Badger State Brewing Company

What Badger State Brewing Company does

Badger State Brewing Company is a privately held craft brewery founded in 2013 by three cousins and headquartered at 990 Tony Canadeo Run in Green Bay, Wisconsin — a block from Lambeau Field. The company operates a single integrated site combining a taproom, outdoor beer garden, Detroit-style pizza kitchen, The Lost Barrel Tiki Bar, and The Barrel Haus, a 7,500 sq ft event venue accommodating up to 350 guests. The core product is a rotating lineup of 25+ craft beers, seltzers, and ciders spanning hop-forward IPAs, barrel-aged imperial stouts (Whiskey Business, Badger 11/12 anniversary quads), the Tiki Tom cocktail-inspired series, the SKI seasonal series, Golden Daze hard seltzers, Underground hard ciders, and Hoppy Water, a non-alcoholic hop-infused sparkling water; a Haus Wines line is planned for 2025.

Revenue is generated through six streams: on-premise taproom and food sales, packaged beer and beverage retail distributed across Wisconsin, private event bookings at The Barrel Haus, off-site tap truck rentals, merchandise sales via Shopify, and the Badger Club subscription-style membership with a twice-yearly registration and waitlist. Distribution extends statewide through Wisconsin retailers via a 'Find a Retailer' tool, but the geographic footprint remains domestic-only. The business model is asset-heavy and experiential, monetizing physical real estate adjacent to a major NFL stadium through a combination of beverage sales, ticket-sized event venue rentals, recurring membership fees, and co-branded partnerships with regional sports franchises (Green Bay Rockers, Wisconsin Timber Rattlers), EPIC Event Center, and the University of Wisconsin-Green Bay. Andrew F. serves as President and founder; ownership remains within the founding family with no institutional investors, outside funding, or parent company structure disclosed.

The company has no disclosed AI/ML capabilities and runs a traditional technology stack limited to Shopify for merchandise, Untappd for beverage menus, and HoneyBook for event bookings. Its competitive position is anchored by irreplaceable stadium-adjacent real estate, a maturing event-venue reputation (consecutive Best of Wisconsin awards), and an active partnership/community flywheel that includes the AmbassaDOG contest, the Santa Cycle fundraiser (over $150,000 raised for Children's Wisconsin), and Lucky 7 Dog Rescue beneficiaries.

Name

Badger State Brewing Company

Legal name

Badger State Brewing Co.

Website

https://badgerstatebrewing.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Badger State Brewing Company is a privately held Green Bay craft brewery and event venue founded in 2013, operating a taproom, beer garden, and 7,500 sq ft Barrel Haus event space a block from Lambeau Field, serving craft beer enthusiasts, wedding and corporate clients, and Packers fans with statewide Wisconsin distribution.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer brewing
• Hard cider production
• Barrel-aged beers
• Brewery taproom services
• Event venue hosting

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tap Room On-Premise Sales: Direct sales of brewed beer, ciders, hard seltzers, and non-alcoholic beverages consumed on-premises at the tap room and beer garden. Includes food service revenue from Detroit-style pizzas and snacks.
2. Packaged Beer and Beverage Retail: Off-premise sales of canned and bottled beer, hard seltzers, ciders, and hoppy water in 4-packs, 8-packs, and individual cans for retail consumption. Distributed to retailers throughout Wisconsin.
3. Private Event Venue Rental (Barrel Haus): Revenue from renting The Barrel Haus event space for weddings, corporate events, private parties, rehearsal dinners, and other celebrations. Space accommodates up to 350 guests.
4. Off-Site Tap Truck Rentals: Mobile tap truck rental service for off-site events, allowing them to bring Badger State Brewing products to external venues and events.
5. Merchandise Sales: Sale of branded merchandise including apparel, hats, barware, glassware, and gift cards through their Shopify storefront.
6. Badger Club Membership: Subscription-style membership program offering free beer, VIP events, and special discounts to members. Registration opens twice per year with a waitlist.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Badger State Brewing Company is a craft brewery and on-site taproom in Green Bay, Wisconsin, producing a rotating lineup of craft beers, hard ciders, hard seltzers, and a non-alcoholic hop water for on-premise and Wisconsin retail consumption. The company also operates The Barrel Haus, a 7,500 sq ft event venue, and an off-site tap truck service for private events, weddings, and corporate bookings. Revenue is generated through on-premise taproom sales, packaged retail distribution across Wisconsin, event venue rentals, food service (Detroit-style pizzas and snacks), merchandise, and the Badger Club membership program.

Product overview

Badger State Brewing Company is a craft brewery and event venue in Green Bay, Wisconsin, near Lambeau Field. The core offering is a rotating selection of craft beers including IPAs, lagers, stouts, and seasonal specialties. The product portfolio spans multiple categories: (1) Craft Beers including regular lineup and seasonal releases like the SKI Series; (2) Barrel Aged Collection featuring premium Whiskey Business and Badger variants; (3) Tiki Tom cocktail-inspired beers; (4) Golden Daze Hard Seltzer and Underground Hard Ciders as alternative beverages; (5) Hoppy Water NA for non-alcoholic options; (6) Haus Wines (upcoming expansion). Beyond beverages, the company operates The Barrel Haus, a 7,500 sq ft event venue hosting weddings, corporate events, and private celebrations accommodating up to 350 guests. Additional services include the Tap Room, Beer Garden, Off-Site Tap Truck rentals, Badger Club loyalty program, and AmbassaDOG marketing contest.

