Choozle
Choozle is a Denver-based, now fully remote omnichannel digital advertising platform offering self-service and managed-service options to mid-market agencies and growth brands, integrating directly with The Trade Desk, Amazon DSP, and 60+ SSPs for access to 98% of premium digital inventory across all channels.
- Company typePrivate
- Founded2012
- HeadquartersDenver, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Choozle does
Choozle is a Denver-based (now fully remote since April 2025) omnichannel digital advertising software platform founded in 2012, serving mid-market agencies and growth brands with both self-service and managed-service offerings. The core product is a unified DSP-plus-DMP platform that connects directly into The Trade Desk and Amazon DSP, integrates with more than 60 SSPs, and provides access to approximately 98% of premium digital inventory across display, CTV, video, audio, native, DOOH, search, and social channels. The platform is built around three operating pillars — audience planning, measurement and governance, and channel orchestration — and includes a Smart Tag Container for client-side analytics implementation. The company has introduced AI-enabled capabilities through its The Trade Desk Kokai integration (September 2025) including Seeds for audience targeting and Universal Pixel for site tracking, and has progressively deepened Amazon DSP integration, most recently with a next-phase launch in May 2026.
Choozle operates a hybrid go-to-market combining self-service (user-managed campaigns) with managed services (Choozle's team executes campaigns on behalf of clients). Revenue is generated through three streams: monthly subscription fees for platform access, prepaid media and campaign-related fees (media, data, ad serving, optimization), and a 10% managed-service fee layered on top of media costs. Pricing is quote-based and not publicly disclosed. Customer evidence includes Kroger (6.68x ROAs), Lohre & Associates (20x return on ad spend), and an international airline ($3.9M in ticket sales), with named vertical coverage spanning Automotive, CPG, Government & Politics, Healthcare, Home & Garden, Legal, Nonprofit, and Travel & Tourism.
The company has raised approximately $29.1M across six disclosed funding rounds since founding, with the most recent being a $15M Series 3 led by Boathouse Capital in May 2021. Choozle is privately held with no publicly disclosed institutional investor structure beyond the funding history. Leadership transitioned in December 2025 when Tina Starr was appointed CEO, succeeding Adam Woods. The company holds GDPR, CCPA, UK GDPR, and a broad set of US state-level privacy law compliance certifications, and operates with employee headcount in the 51–100 range.
Choozle firmographics
Firmographics- Name
- Choozle
- Legal name
- Choozle, Inc.
- Website
- https://choozle.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Choozle is a Denver-based, now fully remote omnichannel digital advertising platform offering self-service and managed-service options to mid-market agencies and growth brands, integrating directly with The Trade Desk, Amazon DSP, and 60+ SSPs for access to 98% of premium digital inventory across all channels.
- Ownership category
- akta.pro rank
Choozle industry classification
Industry- Product category
- Programmatic Advertising Platform
- NAICS
- Media Buying Agencies (541830), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)
- akta.pro secondary industries
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)
Keywords
Where Choozle is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Choozle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Monthly subscription fees for platform access with optional add-ons. After initial month, subscriptions automatically renew month-to-month at agreed rates. Fees are billed in advance and non-refundable.
- Media and Campaign Fees: Fees including account balance, media costs, data targeting costs, ad serving costs, third-party tool costs, and optimization costs for campaign execution. Paid via prepaid user account balance with auto-refill or manual options.
- Managed Campaign Services: 10% fee on top of media costs when clients authorize Choozle to manage campaigns on their behalf. Additional service beyond self-service platform usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based platform access with tiered plans |
| Hybrid | Monthly | Managed campaign services with expert support |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Choozle product offering
Product offeringCore offering
Choozle is a self-service omnichannel digital advertising platform that unifies programmatic media buying across display, CTV, video, audio, native, digital out-of-home (DOOH), search, and social channels. The platform connects directly into leading demand-side platforms (The Trade Desk via Kokai, Amazon DSP) and over 60 supply-side platforms, providing agencies and growth brands with audience targeting, campaign execution, and cross-channel measurement, available in both self-service and managed service modes.
