MacroAir

What MacroAir does

MacroAir is a privately held, third-generation family-owned US manufacturer that pioneered the High-Volume, Low-Speed (HVLS) ceiling fan category after founder Walter Boyd invented the technology in the 1990s to improve dairy cow comfort and milk yield. The company designs, engineers, and manufactures motors, blades, and control systems in-house from facilities in Southern California (historically) and, as of April 2026, Fort Worth, Texas, where it relocated to be closer to its customer base.

The core product portfolio spans eight HVLS ceiling fan lines covering diameters from 6 to 24 feet (AirVolution, AVDX, AVD5, AVD3, AVD370, AirLite, AirLegacy, HD15), a residential Lincoln Street line at 62-84 inches with smart-home compatibility, and the AirPower high-velocity barrel/drum fan line launched in October 2025 in sizes from 14 to 36 inches. Technical differentiation rests on direct-drive and gear-drive motor configurations, integrated variable frequency drives (VFDs), and the optional AirLynk building management system (BMS) integration module. Pricing ranges from approximately $655 for entry-level barrel fans to over $4,210 for premium industrial units.

Revenue is generated through three channels: direct hardware sales (e-commerce at macroairfans.com for SMB and residential, plus transactional pricing for industrial units), a regional authorized dealer network providing installation and post-sale service, and direct field sales for enterprise accounts such as Coca-Cola and Thyssenkrupp Aerospace. The company serves nine vertical segments including agriculture, aviation, automotive, warehouse/industrial (primary), fitness, hospitality, education, residential, and first responders across the United States and Canada, with no institutional capital, no disclosed M&A activity, and no public listing.

Name

MacroAir

Legal name

MacroAir

Website

https://macroairfans.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

MacroAir is a third-generation, family-owned US manufacturer and the original inventor of HVLS ceiling fan technology, producing industrial, commercial, and residential air-circulation fans sold direct, through dealers, and online across the US and Canada.

Ownership category

akta.pro rank

Product category

HVLS Ceiling Fans

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Electric Housewares & Fans (3634)

akta.pro primary industry

Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline) (IMADANAB)

akta.pro secondary industry

Ceiling Fan Installation & Replacement (HSAOAFAC)

Keywords

• HVLS ceiling fans
• Industrial ventilation
• Commercial cooling systems
• High-velocity barrel fans
• Agricultural air circulation

Headquarters

HQ city

San Bernardino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - HVLS Fans: Primary revenue stream from direct sales of HVLS fan products including AirPower, AVD370, AirLite, HD15, and Lincoln Street series. Products are sold as complete units with various mounting configurations for industrial, commercial, and agricultural applications. Pricing ranges from entry-level models around $655 to premium industrial units exceeding $4,200.
2. Professional Installation Services: Installation services provided through dealer network and certified installers, supporting complex industrial and commercial deployments requiring ceiling mounting, electrical work, and system integration.
3. After-Sales Support and Service: Post-installation support, maintenance services, and replacement parts through the dealer network, providing recurring service revenue and customer retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

MacroAir designs, engineers, and manufactures High-Volume, Low-Speed (HVLS) ceiling fans and high-velocity directional barrel fans for industrial, commercial, agricultural, and residential applications. The company produces motors, blades, and control systems in-house, and sells complete fan units ranging from entry-level barrel fans around $655 to premium industrial HVLS fans exceeding $4,200, distributed via e-commerce, an authorized dealer network, and field sales.

Product overview

MacroAir is the original innovator and pioneer of High-Volume, Low-Speed (HVLS) ceiling fan technology, having created the industry in the 1990s. The company offers a comprehensive portfolio of industrial, commercial, and residential ceiling fans. The core HVLS product line includes the AirVolution (original gear-drive fan, 8-24 ft), AVDX (premium direct-drive, 8-24 ft), AVD5 (five-blade direct-drive, 8-24 ft), AVD3 (three-blade direct-drive, 8-24 ft), AirLegacy (gear-drive utility fan, 8-24 ft), AVD370 (slim direct-drive, 6-12 ft), AirLite (entry-level plug-and-play, 8-14 ft), and HD15 (fixed 15 ft gear-drive). For residential spaces, the Lincoln Street line offers 62"-84" ceiling fans with smart home compatibility. In 2025, MacroAir expanded beyond HVLS with the AirPower line of high-velocity barrel/drum fans available in 14"-36" sizes for targeted spot cooling applications, including standard, oscillating, and dock door variants. The product ecosystem is complemented by the optional AirLynk BMS integration module and AVD Light Kit accessory.

