TEG
TEG (Ticketek Entertainment Group) is a Sydney-based, Silver Lake-owned integrated live entertainment platform that sells 30M+ tickets annually via Ticketek, promotes concerts, festivals and sports tours, operates venues including Qudos Bank Arena, and provides data, analytics and AI-driven fan engagement through Ovation and Stella across 40+ countries.
- Company typePrivate
- Founded2015
- HeadquartersSydney, Australia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What TEG does
TEG (Ticketek Entertainment Group) is a Sydney-headquartered, PE-backed integrated live entertainment platform that operates more than 30 brands across 40+ countries on six continents. It was formed in 2015 when Affinity Partners acquired Nine Live from Nine Entertainment and was acquired by Silver Lake in 2019. The business spans five operating pillars: Ticketing & Technology (the Ticketek consumer platform across Australia, NZ, UK and Singapore, plus TicketCharge in Malaysia, TicketWorld in the Philippines, Eventfinda in ANZ, Softix enterprise SaaS ticketing, and Ticketek Marketplace); Live Content (promoters TEG Dainty, TEG Van Egmond, TEG MJR, Handsome Tours, Empire Touring, MJR Presents, Laneway Festival, Propaganda, Nice Events, TEG Theatrical, TEG Rockefeller and Life Like Touring); Live Venues (Qudos Bank Arena, the 22,000-capacity flagship operated by Legends Global, and TEG MJR UK venues); Digital & Data (the Ovation analytics, data, research and marketing platform, the new Ovation amp in-house creative agency, and the November 2025-launched Stella AI fan assistant built on Google Cloud Vertex AI); and Partnerships & Hospitality (VIP Now premium experiences and the newly formed Sponsorship & Premium Experiences division).
TEG makes money primarily through per-transaction service and booking fees on 30M+ tickets sold annually via Ticketek, promotion and box-office income from concerts, festivals, theatre and sporting events, venue operations revenue (ticketing, food and beverage, premium hospitality) at owned arenas, data/analytics and digital marketing fees via Ovation, sponsorship and brand partnership deals, premium hospitality package sales, and Softix B2B ticketing platform licensing. Customer segments split between B2C fans (the long tail purchasing entertainment tickets) and B2B venue operators, promoters, sporting organisations and brand partners served through enterprise contracts.
Underlying technology is anchored by the Ticketek platform with mobile/NFC ticketing, Afterpay and PayPal payment integrations, Qantas Frequent Flyer loyalty linkage, and the new Stella AI conversational discovery layer; the Ovation data platform aggregates fan behavioural data, research panel insights, and analytics services; and Softix provides enterprise ticketing infrastructure sold to third-party venues. The integrated platform-plus-modules model is designed to cross-sell ticketing, promotion, venue, data and sponsorship services across the same fan and partner base.
TEG firmographics
Firmographics- Name
- TEG
- Legal name
- TEG Pty Limited (ACN 604 938 534)
- Website
- https://teg.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- TEG (Ticketek Entertainment Group) is a Sydney-based, Silver Lake-owned integrated live entertainment platform that sells 30M+ tickets annually via Ticketek, promotes concerts, festivals and sports tours, operates venues including Qudos Bank Arena, and provides data, analytics and AI-driven fan engagement through Ovation and Stella across 40+ countries.
- Ownership category
- akta.pro rank
TEG industry classification
Industry- Product category
- Live Entertainment Ticketing & Event Promotion
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event Promotion & Talent Buying (Promoters) (MPAGAJAC)
- akta.pro secondary industries
- Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Event Discovery, Listings & Calendar Platforms (MPAGAJAL)
Keywords
Where TEG is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
TEG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Ticketing transaction fees (Ticketek): Primary revenue stream from selling 30M+ tickets per year via Ticketek across Australia, New Zealand, UK, Singapore and adjacent markets; per-ticket service/booking fees on consumer and enterprise transactions.
- Live event promotion and touring (TEG Live, TEG Dainty, TEG Van Egmond, TEG MJR, Handsome Tours, Laneway): Revenue from promoting concerts, festivals, theatre and sports tours; income from box office, promoter fees, and tour production (e.g., Iron Maiden Run For Your Lives, Sydney Super Cup, AC/DC tour).
- Venue operations and ticket sales at owned venues: Revenue from operating venues including Qudos Bank Arena (Australia's biggest arena at 22,000 capacity, ~120 events/year, 15M+ tickets sold cumulative), Sky Stadium (Wellington) and TEG MJR UK venues, including ticketing, food and beverage, premium hospitality.
- Data, analytics and digital marketing services (Ovation): Revenue from Ovation's analytics, data science, research and digital marketing services sold to sporting organisations, venues, promoters and brands; underpinned by registered users and research panel.