Product overview
Choozle is a Denver-based omnichannel digital advertising platform that operates as a unified platform-plus-modules architecture. The core Choozle Platform serves as the central command center connecting directly into DSPs (The Trade Desk, Amazon DSP) and 60+ SSPs, providing access to 98% of premium inventory across all digital channels. The platform offers channel modules for Display, CTV, Video, Audio, Native, DOOH, Search, and Social Media advertising. Key add-on modules include Retail Media, Omnichannel, Managed Service, Self-Service, Agency Advertising Solutions, Winnable Market, Campaign Capabilities (targeting and optimization tools), Smart Tag Container (analytics/tracking), and Media Solutions (expert guidance). The platform supports both self-service (user-managed) and managed service (Choozle-managed) options, with a pricing model based on monthly subscription plans plus media fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Choozle Platform Self-service omnichannel digital advertising platform that unifies access across display, CTV, video, audio, native, DOOH, search, and social channels with audience planning, channel orchestration, and unified measurement. Connects directly into DSPs and 60+ SSPs for campaign execution, audience activation, and measurement.
- Self-Service Platform Option Self-service mode where users independently plan, execute, and optimize programmatic advertising campaigns within the Choozle platform, with monthly subscription billing.
- Managed Service Full-service campaign management offering where the Choozle team handles programmatic campaign execution within the platform on behalf of clients, charged at a 10% fee on top of media costs.
- Agency Advertising Solutions Digital advertising solutions designed for agencies to manage multiple advertisers and campaigns efficiently across programmatic channels with consolidated reporting and workflows.
- Retail Media Retail media advertising solution enabling brands to reach consumers at the point of purchase through retailer networks and outcomes-based advertising, including use of retailer data such as Kroger data.
- Amazon DSP Integration Integrated Amazon DSP solution enabling advertisers to manage Amazon campaign execution, audience activation, conversion tracking, and omnichannel workflows within Choozle, with expanded Amazon audience targeting and Amazon ad tag support.
- The Trade Desk Integration Integration with The Trade Desk DSP, powered by the Kokai platform, providing AI-powered audience targeting through Seeds and AI-powered site tracking through Universal Pixel for unified campaign execution and optimization.
- Omnichannel Omnichannel digital advertising solution ensuring seamless integration and consistency across all digital channels and devices, including websites, social media, search engines, and mobile apps, with coordinated audience and measurement upstream of channel execution.
- Winnable Market Audience-first planning approach that defines the winnable market first, concentrating investment where it matters most and building strategic capital for audience expansion over time.
- Media Solutions Expert media guidance and support from the Choozle team for campaign execution across programmatic, search, and extended supported solutions.
Quantifiable outcome
- 6.68x ROAs for Kroger case study using outcome-based advertising
- +2 more outcomes
Companies that use Choozle
Customer profileNamed customers3 records
Segments10 records
Ideal customer profiles3 records
Choozle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability3 records
Feature6 records
Choozle partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Amazon DSPcoreNext phase of Amazon DSP integration allowing advertisers to manage campaign execution, audience activation, conversion tracking, and omnichannel workflows directly within the Choozle platform. Includes expanded Amazon audience targeting and Amazon ad tag support for conversion tracking.
- The Trade DeskcoreChoozle integrated The Trade Desk's Kokai platform, enhancing advertising capabilities with AI-powered tools including Seeds for better audience targeting and Universal Pixel for streamlined site tracking to optimize campaign performance and outcomes for advertisers.
- Amazon DSPcoreLaunched self-service Amazon DSP access directly within the platform, enabling advertisers to manage Amazon advertising campaigns through Choozle's unified interface.
- The Trade Desk, Inc.coreThird-party advertising service integrated with Choozle platform. Users must comply with The Trade Desk Terms of Service when utilizing this service within Choozle.
- Amazon.com, Inc. (AmazonAds)coreAmazon advertising integration for programmatic campaigns. Users must comply with Amazon Advertising Agreement and Additional Terms & Conditions. Opt-out available at Amazon Ads portal.
