What Rauxa does

Rauxa is a U.S.-based integrated brand marketing agency founded in 1999 and headquartered in Costa Mesa, California, now operating under the brand name FKA (Formerly Known As). The firm delivers integrated marketing services across Social, Commerce, and CRM, packaged around a proprietary "Consumer Connectivity Framework" that claims to measure brand relationships through emotional strength rather than conventional performance metrics. Its go-to-market is enterprise sales-led, targeting B2B brand clients — primarily enterprise and mid-market brands — that need to unify social, commerce, and CRM execution under a single agency relationship.

Since at least 2012, the agency has pursued inorganic capability expansion, most notably with the January 2012 acquisition of ThoughtMatrix (terms undisclosed). The company is a wholly-owned subsidiary of Publicis Groupe, the French multinational advertising and public relations holding company listed on Euronext Paris, and is positioned as a "Publicis powered" data-led integrated marketing agency. The current senior leadership team comprises Founder & Chair Jill Gwaltney, President Gina Smith, Chief Creative Officer Lincoln Bjorkman, and Chief Growth Officer Jeff Geisler. The rebrand from Rauxa to FKA signaled a strategic repositioning away from its legacy identity toward a consumer-relationship and cultural-pace narrative.

The business model is professional services: revenue is generated through quote-based, tailored agency engagements with brand clients rather than a standardized product or SaaS pricing structure. Distribution is direct enterprise sales, supplemented by cross-sell and resource access via the Publicis Groupe network. The firm employs 101–250 people, and its operating geographies — while not explicitly listed — are implicitly global through the parent company's footprint. No public revenue, funding history, or AI/ML capability disclosures are available in the source data.

Name

Rauxa

Legal name

Rauxa

Website

https://rauxa.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Rauxa (operating as FKA) is a Publicis Groupe-owned integrated brand marketing agency based in Costa Mesa, California, serving enterprise and mid-market B2B brand clients with combined Social, Commerce, and CRM services built around a consumer-connectivity framework.

Ownership category

akta.pro rank

Product category

Integrated Marketing Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

CRM Strategy, Implementation & Managed Services (MPAAAIAD)

Keywords

• Integrated marketing agency
• Brand marketing services
• Social commerce CRM
• Consumer connectivity marketing
• Data-led brand campaigns

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing Agency Services: Integrated marketing agency providing Social + Commerce + CRM services to enterprise brand clients, operating as part of Publicis Groupe network

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Rauxa, operating under the brand FKA (Formerly Known As), is a data-led integrated marketing agency that provides Social, Commerce, and CRM marketing services to enterprise and mid-market brand clients. The agency's core offering centers on its Consumer Connectivity Framework, which builds brand relationships measured on emotional strength. Services are delivered as part of the Publicis Groupe network, combining data, creative, and media capabilities into end-to-end integrated marketing engagements.

Product overview

FKA (formerly Rauxa) is a data-led integrated marketing agency and part of Publicis Groupe. It operates as a unified offering focused on the integration of Social + Commerce + CRM to reinvent consumer connectivity, building brands through relationships measured on emotional strength. The agency works at the pace of culture to transform an industry and way of working that needs to be reinvented.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Marketing Services (Social + Commerce + CRM) End-to-end integrated marketing agency services combining Social, Commerce, and CRM capabilities, delivered to enterprise and mid-market brand clients as part of the Publicis Groupe network. Built around the proprietary Consumer Connectivity Framework that measures brand relationships on emotional strength.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Publicis GroupecoreOthersFKA is powered by Publicis Groupe, operating as a data-led integrated marketing agency within the global Publicis network. The parent company provides resources, scale, and infrastructure enabling FKA to deliver integrated marketing services combining Social, Commerce, and CRM capabilities.

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Ogilvy: WPP-owned global full-service advertising and integrated marketing network with extensive CRM and brand experience practices. Larger incumbent comparable competing for the same enterprise CMO integrated briefs as FKA.
• Leo Burnett: Sister Publicis Groupe creative network offering brand, advertising, and integrated communications at global scale. Broader incumbent comparable; competes with FKA for the same parent network's enterprise brand briefs.
• Saatchi & Saatchi: Global Publicis-owned brand and integrated communications network. Overlaps with FKA's enterprise client base and Social+CRM capabilities, but operates as a much larger, broader portfolio brand rather than an integrated specialist.

Emerging players

• Mother Design: Independent creative and brand experience studio with strong integrated commerce credentials for challenger and growth-stage brands. Comparable on integrated creative+commerce work, though typically serves smaller, more brand-led clients than FKA's enterprise focus.

Direct peers

• Anomaly: Independent integrated creative and commerce agency that pairs brand storytelling with measurable commerce outcomes. Comparable for clients seeking an integrated alternative to holding-company shops, similar to FKA's value proposition.
• 360i: Dentsu-owned integrated marketing agency blending creative, media, and data/CRM work for enterprise brands. Closely comparable in service mix (social + commerce + CRM) and in target client type relative to FKA.
• Digitas: Sister Publicis Groupe agency focused on connected marketing, data, and integrated digital/CRM work for enterprise brands. Most direct comparable given shared parent and overlapping Social+Commerce+CRM positioning versus Rauxa/FKA.
• Merkle: Data-driven customer experience and CRM agency inside Dentsu, deeply focused on CRM, loyalty, and integrated marketing performance. Direct competitor for the CRM-heavy components of FKA's offering at enterprise brand clients.
• R/GA: Global creative and innovation agency (now Publicis-owned) that delivers integrated brand, experience, and commerce work. Comparable in selling integrated transformation engagements to enterprise CMOs across similar scope as FKA.
• Ansira: Independent B2B and B2C marketing services agency with strong CRM, channel, and brand experience offerings. Comparable on CRM/loyalty services and on serving mid-market and enterprise brand clients similar to FKA's target segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/rauxaagency
• Facebookfacebook.com/rauxaagency
• LinkedInlinkedin.com/company/rauxa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rauxa