- Sponsorship and brand partnerships: Revenue from integrated brand partnerships across TEG's platform spanning sport, music and live entertainment, including premium/hospitality packages (VIP Now) and the newly formed Sponsorship & Premium Experiences division led by Greg Segal.
- Hospitality and premium experiences (VIP Now): Revenue from VIP hospitality packages and premium corporate event experiences leveraging TEG's unique access to venues, events and promoters across Australia.
- Experiential / immersive exhibition ticketing (e.g., Formula 1 Exhibition): Ticket and group/premium-package revenue from experiential productions such as the Formula 1 Exhibition in Melbourne (Adults from A$49.90, Children from A$24.90), produced with Sony Music and Round Room Live.
- Ticketing technology licensing (Softix): Licensing and platform revenue from Softix, TEG's enterprise ticketing technology business serving third-party venues and operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Formula 1 Exhibition Melbourne - consumer ticketing |
| Other | Pay-as-you-go | Premium Hospitality Packages (Sydney Super Cup 2026 example) |
| Transaction based/ take rate | Pay-as-you-go | Ticketek consumer ticketing fees |
| Other | Multi-year contract | Enterprise ticketing technology (Softix) and Ovation analytics |
Go-to-market motion5 records
Distribution channels8 records
Marketing channels10 records
TEG product offering
Product offeringCore offering
TEG (Ticketek Entertainment Group) is an integrated live entertainment organisation that sells 30 million+ tickets per year through the Ticketek platform across Australia, New Zealand, the UK and Singapore, while promoting concerts, festivals, theatrical productions, sports events and immersive exhibitions via owned sub-brands (TEG Live, TEG Dainty, TEG Van Egmond, TEG MJR, Handsome Tours, Laneway Festival, TEG Sport, TEG Experiences), operating venues such as Qudos Bank Arena, and providing data, analytics and digital marketing through the Ovation platform.
Product overview
TEG (Ticketek Entertainment Group) is a Fan Experience Group that powers live entertainment through a platform-plus-modules architecture, anchored by its core ticketing platform Ticketek and surrounded by a global portfolio of acquired and operated brands across Live Content, Live Venues, Ticketing & Technology, Digital & Data, and Partnerships & Hospitality. The integrated model brings together Ticketek (the core ticketing engine used across Australia, New Zealand, the UK, Singapore, Malaysia via TicketCharge, and the Philippines via TicketWorld, with Softix providing B2B ticketing technology and Eventfinda adding event discovery), TEG Live, TEG Dainty, TEG Van Egmond, TEG MJR, Handsome Tours, Laneway Festival, Empire Touring and MJR Presents (live content touring and promotion), Qudos Bank Arena (owned venue), TEG Sport, TEG Rugby Live and Left Field Live (sport promotion including Sydney Super Cup and Gallagher Cup), TEG Experiences with TES Live and Brickman (immersive and family entertainment such as The Formula 1 Exhibition, PAW Patrol Live and Peppa Pig Live), regional units TEG Asia, TEG Europe and TEG USA, the Ovation digital, data and research platform (with Ovation amp creative agency and the recently acquired Twenty3 Live), the new Sponsorship & Premium Experiences division, and SXSW Sydney. The whole portfolio is unified by TEG's purpose, 'We Partner to Make Life Better Live', and increasingly connected through AI-driven capabilities such as Stella, the Google Cloud Vertex AI-powered fan assistant launched in November 2025.
Differentiator
Problem solved
Functional benefit
Brands
- Ticketek: Ticketing platform operating across Australia, New Zealand, Singapore, Malaysia, Philippines and the UK; founded 1979.
- TEG Dainty
- TEG Van Egmond
- TEG Live
- TEG MJR
- Handsome Tours
- Laneway Festival
- Empire Touring
- Propaganda
- TEG Theatrical
Products and services
- Ticketek TEG's flagship consumer and venue ticketing platform operating across Australia, New Zealand, the UK and Singapore; sells 30M+ tickets per year, supports NFC tap-and-go, Afterpay, PayPal and mobile tickets, and is integrated with COVID Check-in and Vaccination Status apps.
- Ticketek Marketplace Secondary ticketing marketplace for resale of tickets within the Ticketek ecosystem.
- Softix
Quantifiable outcome
- Sells 30M+ tickets per year through Ticketek globally
- +7 more outcomes
Companies that use TEG
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles4 records
TEG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature8 records
TEG partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, flagship and minor.
- Dunedin Venues Management Ltd (DVML)core10-year exclusive ticketing partnership signed 26 March 2026 (running through to 2036). Ticketek becomes the exclusive ticketing partner for Forsyth Barr Stadium, Dunedin Town Hall, and Glenroy Auditorium - covering growing event calendar, hirer/promoter support, platform access, fan experience, and a joint innovation roadmap.
