Dubicars
Dubicars is a UAE-based online automotive marketplace, founded in 2014 in Dubai, that connects car buyers with sellers through a platform hosting 30,000+ verified listings from 350+ dealer partners and reaching 2 million+ verified buyers across all UAE emirates.
- Company typePrivate
- Founded2014
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Dubicars does
Dubicars is a UAE-based online automotive marketplace founded in 2014 and headquartered at 2114, Shatha Tower, Dubai Media City. The platform connects individual car buyers and sellers across all seven UAE emirates with 350+ dealer partners, hosting 30,000+ verified new and used vehicle listings and reaching over 2 million verified buyers. Its core product includes car search, price comparisons, dealer directories, user reviews, and a 240+ point digital vehicle inspection service, supported by native iOS and Android applications and a bilingual (Arabic/English) interface. Operational performance is anchored by a stated 19-day average selling time and an active multi-channel content presence (YouTube AutoTalk, TikTok, Instagram).
Underlying technology is a digital marketplace paired with the Control Auto SaaS platform for dealers, which now incorporates a WhatsApp-based lead management system launched in February 2026. Proprietary features include the 240+ point inspection, the WhatsApp-integrated lead management system, and an online car valuation tool. Monetization is built on listing fees from private sellers and premium/featured placement charges from dealers on a transaction-fee/take-rate basis; pricing is not publicly disclosed. Customer segments span individual UAE buyers and sellers (primary), UAE dealerships ranging from mass-market to luxury (e.g., Rolls-Royce and Ferrari authorized dealers), and international buyers sourcing vehicles for export from the UAE. Recent strategic activity centers on dealer-side product expansion via Control Auto and the WhatsApp integration, supply-side growth through partnerships, and management of a March 2026 activity dip linked to regional conflict.
Dubicars firmographics
Firmographics- Name
- Dubicars
- Legal name
- Dubicars
- Website
- https://dubicars.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dubicars is a UAE-based online automotive marketplace, founded in 2014 in Dubai, that connects car buyers with sellers through a platform hosting 30,000+ verified listings from 350+ dealer partners and reaching 2 million+ verified buyers across all UAE emirates.
- Ownership category
- akta.pro rank
Dubicars industry classification
Industry- Product category
- Online Automotive Marketplace
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Vehicles & Parts C2C (CRAFAKAE)
Keywords
Where Dubicars is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Dubicars business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Listing and Transaction Fees: The platform generates revenue through listing fees for sellers and premium/featured placement options for dealers. Dealerships pay for promoted listings and enhanced visibility on the marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | — | Standard Listings |
| Transaction based/ take rate | — | Premium/Featured Listings |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Dubicars product offering
Product offeringCore offering
Dubicars operates a digital automotive marketplace connecting UAE car buyers with sellers, featuring over 30,000 verified new and used vehicle listings from 350+ dealerships. The platform offers vehicle search, price comparisons, dealer directories, user reviews, and complementary services including 240+ point vehicle inspections, car valuation tools, and direct ad-posting for individual sellers. For dealerships, it provides Control Auto, a SaaS platform with integrated WhatsApp-based lead management.
Product overview
Dubicars operates as a unified automotive marketplace platform serving the UAE market. The core product is the DubiCars Marketplace, complemented by native iOS and Android mobile applications. Additional value-added services include Car Valuation Service, Vehicle Inspection Service, and Sell Your Car listing service. For dealers, the company offers Control Auto, a SaaS platform with an integrated WhatsApp-based lead management system. The platform connects buyers with over 350 dealerships featuring more than 30,000 verified new and used vehicle listings.
Differentiator
Problem solved
Functional benefit
Products and services
- Dubicars Marketplace UAE-based online automotive marketplace enabling buyers to search, compare, and contact sellers for over 30,000 verified new and used vehicles from 350+ trusted dealerships, with dealer directories, price comparisons, and user reviews.
- Dubicars Mobile App Native mobile application for iOS and Android that allows individual users to search, browse, and list vehicles for sale; available on the App Store and Google Play.
- Car Valuation Service Online tool providing price estimates for thousands of cars, helping users know the value of their vehicle and make informed buying decisions.
- Vehicle Inspection Service Professional car inspection service that delivers a comprehensive digital inspection report covering 240+ inspection points to verify vehicle quality and safety for buyers.
- Sell Your Car Service enabling private sellers to post vehicle ads quickly, reaching over 2 million verified buyers with an average selling time of 19 days.
