Twenty3
Twenty3 is a UK sports data analytics company offering a data-agnostic Toolbox platform that aggregates feeds from Opta, Wyscout, Impect and SportRadar, combined with bespoke Solutions and T3 Studios content production, serving broadcasters, football clubs, betting operators, federations and sports brands.
- Company typePrivate
- Founded2019
- HeadquartersMilton Keynes, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Twenty3 does
Twenty3 is a privately held UK sports data and analytics company (Twenty3 Limited, registered in England and Wales, headquartered in Milton Keynes, 11–50 employees) that helps sports organisations maximise the value of fragmented sports data through a bundled offering of software, bespoke services, and creative production. Its core product, the Twenty3 Toolbox, is a data-agnostic platform that aggregates feeds from multiple providers (Opta, Wyscout, Impect, SportRadar) into a unified interface comprising modules such as Global Search, Profile Pages, Match Centre, Football Lab, Event Lab, Visualisations Library, Stat Packs, Power Reports, and a Recruitment Solution. Beyond the platform, the Solutions division delivers bespoke data science, engineering, and design work, while T3 Studios operates as an in-house full-service production house for motion graphics, animation, live broadcast, editorial, and social content.
The company sells primarily through direct enterprise sales into five verticals — Teams & Clubs, Media & Broadcast, Leagues & Federations, Betting & Sportsbooks, and Brands & Sponsors — and serves a blue-chip client roster including Sky Sports, LiveScore, OneTwenty, William Hill, BOYLE Sports, FA England Learning, Sparta Praha, Salford City, Leicester City, West Bromwich Albion FC, Williams Racing, and FanCapital partners. Revenue mechanics combine recurring SaaS subscriptions for the Toolbox with project-based professional services for bespoke dashboards, reports, and data integrations, alongside T3 Studios content production engagements; pricing is custom and undisclosed, with multi-year contracts typical. Recent commercial activity has been heavily concentrated around the 2026 FIFA World Cup cycle, with multiple partnership extensions and new customer wins in 2025–2026, alongside product feature launches (Global Search, Profile Pages) and continued geographic expansion into Central European and Irish markets.
Twenty3 firmographics
Firmographics- Name
- Twenty3
- Legal name
- Twenty3 Limited
- Website
- https://twenty3.sport
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Twenty3 is a UK sports data analytics company offering a data-agnostic Toolbox platform that aggregates feeds from Opta, Wyscout, Impect and SportRadar, combined with bespoke Solutions and T3 Studios content production, serving broadcasters, football clubs, betting operators, federations and sports brands.
- Ownership category
- akta.pro rank
Twenty3 industry classification
Industry- Product category
- Sports Data Analytics Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
Keywords
Where Twenty3 is headquartered
LocationHeadquarters
- HQ city
- Milton Keynes
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Twenty3 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Toolbox SaaS Subscriptions: Subscription-based access to the Twenty3 Toolbox platform providing data analysis, visualisation tools, and content creation capabilities. Payment terms specified in individual service agreements with pricing subject to change.
- Bespoke Solutions & Professional Services: Custom solution development including bespoke reports, dashboards, databases, visualisations, and fully customised services. Includes development of custom interactive visualisation libraries and unique data points tailored to client requirements.
- T3 Studios Content Production: Full-service production house offering motion graphics, animation, event production, documentary, promotional content, live broadcast, creative design, editorial and social content. End-to-end digital content services including live production, videography, editorial, design and platform management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise pricing based on service agreement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Twenty3 product offering
Product offeringCore offering
Twenty3 operates the Twenty3 Toolbox, a data-agnostic SaaS platform that aggregates multiple sports data feeds (including Opta, Wyscout, Impect, and SportRadar) into a single environment for analysis, custom visualisation, and automated broadcast-ready content creation. The company also provides bespoke Solutions services spanning data science, engineering, and design, and runs T3 Studios, an in-house production house offering motion graphics, video, live broadcast and editorial content.
Product overview
Twenty3 offers a portfolio of products and services centred around sports data technology, analysis, and content. The core offering is the Twenty3 Toolbox — a data-agnostic platform that integrates multiple data sources and provides modules for analysis, visualisation, and reporting. Key modules include Football Lab and Event Lab for data analysis, Stat Packs for automated broadcast reports, Power Reports for club-specific reporting, Recruitment Solution for player evaluation, Global Search and Profile Pages for instant data access, and Match Centre for live analysis. The Solutions Services division provides bespoke data science, engineering, and design capabilities. T3 Studios serves as the full-service production arm for motion graphics, video, and creative content. The IMPE CT data integration extends Toolbox functionality with comprehensive football data.