- Sony Music (MASTERWORKS LIVE!)coreBrought to Melbourne by Sony Music and TEG Experiences, and produced by Round Room Live, the Formula 1 Exhibition opened at Melbourne Convention and Exhibition Centre on 29 November 2025 - making its Asia-Pacific debut after record-breaking European, Toronto and Buenos Aires runs.
- Round Room LivecoreRound Room Live (Co-CEO Jonathan Linden) is the producer of the Formula 1 Exhibition and co-producer with TEG Experiences and Sony Music of the Melbourne Asia-Pacific premiere opening 29 November 2025.
- Google CloudflagshipStrategic partnership announced 18 November 2025 combining TEG's event ecosystem with Google Cloud's AI solutions to power the next generation of fan experiences. First innovation is 'Stella', Ticketek's AI-powered fan assistant built on Google Cloud Vertex AI for conversational event discovery and ticket purchasing.
- Twenty3 LivecoreTEG acquired Twenty3 Live (a marketing, media and sponsorship agency) on 12 November 2025 after a 17-year partnership. Acquisition strengthens TEG's marketing and digital capabilities within its touring portfolio and supports the launch of the in-house creative agency 'Ovation amp'.
- Gallagher (Global Insurance)coreTEG Rugby Live and global insurance firm Gallagher announced the Gallagher Cup on 1 October 2025 - a rematch between Ireland and New Zealand's All Blacks at Soldier Field, Chicago on 1 November 2025. Gallagher is Title Sponsor, Naming Rights Partner, and Official Insurance Broking Partner.
- EventfindacoreTEG acquired Eventfinda (eventfinda.com.au / eventfinda.co.nz) in August 2025 to fuel regional expansion across Australia and New Zealand - bolstering TEG's ticketing and event discovery footprint.
- PayPal AustraliacoreTicketek and PayPal Australia partnered (22 July 2025) to offer flexible, secure and convenient payments for fans on Ticketek purchases.
- QantasflagshipLandmark 2023 partnership enabling Qantas Frequent Flyers to earn and use Qantas points on Ticketek events. Also includes RACV Ticketek partnership expansion and Qantas Frequent Flyer pre-sale access for the 2026 Sydney Super Cup.
- Rugby Live (TEG Rugby Live) / Left Field LivecoreTEG further invested in sport in 2023 by acquiring Left Field Live and Rugby Live; TEG Rugby Live produces international rugby events such as the Gallagher Cup (Ireland vs All Blacks at Soldier Field, Chicago, 1 November 2025).
- Penske Media Corporation (SXSW)coreTEG secured the South By Southwest (SXSW) annual event for Sydney from 2023, partnering with SXSW's global owners Penske Media Corporation and the NSW Government / Destination NSW. SXSW Sydney ran from 2023-2025 (A$276M total economic impact, 345,000+ attendees in 2025) before the 2026 edition was cancelled.
- Laneway FestivalcoreTEG partnered with Laneway Festival in 2021, expanding its portfolio of music events. Laneway, founded 2005, won the inaugural ARIA Award for Best Festival in 2025; TEG continues to bring the event to fans across Australia and New Zealand.
- Van Egmond Group (TEG Van Egmond)coreTEG acquired Australian concert promoter Van Egmond Group in 2020; now TEG Van Egmond, with a longstanding touring relationship with AC/DC dating back to 1982.
- AfterpaycoreTicketek became the world's first ticketing platform to offer Afterpay (buy now pay later) in 2020, providing fans flexible payment options for ticket purchases across Australia and New Zealand.
- Canteen (charity)minorTEG in partnership with the charity Canteen supports 'Side of Stage' - an Australian initiative conceived by ARIA-winning hip hop artists The Hilltop Hoods to give young people aged 12-25 affected by cancer special access to live music shows.
- MJR Group (TEG MJR)coreTEG acquired UK-based promoter and venue owner MJR Group (now TEG MJR) in 2019, providing the foundation for TEG's UK and European live entertainment, ticketing, venue, digital and data operations.
- Michael Cassel Group (via Amplify) / Ambassador Theatre GroupminorTEG invested in leading theatre producer Michael Cassel Group (through Amplify holding company) and took a significant minority stake in Ambassador Theatre Group as part of its 2019-21 expansion into theatre and broader live entertainment.
- Dainty Group (TEG Dainty)flagshipTEG acquired tier-1 concert, theatre and comedy promoter Dainty Group in 2016, which became TEG Dainty. Led by Paul Dainty AM, it promotes major international artists including Iron Maiden, Katy Perry, Bon Jovi, U2, Rolling Stones and many more.
- Amazon Web Services (AWS)coreAWS is one of TEG's software partners supporting the Sydney-based technology team alongside Snowflake, Databricks and MongoDB. TEG is also listed as an AWS partner on TEG's website.
