What ShareThis does

ShareThis is a Palo Alto-headquartered data and social sharing technology company that operates as the consumer-facing division of Predactiv, Inc. The company runs a two-sided business model: a free, product-led suite of website engagement tools — Share Buttons, Follow Buttons, Reaction Buttons, Image Share Buttons, a Privacy Policy Generator, and a Consent Management Platform — distributed as plugins across WordPress, Shopify, Cloudflare, ReactJS, and Angular. These tools, installed at no cost on publisher websites, are the supply-side input that generates the pseudonymous behavioral data (cookie/device IDs, browsing signals, inferred interests) that ShareThis packages and monetizes on the demand side.

On the data side, ShareThis sells Audience Segments, a Curated Data Feed, Targeting & Activation, Insights & Analytics, Enrichment & Personalization, and industry-specific solutions for CPG and B2B advertisers. The Atlas Global ID identity solution provides cross-device, cross-environment identity resolution including probabilistic IDs for cookieless contexts, and the company has expanded into AI-driven offerings such as Contextual Targeting Solutions (launched August 2024) and a Lookalike Modeling feature on the Predactiv Data Platform (launched March 2026). The company also publishes ShareThis Trends for consumer behavior insights and operates an MCP Server for AI agent integrations.

Revenue is generated through data licensing and subscriptions to advertisers, agencies, and data partners (including LiveRamp, AppNexus, Nielsen, Lotame, and Eyeota), with distribution via a self-serve publisher platform and an enterprise field-sales motion. Founded in 2007, ShareThis has raised approximately $82M across equity and debt rounds through 2018, maintains offices in Palo Alto and London, and is compliant with SOC 2 Type II, GDPR (via VeraSafe EU representative), CCPA, the EU-U.S. Data Privacy Framework, and NAI/DAA/EDAA self-regulatory frameworks.

Name

ShareThis

Legal name

ShareThis, Inc.

Website

https://sharethis.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

ShareThis is a Palo Alto-based data and social sharing technology company, a division of Predactiv, Inc., that provides free publisher sharing tools and monetizes the resulting behavioral data through audience targeting, identity, and analytics products sold to advertisers, agencies, and data partners globally.

Ownership category

akta.pro rank

Product category

Behavioral Data Platform

NAICS

Advertising, Public Relations, and Related Services (5418), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Social sharing tools
• Behavioral data platform
• Audience targeting solutions
• Consumer intent data
• Cross-device identity

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Data Licensing to Advertisers: Licensing of behavioral audience data, usage data, and profile information to advertisers, agencies, and data companies for targeted advertising, market research, and audience insights. Data includes audience segments, demographic attributes, and interest-based profiles.
2. Data Solutions Subscription: Subscription-based access to data products including audience segments, curated data feeds, and insights for enterprise customers seeking consumer behavioral intelligence
3. Publisher Analytics Services: Analytics tools and data provided back to publishers based on activity observed on their sites through ShareThis publisher applications

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

ShareThis operates a dual product platform: free social sharing and engagement widgets (Share Buttons, Follow Buttons, Reaction Buttons, Image Share Buttons, Privacy Policy Generator, Consent Management Platform) distributed to publishers through self-serve onboarding and major CMS app marketplaces, alongside a paid B2B behavioral data business (Audience Segments, Curated Data Feed, Targeting & Activation, Insights & Analytics, Enrichment & Personalization) unified by the Atlas Global ID identity solution and licensed to advertisers, agencies, and data companies.

Product overview

ShareThis is a data and social sharing technology company that operates as a division of Predactiv, Inc. The company offers two main product lines: (1) Website Tools - free social sharing and engagement tools including Share Buttons, Follow Buttons, Reaction Buttons, Image Share Buttons, Privacy Policy Generator, and Consent Management Platform, all available as plugins for WordPress, Shopify, ReactJS, Angular, and Cloudflare; and (2) Data Solutions - a portfolio of data products for advertising and analytics including Audience Segments, Curated Data Feed, Targeting & Activation, Insights & Analytics, and Enrichment & Personalization, powered by the Atlas Global ID identity solution. The company also provides industry-specific solutions for CPG and B2B marketers, and operates a Model Context Protocol (MCP) server for AI integrations. All products are designed for publishers, advertisers, and data-driven businesses seeking consumer behavioral intelligence.

