BrkThru
BrkThru is a Detroit-based digital media and marketing services firm, founded in 2017, that delivers programmatic advertising, paid search, paid social, and digital display campaigns to advertising agencies and brand-direct clients, leveraging a proprietary AI platform to serve 404 active clients and manage media for 1,000+ brands via 235 agency partners.
- Company typePrivate
- Founded2017
- HeadquartersDetroit, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What BrkThru does
BrkThru is a Detroit-based, privately held performance digital media and marketing services firm founded in 2017 by Andrew Sklerov and Jeff Hastedt. The company specializes in programmatic media buying, paid search, paid social, digital display, and geotargeting campaigns delivered on its proprietary AI platform combined with human strategic and operational expertise. It operates from three U.S. hubs — Detroit (headquarters), New York, and Raleigh — alongside a Southfield, MI legal entity (Brkthru Digital, LLC), and has executed more than 2,000 digital campaigns across nearly 20 industry sectors serving a mix of advertising agencies and brand-direct clients.
The company's core offering is a managed services model under which agencies and brands purchase performance-driven digital advertising services with no minimum spend requirements, taking on campaigns of any size. Go-to-market is sales-led, combining field sales targeting enterprise agencies and brand-direct clients with a strategic partnership with PubMatic's AgenticOS platform that enables autonomous agentic media buying workflows. As of 2025, BrkThru served 404 active clients (including 119 new ad agencies and 169 brand-direct clients) and managed media for more than 1,000 brands via 235 agency partners, while maintaining a 90%+ client satisfaction rate for six consecutive years and achieving its 8th consecutive year of revenue growth.
In April 2026, BrkThru completed its first acquisition — Gigawatt, a Milwaukee-based programmatic media partner — adding programmatic media services and particular strength in the hospitality and tourism vertical. The same period saw deepening of the PubMatic AgenticOS partnership, with 30 live end-to-end agentic campaigns running across the U.S., France, the Netherlands, Australia, and India and 100% advertiser retention on those campaigns. BrkThru has been recognized on the Inc. 5000 America's Fastest-Growing Companies list for four consecutive years, reported 239% revenue growth in 2024, and holds certifications including IAB Digital Data Solutions Certified, Google Ads Certified Partner, and TAG Registered.
BrkThru firmographics
Firmographics- Name
- BrkThru
- Legal name
- Brkthru Digital, LLC
- Website
- https://brkthru.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BrkThru is a Detroit-based digital media and marketing services firm, founded in 2017, that delivers programmatic advertising, paid search, paid social, and digital display campaigns to advertising agencies and brand-direct clients, leveraging a proprietary AI platform to serve 404 active clients and manage media for 1,000+ brands via 235 agency partners.
- Ownership category
- akta.pro rank
BrkThru industry classification
Industry- Product category
- Digital Advertising Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)
Keywords
Where BrkThru is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
BrkThru business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Media and Marketing Services: Performance-driven digital advertising and programmatic media services delivered to agencies and brands, generating revenue through media buying fees and service engagements
- Programmatic Media Services: Acquired Gigawatt's programmatic media capabilities to expand integrated media and marketing services for agencies and brands
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | No minimum spend policy |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
BrkThru product offering
Product offeringCore offering
BrkThru is a performance-driven digital advertising and programmatic media services company that plans, buys, and manages paid digital campaigns for advertising agencies and brand-direct clients. Its offering combines a proprietary AI platform with human strategic expertise to execute programmatic, search, social, display, video, and CTV campaigns across nearly 20 industry sectors. The firm accepts campaigns of any size with no minimum spend, supported by 24/7 dedicated account teams and end-to-end campaign management.
Product overview
Brkthru operates as a performance-driven digital media and marketing services company offering a unified portfolio centered on programmatic advertising and campaign management. The core offering is Brkthru's proprietary AI-powered platform combined with human strategic expertise for digital campaign execution across programmatic, search, social, and video channels. Following its April 2026 acquisition of Gigawatt, Brkthru expanded its capabilities to include programmatic media services specifically serving agencies and brands, particularly in hospitality and tourism verticals. The company serves over 1,000 brands across 235 agencies with campaigns spanning digital advertising, programmatic buying, SEM, paid social, and CTV.
Differentiator
Problem solved
Functional benefit
Products and services
- BrkThru Core Media & Marketing Services Performance-driven digital advertising and programmatic media services that combine a proprietary AI platform with human strategic expertise to plan, buy, and manage paid digital campaigns across programmatic, search, social, display, video, and CTV channels for advertising agencies and brand-direct clients. Includes no-minimum-spend acceptance and 24/7 dedicated account teams.
