M2 Strategy

What M2 Strategy does

M2 Strategy is a privately held, woman-owned technology and management consulting firm founded in 2003 and headquartered in McLean, Virginia. The firm operates as a Smartsheet Platinum Partner and three-time Smartsheet Federal Government Partner of the Year (2022-2024), specializing in business process automation, AI-enabled workflow solutions, and Smartsheet platform implementations for federal agencies and commercial enterprises. Its product portfolio centers on the M2 Apps suite, a library of 90+ pre-built, customizable applications covering project portfolio management, client portfolio management, talent acquisition, onboarding, offboarding, learning and development, and compensation and benefits, all built on the Smartsheet Control Center architecture. The firm also operates an AI-Powered Lab that develops bespoke automation and analytics solutions for clients.

The company makes money through professional services engagements (Smartsheet implementation, custom app development, business process automation consulting, business modernization) priced per engagement or via multi-year contract vehicles. Federal revenue flows through prime contracts including the GSA Multiple Award Schedule (GS-00F-292DA, valid 2016-2031), the NOAA ProTech Weather 2.0 IDIQ ($8B ceiling, 2020-2036), a NOAA Fisheries 4-Year BPA (2025-2029), and the NCTCOG TXShare cooperative purchasing contract. State and local distribution is enabled through the TXShare program. The customer base spans federal agencies (NOAA, NASA, DOE, IRS, DOI, DOS, PPPL, U.S. Mint), educational institutions (UCONN, Princeton, Clemson, Florida school districts), and commercial enterprises in healthcare, manufacturing, beverage, education, and consulting, with case studies documenting 220+ commercial engagements and 150+ government success stories.

M2 is led by co-founders Willow Marr (CEO) and Helo Mustafa (President), supported by COO Steven Zatarga and Senior Managing Directors Joe Hamid and Arielle Samuels. The firm maintains 101-250 employees, with 100% Smartsheet-trained staff and 50% holding Smartsheet Product Certification. Workplace recognition includes five consecutive years on Inc Magazine's Best Workplaces (2020-2022 era) and Washington Business Journal's Best Workplaces in the DMV (2020-2024). In 2025, the firm was named NOAA's Women-Owned Small Business of the Year, reinforcing its WOSB set-aside contracting position.

Name

M2 Strategy

Legal name

M2 Strategy

Website

https://m2strategy.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

M2 Strategy is a woman-owned Smartsheet Platinum Partner and federal consulting firm that delivers business process automation, custom AI-powered Smartsheet apps, and modernization services to U.S. federal agencies (notably NOAA), state and local governments, and commercial enterprises.

Ownership category

akta.pro rank

Product category

IT Management Consulting

NAICS

Management Consulting Services (54161), Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Program & Project Management (PMO) Consulting (BPAHACAL)

akta.pro secondary industries

Strategy & IT Advisory (BPAEAAAA), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

Keywords

• Smartsheet consulting services
• Business process automation
• Federal government consulting
• AI workflow automation
• Digital transformation consulting

Headquarters

HQ city

Mclean

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Smartsheet Consulting & Implementation: Professional services for Smartsheet platform implementation, customization, and optimization. Includes training, change management, and ongoing support.
2. Business Process Automation Services: Consulting engagements for workflow automation, AI implementation, and operational efficiency improvements using proprietary M2 Apps and Smartsheet solutions.
3. Contract-Based Government Services: Time and Material and Firm-Fixed-Price contracts through GSA MAS Schedule (GS-00F-292DA) and NOAA ProTech Weather IDIQ for federal government engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

M2 Strategy is a Smartsheet Platinum Partner consulting firm that delivers business process automation, business modernization, and Smartsheet implementation services to federal, state, and local government agencies and commercial enterprises. Its core deliverable is a library of proprietary pre-built "M2 Apps" built on the Smartsheet Control Center, combined with implementation, change management, and AI-driven automation consulting engagements. Revenue is generated through professional services engagements priced via T&M and FFP contracts, executed through vehicles such as GSA MAS and the NOAA ProTech Weather 2.0 IDIQ.

Product overview

M2 Strategy is a consulting firm that offers a unified portfolio of Smartsheet-powered solutions organized around three core service lines: M2 Apps (pre-built customizable applications), Business Process Automation Services, and Smartsheet Consulting. The M2 Apps suite includes specialized modules for Project Portfolio Management, Client Portfolio Management, Talent Acquisition, Onboarding, Offboarding, Learning and Development, and Compensation and Benefits. All products are built on the Smartsheet platform and delivered through M2's implementation expertise, AI-powered lab, and proven methodologies. The company operates as a Smartsheet Platinum Partner, integrating with tools like Salesforce, Jira, Slack, and Microsoft Teams.

