and streaming spots, paid social, recruitment, executive messaging, and trade show content.

The studio operates a flexible crew-assembly model: rather than maintaining a large fixed roster, each project is staffed with the right directors of photography, editors, colorists, and specialists for that engagement, scaling from two-person interview setups to 40-plus-person shoots across multiple cities. Technical foundation is built on industry-standard production and post-production tooling, with AI integrated as an opt-in creative tool for video generation, concept visualization, scratch voice-over, and post-production enhancement. All deliverables — raw footage, project files, and finals — transfer to the client upon completion, with no licensing fees or retained ownership.

The business runs on project-based professional services revenue with no publicly disclosed pricing; quotes are developed through direct consultation rather than standardized rates. The go-to-market motion is consultative direct sales led by Executive Producer Gerald Jones as the first point of contact, with no pitch deck and an emphasis on goal-led discovery before scoping or budget discussion. The studio cultivates long-term embedded partnerships — exemplified by a six-plus-year, 71+ project relationship with XPO/GXO/RXO across 37 locations and an eight-plus-year Cinergy partnership — alongside single-shoot engagements. Marketing is driven primarily by website case studies, organic social (LinkedIn, Instagram, Facebook), Google remarketing, and client referrals rather than outbound advertising.

Name

side chops

Legal name

MHI Studios, Inc.

Website

https://sidechops.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Side Chops is a Dallas-based content production studio founded in 2014 that produces corporate and marketing video for Fortune 500 brands, delivering brand storytelling, social, localized, internal comms, post-production, and AI-enhanced services through a flexible, per-project crew-assembly model.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Corporate video production
• Brand storytelling services
• Post-production services
• Content studio services
• Video content production

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video Production Services: Project-based professional services revenue from video production, post-production, and creative direction for brand campaigns, corporate content, social content, and internal communications. Revenue is generated through custom project engagements rather than standardized product pricing.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Side Chops is a Dallas-based content production studio that concept, directs, shoots, and edits video content for Fortune 500 brands, agencies, and multi-location enterprises. Services span brand films, social content, localized and multicultural campaigns, AI-enhanced production, internal communications, and post-production support, delivered through a flexible crew model assembled per project.

Product overview

Side Chops is a Dallas-based content production studio offering a unified suite of content creation services for Fortune 500 brands and agencies. The core offering consists of six integrated service areas: Brand Storytelling (brand films, broadcast, streaming), Social Content (paid/organic social, reels, creator content), Localized Content (regional and multicultural production), AI as a Tool (AI-enhanced video and post-production), Internal Comms (recruitment, executive messaging, training), and Post-Production (editing, color, motion graphics, audio). The studio operates on a project-based crew assembly model, building the right team for each production rather than maintaining a fixed staff. All deliverables—including raw footage, project files, and finals—transfer to clients upon completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Storytelling Concept, direction, and editing of brand films and long-form content that shifts perception, drives action, and earns its place in culture, including TV and streaming spots, paid social, creative direction, production and post-production, and multi-format delivery for Fortune 500 brands and agencies.
• Social Content Paid and organic social content built for the platform, placement, and scroll, including reels, shorts, platform-native formats, creator-led content, content series and campaigns, and platform-specific editing and delivery.
• Localized Content Multi-location and regional content production helping national brands scale with messages specific to local culture, including market-specific production, regional campaigns, cultural adaptation, bilingual and multicultural content, and local talent sourcing.
• AI as a Tool AI integration into the production workflow used when it expands creative possibilities, including AI video generation, concept visualization, AI voice for scratch VO, and AI-enhanced post-production, applied only when the client wants it.
• Internal Comms Internal communications and workforce content including recruitment campaigns, executive messaging, sales tools, trade shows, training, and event content designed to galvanize internal audiences.
• Post-Production Editing, color grading, motion graphics, and audio mix services for clients with in-house production teams needing post support, including offline and online finishing, specific post roles, and rush delivery.

Quantifiable outcome

• 71+ projects delivered for XPO/GXO/RXO over 6 years across 37 locations
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

One partnership is on record.

• LippincottcoreStrategic or Co-development PartnerBrand consultancy partnership on the North American Infrastructure Launch case study. Side Chops collaborated with Lippincott to capture genuine stories from industrial sites across two countries for a global building solutions company's U.S. market debut. The partnership involved coordinating on color profiles, camera settings, and production schedules so all footage would cut together cleanly.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SMUGGLER: Globally recognized production company producing commercials, brand films, and long-form content for major advertisers; matches Side Chops in combining narrative storytelling with brand work for high-stakes campaigns.
• Tool of North America: Independent commercial and brand-content production company producing commercials, branded films, and digital content for major brands; comparable to Side Chops on end-to-end production for Fortune 500 marketing teams across multiple formats.
• Radical Media: Independent production company producing commercials, documentaries, and branded content for leading brands; shares Side Chops' hybrid studio/services model and emphasis on culture-shifting storytelling.
• Hecho Studios: Hispanic and multicultural-focused content production and creative studio serving major brands; directly overlaps with Side Chops' bilingual/multicultural and regional-content capabilities (e.g., Kia Hispanic market work).
• Superprime Films: Full-service commercial and content production company serving agencies and brands with directors, crew, and post; overlaps with Side Chops in providing brand and corporate content production at scale.
• Moxie Pictures: Long-standing Dallas-based film and commercial production company serving Fortune 500 brands and agencies; competes directly for the same regional and national brand clients as Side Chops, with comparable broadcast, branded, and corporate capabilities.
• Anonymous Content: Production company and creative studio delivering commercials, branded content, and feature work for major global brands; highly comparable to Side Chops on full-service, story-led brand storytelling for Fortune 500 clients.

Emerging players

• Hey Wonderful: Boutique creative content studio producing work for brands and creators; comparable to Side Chops on the embedded-team, narrative-first model serving both brand and platform-native content.

Broad incumbents

• Mekanism: Full-service creative agency that produces its own brand storytelling, social content, and film work; competes with Side Chops for in-house production budgets from brands that want both creative and production under one roof.
• B-Reel: Established independent creative studio producing brand experiences, film, and digital content for major advertisers; comparable to Side Chops as a production-led creative partner, though with broader digital-experience scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sidechopsdallas
• LinkedInlinkedin.com/company/side-chops
• Instagraminstagram.com/side_chops

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about side chops