- Control Auto SaaS Platform SaaS platform for automotive dealers that provides inventory management, lead management, and dealer administration tools, with an integrated WhatsApp-based lead management system for responding to and managing customer inquiries.
Quantifiable outcome
- Average car selling time of just 19 days
- +3 more outcomes
Companies that use Dubicars
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Dubicars technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Dubicars partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Control AutocoreDubiCars launched its WhatsApp-based lead management system integrated directly into Control Auto, a SaaS platform. This integration helps car dealers respond to and manage customer inquiries more effectively, streamlining the sales process for dealership partners.
- The Car SuperstorecoreDubiCars partnered with The Car Superstore, a major UAE-based dealership, which added its inventory to DubiCars' marketplace. This partnership contributed to the platform featuring over 30,000 verified new and used vehicle listings.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Dubicars competitors and assessment
Company assessmentRegional players
- YallaMotor: MENA-focused automotive marketplace serving buyers and sellers across multiple regional markets. Overlaps with Dubicars in product offering (new/used listings, valuations, dealer directories) but covers a wider geography including Saudi Arabia.
- OpenSooq: MENA classifieds platform covering vehicles, real estate, and other categories. Overlaps with Dubicars in the UAE/MENA automotive listing space and competes for organic search and dealer placement demand.
Direct peers
- CarGurus: Global online automotive marketplace focused on transparency (pricing analytics, dealer reputation). Comparable to Dubicars in marketplace model, dealer tools, and valuation/de-risking features, though operating primarily in the US, UK, and Canada.
- CarSwitch: A UAE-based online used-car marketplace offering inspection, valuation, and listing services directly competitive with Dubicars. Now owned by Kavak, it represents the most direct head-to-head competitor in the UAE automotive marketplace category.
Broad incumbents
- Dubizzle: UAE's leading general classifieds platform with a strong Motors vertical. Operates as a broader incumbent competing with Dubicars for used-car listings and dealer marketing budgets across the same UAE buyer base.
- AutoTrader: Established UK- and US-based automotive marketplace with a two-sided model connecting dealers and private sellers to buyers. Comparable to Dubicars in core marketplace mechanics and premium dealer placement monetization.
- Kavak: Latin American–originated used-car marketplace that expanded into the UAE via the CarSwitch acquisition. Competes with Dubicars at the marketplace and dealer-services layer, with substantially more capital and geographic footprint.
- Cars.com: US-based digital automotive marketplace serving consumers, dealers, and OEMs. Comparable to Dubicars in two-sided marketplace model, dealer subscription revenue, and consumer lead-generation services.
- OLX MENA: Major regional classifieds platform with a dedicated motors category. Operates as a broader incumbent in the UAE/MENA, competing for organic automotive search traffic and dealer placement budgets.
Emerging players
- CarDekho: India-based automotive platform with marketplace, content, and dealer SaaS offerings. Comparable to Dubicars in vertically-integrated model (marketplace + dealer tools + content), although targeting a very different geography and price segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dubicars social profiles
Digital presenceDubicars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dubicars leadership team
Management profileNumber of profiles
Profiles1 record
Dubicars funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dubicars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dubicars
What does Dubicars do?
Dubicars operates a digital automotive marketplace connecting UAE car buyers with sellers, featuring over 30,000 verified new and used vehicle listings from 350+ dealerships. The platform offers vehicle search, price comparisons, dealer directories, user reviews, and complementary services including 240+ point vehicle inspections, car valuation tools, and direct ad-posting for individual sellers. For dealerships, it provides Control Auto, a SaaS platform with integrated WhatsApp-based lead management.
Is Dubicars a public or private company?
Dubicars is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dubicars founded?
Dubicars was founded in 2014. It employs 11 to 50 people.
Where is Dubicars based?
Dubicars is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Dubicars make money?
One revenue line is on record: listing and Transaction Fees.
Who are Dubicars's main competitors?
Regional players on record are YallaMotor and OpenSooq. Direct peers are CarGurus and CarSwitch. Broad incumbents are Dubizzle, AutoTrader, Kavak, Cars.com and OLX MENA. CarDekho is listed as an emerging player.
Does Dubicars have an API?
No public API is recorded for Dubicars.
What industry is Dubicars in?
Dubicars's product category is Online Automotive Marketplace. Its primary akta.pro industry code is CRAFAKAE, Automotive Vehicles & Parts C2C. Its SIC code is 5500.