Hunter Fan Company

What Hunter Fan Company does

Hunter Fan Company is a 140-year-old Memphis, Tennessee-based manufacturer of residential and commercial ceiling fans, complementary lighting fixtures, and home environment products, including air purifiers and humidifiers. Founded in 1886, the company operates a portfolio of brands — core Hunter, premium Casablanca, and modern-affordable Eleve Comfort — offering hundreds of ceiling fan SKUs in sizes from 20 to 96 inches across price points ranging from $89.99 entry-level models to $749.99+ designer and luxury collections, plus a complete lighting line spanning $79.99 to $649.99. Its technical platform combines proprietary DC and AC motor systems (including the new ZenTech ultra-slim DC motor that is 43% smaller than traditional motors), LED-integrated lighting, and the HunterSMART Wi-Fi connectivity stack that supports native integration with Amazon Alexa, Google Home, Apple HomeKit, and the Matter interoperability standard — eliminating the need for an external hub and enabling voice and app control across the installed base. The company owns a Level 4 Intertek Satellite Lab, operates an ENERGY STAR-certified product line with 64% better efficiency than conventional fans, and supports Matter-compatible retrofit accessories (smart plug, dimmer switch, wall panel, fan upgrade kit) that extend its ecosystem into existing non-smart ceiling fans.

The business runs a hybrid omni-channel model combining a direct-to-consumer e-commerce platform at hunterfan.com, an authorized dealer network with a public locator tool, approved third-party online resellers, a dedicated commercial division (industrialfans.hunterfan.com), and a Hunter Outlet clearance channel. Marketing is product-led, emphasizing proprietary technology names (SureSpeed, WeatherMax, HunterExpress, TrueLight), ENERGY STAR certification, and 140+ year brand heritage, executed through content marketing, social media, email/SMS, a Give 20%/Get 20% referral program, the Business Insider B2B program for builders and contractors, and ID.me essential-worker discounts. Hunter Fan Company is a wholly-owned subsidiary of Griffon Corporation (NYSE: GFF) and, as of February 2026, is being combined with Griffon's Home and Building Products segment within a restructuring that establishes a pure-play North American building products platform jointly held with ONCAP, a subsidiary of Onex Corporation.

Name

Hunter Fan Company

Legal name

Hunter Fan Company

Website

https://hunterfan.com

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

251–500 employees

Short description

Hunter Fan Company is a 140-year-old Memphis-based manufacturer of residential and commercial ceiling fans, complementary lighting fixtures, and home environment products, serving homeowners, builders, and commercial buyers across North America through direct-to-consumer e-commerce, authorized dealers, and a dedicated industrial division under parent Griffon Corporation.

Ownership category

akta.pro rank

Product category

Ceiling Fans

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Electric Housewares & Fans (3634), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Ceiling Fans Retail (Standard, Low-Profile, Outdoor) (CRAIAHAB)

akta.pro secondary industry

Fans, Blowers & Ventilation Units (Supply/Exhaust/Inline) (IMADANAB)

Keywords

• Ceiling fan manufacturing
• Home comfort products
• Smart ceiling fans
• Residential lighting fixtures
• Outdoor ceiling fans

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Ceiling Fan Sales: Primary revenue stream from direct sales of residential and commercial ceiling fans across multiple styles, sizes, and price points. Products range from entry-level models under $200 to premium designs over $500.
2. Lighting Fixtures: Sales of complementary lighting products including chandeliers, pendants, flush mounts, wall sconces, and vanity lights, many designed to coordinate with ceiling fan collections.
3. Accessories and Replacement Parts: Sales of fan controls (remotes, wall controls), downrods, light kits, glass shades, blades, motors, and other replacement parts. Also includes smart home accessories like smart plugs and dimmer switches.
4. Industrial and Commercial Products: Dedicated industrial and commercial ceiling fan line sold through a separate division (industrialfans.hunterfan.com) targeting commercial spaces.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hunter Fan Company designs, manufactures, and sells residential and commercial ceiling fans across multiple brands (Hunter, Casablanca, Eleve Comfort, ZenTech), complemented by lighting fixtures, air purifiers, humidifiers, and smart home accessories. The company distributes primarily through its own e-commerce site, an authorized dealer network, and a dedicated industrial/commercial division website, with products ranging from budget to luxury price points and incorporating proprietary technologies such as HunterSMART Wi-Fi, SureSpeed, and WeatherMax.