- 60+ Supply Side Platforms (SSPs)coreChoozle collaborates directly with over 60 unique Supply Side Platforms enabling access to diverse premium inventory including premium websites, CTV platforms (Hulu, Fubo, Prime Video, SlingTV, Netflix), audio platforms (Spotify, Pandora), and DOOH screens.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Choozle competitors and assessment
Company assessmentBroad incumbents
- The Trade Desk: The leading independent demand-side platform globally. While The Trade Desk is also a Choozle integration partner, it operates its own self-service platform (Kokai) that directly competes with Choozle's mid-market offering, making it the most consequential peer.
- Amobee: Full-stack advertising technology platform offering DSP, SSP, and analytics solutions to agencies and brands. Operates at a larger scale across more channels than Choozle, representing broader incumbent competition.
- Google Display & Video 360 (DV360): Google's enterprise programmatic DSP within Google Marketing Platform, offering display, video, and connected TV buying. Competes broadly with Choozle for digital ad budgets, especially among agencies operating in the Google ecosystem.
Direct peers
- StackAdapt: Self-service programmatic DSP focused on mid-market agencies and brands, offering omnichannel capabilities including native, display, video, CTV, and DOOH — the closest head-to-head competitor to Choozle in the same customer segment.
- Smartly.io: AI-powered advertising automation platform serving agencies and brands across social and programmatic channels. Competes with Choozle's omnichannel and AI-driven optimization positioning, especially in the agency segment.
- Basis Technologies (formerly Centro): Enterprise programmatic advertising platform providing DSP, workflow, and analytics tools primarily to agencies. Direct competitor in the agency-focused programmatic space with similar omnichannel execution.
- MediaMath: Programmatic DSP providing omnichannel campaign management for agencies and brands. Historically a direct competitor to Choozle in the mid-market DSP category, now operating under new ownership.
- AdRoll: Self-service digital advertising platform focused on SMB and mid-market brands with retargeting, display, and connected TV capabilities. Competes with Choozle's self-service positioning for growth brands.
- Simpli.fi: Programmatic platform specializing in localized targeting, CTV, and audience-based buying. Listed as a Choozle integration partner but also operates its own self-service DSP competing for similar agency and brand budgets.
Others
- LiveRamp: Identity resolution and data connectivity platform listed as a Choozle integration partner. While not a direct DSP competitor, LiveRamp's data onboarding capabilities are an enabling layer in the same programmatic advertising stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Choozle social profiles
Digital presenceChoozle compliance and trust
Trust signalCompliance16 records
Choozle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Choozle leadership team
Management profileNumber of profiles
Profiles3 records
Choozle funding detail
Funding detailFunding overview
Funding rounds6 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Choozle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Choozle
What does Choozle do?
Choozle is a self-service omnichannel digital advertising platform that unifies programmatic media buying across display, CTV, video, audio, native, digital out-of-home (DOOH), search, and social channels. The platform connects directly into leading demand-side platforms (The Trade Desk via Kokai, Amazon DSP) and over 60 supply-side platforms, providing agencies and growth brands with audience targeting, campaign execution, and cross-channel measurement, available in both self-service and managed service modes.
Is Choozle a public or private company?
Choozle is a private company. It is classified as venture growth investor backed and is currently operating.
When was Choozle founded?
Choozle was founded in 2012. It employs 51 to 100 people.
Where is Choozle based?
Choozle is headquartered in Denver, United States, in the North America region.
How does Choozle make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are media and Campaign Fees and managed Campaign Services.
Who are Choozle's main competitors?
Broad incumbents on record are The Trade Desk, Amobee and Google Display & Video 360 (DV360). Direct peers are StackAdapt, Smartly.io, Basis Technologies (formerly Centro), MediaMath, AdRoll and Simpli.fi. LiveRamp is listed as an others.
Does Choozle have an API?
No public API is recorded for Choozle.
What industry is Choozle in?
Choozle's product category is Programmatic Advertising Platform. Its primary akta.pro industry code is BPAFAAAI, Out-of-Home (OOH), DOOH & Ambient Advertising, with a secondary code of MPAAAKAB, Digital Out-of-Home (DOOH) Advertising. Its NAICS code is 541830 and its SIC code is 7310.