Del Taco
Mexican-American quick service restaurant chain operating nearly 600 locations across 17 states, serving more than three million guests weekly with value-priced tacos, burritos, and burgers. Recently acquired by Yadav Enterprises and executing an 18-month turnaround plan.
- Company typePrivate
- Founded1964
- HeadquartersLake Forest, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Del Taco does
Del Taco is a Mexican-American quick service restaurant chain founded in 1964 in Yermo, California, and currently headquartered in Lake Forest, California. As of 2026, the company operates nearly 558-600 company-owned and franchised restaurants across 17-18 states, serving more than three million guests weekly with a menu spanning tacos, burritos, quesadillas, nachos, burgers, fries, breakfast items, and specialty beverages. The chain positions itself as a value-oriented competitor in the Mexican QSR segment, anchored by a $1 value menu, $6.99-$8.99 bundles, and El Big Boxes at $5-$9 price points, while emphasizing fresh-ingredient preparation (scratch-made beans, house-made guacamole, freshly grilled carne asada) as differentiation from commodity fast-food peers.
The business operates a traditional QSR technology stack including the Del Yeah! Rewards mobile app with four-tier loyalty mechanics, an online ordering platform at order.deltaco.com, and third-party delivery partnerships with Postmates and Grubhub. Supporting revenue streams include catering via ezCater (expanded to nearly 250 locations in 2025) and collectible merchandise through the Del Taco webstore (e.g., Del Flipz). Marketing channels span organic social media on Instagram, Facebook, YouTube, X/Twitter, and TikTok, plus holiday-tied limited-time offerings and earned media through press releases.
Del Taco is currently privately held by Yadav Enterprises Inc., following its December 2025 acquisition from Jack in the Box for $115 million — a substantial markdown from Jack in the Box's 2022 purchase price of approximately $575-585 million. Under new ownership, the company launched Project Sunrise in March 2026, an 18-month turnaround plan targeting positive net growth through menu quality, innovation, franchise expansion into Indiana, Kentucky, and South Carolina, and loyalty program refinement. Reported fiscal 2025 same-store sales declined 3.7% (with Q4 at -3.9%), and the system contracted from approximately 594 to 558 locations following the Chapter 11 bankruptcy and closure of Georgia franchisee Matadoor Restaurant Group's 11 units. Revenue is generated primarily through in-restaurant, drive-thru, digital, and delivery transactions, with a franchise model supporting expansion into new markets under the turnaround plan.
Del Taco firmographics
Firmographics- Name
- Del Taco
- Legal name
- Del Taco LLC
- Website
- https://deltaco.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Mexican-American quick service restaurant chain operating nearly 600 locations across 17 states, serving more than three million guests weekly with value-priced tacos, burritos, and burgers. Recently acquired by Yadav Enterprises and executing an 18-month turnaround plan.
- Ownership category
- akta.pro rank
Del Taco industry classification
Industry- Product category
- Mexican Quick Service Restaurant
- NAICS
- Tortilla Manufacturing (31183), Bakeries and Tortilla Manufacturing (3118), Cafeterias, Grill Buffets, and Buffets (722514)
- SIC
- Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)
- akta.pro primary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
- akta.pro secondary industries
- Mexican & Tex-Mex Fast Casual (THAFABAC), Deli & prepared foods (retail/foodservice pack) manufacturing (AFAKAHAF)
Keywords
Where Del Taco is headquartered
LocationHeadquarters
- HQ city
- Lake Forest
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Del Taco business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Restaurant Sales: Del Taco generates revenue primarily through company-owned and franchised restaurant sales, operating nearly 600 locations across 17 states serving more than three million guests weekly. Revenue is driven by in-restaurant, drive-thru, online ordering, and third-party delivery transactions.
- Franchise Royalties: Following the Yadav Enterprises acquisition, Del Taco operates with a franchise model, expanding into new markets including Indiana, Kentucky, and South Carolina through franchisee partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Value Menu items starting at $1 |
| Unit Pricing | Pay-as-you-go | Value bundles at $6.99 and $8.99 |
| Unit Pricing | Pay-as-you-go | El Big Boxes ranging $5-$9 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Del Taco product offering
Product offeringCore offering
Del Taco operates a chain of quick-service Mexican-American restaurants selling made-to-order tacos, burritos, quesadillas, nachos, burgers, fries, crinkle-cut fries, fresh house-made guacamole, breakfast items, shakes, and beverages. The chain anchors its offer with a value menu featuring items starting at $1 and bundled meals at $6.99 and $8.99, supplemented by El Big Boxes ($5/$7/$9) and rotating limited-time items such as Slow-Cooked Carnitas, Beer Battered Fish Tacos, and Al Pastor.
Product overview
Del Taco operates as a Mexican-American quick service restaurant chain offering a unified product portfolio centered on its 'Better Mex' brand promise. The core offering includes tacos, burritos, quesadillas, nachos, burgers, fries, and breakfast items, all prepared fresh in restaurant kitchens. Supporting services include a loyalty program (Del Yeah! Rewards), catering via ezCater, and digital ordering through its mobile app and third-party delivery platforms (Postmates, Grubhub). Recent product innovations include the Get A Lot Value Menu (value-focused items starting at $1), El Big Boxes (bundled meals), seasonal LTO items (Carnitas, Al Pastor, Big Fat Tacos), and specialty beverages like Poppers with popping boba pearls. The brand competes on fresh ingredients (freshly grilled chicken, house-made guacamole, scratch-made beans) and value pricing.
Differentiator
Problem solved
Functional benefit
Brands
- Del Yeah! Rewards: Del Taco's loyalty rewards program offering points-based rewards across four tiers (Queso, Scorcho, Inferno, Epic) with various benefits including free items, birthday rewards, and Wednesday Hookups.
