Moe's Southwest Grill
Moe's Southwest Grill is a US fast-casual franchise restaurant chain founded in 2000, serving Tex-Mex burritos, tacos, and bowls to mass-market consumers across a national footprint as a subsidiary of GoTo Foods.
- Company typePrivate
- Founded2000
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Moe's Southwest Grill does
Moe's Southwest Grill is a US fast-casual restaurant chain founded in 2000 and headquartered in Atlanta, Georgia. It operates as a franchise-based chain serving Southwest-inspired and Tex-Mex cuisine — primarily burritos, tacos, bowls, and related menu items — with dine-in, takeout, and delivery service across a national footprint in the United States. The brand reaches customers through seasonal promotional campaigns tied to cultural and food-focused holidays (Cinco de Mayo, National Burrito Day, March Madness, Halloween, Back-to-School), a loyalty/rewards program, and third-party delivery partnerships with DoorDash, Uber Eats, and Grubhub+. The company is privately held and operates as a subsidiary of GoTo Foods, a diversified restaurant group that also owns Cinnabon, Jamba, and McAlister's Deli. Under GoTo Foods' new CEO Omer Gajial, the parent is adapting Moe's menu strategy — emphasizing portion flexibility and protein-forward positioning — to address changing consumer eating habits driven by GLP-1 weight-loss drugs. Leadership includes founder Martin Sprock and President Erik Hess; the company reports 101-250 corporate employees, consistent with a franchise-model support organization rather than a directly operated unit base.
Moe's revenue model is straightforward food and beverage sales at franchise restaurant locations, with the brand serving a horizontal mass-market consumer segment of families, individuals, and groups seeking convenient, customizable Mexican-inspired fast-casual meals. The company participates in co-branded flavor innovation, exemplified by the 2024-08-23 partnership with Mike's Hot Honey to bring a "swicy" (sweet and spicy) flavor trend ingredient onto Moe's menus. The technology surface is limited to a mobile account/loyalty platform and the brand's website; no APIs, SDKs, AI modalities, or proprietary technical assets are disclosed. Operating status is active, with current promotional activity and an actively maintained website at moes.com.
Moe's Southwest Grill firmographics
Firmographics- Name
- Moe's Southwest Grill
- Website
- https://moes.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Moe's Southwest Grill is a US fast-casual franchise restaurant chain founded in 2000, serving Tex-Mex burritos, tacos, and bowls to mass-market consumers across a national footprint as a subsidiary of GoTo Foods.
- Ownership category
- akta.pro rank
Moe's Southwest Grill industry classification
Industry- Product category
- Fast-Casual Mexican Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
Keywords
Where Moe's Southwest Grill is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Moe's Southwest Grill business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Moe's Southwest Grill generates revenue through the sale of food and beverages at its franchise restaurant locations, offering Mexican/Tex-Mex menu items including burritos, tacos, and related items.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Moe's Southwest Grill product offering
Product offeringCore offering
Moe's Southwest Grill is a fast-casual Mexican and Tex-Mex restaurant chain that prepares and serves build-your-own burritos, tacos, bowls, and related menu items. The brand operates its restaurants as a franchise network providing dine-in, takeout, delivery, and catering options to consumers across the United States.
Product overview
Moe's Southwest Grill is a single-brand Mexican and Tex-Mex fast-casual restaurant chain. The company's product offering centers on its core restaurant concept, which serves tacos, burritos, and related menu items across its locations. The brand operates as a unified offering rather than a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Moe's Southwest Grill Restaurant A Mexican and Tex-Mex fast-casual restaurant chain offering dine-in, takeout, and delivery of freshly prepared build-your-own burritos, tacos, bowls, and related menu items to U.S. consumers through a franchised location network.
- Burritos
Companies that use Moe's Southwest Grill
Customer profileSegments1 record
Ideal customer profiles1 record
Moe's Southwest Grill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Moe's Southwest Grill partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mike's Hot HoneyminorMike's Hot Honey partnered with Moe's Southwest Grill as part of its national expansion of the 'swicy' (sweet and spicy) flavor trend. The collaboration made Mike's Hot Honey available as a menu ingredient at Moe's locations, aligning with the brand's limited-time flavor offerings and seasonal menu innovations.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Moe's Southwest Grill competitors and assessment
Company assessmentEmerging players
- Salsarita's Fresh Mexican Grill: Franchise fast-casual Mexican chain offering customizable burritos, tacos, and salads, often located in non-traditional venues (food courts, airports). Comparable on menu and franchise GTM, serving as a smaller-scale model in the same space.
