AddThis
AddThis was a web engagement and analytics platform founded in 2004 that provided sharing buttons, engagement tools, and audience data APIs to a long tail of web publishers. Acquired by Oracle in 2016, it no longer operates as a standalone entity.
- Company typePrivate
- Founded2004
- HeadquartersVienna, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What AddThis does
AddThis was a web engagement and analytics platform founded in 2004 and headquartered in Vienna, Virginia. The company provided publishers and website operators with social sharing buttons, engagement tools, APIs, and audience data services designed to personalize site experiences, drive traffic, and enable content monetization. Its primary customer base was the long tail of web publishers — ranging from independent blogs to mid-sized media properties — who embedded AddThis widgets to enable one-click content sharing and to surface aggregated audience insights.
The core product was a JavaScript-based sharing widget installed across a large footprint of third-party websites, supplemented by APIs and data services that exposed aggregated audience interest signals to advertising, marketing, and content-recommendation customers. AddThis aggregated sharing and browsing telemetry across its installed base to build a proprietary dataset of user interest and intent, which underpinned its data-monetization offerings. In November 2011, the company acquired XGraph to extend its social graph and audience data capabilities. The widget-plus-data architecture was both the company's product surface and its primary competitive asset, with no separately disclosed AI/ML layer.
AddThis operated a freemium distribution model: the sharing widget was offered free to publishers, and revenue was generated through data licensing and audience analytics services sold primarily to ad-tech and marketing customers. The company raised approximately $73 million in disclosed venture funding across multiple rounds from 2005 to 2014, with investors including New Enterprise Associates, IVP, Novak Biddle Venture Partners, QED Investors, Revolution, and SV Angel. In 2016, AddThis was acquired by Oracle Corporation as part of Oracle's strategy to enhance its data management and cloud marketing capabilities; the addthis.com domain now redirects to Oracle's corporate website, and the brand has been fully integrated into Oracle's operations with no surviving standalone product surface.
AddThis firmographics
Firmographics- Name
- AddThis
- Website
- https://addthis.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- AddThis was a web engagement and analytics platform founded in 2004 that provided sharing buttons, engagement tools, and audience data APIs to a long tail of web publishers. Acquired by Oracle in 2016, it no longer operates as a standalone entity.
- Ownership category
- akta.pro rank
AddThis industry classification
Industry- Product category
- Web Engagement & Social Sharing Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Social Media Management, Scheduling & Community Tools (BPAMALAJ)
Keywords
Where AddThis is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- United States
- HQ region
- North America
Markets served
AddThis business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
AddThis product offering
Product offeringCore offering
AddThis provided social engagement tools, APIs and services that enabled website owners to personalize their sites for engagement, monetization and traffic boosting. Its offering included share buttons, audience analytics and related tools distributed across publisher websites to drive sharing behavior and gather first-party audience data.
Product overview
No product information available. AddThis.com URLs return error pages with Oracle contact information. The homepage (http://addthis.com/) displays Oracle corporate content rather than AddThis product content, suggesting the service has been discontinued or fully integrated into Oracle's portfolio following Oracle's acquisition of AddThis.
Differentiator
Problem solved
Functional benefit
Products and services
- AddThis Social Sharing Tools
- AddThis Engagement APIs
- AddThis Audience Analytics
Companies that use AddThis
Customer profileIdeal customer profiles2 records
AddThis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AddThis partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
AddThis competitors and assessment
Company assessmentBroad incumbents
- Taboola: Taboola operates a large-scale content discovery and monetization platform for publishers, overlapping with AddThis's content recommendation and traffic monetization capabilities at significantly greater scale.
- MGID: MGID operates a global content discovery and native advertising platform for publishers, offering comparable traffic monetization and content recommendation services to those AddThis provides.
- Parse.ly: Parse.ly offers content analytics and audience engagement tools for publishers and media companies, comparable to AddThis's analytics offerings for website engagement and traffic optimization.
- Optimizely: Optimizely provides experimentation and personalization tools, overlapping with AddThis's website personalization and engagement optimization capabilities through a broader marketing experimentation suite.
- Chartbeat: Chartbeat provides real-time analytics and content engagement insights to digital publishers, directly overlapping with the analytics layer of AddThis's website engagement and traffic-boosting tools.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad incumbent in enterprise marketing technology, comparable as the strategic competitive context in which AddThis's capabilities now compete inside Oracle's CX portfolio.
- Outbrain: Outbrain is a global content recommendation network for publishers, competing with AddThis's traffic-boosting and content monetization tools across a substantially larger publisher footprint.
Direct peers
- ShareThis: ShareThis is the closest direct competitor to AddThis, offering social sharing buttons and audience/intelligence tools for publishers with a nearly identical product surface and go-to-market model.
- Disqus: Disqus provides third-party engagement widgets (comments) and audience tools for publishers, structurally identical to AddThis's widget-based engagement model and reliance on publisher site integrations.
Others
- Act-On: Act-On is a marketing automation platform serving similar mid-market B2B segments as Oracle's marketing cloud (where AddThis has been integrated), useful as a comparable for the parent portfolio context.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
AddThis social profiles
Digital presenceAddThis financial estimates
Financial estimateRevenue estimate
Valuation estimate
AddThis leadership team
Management profileNumber of profiles
Profiles4 records
AddThis funding detail
Funding detailFunding overview
Funding rounds10 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AddThis M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AddThis
What does AddThis do?
AddThis provided social engagement tools, APIs and services that enabled website owners to personalize their sites for engagement, monetization and traffic boosting. Its offering included share buttons, audience analytics and related tools distributed across publisher websites to drive sharing behavior and gather first-party audience data.
Is AddThis a public or private company?
AddThis is a private company. It is classified as corporate owned and is currently acquired.
When was AddThis founded?
AddThis was founded in 2004. It employs 101 to 250 people.
Where is AddThis based?
AddThis is headquartered in Vienna, United States, in the North America region.
Who are AddThis's main competitors?
Broad incumbents on record are Taboola, MGID, Parse.ly, Optimizely, Chartbeat, Salesforce Marketing Cloud and Outbrain. Direct peers are ShareThis and Disqus. Act-On is listed as an others.
Does AddThis have an API?
No public API is recorded for AddThis.
What industry is AddThis in?
AddThis's product category is Web Engagement & Social Sharing Platform. Its primary akta.pro industry code is BPAMALAJ, Social Media Management, Scheduling & Community Tools. Its NAICS code is 516210 and its SIC code is 7310.