- Gigawatt Programmatic Media Services Programmatic media and digital marketing services for agencies and brands, with particular strength in the hospitality and tourism sector, now offered through BrkThru following the April 2026 acquisition of the Milwaukee-based firm Gigawatt.
Quantifiable outcome
- 239% revenue increase in 2024
- +4 more outcomes
Companies that use BrkThru
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
BrkThru technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BrkThru partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PubMaticcoreBrkthru joined PubMatic's AgenticOS platform as a strategic partner to operationalize agentic workflows at scale. The partnership enables Brkthru to manage media for 1,000+ brands and 235 agencies using autonomous agentic media buying capabilities, with 30 live end-to-end campaigns across US, France, Netherlands, Australia, and India. Brkthru achieved 100% customer retention on these campaigns.
- GigawattcoreBrkthru acquired Gigawatt, a Milwaukee-based programmatic media partner for agencies and brands. This marks Brkthru's first acquisition as part of its continued growth strategy, combining two firms with aligned approaches to modern marketing and shared philosophies around bridging strategy, technology, and human insight.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
BrkThru competitors and assessment
Company assessmentDirect peers
- Basis Technologies (formerly Centro): Programmatic advertising and workflow platform purpose-built for agencies, offering automated buying, workflow tools, and managed services. Directly comparable to BrkThru on agency-channel focus, programmatic specialization, and hybrid SaaS-plus-services model.
- Choozle: Self-serve and managed-service programmatic platform for agencies and brands, with a heavy focus on mid-market advertisers and no-minimum-spend accessibility. Directly comparable to BrkThru on accessible programmatic for SMB/mid-market and dual self-serve/managed-service delivery.
- MiQ: Global programmatic media company built around an agency-and-brand service model combining proprietary technology with managed services. Most direct comparable to BrkThru in terms of multi-market programmatic buying, agency-channel go-to-market, and managed-service offerings.
- Adtaxi: Digital media agency specializing in performance-driven programmatic, paid search, and cross-channel media for agencies and brands. Similar to BrkThru in agency-channel orientation, performance-driven positioning, and hub-and-spoke service delivery.
- Tinuiti: Performance-driven digital marketing agency operating across paid media, programmatic, SEO, and analytics for brands. Comparable to BrkThru in delivering performance-led digital advertising services to mid-market and enterprise brands, though Tinuiti is larger and more diversified across channels.
Broad incumbents
- The Trade Desk: Publicly traded demand-side platform that is the largest independent programmatic buying platform globally. Competes with BrkThru at the technology layer powering programmatic buying, but operates a SaaS platform model rather than managed services for agencies/brands.
- MediaMath: Demand-side platform that offers programmatic media buying technology and recently expanded toward supply-side and terminal-one platform capabilities. Adjacent competitor to BrkThru through DV360-style platform competition and broader programmatic infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
BrkThru social profiles
Digital presenceBrkThru financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrkThru leadership team
Management profileNumber of profiles
Profiles7 records
BrkThru subsidiaries and ownership
Company hierarchySubsidiaries1 record
BrkThru funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrkThru M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrkThru
What does BrkThru do?
BrkThru is a performance-driven digital advertising and programmatic media services company that plans, buys, and manages paid digital campaigns for advertising agencies and brand-direct clients. Its offering combines a proprietary AI platform with human strategic expertise to execute programmatic, search, social, display, video, and CTV campaigns across nearly 20 industry sectors. The firm accepts campaigns of any size with no minimum spend, supported by 24/7 dedicated account teams and end-to-end campaign management.
Is BrkThru a public or private company?
BrkThru is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BrkThru founded?
BrkThru was founded in 2017. It employs 101 to 250 people.
Where is BrkThru based?
BrkThru is headquartered in Detroit, United States, in the North America region.
How does BrkThru make money?
Two revenue lines are on record. Digital Media and Marketing Services are the primary driver. The others are programmatic Media Services.
Who are BrkThru's main competitors?
Direct peers on record are Basis Technologies (formerly Centro), Choozle, MiQ, Adtaxi and Tinuiti. Broad incumbents are The Trade Desk and MediaMath.
Does BrkThru have an API?
No public API is recorded for BrkThru.
What industry is BrkThru in?
BrkThru's product category is Digital Advertising Services. Its primary akta.pro industry code is MPAAABAB, Programmatic Media Buying & Trading Desks (DV360/TTD, RTB). Its NAICS code is 541810 and its SIC code is 7311.