Jade Trau
Jade Trau is a NYC-based, founder-owned modern fine jewelry house designing handcrafted 18-karat gold and platinum pieces with ethically-sourced natural diamonds, sold DTC online, via a flagship Madison Avenue showroom, and through select stockists, with celebrity-led earned media as its core growth engine.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jade Trau does
Jade Trau is a New York-based, founder-owned modern fine jewelry house founded by designer Jade Trau after roughly a decade working in the diamond trade. The company designs and sells handcrafted jewelry in 18-karat gold and platinum set with ethically-sourced natural diamonds, organized across core categories (necklaces, bracelets, rings, earrings, charms, bridal, fine watches) and signature collections (Catherine, Penelope, Envoy, Maverick, Vanguard, Sophisticate, Poppy, Posey, Plié, Tatum) unified by a proprietary Alchemy prong setting. Prices span approximately $1,900 to over $32,000, with a One-of-a-Kind tier priced on inquiry and an in-stock engagement ring offering designed to shorten the bridal purchase cycle.
Revenue is generated through direct-to-consumer e-commerce (global Shopify storefront with two-day shipping on in-stock items), a flagship showroom at 485 Madison Avenue in NYC that supports appointments, walk-ins, piercing parties, engraving, and bespoke/restyling consultations, and a curated set of retail stockists. The marketing model relies on organic social (Instagram, Facebook, Pinterest), an email-based loyalty program ('Friends with Benefits'), and celebrity-driven earned media — placements include Rihanna, Emma Roberts, Kate Bosworth, Yara Shahidi, Madelyn Cline, and Simone Ashley — as the primary top-of-funnel engine rather than paid acquisition.
The company is privately held with no disclosed institutional capital, no parent entity, no M&A activity, and headcount stated only as 1–10. Operational emphasis is on design IP, founder-led diamond curation, and experiential retail rather than on scale manufacturing or technology differentiation.
Jade Trau firmographics
Firmographics- Name
- Jade Trau
- Legal name
- Jade Trau, Inc.
- Website
- https://jadetrau.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jade Trau is a NYC-based, founder-owned modern fine jewelry house designing handcrafted 18-karat gold and platinum pieces with ethically-sourced natural diamonds, sold DTC online, via a flagship Madison Avenue showroom, and through select stockists, with celebrity-led earned media as its core growth engine.
- Ownership category
- akta.pro rank
Jade Trau industry classification
Industry- Product category
- Fine Jewelry
- NAICS
- Jewelry Retailers (458310), Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Diamond Jewelry (CRAKAAAA)
- akta.pro secondary industries
- Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA), Fine Jewelry Sets & Collections (Parures/Matched Sets) (CRAKAAAF), Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI)
Keywords
Where Jade Trau is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jade Trau business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Fine Jewelry Sales: One-time purchase model for luxury fine jewelry including necklaces, bracelets, rings, earrings, charms, and bridal pieces. Products crafted in 18-karat gold and platinum with ethically-sourced natural diamonds. Price points range from approximately $1,900 to $32,000+.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry Level ($1,900-$2,500) |
| Unit Pricing | Pay-as-you-go | Mid-Range ($2,500-$5,000) |
| Unit Pricing | Pay-as-you-go | Premium ($5,000-$10,000) |
| Unit Pricing | Pay-as-you-go | Luxury ($10,000+) |
| Unit Pricing | Pay-as-you-go | One-of-a-Kind Collection (Price Inquiry) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Jade Trau product offering
Product offeringCore offering
Jade Trau designs, crafts, and sells handcrafted fine jewelry in 18-karat gold and platinum featuring ethically-sourced natural diamonds, including necklaces, bracelets, rings, earrings, charms, bridal pieces, and fine watches. The brand operates a direct-to-consumer model through e-commerce and an NYC flagship showroom, offering signature collections distinguished by proprietary Alchemy prong settings, bespoke custom design services, and one-of-a-kind pieces built around exceptional diamonds.
Product overview
Jade Trau is a modern fine jewelry house based in New York City, offering a comprehensive portfolio of handcrafted 18-karat gold and platinum jewelry featuring ethically-sourced natural diamonds. The product line is organized into core categories (Necklaces, Bracelets, Rings, Earrings, Charms, Bridal, and Fine Watches) alongside signature collections (Catherine, Penelope, Envoy, Maverick, Vanguard, Sophisticate, Poppy, Posey, Plié, Tatum) distinguished by signature settings like the Alchemy prong setting. The brand also offers bespoke services including custom jewelry creation, restyling, laser engraving, and ear piercing. The One-of-a-Kind collection features unique pieces built around exceptional diamonds personally selected by founder Jade Trau. Jewelry is handcrafted in NYC with a focus on everyday luxury that can be layered together.
Differentiator
Problem solved
Functional benefit
Products and services
- Necklaces Collection Complete necklace collection including diamond pendants, line necklaces, signature diamond chains, gold chains, lariat necklaces, riviera necklaces, and chokers, handcrafted in 18-karat gold featuring natural white diamonds.
- Bracelets Collection Bracelet offerings including tennis bracelets, signature diamond chain bracelets, bangles, cuffs, gold chain bracelets, line bracelets, and anklets, handcrafted in 18-karat gold with natural white diamonds.
- Rings Collection Ring collection featuring stacking bands, statement rings, engagement rings, open and wrap rings, signet rings, and eternity bands, handcrafted in 18-karat gold and natural white diamonds.
- Earrings Collection Earring collection including stud earrings, hoops and huggies, dangles and drops, ear cuffs and climbers, handcrafted in 18-karat gold and natural white diamonds.
