Stephanie Gottlieb Fine Jewelry

What Stephanie Gottlieb Fine Jewelry does

Stephanie Gottlieb Fine Jewelry, operating as Stephanie Gottlieb, LLC, is a New York-based direct-to-consumer fine jewelry brand founded in 2013 by eponymous designer Stephanie Gottlieb. The company designs and sells precious-metal and gemstone jewelry across necklaces, bracelets, rings, earrings, and charms, organized into named sub-brand collections including Lola (lab-grown diamonds), Dakota (shaker designs), Olivia (delicate chains), Tokens of Expression (birth flower charms), Candy Button, Astrid (pavé diamonds), Margot, Undecided, and Kendall (beaded gemstones). It also offers bespoke and custom jewelry design services, an heirloom redesign program (SG Revamps), repairs and resizing, warranty extensions, and a bridal division spanning engagement rings, wedding bands, and day-of jewelry.

The business operates an omnichannel model anchored in two channels: a Shopify e-commerce storefront at stephaniegottlieb.com and an appointment-only Manhattan showroom at 546 Fifth Avenue, supplemented by virtual consultations for remote customers. Distribution reaches the United States via domestic shipping (with free 2-day shipping on orders over $1,000) and ships internationally for $25 on orders under $500. Pricing spans from under $500 for entry-level fashion pieces (e.g., satin cord necklaces at $120-$325) to over $20,000 for luxury items such as the Undecided Bezel Tennis Necklace at $21,165, with mid-tier fine jewelry concentrated in the $500-$5,000 range and premium pieces in the $5,000-$20,000 band. Revenue derives primarily from one-time purchases of ready-to-ship jewelry plus commissioned custom and bespoke work, with no subscription or recurring revenue model.

Customer segments are horizontal and consumer-facing: fashion-forward buyers seeking trendy pieces, bridal customers navigating engagement and wedding purchases, personalization seekers buying initials, name, birthstone, zodiac, and birth flower pieces, and a smaller luxury custom client segment commissioning bespoke designs. Go-to-market is founder-led brand marketing across Instagram, TikTok, Pinterest, YouTube, Facebook, and Substack, supported by email/SMS acquisition offers (15% off first order), industry participation (World Diamond Day), and occasional co-branded capsule collaborations such as the August 2025 'All Hours' collection with Oak and Luna. The company is private, founder-owned, with no disclosed institutional capital, no patents, no awards, and no regulatory actions on record.

Name

Stephanie Gottlieb Fine Jewelry

Legal name

Stephanie Gottlieb, LLC

Website

https://stephaniegottlieb.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Stephanie Gottlieb Fine Jewelry is a New York-based DTC fine jewelry brand designing and selling custom, bespoke, ready-to-ship, and bridal pieces across necklaces, bracelets, rings, and earrings. It serves fashion consumers, bridal customers, and personalization seekers via e-commerce, an appointment-only Fifth Avenue showroom, and virtual consultations.

Ownership category

akta.pro rank

Product category

Luxury Fine Jewelry

NAICS

Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Bridal & Engagement Jewelry Retail (CRAKAGAC)

akta.pro secondary industries

Engagement Rings (CRAKACAA), Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA), Bridal Jewelry Customization & Bespoke (CRAKACAG), Bridal Jewelry Services (Sizing, Engraving, Cleaning, Appraisals, Warranties/Insurance Add-ons) (CRAKACAJ)

Keywords

• Fine jewelry
• Custom jewelry
• Bridal jewelry
• Personalized jewelry
• Lab grown diamonds

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ready-to-Ship Jewelry Products: One-time purchase of pre-designed fine jewelry pieces across categories including necklaces, bracelets, earrings, rings, and charms. Products range from fashion jewelry under $500 to high-end pieces exceeding $20,000.
2. Custom and Bespoke Jewelry: Custom design services for engagement rings, wedding bands, and personalized pieces created to customer specifications. Revenue generated through consultation fees and custom piece orders.
3. Lab Grown Diamond Products: Growing segment featuring lab-grown diamond jewelry at various price points, including the Lola Lab Grown collection and silicone band pieces with lab-grown diamond accents.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Stephanie Gottlieb Fine Jewelry designs, sources, and sells luxury fine jewelry — including necklaces, bracelets, rings, earrings, charms, and accessories — across both natural and lab-grown diamonds and gemstones. The company also offers custom and bespoke jewelry design services, bridal jewelry (engagement rings, wedding bands, day-of pieces), heirloom redesigns, and personalization (initials, names, birthstones, zodiac charms) to individual consumers through its e-commerce site, appointment-only NYC showroom, and virtual consultations.

Product overview

Stephanie Gottlieb Fine Jewelry is a luxury fine jewelry brand offering a unified product portfolio centered on fine jewelry across necklaces, bracelets, rings, earrings, charms, and accessories. The company operates multiple named sub-brand collections including Lola (lab grown diamonds), Dakota (shaker jewelry), Olivia (delicate chains), Tokens Of Expression (birth flower charms), Candy Button, Astrid (pavé diamonds), Margot, Undecided, and Kendall (beaded gemstones), alongside a core personalization service for initials, name necklaces, birthstones, and zodiac pieces. The bridal division provides engagement rings, wedding bands, and day-of jewelry through a guided consultation process. Bespoke and custom jewelry design services allow customers to create unique pieces, while the SG Revamps program transforms heirloom jewelry into contemporary designs. Lab grown diamond options provide sustainable alternatives across the product line. Services include showroom appointments in NYC, repairs, resizing, and warranty extensions.