Differentiator
Problem solved
Functional benefit
Brands
- T3 Studios: A full-service production house offering boutique, impactful and unique creative services. Specialises in drawing the worlds of sports data and content together for brands, broadcasters, sponsors and rights-holders. Services include motion graphics & animation, event production, documentary, promotional & commercial, live broadcast, creative & design, and editorial & social content.
Products and services
- Twenty3 Toolbox Data-agnostic SaaS platform that brings multiple sports data streams together for analysts and content creators, enabling smarter analysis, faster content creation, and flexible data management across teams, broadcasters, and leagues.
- Twenty3 Solutions Independent expertise spanning Data Science, Back End and Data Engineering, Front End Development, and Design and Product Management for bespoke reports, dashboards, databases, visualisations, and fully customised solutions.
- T3 Studios Full-service production house offering motion graphics and animation, event production, documentary, promotional and commercial content, live broadcast, creative and design, and editorial and social services for brands in sport.
Quantifiable outcome
- Reports delivered in hours instead of days
- +4 more outcomes
Companies that use Twenty3
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
Twenty3 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature8 records
Twenty3 partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- BOYLE SportscoreNew partnership announced with Ireland's largest independent bookmaker (almost 400 retail stores across Ireland and UK). BOYLE Sports gains full Toolbox access for data-powered sports content across digital channels, website and app. Partnership encompasses data-driven analysis and content for football and beyond.
- FanCapitalcoreT3 Studios and FanCapital renewed partnership extending into 2026. T3 Studios continues as chosen content & production agency across FanCapital partners including Atlassian Williams F1 Team, U.S. SailGP Team, Alex Albon, and Franco Colapinto. Provides end-to-end digital content services including live production, videography, editorial, design and platform management. T3 Studios central to live production of Atlassian Williams F1 team's award-winning Fan Zones.
- Sky SportscoreLong-standing partnership providing bespoke Stat Packs for approximately 750 matches per season across Premier League, EFL, SPFL, WSL and SWPL. Automated reports with over 20 pages of tailored stats and visualisations. System automates heavy lifting while keeping outputs tailored and broadcast-ready.
- OneTwentycoreMulti-year partnership extension leading into 2026 Men's World Cup. OneTwenty has millions of followers across multiple brands and platforms. Toolbox enables data-powered content across betting tips, stats and predictions. T3 Studios provides graphic design, studio production and short-form content creation services.
- LiveScorecoreExtended partnership encompassing data-driven content and production services across 2025/26 domestic football season and 2026 FIFA World Cup. LiveScore has over 10 million social followers. Twenty3 Toolbox enables creation and distribution of distinct data-powered football content. T3 Studios continues as production partner for videography, motion graphics and bespoke design.
- FA England LearningcorePartnership extension during pivotal period ahead of 2025 UEFA Women's European Championship and 2026 Men's World Cup. FA England Learning receives full Toolbox access for data analysis outputs presented to coach developers. Twenty3 Solutions commissioned to develop custom interactive visualisation library.
- Salford City FCcoreNew customer partnership with Salford City providing full Toolbox access including automated transfer target lists based on specific criteria. Twenty3 developed bespoke features for laser-focused recruitment goals. T3 Studios provides content production services. Salford leverages recent IMPECT integration.
- IMPHCT (IMPFCT/Impect)coreLeading football data provider integrated into Twenty3 Toolbox product. Partnership enables Salford City and other clubs to leverage IMPECT data for player evaluation and recruitment decision making.
- OptacoreThird-party sports data provider whose data is integrated into the Twenty3 Toolbox platform. Mentioned in Terms and Conditions as third-party data licensed to the platform.
- WyscoutcoreThird-party sports data provider whose data is integrated into the Twenty3 Toolbox platform. Mentioned in Terms and Conditions as third-party data licensed to the platform.
- ImpectcoreFootball data provider integrated into Twenty3 Toolbox. Recent integration mentioned in Salford City partnership. Data provider for player evaluation and recruitment.
- SportRadarcoreThird-party sports data provider whose data is integrated into the Twenty3 Toolbox platform. Mentioned in Terms and Conditions as third-party data licensed to the platform.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Twenty3 competitors and assessment
Company assessmentDirect peers
- Hudl: Hudl is a sports video and data analytics platform serving clubs, coaches and broadcasters with performance analysis tools and now owns Wyscout. Twenty3 competes most directly with Hudl in the football performance analysis and content workflow market for clubs and federations.