Differentiator

Problem solved

Functional benefit

Brands

• The Barrel Haus: A 7,500 sq. ft. premier event space featuring barrel-inspired décor, custom chandeliers, and versatile indoor/outdoor areas for weddings, corporate events, and celebrations. Won Best of Wisconsin 2025 for wedding venues.
• Badger Garden
• The Lost Barrel Tiki Bar
• Underground Cider
• Golden Daze Hard Seltzer
• Badger State Brewing Off-Site Tap Truck

Products and services

• Craft Beers (Core Lineup)
• SKI Series Seasonal Beers
• Tiki Tom Cocktail-Inspired Beers
• Barrel Aged Collection
• Golden Daze Hard Seltzer
• Underground Hard Cider
• Hoppy Water NA
• Co-Branded Partner Beers
• The Barrel Haus Event Venue
• Tap Room & Beer Garden
• Badger Club Membership
• Off-Site Tap Truck Rentals
• Tap Room Food Service
• BSB Merch Store

Quantifiable outcome

• Over $150,000 raised for Children's Wisconsin through Santa Cycle fundraiser over 8 years
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• University of Wisconsin - Green BaycoreStrategic or Co-development Partner · 1 January 2025Collaboration to create Phoenix Rising Red Lager - a reddish lager featuring slight sweetness while remaining crisp, clean, and refreshing at 4.5% ABV for year-round enjoyment.
• Lucky 7 Dog RescuecoreOthers · 1 January 2025100% of AmbassaDOG Bark the Vote event voting proceeds support Lucky 7 Dog Rescue. The annual contest celebrates dogs who help make Badger State Brewing feel like a community.
• Children's WisconsincoreOthers · 1 January 2024Annual Santa Cycle fat bike fundraiser benefits Children's Wisconsin, a children's healthcare organization. The event has raised over $150,000 in its first eight years and was inspired by Action 2 News anchor Chris Roth's daughter receiving treatment there as a child.
• Legacy HotelminorOthers · 1 January 2024Brand-new hotel located near The Barrel Haus, providing convenient accommodations for wedding guests and event attendees.
• Green Bay RockerscoreStrategic or Co-development Partner · 1 January 2023Enhanced Ball Park Beer Garden partnership opened for the 2023 season. Badger State Brewing provides craft beer and hospitality services at the Rockers' stadium, creating a premium beer garden experience for baseball fans.
• EPIC Event CenterminorStrategic or Co-development Partner · 1 January 2023Partnership to create a custom Epic Event Center Lager - a crushable lager designed for concert and event venue enjoyment.
• Wisconsin Timber RattlerscoreStrategic or Co-development Partner · 1 January 2022Collaboration to create Udder Tuggers branded Cream Ale for the Timber Rattlers' alternate uniform brand. The light, refreshing Cream Ale style lager is marketed as the perfect ballpark beer.
• Various Wisconsin CaterersminorChannel Partner/ Reseller/ DistributorFlexible catering program allowing clients to select from a trusted list of professional caterers or bring in any licensed and insured caterer of their choice.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Titletown Brewing Company: Craft brewery and taproom also located in Green Bay's Titletown District adjacent to Lambeau Field. Directly comparable on craft beer + taproom + game-day traffic model in the same micro-market.
• Hinterland Brewery: Green Bay craft brewery and restaurant combining brewing with on-premise dining and event programming. Closely overlaps on taproom-led craft model in the same Green Bay market.
• Stillmank Brewing Company: Small Wisconsin craft brewery with taproom and packaged distribution. Comparable size and product positioning within the Wisconsin craft beer landscape.
• 3 Sheeps Brewing Company: Wisconsin craft brewery with taproom and packaged distribution focused on IPAs and seasonal releases. Comparable craft portfolio and regional distribution strategy.
• Door County Brewing Company: Wisconsin craft brewery and taproom combining core beer lineup with music series and event programming. Comparable on beer-plus-experience model and Wisconsin geographic focus.

Broad incumbents

• New Glarus Brewing Company: Wisconsin's largest craft brewery with statewide distribution and deep retail penetration. Comparable product category and Wisconsin-centric distribution footprint, but at materially larger scale.
• Lagunitas Brewing Company: Large multi-state craft brewery with taprooms and broad distribution. Comparable on hop-forward IPAs and taproom experience model, but at national scale and under corporate ownership.
• BJ's Restaurants, Inc. National casual dining chain with in-house brewing operations and large-format event space programming. Comparable on combined brewpub + large event venue operating model, but at chain scale.

Emerging players

• Athletic Brewing Company: Leading non-alcoholic craft brewer with national distribution. Comparable on the Hoppy Water NA product line and craft positioning, but operating at significantly larger scale.

Regional players

• Toppling Goliath Brewing Company: Iowa-based craft brewery known for IPAs and barrel-aged stouts. Comparable on craft portfolio emphasis (especially barrel-aged program) and regional distribution model outside Wisconsin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/badgerstatebeer
• YouTubeyoutube.com/channel/UCf8wjjpjhcqsQSp_4yxJBXw
• Facebookfacebook.com/BadgerStateBrewing
• Instagraminstagram.com/badgerstatebrewing
• LinkedInlinkedin.com/company/badger-state-brewing-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badger State Brewing Company