Smartsheet
Smartsheet is a cloud-based Intelligent Work Management platform serving 120,000+ customers across 160 countries, including 85% of the Fortune 500, with AI orchestration via its MCP Server connecting work data to Claude, Copilot, ChatGPT, and Gemini.
- Company typePrivate
- Founded2006
- HeadquartersBellevue, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Smartsheet does
Smartsheet is a cloud-based Intelligent Work Management platform headquartered in Bellevue, Washington, that serves more than 120,000 customers across 160 countries, including 85% of the Fortune 500. The platform combines project management, workflow automation, resource planning, portfolio management, and digital asset management (through its Brandfolder subsidiary) on top of a proprietary Knowledge Graph architecture that connects work data across enterprise systems. Since 2025 the company has layered an open AI orchestration layer on this foundation: a Model Context Protocol (MCP) Server exposes work data to Anthropic Claude, Microsoft Copilot, ChatGPT, and Google Cloud Gemini Enterprise, with an embedded Smart Assist companion driving natural-language interaction and AI-driven workflow automation.
The company monetizes primarily through tiered per-seat SaaS subscriptions billed annually, supplemented by premium add-ons (Brandfolder DAM, Resource Management, Control Center, WorkApps, Dynamic View, Enterprise Plan Manager) and channel sales through system integrators including a flagship PwC UK partnership. Go-to-market is hybrid: product-led growth via free trials and self-serve onboarding captures the long tail of teams and SMBs, while an enterprise field-sales motion and inside-sales team target Fortune 500 and mid-market accounts; Smartsheet Community, Smartsheet University certification, and the annual ENGAGE conference drive community-led adoption. Customers include McLaren Racing, Roche, Uber, Sutherland, Convergint, DIRECTV, Getty Images, Puma, NASA, Pfizer, and Siemens, spanning technology, healthcare, financial services, media, retail, and government.
Smartsheet was founded in 2005/2006, IPO'd on the NYSE under ticker SMAR in 2018, and was taken private in January 2025 by a consortium of Blackstone, Vista Equity Partners, and Abu Dhabi Investment Authority for $8.4 billion. Under private ownership the company accelerated its AI roadmap and reorganized leadership — naming its first Chief AI Officer (Drew Garner) and a new CFO (Josh Schauer) in May 2025 — while executing two rounds of workforce restructuring and opening a Bengaluru Global Capabilities Center planned to add 200+ engineers in 2026. The company also faces securities class-action litigation alleging disclosure deficiencies during the 2025 buyout process.
Smartsheet firmographics
Firmographics- Name
- Smartsheet
- Legal name
- Smartsheet Inc.
- Website
- https://smartsheet.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Smartsheet is a cloud-based Intelligent Work Management platform serving 120,000+ customers across 160 countries, including 85% of the Fortune 500, with AI orchestration via its MCP Server connecting work data to Claude, Copilot, ChatGPT, and Gemini.
- Ownership category
- akta.pro rank
Smartsheet industry classification
Industry- Product category
- Work Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Mobile App Development Platforms (MADP) (HDAEAKAD)
Keywords
Where Smartsheet is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Smartsheet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS Revenue: Subscription-based SaaS revenue model with annual recurring revenue exceeding $1 billion. Per-seat and tiered subscription pricing for the work management platform.
- Premium Add-ons and Features: Additional revenue from premium features including Brandfolder DAM, Resource Management, Control Center, Dynamic View, WorkApps, and other add-ons.
- Enterprise Governance Solutions: Enterprise Plan Manager providing centralized governance and security policy enforcement across plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tiered subscription model with per-seat pricing |
| Subscription | Annual | Enterprise Plan Manager for multi-plan governance |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels9 records
Smartsheet product offering
Product offeringCore offering
Smartsheet provides a cloud-based Intelligent Work Management platform for project management, workflow automation, resource planning, and portfolio management, with AI-powered capabilities delivered through the Smart Assist companion and an open MCP Server connecting enterprise work data to Anthropic Claude, Microsoft Copilot, ChatGPT, and Google Cloud Gemini Enterprise. The offering is sold as subscription SaaS with tiered per-seat plans and premium add-ons including Brandfolder digital asset management, Bridge automation, Resource Management, Control Center, WorkApps, Dynamic View, and Enterprise Plan Manager.
Product overview
Smartsheet is an Intelligent Work Management platform offering a unified SaaS solution combining project management, workflow automation, resource planning, and portfolio management with AI-powered capabilities. The core Smartsheet Platform serves as the central work management hub, supplemented by specialized modules including Brandfolder (digital asset management acquired brand), Bridge (workflow automation), Resource Management (capacity planning), Control Center (enterprise PPM), and WorkApps (no-code app builder). Recent additions include Smart Assist (embedded AI companion) and MCP Server (Model Context Protocol integration connecting the platform to Anthropic Claude, Microsoft Copilot, ChatGPT, and Google Cloud Gemini Enterprise). The platform serves over 120,000 customers including 85% of Fortune 500 companies, operates across 160 countries, and is positioned as a strategic execution platform rather than a tactical tool, focusing on velocity of work combining pace with directional impact.
