New Jersey Theatre Alliance
- Company typePrivate
- Founded1981
- HeadquartersToms River, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
New Jersey Theatre Alliance firmographics
Firmographics- Name
- New Jersey Theatre Alliance
- Legal name
- New Jersey Theatre Alliance
- Website
- https://njtheatrealliance.org
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
New Jersey Theatre Alliance industry classification
Industry- Product category
- Performing Arts Services
- NAICS
- Performing Arts Companies (7111), Other Performing Arts Companies (711190)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Regional & Repertory Theatre Companies (MPAGABAB)
Keywords
Where New Jersey Theatre Alliance is headquartered
LocationHeadquarters
- HQ city
- Toms River
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Jersey Theatre Alliance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Fundraising: As a 501c3 nonprofit organization, the Alliance relies on donations from individuals, corporations, and foundations. The organization hosts annual fundraising events including Curtain Call (attended by 200+ people) and the Ovation Gala (held every five years, attracting 350+ artists, business leaders, and government representatives).
- Membership Dues: Member theatres pay dues to join the Alliance and access member services and benefits including professional development, marketing support, accessibility resources, and capacity-building technical assistance.
- Sponsorships and Corporate Partnerships: Corporate sponsorships for events and programs. The Alliance offers sponsorship opportunities for its annual events to gain recognition, positive PR, and brand visibility.
- Planned Giving and Stock Donations: The Alliance accepts planned giving through wills, living trusts, and retirement plans, as well as stock and mutual fund donations as charitable contributions.
- DAF Grants: Donor-advised fund grants through DAF Direct, allowing donors to give directly from their donor-advised funds.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
New Jersey Theatre Alliance product offering
Product offeringCore offering
New Jersey Theatre Alliance is a nonprofit membership service organization for 42 professional theatres in New Jersey and Bucks County, PA. It delivers professional development roundtables, marketing support, accessibility services, low-interest emergency loans, combined auditions, a Career Accelerator fellowship, and equity and justice programming. Its member theatres collectively serve close to one million theatregoers annually.
Product overview
New Jersey Theatre Alliance is a service organization for professional not-for-profit theatres, not a traditional software product company. The Alliance operates a unified service portfolio organized around three core pillars: professional development and networking (Career Accelerator Program, Staff Roundtables, Combined Auditions), equity and accessibility (Cultural Access Network Project, Creating Change Network, Arts Administrators of Color Network), and member benefits (health insurance plans, loans, marketing partnerships with Show-Score and TodayTix, job board, resource libraries). The organization also provides operational services including email marketing via Mailchimp, video conferencing via Zoom, and online form management via Jotform and Canva for member theatre support.
Differentiator
Problem solved
Functional benefit
Products and services
- Cultural Access Network Project Nationally-recognized accessibility program providing services, training, ADA planning, equipment loans, sensitivity training, and resource support to help theatres and cultural organizations make programs and facilities accessible to seniors and people with disabilities.
- Creating Change Network Equity, justice, accessibility, and anti-racism program in partnership with ArtPride NJ, offering ongoing roundtables, workshops, and collaborative efforts to build a more equitable, just, and accessible arts community.
- NJ Arts and Culture Administrators of Color Network
Quantifiable outcome
- Member theatres serve close to one million theatregoers annually
- +2 more outcomes
Companies that use New Jersey Theatre Alliance
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles1 record
New Jersey Theatre Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
New Jersey Theatre Alliance partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered director ($10,000+), core and minor.
- ArtPride New Jerseydirector ($10,000+)Partnership for the Creating Change Network, which aims to build a more equitable, just, accessible, and anti-racist theatre and arts community. Also partnered on NJ Arts and Culture Administrators of Color Network.
- World InsurancecorePartnership to offer member theatres an association health plan through World Insurance. The Alliance partnered with World Insurance after significant research to address member theatres' challenges with employee health insurance, including offering insurance for smaller budget theatres and managing rising premium costs.
- Baker-Richards Data AnalyticsminorProvides data analytics services for the ArtsPay NJ Dashboard, walking through improvements to the Dashboard to help member theatres use this data tool.
- FreeWill.orgminorGuest speaker for Legacy Giving roundtable, providing guidance on how to start talking about legacy giving with donors.
- Sound AssociatesminorMark Annunziato from Sound Associates provides ALD Systems Training, teaching member theatre staff how to use listening enhancement devices, connect devices to sound systems, and general usage knowledge.
- MailchimpminorMarketing platform used by the Alliance for email communications. Subscriber information is transferred to Mailchimp for processing.
- TodayTix and Show-ScorecoreMarketing platforms with combined reach of over 300,000 theatre enthusiasts. Member theatres can access exclusive discounts on Show-Score marketing services and partner with TodayTix for audience development events.
- JotformminorPlatform used for the Career Accelerator Program application form.