Differentiator

Problem solved

Functional benefit

Products and services

• Share Buttons Customizable social sharing buttons that allow website visitors to share content across 40+ social networks including Facebook, Twitter, WhatsApp, Pinterest, and LinkedIn; free to install for publishers.
• Follow Buttons Social media follow buttons enabling website visitors to follow accounts on Instagram, Facebook, LinkedIn, and 40+ other social networks; free to install for publishers.
• Reaction Buttons Social reaction buttons that let users express reactions beyond simple sharing on publisher websites; free to install for publishers.
• Image Share Buttons Specialized buttons for sharing images directly from websites to social platforms; free to install for publishers.
• Privacy Policy Generator Automated tool that generates privacy policies for publishers ensuring GDPR, CCPA, and other regulatory compliance; free to use.
• Consent Management Platform Platform enabling publishers to manage user consent for data collection and tracking in compliance with privacy regulations like GDPR; free to use.
• Audience Segments Pre-built audience segments based on behavioral data, interests, and demographics licensed to advertisers and agencies for targeted advertising campaigns.
• Curated Data Feed Curated data feed providing access to ShareThis' behavioral and interest data for marketing, audience activation, and analytics use cases.
• Targeting & Activation Solutions for targeting specific audiences and activating ShareThis behavioral data across advertising platforms for campaign delivery.
• Insights & Analytics Analytics and intelligence services providing insights into consumer behavior, content performance, and sharing trends for enterprise marketers.
• Enrichment & Personalization Data enrichment services that enhance first-party customer data with behavioral and interest attributes for personalization and activation.
• Atlas Global ID Proprietary cross-device and cross-platform identity solution providing consistent user recognition across web, mobile, and connected TV environments for advertising targeting.
• CPG Solutions Consumer packaged goods industry-specific data and targeting solutions for brands and advertisers addressing shopper intelligence, purchase intent, and brand campaign optimization.
• B2B Solutions B2B-specific data solutions providing audience insights and targeting capabilities for B2B marketing, lead generation, and account-based marketing campaigns.
• Lookalike Modeling AI-powered lookalike audience modeling capability that creates new audience segments based on seed data characteristics for advertising expansion.
• Contextual Targeting Solutions AI-driven contextual targeting solution enabling more precise advertising based on content context signals, part of the Predactiv data platform integration.

Quantifiable outcome

• Publishers can boost traffic and grow social following through content sharing
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability4 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• Predactiv, Inc.coreOthersShareThis is a division of Predactiv, Inc., a data company. ShareThis operates as the consumer-facing brand while Predactiv serves as the parent company providing infrastructure and data processing capabilities. ShareThis leverages Predactiv's data processing and third-party data provider relationships.
• VeraSafecoreImplementation/ SI/ Consulting PartnerVeraSafe has been appointed as ShareThis' representative in the European Union for data protection matters, pursuant to Article 27 of GDPR. VeraSafe serves as the EU representative entity for GDPR compliance purposes.
• WordPresscoreTechnology or IntegrationOfficial WordPress plugin available through the WordPress plugin directory, enabling easy installation and management of ShareThis social sharing tools on WordPress websites.
• ShopifycoreTechnology or IntegrationShareThis app available through Shopify App Store for e-commerce sites to add social sharing and following buttons to Shopify stores.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AddThis (Oracle): AddThis is the most direct competitor, historically offering nearly identical social sharing buttons and audience data solutions. Acquired by Oracle in 2016, it now competes within Oracle Advertising, giving it materially larger scale and data infrastructure than ShareThis.
• Shareaholic: Shareaholic provides related sharing buttons, related content recommendations, and monetization tools for publishers. Overlaps directly with ShareThis's website tools and publisher analytics offerings.
• AddToAny: AddToAny offers universal share buttons and follow buttons supporting 100+ services, competing head-to-head with ShareThis's free publisher sharing tools.
• Sumo (now part of AppSumo/Banana Splash): Sumo provides share buttons, list builders, and content tools for publishers, directly competing with ShareThis's free website tools for SMB and individual publisher segments.
• Elfsight: Elfsight offers embeddable widgets including social sharing buttons targeting SMB and website operators, comparable to ShareThis's free social sharing tools.

Broad incumbents

• LiveRamp: LiveRamp is a data connectivity and identity resolution platform. ShareThis data is already distributed through LiveRamp, and LiveRamp's identity graph overlaps directly with ShareThis's Atlas Global ID offering.
• Lotame: Lotame is a data management platform offering audience segmentation and data collaboration. Overlaps with ShareThis's Curated Data Feed and Audience Segments products in the data licensing space.
• Eyeota (Dun & Bradstreet): Eyeota, now part of Dun & Bradstreet, is a global data marketplace for audience targeting. Directly comparable as a third-party audience data provider to advertisers and agencies.
• Oracle Advertising (Oracle Data Cloud): Oracle Advertising operates a major data and audience targeting platform built around the AddThis and Grapeshot acquisitions. Competes directly with ShareThis Data Solutions but at significantly larger scale.
• Nielsen: Nielsen provides marketing analytics and audience measurement services and is both a partner and adjacent competitor in the consumer behavior data and advertising measurement space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sharethis
• Facebookfacebook.com/sharethis
• LinkedInlinkedin.com/company/sharethis

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds8 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShareThis