M2 Strategy
M2 Strategy is a woman-owned Smartsheet Platinum Partner and federal consulting firm that delivers business process automation, custom AI-powered Smartsheet apps, and modernization services to U.S. federal agencies (notably NOAA), state and local governments, and commercial enterprises.
- Company typePrivate
- Founded2003
- HeadquartersMclean, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What M2 Strategy does
M2 Strategy is a privately held, woman-owned technology and management consulting firm founded in 2003 and headquartered in McLean, Virginia. The firm operates as a Smartsheet Platinum Partner and three-time Smartsheet Federal Government Partner of the Year (2022-2024), specializing in business process automation, AI-enabled workflow solutions, and Smartsheet platform implementations for federal agencies and commercial enterprises. Its product portfolio centers on the M2 Apps suite, a library of 90+ pre-built, customizable applications covering project portfolio management, client portfolio management, talent acquisition, onboarding, offboarding, learning and development, and compensation and benefits, all built on the Smartsheet Control Center architecture. The firm also operates an AI-Powered Lab that develops bespoke automation and analytics solutions for clients.
The company makes money through professional services engagements (Smartsheet implementation, custom app development, business process automation consulting, business modernization) priced per engagement or via multi-year contract vehicles. Federal revenue flows through prime contracts including the GSA Multiple Award Schedule (GS-00F-292DA, valid 2016-2031), the NOAA ProTech Weather 2.0 IDIQ ($8B ceiling, 2020-2036), a NOAA Fisheries 4-Year BPA (2025-2029), and the NCTCOG TXShare cooperative purchasing contract. State and local distribution is enabled through the TXShare program. The customer base spans federal agencies (NOAA, NASA, DOE, IRS, DOI, DOS, PPPL, U.S. Mint), educational institutions (UCONN, Princeton, Clemson, Florida school districts), and commercial enterprises in healthcare, manufacturing, beverage, education, and consulting, with case studies documenting 220+ commercial engagements and 150+ government success stories.
M2 is led by co-founders Willow Marr (CEO) and Helo Mustafa (President), supported by COO Steven Zatarga and Senior Managing Directors Joe Hamid and Arielle Samuels. The firm maintains 101-250 employees, with 100% Smartsheet-trained staff and 50% holding Smartsheet Product Certification. Workplace recognition includes five consecutive years on Inc Magazine's Best Workplaces (2020-2022 era) and Washington Business Journal's Best Workplaces in the DMV (2020-2024). In 2025, the firm was named NOAA's Women-Owned Small Business of the Year, reinforcing its WOSB set-aside contracting position.
M2 Strategy firmographics
Firmographics- Name
- M2 Strategy
- Legal name
- M2 Strategy
- Website
- https://m2strategy.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- M2 Strategy is a woman-owned Smartsheet Platinum Partner and federal consulting firm that delivers business process automation, custom AI-powered Smartsheet apps, and modernization services to U.S. federal agencies (notably NOAA), state and local governments, and commercial enterprises.
- Ownership category
- akta.pro rank
M2 Strategy industry classification
Industry- Product category
- IT Management Consulting
- NAICS
- Management Consulting Services (54161), Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Program & Project Management (PMO) Consulting (BPAHACAL)
- akta.pro secondary industries
- Strategy & IT Advisory (BPAEAAAA), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
Keywords
Where M2 Strategy is headquartered
LocationHeadquarters
- HQ city
- Mclean
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
M2 Strategy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Smartsheet Consulting & Implementation: Professional services for Smartsheet platform implementation, customization, and optimization. Includes training, change management, and ongoing support.
- Business Process Automation Services: Consulting engagements for workflow automation, AI implementation, and operational efficiency improvements using proprietary M2 Apps and Smartsheet solutions.
- Contract-Based Government Services: Time and Material and Firm-Fixed-Price contracts through GSA MAS Schedule (GS-00F-292DA) and NOAA ProTech Weather IDIQ for federal government engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting engagements |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
M2 Strategy product offering
Product offeringCore offering
M2 Strategy is a Smartsheet Platinum Partner consulting firm that delivers business process automation, business modernization, and Smartsheet implementation services to federal, state, and local government agencies and commercial enterprises. Its core deliverable is a library of proprietary pre-built "M2 Apps" built on the Smartsheet Control Center, combined with implementation, change management, and AI-driven automation consulting engagements. Revenue is generated through professional services engagements priced via T&M and FFP contracts, executed through vehicles such as GSA MAS and the NOAA ProTech Weather 2.0 IDIQ.