- Pancheros Mexican Grill: Smaller franchise-based fast-casual burrito chain with pressed-burrito differentiation. Comparable on product category, franchise model, and customization approach, but with a narrower footprint than Moe's.
Direct peers
- Freebirds World Burrito: Regional fast-casual burrito chain with build-your-own menu similar to Moe's. Comparable on product offering and customization model, though smaller in national reach.
- Qdoba Mexican Eats: Direct fast-casual Mexican competitor offering customizable burritos, tacos, and bowls, with a similar franchise/company-operated mix. Closely comparable on product offering, price points, and customer occasion, and competes with Moe's in many of the same trade areas.
- Baja Fresh: Fast-casual chain specializing in flame-grilled Mexican food including burritos, tacos, and salads. Closely aligned with Moe's on menu positioning, customization, and casual-dining occasion, though smaller in footprint.
- Del Taco: Mexican-American fast-food/fast-casual hybrid serving tacos, burritos, and burgers with both company-owned and franchised locations. Comparable on menu overlap, value positioning, and the Mexican food occasion, though more QSR-leaning than Moe's.
- Chipotle Mexican Grill: The dominant fast-casual Mexican/Tex-Mex chain serving build-your-own burritos, tacos, and bowls through a national company-owned footprint. Most directly comparable to Moe's on menu, customization model, and target customer; Chipotle sets the category bar Moe's must beat on brand and digital.
- Fuzzy's Taco Shop: Fast-casual Baja-style taco and burrito chain operating via franchise model across the U.S. Comparable on Mexican food positioning, franchise GTM, and casual dining occasion, with overlapping target customer.
Broad incumbents
- On the Border Mexican Grill & Cantina: Casual-dining Mexican restaurant chain serving Tex-Mex fare with dine-in focus plus takeout. Adjacent to Moe's on menu and target customer but more full-service, relevant as a competitive benchmark for trade-area share.
- Taco Bell: Mass-market Mexican-inspired QSR chain owned by Yum! Brands with a national drive-thru-heavy footprint. Competes with Moe's for the Mexican food occasion but at a lower price point and faster service format; relevant for share-of-stomach and brand benchmarking.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Moe's Southwest Grill social profiles
Digital presenceMoe's Southwest Grill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moe's Southwest Grill leadership team
Management profileNumber of profiles
Profiles2 records
Moe's Southwest Grill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moe's Southwest Grill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moe's Southwest Grill
What does Moe's Southwest Grill do?
Moe's Southwest Grill is a fast-casual Mexican and Tex-Mex restaurant chain that prepares and serves build-your-own burritos, tacos, bowls, and related menu items. The brand operates its restaurants as a franchise network providing dine-in, takeout, delivery, and catering options to consumers across the United States.
Is Moe's Southwest Grill a public or private company?
Moe's Southwest Grill is a private company. It is classified as corporate owned and is currently operating.
When was Moe's Southwest Grill founded?
Moe's Southwest Grill was founded in 2000. It employs 101 to 250 people.
Where is Moe's Southwest Grill based?
Moe's Southwest Grill is headquartered in Atlanta, United States, in the North America region.
How does Moe's Southwest Grill make money?
One revenue line is on record: food and Beverage Sales.
Who are Moe's Southwest Grill's main competitors?
Emerging players on record are Salsarita's Fresh Mexican Grill and Pancheros Mexican Grill. Direct peers are Freebirds World Burrito, Qdoba Mexican Eats, Baja Fresh, Del Taco, Chipotle Mexican Grill and Fuzzy's Taco Shop. Broad incumbents are On the Border Mexican Grill & Cantina and Taco Bell.
Does Moe's Southwest Grill have an API?
No public API is recorded for Moe's Southwest Grill.
What industry is Moe's Southwest Grill in?
Moe's Southwest Grill's product category is Fast-Casual Mexican Restaurant. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.