Scale indicators15 records
Recent moves13 records
Expansion highlights6 records
TEG competitors and assessment
Company assessmentBroad incumbents
- Live Nation Entertainment: Live Nation is the world's largest live entertainment company, operating in ticketing (Ticketmaster), concert promotion, and venue ownership/sponsorship. It is a broad incumbent comparable to TEG's integrated model but at a much larger global scale.
- Eventbrite: Eventbrite is a global self-service ticketing and event technology platform. While focused on smaller/community events, it competes with Ticketek in the broader ticketing technology space and represents a different model (self-service vs. enterprise).
- Ticketmaster: Ticketmaster is the world's largest ticketing platform, owned by Live Nation. It competes directly with Ticketek in Australia, New Zealand, the UK, and other markets where TEG operates, and represents the dominant incumbent in the ticketing industry.
Direct peers
- AEG Presents: AEG Presents is a major global live entertainment company with concert promotion, venue operations (including The O2 in London, Crypto.com Arena in LA), and ticketing (AXS). It directly competes with TEG in the UK and European markets and has a similar integrated business model.
- CTS Eventim: CTS Eventim is Europe's leading ticketing and live entertainment provider, offering ticketing services, concert promotion, and venue operations. It is directly comparable to TEG's Ticketek platform and integrated live entertainment model, particularly in European markets.
- See Tickets: See Tickets is a global ticketing platform owned by Vivendi, operating across Europe, North America, and Asia-Pacific. It competes directly with Ticketek in ticketing technology and venue services.
- ASM Global: ASM Global is the world's largest venue management company, operating stadiums, arenas, and convention centers globally. It competes with TEG in venue operations (including operating Qudos Bank Arena on TEG's behalf via Legends Global) and venue ticketing services.
Regional players
- Frontier Touring: Frontier Touring is Australia's largest concert promoter, directly competing with TEG Dainty and TEG Van Egmond in the Australian touring market. Both companies promote major international artists in Australia and New Zealand.
- Laneway Festival (peer reference: FOMO Festival, Listen Out): FOMO Festival and similar Australian music festivals compete with TEG-owned Laneway Festival in the APAC festival market. These regional players represent comparable festival-focused businesses in the same geography.
Emerging players
- Round Room Live: Round Room Live is an experiential and live entertainment company that produces touring exhibitions and family shows (e.g., Formula 1 Exhibition, PAW Patrol Live). It is a direct partner and peer to TEG Experiences in the immersive entertainment space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
TEG social profiles
Digital presenceTEG compliance and trust
Trust signalCompliance5 records
TEG financial estimates
Financial estimateRevenue estimate
Valuation estimate
TEG leadership team
Management profileNumber of profiles
Profiles17 records
TEG subsidiaries and ownership
Company hierarchySubsidiaries33 records
TEG funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TEG M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TEG
What does TEG do?
TEG (Ticketek Entertainment Group) is an integrated live entertainment organisation that sells 30 million+ tickets per year through the Ticketek platform across Australia, New Zealand, the UK and Singapore, while promoting concerts, festivals, theatrical productions, sports events and immersive exhibitions via owned sub-brands (TEG Live, TEG Dainty, TEG Van Egmond, TEG MJR, Handsome Tours, Laneway Festival, TEG Sport, TEG Experiences), operating venues such as Qudos Bank Arena, and providing data, analytics and digital marketing through the Ovation platform.
Is TEG a public or private company?
TEG is a private company. It is classified as private equity controlled and is currently operating.
When was TEG founded?
TEG was founded in 2015. It employs 251 to 500 people.
Where is TEG based?
TEG is headquartered in Sydney, Australia, in the Oceania region.
How does TEG make money?
Eight revenue lines are on record. Ticketing transaction fees (Ticketek) is the primary driver. The others are live event promotion and touring (TEG Live, TEG Dainty, TEG Van Egmond, TEG MJR, Handsome Tours, Laneway), venue operations and ticket sales at owned venues, data, analytics and digital marketing services (Ovation), sponsorship and brand partnerships, hospitality and premium experiences (VIP Now), experiential / immersive exhibition ticketing (e.g., Formula 1 Exhibition) and ticketing technology licensing (Softix).
Who are TEG's main competitors?
Broad incumbents on record are Live Nation Entertainment, Eventbrite and Ticketmaster. Direct peers are AEG Presents, CTS Eventim, See Tickets and ASM Global. Regional players are Frontier Touring and Laneway Festival (peer reference: FOMO Festival, Listen Out). Round Room Live is listed as an emerging player.
Does TEG have an API?
No public API is recorded for TEG.
What industry is TEG in?
TEG's product category is Live Entertainment Ticketing & Event Promotion. Its primary akta.pro industry code is MPAGAJAC, Event Promotion & Talent Buying (Promoters), with a secondary code of MPAGAJAG, Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID). Its NAICS code is 711320 and its SIC code is 7900.