Product overview
M2 Strategy is a consulting firm that offers a unified portfolio of Smartsheet-powered solutions organized around three core service lines: M2 Apps (pre-built customizable applications), Business Process Automation Services, and Smartsheet Consulting. The M2 Apps suite includes specialized modules for Project Portfolio Management, Client Portfolio Management, Talent Acquisition, Onboarding, Offboarding, Learning and Development, and Compensation and Benefits. All products are built on the Smartsheet platform and delivered through M2's implementation expertise, AI-powered lab, and proven methodologies. The company operates as a Smartsheet Platinum Partner, integrating with tools like Salesforce, Jira, Slack, and Microsoft Teams.
Differentiator
Problem solved
Functional benefit
Products and services
- M2 Apps Powered by Smartsheet A portfolio of pre-built, customizable applications powered by Smartsheet Control Center that automate workflows, provide real-time dashboards, and enable role-based access across enterprise operations including project management, HR, finance, and operations. Targeted at federal, state, and local government agencies and commercial enterprises seeking rapid automation deployment.
- Business Process Automation Services Consulting services that combine a proven methodology with cutting-edge tools — including M2's Automation Apps and AI-Powered Lab — to create tailored automation solutions for organizations across federal, state, and commercial sectors.
- Business Modernization Services End-to-end implementation services including workforce optimizations, financial management automation, enterprise efficiency solutions, portfolio/program/project management frameworks, strategic execution, and training — delivered under a "strategy to execution" consulting model for government and commercial clients.
- Smartsheet Consulting Services Expert Smartsheet implementation, advanced and beginner training, and change management support. M2 is a Smartsheet Platinum Partner with 90+ repeatable solutions in its Smartsheet Lab, available to federal, state, and commercial clients.
Quantifiable outcome
- 25% cost reduction and increase in efficiency for Fortune 100 customer
- +10 more outcomes
Companies that use M2 Strategy
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles4 records
M2 Strategy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature5 records
M2 Strategy partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- NCTCOG (North Central Texas Council of Governments)coreM2 awarded 5-year public sector contract (2023-069) through TXShare cooperative purchasing program to provide Smartsheet and program management support to governmental entities across the U.S.
- NOAA ProTech Weather 2.0 IDIQflagshipPrime contract holder with $8 billion ceiling for NOAA weather services modernization spanning 2020-2036. Multiple-award IDIQ allowing fixed-price, cost-reimbursement, T&M, and labor-hour pricing arrangements.
- SmartsheetcoreM2 is a Smartsheet Platinum Partner and 3-time Federal Government Partner of the Year (2022, 2023, 2024). The partnership involves implementing Smartsheet solutions, developing proprietary M2 Apps on the platform, and co-developing automation solutions. M2 established a Smartsheet Lab to drive innovation with 90+ solutions and 100% Smartsheet-trained employees.
- GDIT (General Dynamics Information Technology)minorTeammate partner on NOAA ProTech Weather 2.0 IDIQ contract, sharing dedication to the weather modernization mission.
- STC (Science and Technology Corporation)minorTeammate partner on NOAA ProTech Weather 2.0 IDIQ contract.
- NOAA (National Oceanic and Atmospheric Administration)flagshipNearly 20-year partnership with NOAA across multiple offices including NWS, OAR, Fisheries. M2 holds multiple prime contracts including ProTech Weather 2.0 IDIQ. Delivered 17 task orders under ProTech Weather 1.0 (more than any other vendor). Won NOAA's Women-Owned Small Business of the Year 2025.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
M2 Strategy competitors and assessment
Company assessmentBroad incumbents
- Leidos: Leidos is a top-tier federal IT services prime with deep NOAA and civilian agency relationships, offering systems integration and digital modernization. Comparable to M2 in federal mission portfolio; competes on many of the same NOAA-centric programs.