Differentiator

Problem solved

Functional benefit

Brands

• Lincoln Street: Residential ceiling fan line designed for home and light commercial use, featuring modern comfort and timeless design. Available in 60", 72", and 84" sizes.
• AirPower

Products and services

• AirLite Entry-level HVLS ceiling fan with plug-and-play design, available in 8-14 ft diameters with a gear drive motor, targeted at small commercial and agricultural spaces such as shops, barns, and garages.
• AVD370 Sleek, versatile HVLS ceiling fan with an integrated drive system and PMAC direct drive motor, available in 6-12 ft diameters and designed for gyms, homes, and restaurants.
• AirVolution The original HVLS fan, equipped with a rugged gear-drive motor and integrated gearmotor, available in 8-24 ft diameters and covering up to 20,000 sq ft for demanding industrial environments.
• AVDX Premium direct-drive HVLS ceiling fan with a wider 7.3" blade design for lighter weight and increased efficiency, available in 8-24 ft diameters and covering up to 22,000 sq ft.
• AVD5 Five-blade direct-drive HVLS ceiling fan that combines purposeful design with superior performance and cost efficiency, available in 8-24 ft diameters and covering up to 20,350 sq ft.
• AVD3 Three-blade direct-drive HVLS ceiling fan optimized for balance between form and function, available in 8-24 ft diameters and covering up to 17,000 sq ft.
• HD15 Fixed 15-foot diameter gear-drive HVLS fan with high-visibility orange accents for safety, designed for warehouses, barns, and multi-use garage spaces with up to 8,000 sq ft coverage.
• Lincoln Street Residential ceiling fan line available in 62", 72", and 84" sizes with whisper-quiet direct drive motors, glass-reinforced nylon blades, an optional LED light kit, and Bond Bridge smart-home compatibility.
• AirPower Barrel Fan High-velocity directional barrel/drum fan with heavy-duty 14-gauge steel housing, available in 14", 18", 22", 30", and 36" sizes with five mounting options; pushes air up to 250 feet with a CFM range of 2,690-18,400.
• AirPower Oscillating Fan High-velocity oscillating barrel fan providing 6 oscillations per minute with 45-degree coverage in each direction, available in 14", 18", 22", and 30" sizes and an air throw of up to 200 feet.
• AirPower Dock Door Fan Specialized high-velocity 18" barrel fan designed for loading docks and trailers that pushes air 60-80 feet into dock areas to support cooling, ventilation, and fume control.
• AirLegacy Gear-drive utility HVLS fan available in 8-24 ft diameters, positioned as a workhorse model in MacroAir's HVLS portfolio for industrial and commercial deployments.

Quantifiable outcome

• Up to 15°F cooling effect in covered spaces
• +3 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Big Ass Fans: The category-defining competitor in HVLS ceiling fans, serving the same industrial, commercial, and agricultural end markets with a comparable product lineup (e.g., Powerfoil, Haiku). Most direct head-to-head competitor to MacroAir's AirVolution and AVDX lines.
• Continental Fan Manufacturing: Specializes in axial and centrifugal fans for industrial and commercial ventilation. Comparable product mix and overlapping end markets in industrial air circulation.

Broad incumbents

• Minka-Aire: Residential and light-commercial ceiling fan brand under Minka Group. Comparable to MacroAir's Lincoln Street and AVD370 lines for design-forward residential and hospitality applications.
• Loren Cook Company: Established manufacturer of industrial and commercial fans, blowers, and ventilation equipment. Competes with MacroAir in the industrial air-movement segment with broader HVAC product coverage.
• Hunter Fan Company: Leading residential ceiling fan brand with broader lighting and home comfort portfolio. Competes with MacroAir's Lincoln Street residential line but operates almost exclusively in the consumer/residential channel.
• Reznor (Thomas & Betts / Nortek): Industrial and commercial HVAC equipment maker including unit heaters and ventilation. Comparable customer base in warehouses and industrial facilities, though primarily heating-focused.
• Greenheck Fan Corporation: Large industrial ventilation and air movement manufacturer offering commercial and industrial fans, blowers, and dampers. Comparable to MacroAir in industrial fan category but at much greater scale and broader portfolio.

Regional players

• AirMax Fans: HVLS fan distributor/manufacturer focused on agricultural and light-industrial applications. Comparable technology offering and overlapping customer base in barn and agricultural ventilation, with strong regional dealer presence.

Emerging players

• JennFeng Industrial: Asian-based HVLS fan manufacturer expanding into North America. Competes on price in the same industrial HVLS category as MacroAir, particularly in price-sensitive segments.
• Modern Forms (WAC Lighting): Smart, design-oriented residential ceiling fan line with strong LED and connected-home integration. Comparable to Lincoln Street in the residential category but with heavier emphasis on smart-home and design aesthetics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/macroairfans
• Facebookfacebook.com/macroair
• Instagraminstagram.com/macroairfans/?hl=en
• Pinterestpinterest.com/MacroAir_Fans
• TikToktiktok.com/@macroair
• LinkedInlinkedin.com/company/macroair

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MacroAir