- Kean UniversityminorCombined Auditions held at Enlow Recital Hall on Kean University's campus in Hillside, NJ.
- Newark Symphony HallminorPartner in the NJ Arts and Culture Administrators of Color Network initiative, hosted by the Alliance in partnership with ArtPride NJ, New Jersey State Council on the Arts, and Newark Symphony Hall.
- Discover Jersey ArtsminorSustaining partner supporting New Jersey arts and culture promotion.
- New Jersey Division of Travel TourismminorState division providing funding through a grant for tourism promotion supporting member theatres.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
New Jersey Theatre Alliance competitors and assessment
Company assessmentDirect peers
- League of Resident Theatres (LORT): National association of professional resident theatres that negotiates labor agreements and provides collective services to its member theatres. Comparable as a service organization supporting professional theatres, though focused on labor relations rather than broader professional development.
- ArtPride New Jersey: New Jersey statewide arts service organization focused on advocacy, promotion, and capacity-building for arts and culture. Direct peer operating in the same NJ geography with overlapping membership and program offerings, including joint work on the Creating Change Network.
- Theatre Bay Area: Regional theatre service organization serving the San Francisco Bay Area theatre community, providing resources, professional development, and advocacy. Closest geographic/service analog — a state/regional alliance supporting professional theatres.
- New England Theatre Conference: Regional service organization for theatres and performing arts groups across New England. Comparable as a multi-state alliance providing programs, networking, and resources to member theatres.
Broad incumbents
- Theatre Communications Group (TCG): National membership organization for the American theatre field, providing services, advocacy, and grants to nonprofit theatres across the U.S. Most directly comparable as a membership-based service organization supporting professional theatres, though operating at national rather than regional scale.
Regional players
- Massachusetts Cultural Council: State arts agency providing funding, programs, and services to cultural organizations across Massachusetts. Comparable as a state-level funder/service provider for the arts ecosystem, though operating as a state agency rather than nonprofit alliance.
- Greater Philadelphia Cultural Alliance: Regional cultural alliance serving the greater Philadelphia area, providing advocacy, data, and capacity-building to arts organizations. Comparable service-model peer operating in an adjacent geography (PA), with overlap in Bucks County.
- Mid-America Arts Alliance: Regional arts organization serving six states in the central U.S. through grants, programs, and services. Comparable multi-state alliance model delivering shared services and capacity-building to arts organizations.
- Pennsylvania Performing Arts Alliance: Statewide advocacy and service organization for performing arts in Pennsylvania. Comparable state-level alliance serving performing arts organizations with advocacy and programming.
Others
- National Endowment for the Arts (partner agency referenced): Federal arts funding and policy agency that channels support through state arts councils, including the New Jersey State Council on the Arts which directly funds the Alliance. Listed as an ecosystem/funder relationship rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
New Jersey Theatre Alliance social profiles
Digital presenceNew Jersey Theatre Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Jersey Theatre Alliance leadership team
Management profileNumber of profiles
Profiles6 records
New Jersey Theatre Alliance funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Jersey Theatre Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Jersey Theatre Alliance
What does New Jersey Theatre Alliance do?
New Jersey Theatre Alliance is a nonprofit membership service organization for 42 professional theatres in New Jersey and Bucks County, PA. It delivers professional development roundtables, marketing support, accessibility services, low-interest emergency loans, combined auditions, a Career Accelerator fellowship, and equity and justice programming. Its member theatres collectively serve close to one million theatregoers annually.
Is New Jersey Theatre Alliance a public or private company?
New Jersey Theatre Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was New Jersey Theatre Alliance founded?
New Jersey Theatre Alliance was founded in 1981. It employs 1 to 10 people.
Where is New Jersey Theatre Alliance based?
New Jersey Theatre Alliance is headquartered in Toms River, United States, in the North America region.
How does New Jersey Theatre Alliance make money?
Five revenue lines are on record. Donations and Fundraising is the primary driver. The others are membership Dues, sponsorships and Corporate Partnerships, planned Giving and Stock Donations and DAF Grants.
Who are New Jersey Theatre Alliance's main competitors?
Direct peers on record are League of Resident Theatres (LORT), ArtPride New Jersey, Theatre Bay Area and New England Theatre Conference. Theatre Communications Group (TCG) is listed as a broad incumbent. Regional players are Massachusetts Cultural Council, Greater Philadelphia Cultural Alliance, Mid-America Arts Alliance and Pennsylvania Performing Arts Alliance. National Endowment for the Arts (partner agency referenced) is listed as an others.
Does New Jersey Theatre Alliance have an API?
No public API is recorded for New Jersey Theatre Alliance.
What industry is New Jersey Theatre Alliance in?
New Jersey Theatre Alliance's product category is Performing Arts Services. Its primary akta.pro industry code is MPAGABAB, Regional & Repertory Theatre Companies. Its NAICS code is 7111 and its SIC code is 8600.