Differentiator
Problem solved
Functional benefit
Brands
- Brandfolder: Digital asset management platform for brand content, media workflows, and AI-driven asset organization. Powers Getty Images Media Manager and serves Fortune 500 companies with real-time content operations.
- Bridge by Smartsheet
Products and services
- Smartsheet Platform (Intelligent Work Management) Core cloud-based Intelligent Work Management platform for managing projects, automating workflows, and building solutions at scale with spreadsheet-like familiarity. Includes AI features, automation, dashboards, team collaboration, and admin controls, with add-on modules for portfolio, resource, and asset management. Sold as subscription SaaS for individual teams up to Fortune 500 enterprises.
- Brandfolder Digital asset management platform for organizing, distributing, and managing visual brand assets at enterprise scale. Includes AI-powered tagging, content automation, proofing workflows, and creative tool integrations. Powers Getty Images Media Manager and serves Fortune 500 companies with real-time content operations.
- Bridge by Smartsheet Intelligent workflow automation platform connecting data across systems and automating routine tasks enterprise-wide without coding. Bridges Smartsheet with external business systems to orchestrate complex workflows.
- Resource Management Resource planning and capacity management tool with schedule views, capacity heatmaps, and scenario planning for visualizing team availability, workload balancing, and allocation across projects.
- Control Center Enterprise project and portfolio management solution for standardizing, automating, and scaling PPM workflows across large organizations with roll-up reporting and centralized governance for multiple projects.
- WorkApps No-code application builder enabling creation of custom work apps using Smartsheet data, dashboards, and workflows with role-based views for different stakeholders.
- Dynamic View Secure request management and stakeholder access tool providing controlled, role-based views of Smartsheet data without exposing underlying sheets or giving edit access to external stakeholders.
- Smart Assist Embedded AI companion providing real-time work management assistance and workflow automation directly within the Smartsheet platform. Supports multi-vendor AI integrations via MCP Server and natural language interactions with work data.
- MCP Server (Model Context Protocol) Model Context Protocol server connecting enterprise Smartsheet work data to multiple AI tools. Enables AI systems to query portfolio data, automatically create tasks, update workflows, and analyze projects in seconds.
- Portfolios and Scenario Planning AI-powered portfolio management capability that consolidates related projects into unified views with standardized templates, automated project creation, and scenario planning to test resource and timeline changes against project outcomes before committing.
- Enterprise Plan Manager (EPM) Enterprise governance solution providing centralized governance and security policy enforcement across multiple Smartsheet plans without requiring plan consolidation.
Quantifiable outcome
- Organizations lose 10 weeks of productive capacity annually to low-value work, costing approximately £12,000 per employee or £2 million for a £10 million business.
- +3 more outcomes
Companies that use Smartsheet
Customer profileNamed customers12 records
Segments10 records
Ideal customer profiles5 records
Smartsheet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability9 records
Feature10 records
Smartsheet partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and flagship.
- AWScoreAWS integration with Smartsheet through MCP Server and strategic cloud partnership. AWS hosts the AI Summit where Smartsheet integration was announced as part of enterprise AI agent capabilities.
- MicrosoftcoreMicrosoft Copilot integration with Smartsheet MCP Server expanding AI capabilities. Also integration with Microsoft Teams, Power BI, and Azure AD for enterprise deployments.
- OpenAI (ChatGPT)coreChatGPT integration with Smartsheet MCP Server enabling enterprise work data connectivity to OpenAI's AI models as part of multi-vendor AI strategy.
- Google Cloud (Gemini Enterprise)coreGoogle Cloud Gemini Enterprise integration with Smartsheet MCP Server, joining existing Claude support as part of open multi-vendor AI architecture.
- Getty ImagesflagshipFive-year strategic partnership where Smartsheet's Brandfolder powers Getty Images' Media Manager, enabling zero-latency ingestion and AI-driven contextualization for high-fidelity assets during major cultural and sporting events.
- PwC UKflagshipPwC UK partnership embedding Smartsheet platform in public sector and financial services engagements across the UK market.
- System IntegratorscoreEnhanced System Integrator track within the Aligned Partner Program, including upgraded quoting tools and improved deal registration margins for partners deploying Smartsheet.
- Anthropic (Claude)coreAnthropic Claude integration with Smartsheet MCP Server was the first AI integration, enabling automatic task creation, workflow updates, and project analysis directly from AI interactions.
- SalesforcecoreNative Salesforce connector enabling bidirectional data sync for CRM and project management integration.
- JiracoreNative Jira connector for development workflow integration and project tracking synchronization.
- Microsoft TeamscoreMicrosoft Teams integration for collaboration, notifications, and workflow within the Teams environment.
- Google WorkspacecoreGoogle Workspace integration including Google Drive, Docs, Sheets, and Slides connectivity.
- SAPcoreSAP integration for enterprise resource planning and business process connectivity.
- WorkdaycoreWorkday integration for HR and financial management connectivity.
- SlackcoreSlack connector for team notifications, workflow triggers, and collaboration within Slack channels.
