Zhubajie

What Zhubajie does

Zhubajie (猪八戒网) is a comprehensive Chinese enterprise services marketplace founded in 2005 and headquartered in Chongqing, operating at zbj.com. It connects employers seeking professional services with freelancers and service providers across more than 800 service categories, including design, IT development, marketing, intellectual property, business registration, tax and accounting, government procurement, and AI services. The platform serves over 26 million users and hosts 7 million+ verified professionals across China.

The technology architecture is a multi-sided marketplace with strong mobile and WeChat ecosystem presence (mobile app, WeChat mini-program, WeChat official account). It integrates Tencent (WeChat Pay, Tencent Cloud IM, Bugly, X5 web engine), Alibaba Cloud (OSS, short video SDK), Ant Group (Alipay, Sesame Credit), Megvii Face++ for real-name identity verification, and carrier-based one-click login across China Mobile, China Unicom, and China Telecom. The platform operates 16+ wholly-owned sub-brands delivering specialized verticals: 八戒知识产权 (IP services with 1M+ cumulative trademark applications), 八戒财税 (tax/accounting), 八戒科技 (high-tech enterprise certification), 八戒公采 (government procurement), 八戒法律, 八戒云员工 (freelance talent), and 八戒国际 (overseas services). Localized city-specific subdomains serve 10+ major Chinese metros including Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu, Hangzhou, Wuhan, Nanjing, and Xi'an, supported by a regional franchise network.

Revenue comes from four streams: transaction commissions on marketplace deals (with escrow held until task acceptance), subscription/membership revenue from 雇主PLUS, 畅聊通, and 任务通 premium tools, direct service sales through official direct-operated IP/finance/technology sub-platforms, and digital asset marketplace commissions on trademark/patent/copyright/store transactions. Freemium store opening (0元开店) drives supply-side acquisition. In 2024-2025 the platform added an AI services suite covering AI智能体 agents, AI数字人 video generation, 9.9元 AI design, and Deepseek-integrated AI大模型 services, positioning generative AI as a new revenue line on top of the marketplace core.

Name

Zhubajie

Legal name

猪八戒股份有限公司

Website

https://zbj.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Zhubajie is a Chinese enterprise services marketplace founded in 2005 connecting 26M+ users with 7M+ freelancers across 800+ service categories including IP, tax, legal, design, and AI services, operating through zbj.com and 16 specialized sub-brands.

Ownership category

akta.pro rank

Product category

Online Services Marketplace

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

Keywords

• Freelance services marketplace
• Enterprise service platform
• Intellectual property services
• Business registration services
• Government procurement platform

Headquarters

HQ city

Chongqing

HQ country

China

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction Commission: Platform takes commission on transactions between employers and service providers. Escrow payment model where funds are held until task completion and acceptance
2. Membership & Value-Added Services: Premium membership services (雇主PLUS, 畅聊通, 任务通) providing enhanced visibility, communication tools, and operational efficiency features for service providers
3. Direct Service Sales: Official direct services (官方直营) in IP, finance, and technology sold directly through specialized sub-platforms
4. Digital Asset Trading: Marketplace for digital assets including trademarks, patents, copyrights, and online stores with transaction fees

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Zhubajie (猪八戒网) operates a comprehensive online services marketplace that connects employers with freelance professionals and service providers across 800+ service categories including design, software development, marketing, intellectual property, business registration, and tax services. The platform enables project-based bidding (招标) and time-based work (按时间付费) with escrow payment protection, and also operates specialized sub-brands offering direct services in IP registration, tax compliance, government procurement, and AI-powered business solutions.

Product overview

Zhubajie is a comprehensive enterprise services marketplace platform with a modular, multi-sub-brand architecture. The core platform (猪八戒网) serves as a transaction hub connecting employers with 700万+ freelancers across 800+ service categories. The ecosystem includes specialized sub-brands: 八戒知识产权 for IP services (trademarks, patents, copyrights), 八戒财税 for business registration and tax services, 八戒科技服务 for tech enterprise certification and project subsidies, 八戒国际 for global business expansion, 八戒公采 for government procurement, and 数字资产交易市场 for digital asset trading. Additional tools include 八戒兼职/八戒云员工 for freelance talent, and VIP add-ons like 畅聊通 and 任务通 for business operations. Recent additions include AI人工智能 services (AI智能体 agents, AI大模型 with Deepseek, AI数字人 video generation) and 9.9元AI设计 low-cost AI creative services. The platform also operates dedicated mobile apps and a WeChat mini-program for on-the-go access.

