Euronet

What Euronet does

Euronet Polska Sp. z o.o. is the Polish operating subsidiary of Euronet Worldwide, Inc. (NASDAQ: EEFT), a publicly traded financial-technology and payments group founded in 1994. Euronet operates Poland's largest independent network of ATMs and cash deposit machines — approximately 7,800 devices as of early 2026 — and manages roughly one in three ATMs in the country. Devices are deployed across high-traffic retail and transit locations including shopping malls, hypermarkets, gas stations, airports, and train stations, with additional seasonal deployments (250+ summer, 31 winter) at tourist destinations such as Baltic coast resorts, the Warmia and Mazury region, and mountain towns. The Polish entity offers cash withdrawal in PLN and EUR, PLN cash deposits for partner-bank clients, BLIK cardless transactions, mobile phone top-ups (including a Ding partnership enabling real-time Ukrainian operator top-ups in UAH), digital code purchases (including PaysafeCard), and Ria-branded money transfer services. The subsidiary's core technical platform is the ATM/ADTM (cash recycler) estate, integrated with BLIK, Visa, Mastercard, and partner-bank host systems for real-time authorization and settlement.

The business operates a hybrid go-to-market combining B2B bank partnerships with direct-to-consumer ATM access. On the B2B side, Euronet provides ATM outsourcing (full network management), Network Participation Agreements (NPA) for banks to access its network, and an Asset Purchase Program (APP) under which banks sell ATM hardware to Euronet to free up capital. The bank-partner network spans 15+ Polish financial institutions including BGK, Santander Bank Polska, Bank Pekao S.A., Bank Millennium, Alior Bank, BNP Paribas, Citi Handlowy, mBank, Nest Bank, VeloBank, Plus Bank, Kasa Stefczyka, Bank Pocztowy, and the SKOK credit-union network. B2C revenue derives from interchange fees on card transactions (Visa, Mastercard, BLIK), Direct Access Fees (DAF) on certain international card withdrawals (displayed on screen before transaction completion), Dynamic Currency Conversion (DCC) markups for foreign-card transactions, and ATM-screen advertising across approximately 6,000 devices. The broader Euronet Worldwide group operates three segments — Electronic Funds Transfer (EFT, the ATM business), epay (prepaid payments and digital content), and Money Transfer (Ria, Xe, Dandelion) — and reports a global footprint of 57,534 ATMs across 65 countries, ~592,000 POS terminals, ~712,000 prepaid POS terminals, and ~540,000 money transfer locations.

Name

Euronet

Legal name

Euronet Worldwide, Inc.

Website

https://euronet.pl

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Euronet Polska Sp. z o.o. operates Poland's largest independent ATM and cash-deposit network (~7,800 devices), serving individual consumers, SMEs, and 15+ partner banks with cash access, deposits, BLIK, money transfer, and ATM-advertising services.

Ownership category

akta.pro rank

Product category

ATM and Payment Processing Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Depository Credit Intermediation (5221)

akta.pro primary industry

ATM Deployers & Managed ATM Services (IAD/ISO) (FSAMAOAC)

akta.pro secondary industries

Cash Access & Cardless ATM Withdrawal Services (FSAMAOAJ), Cash & Coin Processing / Cash Centers (FSAMAOAF), Cash-in/Cash-out Agent Network Wallets (FSAMAEAJ), Cross-Border A2A & Bank Transfer Networks (FSAMAIAF)

Keywords

• ATM network services
• Payment processing infrastructure
• Money transfer services
• Prepaid payment solutions
• Bank outsourcing services

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Interchange fees from card transactions: Euronet receives interchange fees from Visa, Mastercard, and BLIK for domestic ATM cash withdrawals. However, the company publicly states these fees cover only approximately 49% of actual transaction costs, leading to ongoing disputes with payment networks.
2. Transaction Fee (DAF - Direct Access Fee): Direct access fee charged to users for ATM transactions to cover operational costs of maintaining 24/7 ATM network availability. Displayed on screen before transaction completion and requires user acceptance.
3. ATM Advertising: Revenue from advertising on ATM screens (welcome screens, card check screens, language selection, authorization, farewell screens), magnetic stickers on ATM sides, transaction confirmation reverse side, and coupons distributed with cash withdrawals. Multiple formats targeting captive audience during ~1 minute transaction time.
4. ATM Outsourcing Services for Banks: Comprehensive outsourcing solutions for banks including network management, connections to international card organizations, host-to-host connections, subprocessors management, and hardware troubleshooting. Banks can outsource their ATM networks or participate in Euronet's network through NPA agreements.
5. Asset Purchase Program: Euronet purchases banks' existing ATM and ADTM assets, providing immediate capital injection and positive cash flow for banks, while expanding Euronet's independent network.
6. Dynamic Currency Conversion (DCC): Currency conversion markup fees charged when cardholders choose to have transactions converted to their home currency at the ATM, rather than using their bank's exchange rate.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Euronet operates the largest independent network of ATMs and deposit machines in Poland (~7,800 devices), offering cash withdrawal in PLN and EUR, cash deposits for partner bank clients, BLIK transactions, cardless withdrawals, digital codes, and mobile top-ups accessible 24/7 at high-traffic locations. The company also provides comprehensive ATM outsourcing services for banks, prepaid payment solutions through epay, and global money transfer services via Ria Money Transfer (~540,000 locations across 200 countries).