- TableaucoreTableau integration for enhanced analytics and visualization of Smartsheet data.
- BoxcoreBox integration for document management and content storage connectivity.
- DocuSigncoreDocuSign integration for electronic signature and approval workflows.
- DropboxcoreDropbox integration for file storage and attachment management within Smartsheet.
Scale indicators19 records
Recent moves7 records
Expansion highlights6 records
Smartsheet competitors and assessment
Company assessmentDirect peers
- Atlassian: Atlassian offers Jira, Trello, Confluence, and other work management and collaboration tools directly competing with Smartsheet across enterprise project tracking, agile development, and team collaboration. Its large enterprise footprint and similar SaaS model make it Smartsheet's most direct public peer.
- Asana: Asana is a work management platform targeting similar mid-market and enterprise customers with project tracking, workflow automation, and AI-powered features (Asana AI). It competes head-to-head with Smartsheet on per-seat pricing and project portfolio management use cases.
- Monday.com: Monday.com provides a work operating system with project management, CRM, and workflow automation across SMB to enterprise. It is one of Smartsheet's closest direct competitors, with similar PLG motion, comparable customer base, and overlapping AI capabilities.
- ClickUp: ClickUp offers an all-in-one work management platform combining project management, docs, goals, and chat with aggressive AI bundling. It targets the same PLG and enterprise buyers as Smartsheet at competitive per-seat price points.
- Wrike: Wrike is an enterprise work management and project portfolio management platform owned by Citrix. It competes directly with Smartsheet in large-enterprise PPM, professional services, and marketing operations use cases with similar governance and security features.
- Trello: Trello, owned by Atlassian, is a lightweight kanban-based work management tool. While simpler than Smartsheet, it targets similar SMB and team-level collaboration use cases and represents a comparable PLG-style entry point in the same market.
- Basecamp: Basecamp offers project management and team collaboration tools with a flat-pricing model. It competes with Smartsheet for SMB and mid-market customers seeking simpler, opinionated work management without enterprise PPM complexity.
Broad incumbents
- Microsoft: Microsoft bundles Planner, Project, Loop, and Copilot into Microsoft 365, making it the most consequential broad incumbent competing with Smartsheet. Its productivity-suite bundling and aggressive Copilot integration pose the largest competitive threat to standalone work management vendors.
Emerging players
- Airtable: Airtable is a no-code app-building and work management platform with AI-powered features (Cortex) targeting operations teams. It overlaps with Smartsheet's WorkApps and DataTable products but is positioned more as a flexible database than full enterprise PPM.
- Notion: Notion provides an AI-powered connected workspace with docs, projects, and wikis. Its newer Notion Projects and AI features compete with Smartsheet on team-level work management, particularly with SMB and tech-forward buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Smartsheet social profiles
Digital presenceSmartsheet compliance and trust
Trust signalCompliance4 records
Smartsheet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smartsheet leadership team
Management profileNumber of profiles
Profiles5 records
Smartsheet subsidiaries and ownership
Company hierarchySubsidiaries1 record
Smartsheet funding detail
Funding detailFunding overview
Funding rounds9 records
Investors26 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smartsheet M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smartsheet
What does Smartsheet do?
Smartsheet provides a cloud-based Intelligent Work Management platform for project management, workflow automation, resource planning, and portfolio management, with AI-powered capabilities delivered through the Smart Assist companion and an open MCP Server connecting enterprise work data to Anthropic Claude, Microsoft Copilot, ChatGPT, and Google Cloud Gemini Enterprise. The offering is sold as subscription SaaS with tiered per-seat plans and premium add-ons including Brandfolder digital asset management, Bridge automation, Resource Management, Control Center, WorkApps, Dynamic View, and Enterprise Plan Manager.
Is Smartsheet a public or private company?
Smartsheet is a private company. It is classified as private equity controlled and is currently operating.
When was Smartsheet founded?
Smartsheet was founded in 2006. It employs 1,001 to 5,000 people.
Where is Smartsheet based?
Smartsheet is headquartered in Bellevue, United States, in the North America region.
How does Smartsheet make money?
Three revenue lines are on record. Subscription SaaS Revenue is the primary driver. The others are premium Add-ons and Features and enterprise Governance Solutions.
Who are Smartsheet's main competitors?
Direct peers on record are Atlassian, Asana, Monday.com, ClickUp, Wrike, Trello and Basecamp. Microsoft is listed as a broad incumbent. Emerging players are Airtable and Notion.
Does Smartsheet have an API?
Yes. Smartsheet offers a public REST API enabling developers to build integrations, automate workflows, and programmatically access Smartsheet data. The API supports OAuth2 for third-party application authentication and Direct API Access with personal access tokens. SDKs are available in C#, Java, Node, and Python. The platform also supports webhooks for event-driven integrations. Developer registration is available for sandbox account creation and third-party application development. Developer documentation is at developers.smartsheet.com.
What industry is Smartsheet in?
Smartsheet's product category is Work Management Software. Its primary akta.pro industry code is HDAEAKAD, Mobile App Development Platforms (MADP). Its NAICS code is 54151 and its SIC code is 7372.