Product overview

Hunter Fan Company operates as a diversified home comfort and environmental products company offering ceiling fans across multiple brands and technology tiers. The core Hunter brand provides hundreds of ceiling fan models in sizes from 20 to 96 inches, spanning styles from modern to rustic, with features including integrated LED lighting, outdoor ratings, and smart home connectivity. Sub-brands include Casablanca (premium designer fans) and Eleve Comfort (modern, affordable DC motor fans with 6-speed operation). The HunterSMART™ technology platform enables Wi-Fi connectivity and smart home integration with Alexa, Google Home, and Apple HomeKit. Key proprietary technologies include SureSpeed® (high-velocity airflow), WeatherMax® (outdoor durability), TrueLight™ (LED optimization), and HunterExpress® (simplified installation). The 2026 ZenTech collection introduces ultra-efficient slim DC motor designs with ENERGY STAR certification. Hunter has expanded beyond ceiling fans into home environment products including air purifiers and humidifiers under the Hunter Pure Air brand, plus a complete lighting fixtures collection encompassing chandeliers, pendants, flush mounts, sconces, and vanity lights. HunterSmart accessories (smart plugs, dimmer switches, wall panels, fan upgrade kits) enable retrofitting existing fans with Matter-compatible smart home control.

Differentiator

Problem solved

Functional benefit

Brands

• Casablanca: Premium ceiling fan brand offering traditional and modern designs
• Eleve Comfort
• HunterSMART
• SureSpeed
• WeatherMax
• HunterExpress
• TrueLight

Products and services

• Hunter Ceiling Fans (Core Brand)
• Casablanca Ceiling Fans
• Eleve Comfort Ceiling Fans
• ZenTech Collection Ceiling Fans
• Lighting Fixtures
• Air Purifiers (Hunter Pure Air)
• Humidifiers
• HunterSMART Smart Home Accessories
• Industrial and Commercial Ceiling Fans

Quantifiable outcome

• ENERGY STAR certified fans are 64% more efficient than conventional ceiling fans
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Amazon AlexacoreTechnology or IntegrationHunter smart ceiling fans with HunterSMART technology integrate with Amazon Alexa for voice-controlled operation. Users can control fan speed, lighting, and schedules through Alexa voice commands or the Alexa app.
• Apple HomeKitcoreTechnology or IntegrationHunter smart ceiling fans with HunterSMART technology are compatible with Apple HomeKit, enabling Siri voice control and integration with the Apple Home app for automated routines and scene control.
• Google HomecoreTechnology or IntegrationHunter smart ceiling fans with HunterSMART technology integrate with Google Home and Google Assistant for voice control and smart home automation through the Google Home app.
• Matter Smart Home StandardcoreTechnology or IntegrationHunterSMART portfolio and ZenTech fans are Matter-compatible, the new smart home interoperability standard. This enables seamless integration with Matter-certified devices across different smart home ecosystems.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Minka-Aire: Minka-Aire is a leading US ceiling fan manufacturer competing in the same premium and mid-tier segments as Hunter, with comparable designer collections and smart-home enabled SKUs. Frequently co-listed at the same retailers and considered Hunter's most direct US competitor.
• Craftmade: Craftmade manufactures ceiling fans, lighting, and accessories competing across Hunter's full price range. Comparable mid-market positioning with broad retail distribution including e-commerce and dealer channels similar to Hunter's model.
• Fanimation: Fanimation is a designer ceiling fan brand competing in the premium tier with Hunter's Casablanca line. Both emphasize distinctive design finishes, smart integration, and trade/showroom distribution.
• Modern Forms (WAC Lighting): Modern Forms is WAC Lighting's smart ceiling fan line, competing directly with HunterSMART and ZenTech in the connected, designer-led smart fan category. Strong overlap on Matter/Wi-Fi smart features and contemporary design.
• Emerson Fans: Emerson is a heritage ceiling fan manufacturer with comparable brand longevity to Hunter. Competes across mid and premium price points with strong industrial and high-performance fan offerings similar to Hunter's commercial line.
• Westinghouse Lighting: Westinghouse Lighting sells ceiling fans alongside a broad lighting portfolio, directly comparable to Hunter's combined ceiling fan and lighting fixtures assortment. Similar mass-market positioning through home improvement retailers.
• Hinkley Lighting: Hinkley Lighting offers premium ceiling fans alongside chandeliers and decorative lighting, closely mirroring Hunter's Casablanca and designer lighting lineups. Competes in the same showroom and luxury builder channels.

Emerging players

• Big Ass Fans: Big Ass Fans dominates the commercial and industrial HVLS fan market that Hunter's industrialfans.hunterfan.com division targets. Comparable B2B commercial focus with premium positioning on airflow performance and efficiency.

Broad incumbents

• Visual Comfort & Co. Visual Comfort is a premium designer lighting portfolio with ceiling fan offerings that overlap Hunter's high-end designer/fandelier category. Indirect overlap but increasingly competitive in the designer builder/specifier channel.
• Home Depot (Hampton Bay): Hampton Bay is Home Depot's flagship house-brand ceiling fan line, the dominant private-label competitor in Hunter's budget and mid-tier segments. While a retailer's brand, it directly competes for the same shelf space and consumer at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hunterfanco
• YouTubeyoutube.com/user/HunterFanCo
• Facebookfacebook.com/HunterFanCompany
• Instagraminstagram.com/hunterfanco
• Pinterestpinterest.com/hunterfanco
• LinkedInlinkedin.com/company/hunter-fan-company

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunter Fan Company