- Charms Collection Charm collection including key and tag charms, letters and symbols charms, personalized charms, and charm holder necklaces, in 18-karat gold and diamond for customization.
- Bridal Collection Full bridal offering including engagement rings (setting only and complete), in-stock engagement rings, wedding bands, eternity bands, and bridal accessories.
- One-of-a-Kind Collection Bespoke pieces handcrafted around unique exceptional diamonds personally selected by founder Jade Trau, featuring rare diamonds in signature settings and priced upon inquiry.
- Fine Watches Capsule Collection Capsule collection of restored vintage 1970s timepieces reimagined through jewelry language, each solid gold watch transformed with hand-crafted bezels and exotic straps.
- Engraving Service Laser engraving service available on select pieces for personalization including names, initials, dates, and sentimental messages.
- Custom & Restyling Service Bespoke service for custom jewelry creation and restyling of existing pieces, with a past projects gallery and appointment scheduling available.
- Piercing Services Professional ear piercing services including piercing parties, available at the NYC showroom.
- Archive Sale Discontinued styles available at special prices until sold out, with additional pieces added periodically.
- Personalized Gifts Customizable pieces including personalized nameplates, engravable charms and bracelets, curated by stylists for personal expression.
Companies that use Jade Trau
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Jade Trau technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jade Trau partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Jade Trau competitors and assessment
Company assessmentDirect peers
- Mejuri: Canadian-founded DTC fine jewelry brand offering everyday fine jewelry in gold and natural diamonds at accessible price tiers; directly comparable to Jade Trau's DTC model, gold-and-diamond product mix, and gifting collections.
- Catbird: Brooklyn-based independent fine jewelry brand with a small NYC showroom and DTC storefront, focusing on delicate gold and diamond stacking pieces; shares Jade Trau's independent NYC base, small-team structure, and everyday-luxury positioning.
- Aurate: NYC-based DTC fine jewelry brand focused on modern gold and diamond everyday pieces at accessible price tiers with ethical sourcing; closely comparable to Jade Trau on NYC base, gold-and-diamond DTC product line, and gifting collection strategy.
- Shay Jewelry: LA-based fine jewelry brand with celebrity placements (Rihanna, Beyoncé, Cardi B) and DTC plus showroom model, focused on diamond-and-gold everyday pieces; directly comparable on celebrity seeding, diamond jewelry mix, and price tiering.
- Anita Ko: LA-based fine jewelry designer known for celebrity placements (Rihanna, Beyoncé) and elevated diamond-and-gold pieces at luxury price points; comparable to Jade Trau on celebrity-driven visibility, gold-and-diamond product line, and bespoke services.
- Jennifer Meyer Jewelry: Founder-led fine jewelry brand based in LA with celebrity following (Jennifer Aniston, etc.) and gold-and-diamond everyday pieces; directly comparable to Jade Trau's founder-driven, celeb-seeded, modern fine jewelry positioning.
Broad incumbents
- David Yurman: Established American luxury jewelry house known for cable-inspired gold and diamond designs and broad retail/wholesale footprint; competes broadly with Jade Trau in the designer fine jewelry segment but at significantly larger scale and price breadth.
- Lorraine Schwartz: NY-based celebrity jeweler known for red-carpet diamond pieces worn by Beyoncé, Kim Kardashian, and Rihanna; comparable to Jade Trau on diamond fine jewelry and celebrity-driven brand visibility, but at a higher luxury price band and broader portfolio.
Emerging players
- Vrai: DTC lab-grown diamond fine jewelry and bridal brand owned by Diamond Foundry, with vertically integrated supply and celebrity seeding; comparable to Jade Trau on fine jewelry product mix and DTC gifting/bridal model, but differentiated by lab-grown positioning.
- Brilliant Earth: DTC diamond and engagement-ring focused retailer with strong bridal, ethical-sourcing, and omnichannel presence; overlaps with Jade Trau on DTC diamond jewelry, bridal category, and ethical sourcing narrative, though anchored in lab-grown and traceable natural diamonds.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Jade Trau social profiles
Digital presenceJade Trau financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jade Trau leadership team
Management profileNumber of profiles
Profiles1 record
Jade Trau funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jade Trau M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jade Trau
What does Jade Trau do?
Jade Trau designs, crafts, and sells handcrafted fine jewelry in 18-karat gold and platinum featuring ethically-sourced natural diamonds, including necklaces, bracelets, rings, earrings, charms, bridal pieces, and fine watches. The brand operates a direct-to-consumer model through e-commerce and an NYC flagship showroom, offering signature collections distinguished by proprietary Alchemy prong settings, bespoke custom design services, and one-of-a-kind pieces built around exceptional diamonds.
Is Jade Trau a public or private company?
Jade Trau is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jade Trau founded?
Jade Trau was founded in 2011. It employs 1 to 10 people.
Where is Jade Trau based?
Jade Trau is headquartered in New York, United States, in the North America region.
How does Jade Trau make money?
One revenue line is on record: fine Jewelry Sales.
Who are Jade Trau's main competitors?
Direct peers on record are Mejuri, Catbird, Aurate, Shay Jewelry, Anita Ko and Jennifer Meyer Jewelry. Broad incumbents are David Yurman and Lorraine Schwartz. Emerging players are Vrai and Brilliant Earth.
Does Jade Trau have an API?
No public API is recorded for Jade Trau.
What industry is Jade Trau in?
Jade Trau's product category is Fine Jewelry. Its primary akta.pro industry code is CRAKAAAA, Diamond Jewelry, with a secondary code of CRAKAHAA, Bespoke Fine Jewelry (Precious Metals & Gemstones). Its NAICS code is 458310 and its SIC code is 5944.