What Discover Jersey Arts does

Discover Jersey Arts (DJA) is a nonprofit digital platform operated by ArtPride New Jersey, a 501(c)(3) organization headquartered in Burlington, New Jersey. The program was co-founded in 2000 with the New Jersey State Council on the Arts and has functioned as the central online discovery hub for the state's arts scene for over twenty years. Its purpose is to connect audiences with arts experiences across New Jersey, serving both end-user consumers (arts event-goers and cultural tourists) and arts organizations seeking audience reach. The organization has 1-10 employees and is funded through state grants, foundation grants, and tax-deductible donations.

The core product is JerseyArts.com, a content management and event discovery platform featuring editorial articles, audio podcasts (Jersey Arts Podcast), videos (Jersey Arts TV), curated event listings, and a searchable directory of approximately 300-350 New Jersey arts organizations. End users access the service through a free myJerseyArts account that delivers personalized content based on geography and interests and unlocks eSavers ticket discounts of 20-40% off events at partner organizations. The Jersey Arts Marketers (JAM) network operates as a channel-partner model in which member arts organizations submit content and events through ArtPride's member portal. Adjacent products include an Arts Directory, cultural tourism content packaged as "Destinations," and seasonal campaigns such as the annual Summer Arts Guide.

DJF operates on a freemium nonprofit revenue model with no direct consumer charges. Funding comes from the New Jersey State Council on the Arts, the NJ Department of State Division of Travel and Tourism, and multiple private foundations (Victoria Foundation, Grunin Foundation, F.M. Kirby Foundation, Hyde and Watson Foundation, NJ Arts and Culture Renewal Fund), augmented by tax-deductible donations directed to ArtPride New Jersey. Content distribution spans email newsletters, Instagram, Facebook, YouTube, and a Buzzsprout-hosted podcast feed. No AI, API, or paid SaaS capability is documented; the platform's competitive position is anchored in its official state designation, twenty-year brand, and its two-sided ecosystem of arts organizations and consumers.

Name

Discover Jersey Arts

Legal name

ArtPride New Jersey

Website

https://jerseyarts.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Discover Jersey Arts is the nonprofit official state arts discovery platform operated by ArtPride New Jersey, connecting New Jersey consumers to nearly 350 partner arts organizations via JerseyArts.com, editorial content, and a free myJerseyArts loyalty account with ticket discounts.

Ownership category

akta.pro rank

Product category

Cultural Arts Discovery and Promotion

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Local & City Guide Content Aggregators (MPACAKAJ)

akta.pro secondary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

Keywords

• Arts event discovery
• Ticket discount programs
• Cultural content platform
• Arts organization directory
• Nonprofit arts marketing

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Support: Discover Jersey Arts is a nonprofit program accepting tax-deductible contributions to ArtPride New Jersey to support local arts organizations across the state through programs like Discover Jersey Arts.
2. eSavers Event Discounts: The platform offers discounted event tickets to myJerseyArts account holders, providing discounts ranging from 20-40% off events at partner arts organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Discover Jersey Arts operates JerseyArts.com, a content discovery and audience development platform connecting New Jersey audiences with local arts events, performances, and cultural experiences. The platform aggregates editorial content (articles, podcasts, videos), curated event listings, ticket discounts (eSavers, 20–40% off), and a searchable directory of over 300 partner arts organizations, all unified under a free personalized myJerseyArts account system.

Product overview

Discover Jersey Arts (DJA) operates JerseyArts.com as a unified content discovery and audience development platform for New Jersey's arts community. The platform combines editorial content (Stories), curated event listings (Featured Events), a discount program (eSavers), and a searchable directory of arts organizations—all unified under the myJerseyArts personalized account system. The platform is presented by ArtPride New Jersey and co-founded with the New Jersey State Council on the Arts, serving as both a consumer-facing discovery tool and a marketing channel for arts organizations through the JAM network.