Differentiator

Problem solved

Functional benefit

Products and services

• M2 Apps Powered by Smartsheet A portfolio of pre-built, customizable applications powered by Smartsheet Control Center that automate workflows, provide real-time dashboards, and enable role-based access across enterprise operations including project management, HR, finance, and operations. Targeted at federal, state, and local government agencies and commercial enterprises seeking rapid automation deployment.
• Business Process Automation Services Consulting services that combine a proven methodology with cutting-edge tools — including M2's Automation Apps and AI-Powered Lab — to create tailored automation solutions for organizations across federal, state, and commercial sectors.
• Business Modernization Services End-to-end implementation services including workforce optimizations, financial management automation, enterprise efficiency solutions, portfolio/program/project management frameworks, strategic execution, and training — delivered under a "strategy to execution" consulting model for government and commercial clients.
• Smartsheet Consulting Services Expert Smartsheet implementation, advanced and beginner training, and change management support. M2 is a Smartsheet Platinum Partner with 90+ repeatable solutions in its Smartsheet Lab, available to federal, state, and commercial clients.

Quantifiable outcome

• 25% cost reduction and increase in efficiency for Fortune 100 customer
• +10 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• NCTCOG (North Central Texas Council of Governments)coreImplementation/ SI/ Consulting Partner · 23 February 2024M2 awarded 5-year public sector contract (2023-069) through TXShare cooperative purchasing program to provide Smartsheet and program management support to governmental entities across the U.S.
• NOAA ProTech Weather 2.0 IDIQflagshipImplementation/ SI/ Consulting Partner · 15 January 2020Prime contract holder with $8 billion ceiling for NOAA weather services modernization spanning 2020-2036. Multiple-award IDIQ allowing fixed-price, cost-reimbursement, T&M, and labor-hour pricing arrangements.
• SmartsheetcoreTechnology or IntegrationM2 is a Smartsheet Platinum Partner and 3-time Federal Government Partner of the Year (2022, 2023, 2024). The partnership involves implementing Smartsheet solutions, developing proprietary M2 Apps on the platform, and co-developing automation solutions. M2 established a Smartsheet Lab to drive innovation with 90+ solutions and 100% Smartsheet-trained employees.
• GDIT (General Dynamics Information Technology)minorStrategic or Co-development PartnerTeammate partner on NOAA ProTech Weather 2.0 IDIQ contract, sharing dedication to the weather modernization mission.
• STC (Science and Technology Corporation)minorStrategic or Co-development PartnerTeammate partner on NOAA ProTech Weather 2.0 IDIQ contract.
• NOAA (National Oceanic and Atmospheric Administration)flagshipImplementation/ SI/ Consulting PartnerNearly 20-year partnership with NOAA across multiple offices including NWS, OAR, Fisheries. M2 holds multiple prime contracts including ProTech Weather 2.0 IDIQ. Delivered 17 task orders under ProTech Weather 1.0 (more than any other vendor). Won NOAA's Women-Owned Small Business of the Year 2025.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Leidos: Leidos is a top-tier federal IT services prime with deep NOAA and civilian agency relationships, offering systems integration and digital modernization. Comparable to M2 in federal mission portfolio; competes on many of the same NOAA-centric programs.
• Deloitte (Federal): Deloitte is a Big Four with a substantial federal practice (Deloitte Consulting LLP - Government & Public Services) offering the same digital transformation, PMO, and AI services as M2 across federal and commercial segments. A Smartsheet partner and platform integrator; broader portfolio but overlapping service lines.
• SAIC: SAIC is a federal IT services integrator delivering digital modernization, analytics, and mission support to NOAA, DoD, and civilian agencies. Competes with M2 for federal procurement slots and shares a similar workflow-automation/PMO angle.
• Peraton: Peraton is a federal IT and mission solutions contractor with NOAA presence and digital transformation capabilities. Overlaps with M2 on civilian agency modernization and analytics.
• PwC (Public Sector / Federal): PwC's public-sector practice delivers technology consulting, automation, and PMO services to federal agencies, including Smartsheet implementations. Comparable to M2 in delivery model; competes head-to-head on federal digital transformation pursuits despite dramatically larger scale.

Direct peers

• CGI Federal: CGI Federal is the US arm of CGI, focused on federal digital transformation, IT modernization, and business process automation. Comparable to M2 in federal contracting posture (IDIQ access, GSA schedules), systems integration emphasis, and workflow automation offerings.
• REI Systems: REI Systems is a mid-size federal IT consulting firm focused on grants management, citizen services, and digital transformation for US federal agencies. Comparable to M2 in scale, federal mission focus, and Smartsheet-based workflow automation offering.
• ManTech (Amentum): ManTech, now part of Amentum, provides federal IT services spanning systems integration, software modernization, and mission support across NOAA, DoD, and intelligence customers. Comparable to M2 in federal-prime orientation and systems-modernization focus, though several tiers larger.
• Slalom: Slalom is a mid-to-large technology and management consulting firm with a strong Smartsheet partnership and PMO/automation practice spanning federal and commercial clients. Closely comparable in service mix (consulting, automation, AI enablement) and GTM (enterprise field sales) to M2.
• ICF International: ICF is a public-sector-heavy consulting and digital services firm with comparable mission-area practices in federal modernization, programmatic operations, and analytics for agencies such as NOAA, HHS, and DOE. Strongly comparable in federal client base, IT services-led delivery model, and mid-tier federal contractor scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/m2-strategy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M2 Strategy