Product overview

Euronet is a financial technology and payments company operating three core business segments: Electronic Funds Transfer (EFT), epay, and Money Transfer (via Ria). In Poland, the primary product is the Euronet ATM and Deposit Machine Network — the country's largest independent network of approximately 7800+ self-service devices offering cash withdrawals (PLN and EUR), cash deposits for partner bank clients, BLIK transactions, cardless withdrawals, digital codes, and mobile top-ups. The network is accessible 24/7 across shopping malls, gas stations, airports, train stations, and retail locations. Supporting the core network are add-on products and sub-brands: epay provides prepaid payment solutions including gift cards and bill payments; Ria Money Transfer offers domestic and international money transfers via the RiaApp and Poczta Polska branches; B2B services include cardless withdrawal solutions for prize/loyalty programs, ATM screen advertising, ATM outsourcing for financial institutions, and seasonal ATM deployments at tourist destinations. The portfolio is structured as a platform (ATM network infrastructure) with modular add-on services and branded sub-segments.

Differentiator

Problem solved

Functional benefit

Brands

• epay: Prepaid payments and digital content solutions segment providing innovative electronic payment services including prepaid debit cards, gift cards, mobile top-ups, bill payments, and money transfers through Ria.
• Ria Money Transfer
• Xe
• Dandelion

Products and services

• Euronet ATM and Deposit Machine Network (Poland) The largest independent network of ATMs and deposit machines in Poland (~7,800+ devices), offering cash withdrawal in PLN and EUR, cash deposits for partner bank clients, BLIK transactions, cardless withdrawals, and digital code purchases accessible 24/7 at shopping malls, gas stations, airports, train stations, and retail outlets.
• ATM Outsourcing for Banks Comprehensive outsourcing services for financial institutions including full ATM network management, Network Participation Agreements (NPA) for access to Euronet's independent network, and Asset Purchase Programme (APP) for banks to sell ATM assets to Euronet. Euronet manages one-third of all ATMs in Poland.
• ATM Advertising Advertising solutions on Euronet ATM screens and physical surfaces. Available formats include welcome screens, card verification screens, language selection screens, transaction confirmation screens, authorization screens, farewell screens, magnetic stickers on ATM sides, transaction receipt reverses, and coupons distributed with cash withdrawals. Approximately 6,000 ATMs serve as advertising media.
• Cardless Withdrawal (Wypłata bez karty) B2B service offered via Euronet ATMs enabling cash withdrawals without a physical card. Organizers (financial institutions, brands, HR departments) generate a special code that beneficiaries exchange for cash at any Euronet ATM. Used for prize distribution in contests, loyalty programs, and HR benefits.
• epay Prepaid Payments Global prepaid payments segment of Euronet providing innovative electronic payment solutions including prepaid debit cards, gift cards, mobile phone top-ups, bill payments, and money transfers via Ria. epay connects digital content from world brands with consumers through ~712,000 prepaid POS terminals in ~346,000 retail locations across 63 countries.
• Ria Money Transfer The second-largest global money transfer company operated by Euronet with ~540,000 locations serving 200 countries and territories. In Poland, Ria offers domestic and international money transfers via the RiaApp mobile application or at Poczta Polska (Polish Post) locations, including both cash-to-bearer and bank account transfer options.
• Seasonal ATMs Temporarily deployed ATMs and deposit machines at Poland's seasonal tourist destinations including seaside resorts (Baltic coast), mountain towns (Zakopane, Karpacz, Szczyrk), and winter holiday markets. Typically 31-250+ additional machines are installed during summer (June-September) and winter (December-February) seasons.
• Mobile Top-Up (GSM Doładowanie) Mobile phone airtime top-up service available at Euronet ATMs, supporting domestic Polish operators as well as international operators. Through the Ding partnership, Ukrainian operator top-ups are delivered in real time to recipients' phones in Ukrainian Hryvnia (UAH) at over 3,500 points in Poland.
• Digital Codes (Kody cyfrowe) Digital code products available for purchase at Euronet ATMs, including prepaid cards and vouchers for various services and retailers.
• PaysafeCard Prepaid payment solution available at Euronet ATMs, allowing customers to purchase PaysafeCard vouchers for online payments without sharing bank details.
• Ria & Euronet Money Transfer Money transfer service combining Euronet's physical ATM network with Ria's digital transfer platform. In Poland, transfers are available via the RiaApp and at Poczta Polska locations, enabling both cash-to-bearer and account-to-account domestic and international transfers.