Differentiator

Problem solved

Functional benefit

Products and services

• JerseyArts.com (Website & Platform) The central digital platform for Discover Jersey Arts that aggregates and features articles, podcasts, videos, events, and arts organization listings across New Jersey, connecting audiences with local arts experiences.
• myJerseyArts Account

Quantifiable outcome

• Over 300 partner arts organizations in the JAM network
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• ArtPride New JerseycoreStrategic or Co-development PartnerArtPride New Jersey is the parent nonprofit organization (501(c)(3)) that presents and operates the Discover Jersey Arts program. As the largest arts service organization in New Jersey, ArtPride provides the infrastructure, staff, and programs including the JAM network for member organizations.
• New Jersey State Council on the ArtscoreStrategic or Co-development PartnerThe New Jersey State Council on the Arts co-founded Discover Jersey Arts and continues to provide funding support. The Council is the state agency dedicated to advancing the arts in New Jersey through grants, programs, and partnerships.
• New Jersey Department of State, Division of Travel and TourismsupportingGTM or Marketing PartnerThe Division of Travel and Tourism supports Discover Jersey Arts through a grant, promoting cultural tourism and arts experiences as part of New Jersey's visitor and tourism initiatives.
• Jersey Arts Marketers (JAM) NetworkcoreStrategic or Co-development PartnerA network of over 300 New Jersey-based arts organizations that work cooperatively toward the mission of expanding arts audiences. Members receive directory listings, content submission access, professional development, and audience development services through ArtPride.
• New Jersey Theatre AlliancesupportingStrategic or Co-development PartnerThe New Jersey Theatre Alliance extends JAM benefits to its member theaters, providing access to the Discover Jersey Arts platform and promotional services for theatre organizations statewide.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TodayTix: TodayTix sells discounted theater and performing arts tickets across major U.S. markets. It is a broad incumbent comparable to DJA's discount ticketing function, though focused exclusively on theater rather than multi-disciplinary arts.
• Yelp: Yelp aggregates local business information including arts organizations, venues, and events. While not arts-specialized, it competes for local discovery mindshare and is a broad incumbent analogous to a general-purpose local aggregator.
• Eventbrite: Eventbrite is a broad event discovery and ticketing platform that aggregates arts, music, and cultural events nationally. While not arts-specialized and not city-specific to NJ, it competes for the same consumer event-discovery mindshare that DJA targets.
• Americans for the Arts: Americans for the Arts is a national nonprofit that supports local arts agencies and cultural organizations with advocacy, research, and audience development tools. It is a broader-incumbent comparable to DJA's nonprofit, government-supported arts-promotion mission.
• Patch: Patch operates hyperlocal news and event coverage across U.S. communities, including local arts and culture stories. It is a comparable local content aggregator with event listings, but covers many topics beyond arts and operates across thousands of geographies.

Direct peers

• New York Foundation for the Arts (NYFA): NYFA is a statewide nonprofit arts service organization that supports artists and arts organizations in New York with resources, grants, and programming. It parallels DJA's role as a state-affiliated arts service hub, just for NY instead of NJ.
• Atlas Obscura: Atlas Obscura curates local cultural experiences, hidden places, and editorial content with a strong community and events layer. It is comparable to DJA's model of curating distinctive cultural experiences within a defined geographic footprint, though at a national scale.
• Time Out: Time Out operates city guide content aggregators with curated event listings, editorial articles, and local discovery tools. It is the closest direct peer to DJA's model of city-specific arts and culture aggregation, just at a multi-city commercial scale.
• Goldstar: Goldstar offers discounted tickets to arts, theater, and live events through a curated marketplace. It directly parallels DJA's eSavers discount program and event-discovery mission, with the key difference of being a national commercial operator rather than a state nonprofit.

Emerging players

• Fever: Fever curates and sells local experiences including arts events, concerts, and immersive cultural programming. It is comparable as a curated local experiences marketplace that competes for arts-attendee attention and partner relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/JerseyArtsTV
• Facebookfacebook.com/JerseyArts
• Instagraminstagram.com/jerseyarts
• Xx.com/jerseyarts
• LinkedInlinkedin.com/company/discover-jersey-arts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Discover Jersey Arts