- StatsBomb: StatsBomb provides advanced football event data and analytics, including xG and pressing models, to clubs, federations and media. It overlaps with Twenty3 in serving performance analysts and content teams at elite football clubs and in offering data-driven storytelling tools.
- Second Spectrum: Second Spectrum provides AI-powered tracking, analytics and visualisation for sports including football, basketball and motorsport, serving leagues, broadcasters and clubs. Comparable to Twenty3 in applying data science to live sport for both analysis and broadcast content production.
Broad incumbents
- Stats Perform (Opta): Stats Perform owns Opta, the dominant football data feed Twenty3 integrates with, and offers AI-powered data, betting and broadcast solutions. It is a broad incumbent covering the full sports data value chain — feeds, analytics, and content — that Twenty3 layers on top of with visualisation and bespoke tooling.
- Sportradar: Sportradar is a global sports data and content provider serving sportsbooks, leagues, and media companies with data feeds, odds, and audiovisual content. Twenty3 integrates Sportradar data into its Toolbox and competes for sportsbook content tooling budgets against Sportradar's broader content services.
- Genius Sports: Genius Sports provides data, technology and content services to sportsbooks, leagues and media, with a growing focus on official data partnerships and fan engagement. It is comparable to Twenty3 as a data-to-content provider for the sportsbook and broadcast ecosystem.
- Wyscout: Wyscout, now part of Hudl, provides football video scouting and data tools used by clubs, federations and agents for recruitment and analysis. It is one of the underlying data sources integrated by Twenty3 but also serves overlapping performance analysis and recruitment workflows.
- Catapult Sports: Catapult provides athlete tracking, performance analytics, and video analysis hardware and software to elite sports teams across multiple sports. Comparable to Twenty3 as an enterprise sports data and analytics vendor serving professional clubs and federations.
- Deltatre: Deltatre provides digital, broadcast and content technology for sports organisations, including OTT platforms, live graphics, and data-driven fan experiences. It is comparable to Twenty3's T3 Studios content production arm and to the visualisation workflows within the Toolbox serving major broadcasters and federations.
Emerging players
- SkillCorner: SkillCorner delivers broadcast-tracking football data and analytics using computer vision applied to live video feeds, serving clubs, broadcasters and sportsbooks. It is an emerging alternative data source and analytics provider whose offerings intersect with Twenty3's football analytics use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Twenty3 social profiles
Digital presenceTwenty3 compliance and trust
Trust signalCompliance1 record
Twenty3 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Twenty3 leadership team
Management profileNumber of profiles
Profiles11 records
Twenty3 subsidiaries and ownership
Company hierarchySubsidiaries1 record
Twenty3 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Twenty3 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Twenty3
What does Twenty3 do?
Twenty3 operates the Twenty3 Toolbox, a data-agnostic SaaS platform that aggregates multiple sports data feeds (including Opta, Wyscout, Impect, and SportRadar) into a single environment for analysis, custom visualisation, and automated broadcast-ready content creation. The company also provides bespoke Solutions services spanning data science, engineering, and design, and runs T3 Studios, an in-house production house offering motion graphics, video, live broadcast and editorial content.
Is Twenty3 a public or private company?
Twenty3 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Twenty3 founded?
Twenty3 was founded in 2019. It employs 11 to 50 people.
Where is Twenty3 based?
Twenty3 is headquartered in Milton Keynes, United Kingdom, in the Europe region.
How does Twenty3 make money?
Three revenue lines are on record. Toolbox SaaS Subscriptions are the primary driver. The others are bespoke Solutions & Professional Services and T3 Studios Content Production.
Who are Twenty3's main competitors?
Direct peers on record are Hudl, StatsBomb and Second Spectrum. Broad incumbents are Stats Perform (Opta), Sportradar, Genius Sports, Wyscout, Catapult Sports and Deltatre. SkillCorner is listed as an emerging player.
Does Twenty3 have an API?
No public API is recorded for Twenty3.
What industry is Twenty3 in?
Twenty3's product category is Sports Data Analytics Platform. Its primary akta.pro industry code is MPAEAKAB, Sportsbook Trading, Odds & Feed Providers. Its NAICS code is 5132 and its SIC code is 7372.