What 360i does

360i is a New York-headquartered, AI-native and social-first marketing agency founded in 1998 and operating as a specialized unit within the dentsu global advertising and communications network. The firm targets enterprise brands seeking modern, social-led growth and delivers an integrated set of services spanning creative, media, social strategy, content and community engagement, creator and influencer activation, social-first campaigns, and brand ambassador programs. Named enterprise clients include CeraVe, Dove, Mastercard, Google, Coca-Cola, and Miller Lite, with work recognized at the Cannes Lions Grand Prix in Social & Influencer.

The agency's core technology premise is that AI is embedded across planning, content creation, optimization, and measurement as foundational infrastructure rather than an add-on, supported by a proprietary "New Social OS" concept framing social as the connective layer across culture, creators, communities, and commerce. Delivery is organized around lean, agile teams with fewer organizational layers, designed to compress insight-to-activation cycles for enterprise clients. Service offerings are structured as six modular solutions that can be combined into end-to-end social, influencer, creative, and community engagements.

360i monetizes through a fixed-fee commercial model with multi-year enterprise contracts, positioning itself as a productized social-first solution rather than a traditional commission-based agency. It leverages dentsu's global media, data, technology, and creative infrastructure for distribution and scale, while maintaining specialist speed and category focus. The leadership team is led by Managing Director Christine Cotter, who also serves as Head of Social Innovation at dentsu, supported by President Jared Belsky and functional chiefs across strategy, investment, and talent.

Name

360i

Website

https://360i.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

360i is an AI-native, social-first marketing agency within the dentsu network, delivering integrated creative, media, influencer, and community solutions to enterprise brands through six productized service modules under a fixed-fee model.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• Digital marketing services
• Social media marketing
• Influencer marketing
• Content marketing
• Brand strategy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Services (Fixed-Fee): 360i operates with a fixed-fee commercial model, providing customized solutions spanning creative and media services including social playbooks, ongoing social strategy, content and community engagement, creator strategy and activation, social-first campaigns, and ambassador programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

360i is an AI-native, social-first marketing agency that delivers customized creative and media solutions for enterprise brands. Its service portfolio spans social playbooks, ongoing social strategy, content and community engagement, creator strategy and activation, social-first campaigns, and ambassador programs. The agency embeds AI across planning, content, optimization, and measurement while operating as a specialized unit within the dentsu network.

Product overview

360i is an AI-native, social-first marketing agency solution operating within the dentsu network. The offering is structured as a unified service platform combining AI-native workflows with integrated creative and media capabilities. The core portfolio comprises six specialized service modules: Social Playbooks (strategic frameworks), Ongoing Social Strategy (continuous management), Content & Community Engagement (creation and community building), Creator Strategy and Activation (influencer partnerships), Social-First Campaigns (full-funnel campaign execution), and Ambassador Programs (brand advocacy programs). These modules work together to deliver end-to-end social, influencer, creative, and community solutions with AI embedded across planning, content, optimization, and measurement.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Playbooks Customized social media strategy frameworks and playbooks guiding brand engagement across social platforms. Designed for enterprise brands seeking structured, modern pathways to social-led growth.
• Ongoing Social Strategy Continuous social media strategy development and management services for sustained brand presence and growth across social platforms.
• Content and Community Engagement Creation and management of social content with active community engagement to build brand loyalty and consumer advocacy.
• Creator Strategy and Activation Partnership development and management with content creators and influencers for brand amplification across social platforms.
• Social-First Campaigns Full-funnel marketing campaigns designed with social media as the primary activation channel, integrating creative, media, and influencer components.
• Ambassador Programs Development and management of brand ambassador programs to drive authentic consumer advocacy and trust for enterprise brands.

Quantifiable outcome

• Cannes Lions Grand Prix in Social & Influencer

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• DentsuflagshipStrategic or Co-development Partner360i operates within dentsu as a specialized social-first solution combining AI-native workflows, agile delivery, and integrated creative and media capabilities. This provides the agility and focus of a specialty model with the scale and capabilities of dentsu, including seamless integration across media, data, technology, and creative.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• VaynerMedia: Independently-owned social-first and digital creative agency focused on brand storytelling, influencer, and content; directly comparable to 360i in targeting enterprise brands with modern social-led strategies.
• R/GA: IPG-owned digital creative and innovation agency offering integrated creative, media, and technology services for enterprise brands — comparable specialty-unit-within-holding-company model to 360i within dentsu.
• Huge: Digital experience and marketing agency providing integrated strategy, creative, media, and technology services to enterprise clients — overlapping with 360i's AI-native, social-first positioning.

Broad incumbents

• Droga5: Creative agency also operating within the dentsu network, offering brand strategy and integrated creative capabilities to enterprise clients — comparable as a sibling dentsu agency serving overlapping brand portfolios.
• TBWA Worldwide: Global creative network within Omnicom providing advertising, brand strategy, and integrated campaigns — comparable as a broad incumbent agency serving similar enterprise brand clients.
• Ogilvy: WPP-owned global advertising and PR network offering creative, media, social, and influencer services to enterprise brands — a broad incumbent with overlapping social-first capabilities.
• Wieden+Kennedy: Independently-owned global creative agency known for award-winning brand campaigns across enterprise clients (Nike, Coca-Cola) — comparable for creative-led enterprise brand work and Cannes-tier recognition.

Emerging players

• Mekanism: Independent creative and social media agency producing brand campaigns and influencer activations for enterprise clients — comparable as a smaller, social-led creative shop with award-winning work.
• Anomaly: Independently-owned creative agency offering integrated brand strategy, advertising, and content for enterprise clients — comparable for idea-led creative work targeting global brands.
• Jellyfish: Brandtech Group-owned digital marketing agency offering paid media, creative, and content services across enterprise clients — comparable as a digital-first agency serving similar buyer personas.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/360i
• Facebookfacebook.com/360iagency
• LinkedInlinkedin.com/company/360i

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360i