Quantifiable outcome

• Over 400 billion PLN withdrawn annually from ATMs in Poland (2023)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

15 partnerships are on record, tiered core.

• ZEN.COMcoreStrategic or Co-development Partner · 9 March 2026Strategic partnership integrating Euronet's nationwide cash deposit infrastructure with ZEN.COM's modern fintech financial ecosystem. From March 17, 2026, ZEN.COM customers can deposit cash to their multi-currency accounts via over 4,800 Euronet deposit ATMs across Poland. This is the first phase of broader collaboration, with future expansion planned.
• Bank Gospodarstwa Krajowego (BGK)coreChannel Partner/ Reseller/ Distributor · 1 July 2025BGK enables its institutional clients with BGK VISA Business Debit cards to make cash deposits at over 4,800 Euronet ATMs nationwide. Funds deposited on business days before 5:00 PM are credited same day. Combined with existing partners, BGK clients have access to over 9,800 cash deposit points.
• Santander Bank PolskacoreChannel Partner/ Reseller/ Distributor · 18 June 2025Santander Bank Polska enables its MŚP (SME) business customers to deposit cash to corporate accounts via Euronet ATMs 24/7 using business cards. The service is free until November 30, 2025. Santander serves over 550,000 small and medium businesses.
• Bank Pekao S.A.coreChannel Partner/ Reseller/ Distributor · 2 June 2025Bank Pekao S.A. enables its debit card holders to make PLN cash deposits at approximately 4,700 Euronet ATMs. The service is available to both individual and business customers. Promotional free deposits for individual and micro-business customers until May 31, 2026.
• Bank MillenniumcoreChannel Partner/ Reseller/ Distributor · 30 January 2023Bank Millennium clients gained access to over 3,000 Euronet deposit ATMs, enabling cash deposits outside bank branches 24/7. Deposited funds are immediately credited to the linked account on business days.
• Alior BankcoreChannel Partner/ Reseller/ DistributorBank partner allowing cash deposits via Euronet ATMs using Alior Bank cards.
• BNP ParibascoreChannel Partner/ Reseller/ DistributorBank partner allowing cash deposits via Euronet ATMs using BNP Paribas cards.
• Citi HandlowycoreChannel Partner/ Reseller/ DistributorBank partner allowing cash deposits via Euronet ATMs using Citi Handlowy cards.
• mBankcoreChannel Partner/ Reseller/ DistributorBank partner allowing cash deposits via Euronet ATMs using mBank cards.
• Nest BankcoreChannel Partner/ Reseller/ DistributorBank partner allowing cash deposits via Euronet ATMs using Nest Bank cards.
• Plus BankcoreChannel Partner/ Reseller/ DistributorBank partner allowing cash deposits via Euronet ATMs using Plus Bank cards.
• VeloBankcoreChannel Partner/ Reseller/ DistributorBank partner allowing cash deposits via Euronet ATMs using VeloBank cards.
• Kasa StefczykacoreChannel Partner/ Reseller/ DistributorCooperative bank partner allowing cash deposits via Euronet ATMs.
• Bank PocztowycoreChannel Partner/ Reseller/ DistributorBank partner allowing cash deposits via Euronet ATMs. Services available at Poczta Polska branches.
• SKOK (Spółdzielcza Kasa Oszczędnościowo-Kredytowa)coreChannel Partner/ Reseller/ DistributorCredit union partner network allowing cash deposits via Euronet ATMs.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• NCR Atleos: Global ATM deployer and managed-services business spun off from NCR Corporation, encompassing the former Cardtronics. Most direct global comparable to Euronet's ATM-as-a-service and outsourcing model.
• Payment Alliance International: US-based independent ATM deployer with a similar transaction-fee and outsourcing business model, comparable to Euronet's ATM segment outside Europe.
• Planet Cash: Polish independent ATM operator competing head-to-head with Euronet for retail locations and bank outsourcing contracts in Poland.
• IT Card S.A. Polish ATM and payment-services operator (Bankomat / Planet Cash network), competing with Euronet in the Polish self-service cash and payments market.

Broad incumbents

• Western Union: Global money-transfer incumbent; direct comparable to Euronet's Ria Money Transfer segment on consumer cross-border P2P remittances.
• Brink's: Global cash-in-transit and ATM-services provider; competes with Euronet on ATM cash management, CIT logistics, and end-to-end ATM outsourcing.
• Diebold Nixdorf: Global ATM hardware manufacturer with a managed-services arm; comparable to Euronet on the services side while operating one level up the stack.
• Loomis: Swedish-listed cash-handling and ATM services group; comparable to Euronet on cash-center operations, ATM replenishment, and managed services.

Emerging players

• YourCash: European independent ATM operator serving banks, retailers and convenience locations; comparable to Euronet's regional ATM deployment and managed services.
• Cashpoint: Polish ATM operator focused on retail and forecourt locations, competing for the same retail-host agreements and consumer withdrawal flow as Euronet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/euronetpolska
• LinkedInlinkedin.com/company/euronet-polska

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euronet