- Deloitte (Federal): Deloitte is a Big Four with a substantial federal practice (Deloitte Consulting LLP - Government & Public Services) offering the same digital transformation, PMO, and AI services as M2 across federal and commercial segments. A Smartsheet partner and platform integrator; broader portfolio but overlapping service lines.
- SAIC: SAIC is a federal IT services integrator delivering digital modernization, analytics, and mission support to NOAA, DoD, and civilian agencies. Competes with M2 for federal procurement slots and shares a similar workflow-automation/PMO angle.
- Peraton: Peraton is a federal IT and mission solutions contractor with NOAA presence and digital transformation capabilities. Overlaps with M2 on civilian agency modernization and analytics.
- PwC (Public Sector / Federal): PwC's public-sector practice delivers technology consulting, automation, and PMO services to federal agencies, including Smartsheet implementations. Comparable to M2 in delivery model; competes head-to-head on federal digital transformation pursuits despite dramatically larger scale.
Direct peers
- CGI Federal: CGI Federal is the US arm of CGI, focused on federal digital transformation, IT modernization, and business process automation. Comparable to M2 in federal contracting posture (IDIQ access, GSA schedules), systems integration emphasis, and workflow automation offerings.
- REI Systems: REI Systems is a mid-size federal IT consulting firm focused on grants management, citizen services, and digital transformation for US federal agencies. Comparable to M2 in scale, federal mission focus, and Smartsheet-based workflow automation offering.
- ManTech (Amentum): ManTech, now part of Amentum, provides federal IT services spanning systems integration, software modernization, and mission support across NOAA, DoD, and intelligence customers. Comparable to M2 in federal-prime orientation and systems-modernization focus, though several tiers larger.
- Slalom: Slalom is a mid-to-large technology and management consulting firm with a strong Smartsheet partnership and PMO/automation practice spanning federal and commercial clients. Closely comparable in service mix (consulting, automation, AI enablement) and GTM (enterprise field sales) to M2.
- ICF International: ICF is a public-sector-heavy consulting and digital services firm with comparable mission-area practices in federal modernization, programmatic operations, and analytics for agencies such as NOAA, HHS, and DOE. Strongly comparable in federal client base, IT services-led delivery model, and mid-tier federal contractor scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
M2 Strategy social profiles
Digital presenceM2 Strategy compliance and trust
Trust signalCompliance1 record
M2 Strategy financial estimates
Financial estimateRevenue estimate
Valuation estimate
M2 Strategy leadership team
Management profileNumber of profiles
Profiles6 records
M2 Strategy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M2 Strategy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M2 Strategy
What does M2 Strategy do?
M2 Strategy is a Smartsheet Platinum Partner consulting firm that delivers business process automation, business modernization, and Smartsheet implementation services to federal, state, and local government agencies and commercial enterprises. Its core deliverable is a library of proprietary pre-built "M2 Apps" built on the Smartsheet Control Center, combined with implementation, change management, and AI-driven automation consulting engagements. Revenue is generated through professional services engagements priced via T&M and FFP contracts, executed through vehicles such as GSA MAS and the NOAA ProTech Weather 2.0 IDIQ.
Is M2 Strategy a public or private company?
M2 Strategy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was M2 Strategy founded?
M2 Strategy was founded in 2003. It employs 101 to 250 people.
Where is M2 Strategy based?
M2 Strategy is headquartered in Mclean, United States, in the North America region.
How does M2 Strategy make money?
Three revenue lines are on record. Smartsheet Consulting & Implementation is the primary driver. The others are business Process Automation Services and contract-Based Government Services.
Who are M2 Strategy's main competitors?
Broad incumbents on record are Leidos, Deloitte (Federal), SAIC, Peraton and PwC (Public Sector / Federal). Direct peers are CGI Federal, REI Systems, ManTech (Amentum), Slalom and ICF International.
Does M2 Strategy have an API?
No public API is recorded for M2 Strategy.
What industry is M2 Strategy in?
M2 Strategy's product category is IT Management Consulting. Its primary akta.pro industry code is BPAHACAL, Program & Project Management (PMO) Consulting, with a secondary code of BPAEAAAA, Strategy & IT Advisory. Its NAICS code is 54161 and its SIC code is 8742.