Differentiator

Problem solved

Functional benefit

Brands

• 八戒知识产权: Comprehensive intellectual property platform offering trademark registration, patent applications, copyright registration, and international IP services. Has completed over 1 million trademark applications.
• 八戒财税
• 八戒科技
• 八戒公采
• 八戒法律
• 八戒兼职
• 八戒企业管家
• 八戒云员工
• 八戒数字交易市场
• 猪小媒
• 畅聊通
• 任务通

Products and services

• Zhubajie Main Platform (猪八戒网主平台) Core marketplace platform enabling employers to post tasks and receive bids from 7 million+ verified service providers across design, development, marketing, and business services categories.
• Bajie Intellectual Property (八戒知识产权) One-stop IP service platform covering trademark registration, patent applications (invention, utility model, design), copyright registration, and IP transactions. Has completed over 1 million trademark applications cumulatively.
• Bajie Tax & Accounting (八戒财税)

Quantifiable outcome

• Platform serves over 26 million users
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration41 records

AI capability12 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Tencent (腾讯)coreTechnology or IntegrationProvides WeChat Pay integration for transactions, WeChat login and sharing functionality, QQ login integration, Tencent Cloud IM for real-time messaging, Bugly for crash reporting, and X5 web engine for improved web browsing experience on Android
• Alibaba Cloud (阿里云)coreTechnology or IntegrationProvides short video SDK for recording and editing, cloud storage (OSS) for file uploads, and video player SDK for streaming content
• Qiniu Cloud (七牛云)coreTechnology or IntegrationProvides cloud storage services for images and files uploaded on the platform
• Ant Group (支付宝)coreTechnology or IntegrationProvides Alipay payment integration for transactions and Sesame Credit (芝麻信用) for credit-based service guarantees
• Face++ (旷视科技)coreTechnology or IntegrationProvides face recognition and ID document scanning for real-name authentication on the platform
• Geetest (极验)coreTechnology or IntegrationProvides behavior verification services for captcha and fraud prevention, protecting against automated attacks and malicious registrations
• China Merchants Bank (平安银行)minorOthersProvides escrow transaction fund management services for secure platform payments
• Xiamen Yunnotary (厦门云尚公证处)minorOthersProvides online trademark notarization services for trademark-related transactions on the platform

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fiverr: Global horizontal marketplace for freelance professional services spanning design, development, marketing, and writing. Directly comparable to Zhubajie in dual-sided marketplace model and category breadth, though Fiverr operates globally while Zhubajie is China-focused.
• Upwork: Largest global freelance marketplace connecting businesses with independent professionals across writing, design, tech, and operations. Closest direct competitor on marketplace model, project-based bidding, and escrow payment mechanics similar to Zhubajie's platform.
• Freelancer.com: Global freelance marketplace with bidding-based project marketplace and contest mechanics. Operates a comparable two-sided marketplace model with similar service category breadth as Zhubajie's 800+ service offerings.
• Toptal: Premium freelance talent marketplace specializing in software developers, designers, finance experts, and project managers. Comparable to Zhubajie in connecting enterprises with vetted freelance professionals, though Toptal focuses on top-tier talent while Zhubajie spans full pyramid.
• 99designs: Design-focused marketplace with contest-based service procurement model. Directly comparable to Zhubajie's design and brand services category and its bidding/竞标 mechanics for creative work.
• Kwork: Freelance service marketplace originating in Russia with category-based service packages. Operates an analogous marketplace model to Zhubajie with pre-priced service offerings and standardized store fronts.
• PeoplePerHour: UK-based freelance marketplace offering hourly and project-based services across design, development, and marketing. Comparable marketplace structure with verified freelancers and escrow payments similar to Zhubajie's payment protection.
• Guru: Established freelance marketplace connecting employers with professional freelancers globally. Comparable in offering flexible work arrangements and broad service categories similar to Zhubajie's part-time and project-based offerings.

Regional players

• 站酷 (ZCOOL): China's leading design community and marketplace connecting designers with commercial projects. Most direct Chinese competitor in the design vertical of Zhubajie's service categories, with strong freelancer community overlap.

Emerging players

• BOSS直聘: Major Chinese recruitment platform with direct chat-to-hire model expanding into gig and freelance matching. Adjacent competitor for talent matching services, particularly relevant given Zhubajie's 八戒云员工 flexible workforce positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries17 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zhubajie