Wheat

What Wheat does

Wheat was a Shanghai-based, privately-held consumer food company founded in 2016 that operated a "digital restaurant" model delivering wholesome food, detox beverages, and pre-designed meal plans directly to consumers. The company's value proposition centered on health-oriented, ready-to-consume meals and beverages distributed through an online ordering interface rather than a physical storefront, positioning it in the intersection of meal-kit delivery, wellness beverages, and direct-to-consumer food in China.

Operationally, Wheat ran a small team (11–50 employees) and was capitalized by approximately $600,000 across two funding rounds — a 2016 seed of $100,000 and a 2018 round of $500,000, both with undisclosed investors. Its website (my-wheat.com) served as the primary digital ordering channel. No pricing model, customer segmentation, partnership, supply-chain, or proprietary-technology details are disclosed in the available data, limiting visibility into unit economics and GTM mechanics.

As of the most recent available evidence, Wheat's primary domain has expired and displays a service-unavailable page. No products, management team, revenue figures, or recent operational signals are available. The company shows no evidence of ongoing activity and is assessed as no longer operational.

Name

Wheat

Website

https://my-wheat.com

Company type

Private

Founded year

2016

Operating status

Closed

Headcount range

11–50 employees

Short description

Shanghai-based digital restaurant founded in 2016 that delivered wholesome food, detox beverages, and meal plans to consumers; total disclosed funding of approximately $600,000 and the primary domain has since expired.

Ownership category

akta.pro rank

Product category

Healthy Meal Delivery Services

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared Meal Delivery (Fresh, Ready-to-Heat) (CRAHAJAC)

akta.pro secondary industry

Meal Kits & Recipe Box Delivery (CRAFAFAD)

Keywords

• Healthy meal delivery
• Detox beverages
• Meal plan subscription
• Digital restaurant
• Wholesome food delivery

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Core offering

WHEAT provides wholesome food, detox beverages, and meal plan deliveries through a digital restaurant platform. The company delivers prepared healthy meals and functional beverages directly to customers, combining curated nutrition with online ordering convenience.

Product overview

No product information available. The domain my-wheat.com has expired and the website is currently inaccessible. No content was available for extraction.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesome Food Delivery Delivery of wholesome, health-focused prepared meals to individual customers, ordered through the company's digital restaurant platform.
• Detox Beverages Functional detox beverages designed to complement healthy eating, available for delivery via WHEAT's digital restaurant.
• Meal Plans Curated recurring meal plan subscriptions that deliver a sequence of healthy meals to customers on a regular schedule, designed to support ongoing nutrition and wellness goals.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Direct peers

• missfresh: missfresh is a China-based on-demand meal and grocery delivery platform; Wheat's 'digital restaurant' model delivering wholesome food and meal plans to urban Chinese consumers is directly comparable in category and geography.
• Daily Harvest: Daily Harvest delivers ready-to-heat prepared meals, smoothies, and wellness beverages direct-to-consumer; closely matches Wheat's wholesome food and detox beverage positioning.
• HelloFresh: HelloFresh is the global leader in meal-kit and prepared meal delivery; comparable on direct-to-consumer meal plan model serving urban consumers seeking convenience.
• Blue Apron: Blue Apron operates a meal-kit and prepared meal delivery business for time-pressed urban consumers; same fundamental model as Wheat's 'wholesome food delivery.'
• Marley Spoon: Marley Spoon is a meal-kit and prepared-meal subscription service; directly overlaps with Wheat's meal-plan delivery positioning.

Regional players

• Freshgo (Yiguo): Yiguo/Freshgo operates a China-based fresh-prepared and packaged meal delivery service; comparable on prepared-meal delivery category and Chinese consumer base.

Emerging players

• Factor (formerly Factor 75): Factor delivers chef-prepared, ready-to-heat healthy meals to consumers; highly comparable to Wheat's wholesome food and meal plan offering.
• Thistle: Thistle delivers plant-based meals, juices, and wellness beverages direct-to-consumer — a near-direct analog to Wheat's wholesome food + detox beverage offering.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wheat