- Del's Real Deal Menu
- Get A Lot Value Menu
- El Big Boxes
Products and services
- Get A Lot Value Menu Value-focused menu featuring over 10 items starting at $1, including the Value Bean & Cheese Burrito, Snack Taco, Mini Cheddar Quesadilla, and bundle meals at $6.99 and $8.99.
- Tacos
Quantifiable outcome
- Serves more than 3 million guests weekly at nearly 600 locations
Companies that use Del Taco
Customer profileSegments3 records
Ideal customer profiles2 records
Del Taco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Del Taco partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- ezCaterminorDel Taco expanded its partnership with ezCater to offer catering at nearly 250 locations, with plans to continue the rollout through 2025. The expansion aims to increase revenue and brand awareness by targeting workplace catering, which encourages repeat business.
- Trejo's TacoscoreDel Taco collaborated with Danny Trejo's Trejo's Tacos brand to introduce Roasted Pork Al Pastor menu items. The partnership brought authentic Mexican street food flavors to Del Taco locations nationwide, featuring fire-roasted pork marinated with traditional spices including chipotle, onions, garlic, and sweet pineapple juice.
- Stone BrewingcoreDel Taco partnered with Stone Brewing to create Beer Battered Crispy Fish Tacos made with Stone Buenaveza Salt & Lime Lager. This collaboration marked the first time a Mexican QSR brand partnered with Stone Brewing. The partnership delivered a premium beer-battered fish taco featuring Stone's top-selling Baja-inspired Mexican-style lager.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Del Taco competitors and assessment
Company assessmentBroad incumbents
- Yum! Brands: Public parent of Taco Bell, KFC, Pizza Hut, and Habit Burger. Most relevant broad incumbent given its Taco Bell subsidiary's direct competitive overlap and its scale advantages in QSR operations.
- Jack in the Box: Former parent of Del Taco (sold in Dec 2025); multi-concept QSR operator (~2,200 units) with overlapping value menu, drive-thru, and Mexican-adjacent menu items at similar price points.
Direct peers
- Moe's Southwest Grill: Fast-casual Mexican chain (~700 locations) owned by Restaurant Brands International. Competes head-to-head with Del Taco on burritos, tacos, and quesadillas with a similar value-driven consumer proposition.
- Chipotle Mexican Grill: Fast-casual Mexican leader (~3,500+ US locations) competing for the same consumer meal occasions. Differentiated through higher price point and 'food with integrity' positioning, but overlaps significantly on burrito/taco/quesadilla occasion.
- Baja Fresh: Smaller fast-casual Mexican chain focused on fresh, fire-grilled menu. Directly comparable on 'fresh-made' Mexican positioning, though smaller footprint and different daypart mix.
- Taco John's: Regional Mexican QSR with ~400+ locations concentrated in the Midwest. Comparable value menu strategy, drive-thru-led model, and similar scale tier to Del Taco.
- El Pollo Loco: Mexican-leaning QSR (~480 locations) specializing in flame-grilled chicken with a Mexican menu periphery. Comparable on California concentration, value-tier positioning, and Hispanic-cuisine occasion.
- Qdoba Mexican Eats: Fast-casual Mexican chain (~750+ locations) owned by Apollo Global Management. Directly competes on menu composition, value bundles, and digital ordering, with similar fresh-ingredient positioning to Del Taco's 'Better Mex'.
- Taco Bell: Largest Mexican QSR chain in the US (~7,000+ locations), owned by Yum! Brands. Most directly comparable competitor with overlapping value menu strategy, Mexican-American menu, and drive-thru-led operating model.
Regional players
- Taco Cabana: Texas-based Mexican QSR with ~150+ locations. Comparable Mexican menu and value positioning but geographically concentrated in Texas where Del Taco has limited presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Del Taco social profiles
Digital presenceDel Taco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Del Taco leadership team
Management profileNumber of profiles
Profiles7 records
Del Taco funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Del Taco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Del Taco
What does Del Taco do?
Del Taco operates a chain of quick-service Mexican-American restaurants selling made-to-order tacos, burritos, quesadillas, nachos, burgers, fries, crinkle-cut fries, fresh house-made guacamole, breakfast items, shakes, and beverages. The chain anchors its offer with a value menu featuring items starting at $1 and bundled meals at $6.99 and $8.99, supplemented by El Big Boxes ($5/$7/$9) and rotating limited-time items such as Slow-Cooked Carnitas, Beer Battered Fish Tacos, and Al Pastor.
Is Del Taco a public or private company?
Del Taco is a private company. It is classified as corporate owned and is currently operating.
When was Del Taco founded?
Del Taco was founded in 1964. It employs 5,001 to 10,000 people.
Where is Del Taco based?
Del Taco is headquartered in Lake Forest, United States, in the North America region.
How does Del Taco make money?
Two revenue lines are on record. Restaurant Sales are the primary driver. The others are franchise Royalties.
Who are Del Taco's main competitors?
Broad incumbents on record are Yum! Brands and Jack in the Box. Direct peers are Moe's Southwest Grill, Chipotle Mexican Grill, Baja Fresh, Taco John's, El Pollo Loco, Qdoba Mexican Eats and Taco Bell. Taco Cabana is listed as a regional player.
Does Del Taco have an API?
No public API is recorded for Del Taco.
What industry is Del Taco in?
Del Taco's product category is Mexican Quick Service Restaurant. Its primary akta.pro industry code is THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls), with a secondary code of THAFABAC, Mexican & Tex-Mex Fast Casual. Its NAICS code is 31183 and its SIC code is 2013.