Differentiator

Problem solved

Functional benefit

Products and services

• Fine Jewelry Core fine jewelry catalog of necklaces, bracelets, rings, earrings, charms, and accessories in precious metals and gemstones, sold ready-to-ship to individual consumers via the e-commerce site and NYC showroom.
• Lola Collection Lab-grown diamond jewelry collection featuring drilled diamond designs in necklaces, earrings, and rings with a modern aesthetic, targeted at fashion-forward consumers seeking sustainable alternatives.
• Dakota Collection Signature shaker jewelry collection of diamond and gemstone shaker necklaces, bracelets, earrings, and anklets with customizable stone options for individual consumers.
• Olivia Collection Delicate chain jewelry collection of double Y necklaces, hand chains, anklets, ear cuffs, and bracelets designed for layering, for individual consumers seeking everyday pieces.
• Tokens Of Expression Charm collection featuring birth flower tokens and thematic charms (rainbow, mushroom, horse, larkspur, etc.) for personalized, sentimental jewelry purchases.
• Candy Button Collection Vintage-inspired jewelry collection of candy button pearl pendants and gemstone heart-shaped rings for individual consumers.
• Astrid Collection Pavé diamond jewelry collection including flare pendant, collar necklace, drop earrings, statement earrings, studs, and bangles with sparkle detailing.
• Margot Collection Versatile jewelry line of gemstone and diamond chain earrings, birthstone bezels, flex bangles, tennis necklaces, and silicone band rings.
• Undecided Collection Customizable jewelry featuring heart and round diamond flex bangles, bezel tennis necklaces with heart centers, and mixed gemstone combinations for individual consumers.
• Kendall Collection Beaded gemstone necklace collection featuring chrysoprase, sodalite, tiger's eye, aquamarine, malachite, and pearl combinations with heart and shell charms.
• Personalization Services Personalized jewelry services covering initials, name necklaces, personalized bracelets, birthstones, zodiac charms, bubble, and slider collections for individual consumers seeking meaningful custom pieces.
• Bridal Jewelry Services Bridal jewelry services including an engagement ring guide, wedding band guide, bridal consultations, day-of wedding jewelry, and a bridal program for engaged couples and brides.
• Bespoke & Custom Jewelry Design Custom and bespoke jewelry design service allowing customers to create personalized fine jewelry pieces with expert guidance, for individual consumers seeking one-of-a-kind items.
• Heirloom Redesigns (SG Revamps) Heirloom redesign service that transforms existing family jewelry into new contemporary pieces for individual clients.
• Lab Grown Diamonds Lab-grown diamond jewelry offering sustainable and ethical alternatives for engagement rings, necklaces, earrings, and fashion jewelry, for individual consumers seeking responsibly sourced stones.
• Birth Flower Tokens Birth flower charm collection representing each month's flower (larkspur, daisy, chrysanthemum, iris, narcissus, morning glory, rose, cherry blossom, snowdrop, poppy, lily of the valley, marigold) for personalized jewelry.
• All Hours Capsule Collection Limited-edition personalized jewelry capsule collection co-developed with Oak and Luna, featuring engravings and zodiac charms, sold to individual consumers.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Oak and LunaminorStrategic or Co-development Partner · 28 August 2025Launched a limited-edition jewelry capsule collection called 'All Hours' on August 28, 2025. The collection features personalized designs with engravings and zodiac charms, combining both brands' aesthetic sensibilities for a targeted co-branded release.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aurate: New York-based DTC fine jewelry brand selling sustainably made gold and pearl pieces online and via showroom. Comparable omnichannel model and price range.
• Monica Vinader: UK-based DTC fine jewelry brand with a strong personalization and gifting offering, sold direct and through select retail. Comparable on personalization-led model and accessible-luxury price points.
• Jade Trau: New York-based fine jewelry brand focused on bridal and bespoke engagement rings with a flagship showroom. Closely comparable on bridal focus, bespoke services, and NYC showroom model.
• Mociun: Brooklyn-based fine jewelry designer focused on custom, one-of-a-kind pieces and bridal commissions. Comparable on bespoke design services and urban DTC showroom model.
• Mejuri: DTC fine jewelry brand offering everyday fine jewelry, personalization, and lab-grown options direct to consumers. Closely comparable on business model, target demographic, and price ladder.
• Brilliant Earth: DTC jewelry retailer specializing in engagement rings, bridal, and lab-grown/natural diamonds with both e-commerce and showroom experience. Directly overlaps in bridal and lab-grown assortments.
• Vrai: Direct-to-consumer lab-grown diamond jewelry brand selling engagement rings and fine jewelry online. Comparable on lab-grown diamond focus and bridal offerings.
• Catbird: Brooklyn-based independent fine jewelry boutique with a strong DTC and in-store presence, focusing on delicate, stackable personal jewelry. Comparable in DTC fine jewelry with curated, fashion-forward aesthetic.

Broad incumbents

• Kendra Scott: Established omnichannel fine jewelry and fashion brand with significant retail footprint and broad assortment. Comparable product categories but at larger scale and broader price positioning.
• Tiffany & Co. Iconic luxury jewelry house with flagship NYC presence and leadership in bridal and engagement rings. Comparable on bridal mix and bridal/premium positioning, though at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/stephaniegottlieb
• Facebookfacebook.com/sgfinejewelry
• Instagraminstagram.com/stephaniegottlieb
• Pinterestpinterest.com/stephaniegottliebfinejewelry
• TikToktiktok.com/@thestephaniegottlieb
• Xx.com/stephgottlieb17

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stephanie Gottlieb Fine Jewelry