Twisted Tea
Twisted Tea Brewing Company is a Boston Beer Corporation subsidiary that produces and sells hard iced tea beverages across the United States and Canada. It serves social adult consumers (21+) through national retail and direct-to-consumer e-commerce with a portfolio of 19+ flavor SKUs.
- Company typePrivate
- Founded2001
- HeadquartersCincinnati, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Twisted Tea does
Twisted Tea Brewing Company is a wholly-owned hard iced tea brand subsidiary of Boston Beer Corporation (NYSE: SAM), headquartered in Boston, Massachusetts, and operating nationwide in the United States with an additional storefront presence in Canada. Founded in 2001, the company produces a portfolio of 19+ malt-based hard iced tea SKUs including a flagship Original at 5% ABV, a Light variant at 4% ABV / 110 calories, multiple fruit flavors (Black Cherry, Blueberry, Peach, Mango, Raspberry, Pineapple, Mangonada, Half & Half), and an Extreme line at 8% ABV (Lemon, Blue Razz, Fruit Punch, Long Island Iced Tea, Tropical Peach). Core production technology centers on real brewed tea combined with natural flavors, packaged in cans, bottles, and bag-in-box formats (10L and 5L); recent packaging innovation includes color-changing cans that transform when chilled, deployed on the Twisted Lemonade seasonal SKU.
The company sells through national grocery, convenience, and liquor store retail channels in 12, 24, and 30-pack formats, supplemented by a direct-to-consumer e-commerce Tea Store at shop.twistedtea.com and a Canadian site at ca.twistedtea.com. Marketing is anchored by the Back Label user-generated content program (consumer photos placed on packaging), QR-code sweepstakes promotions, and Instagram (@twistedtea) engagement. Revenue is generated through unit-volume retail beverage sales and limited direct online sales of limited-edition items such as the Twistmas Stocking. The target segment is social adult consumers aged 21 and older, with use cases spanning tailgates, backyard gatherings, beach days, and outdoor events. Pricing is not publicly disclosed; brand-level financial performance is reported only at the consolidated Boston Beer Company level.
Twisted Tea firmographics
Firmographics- Name
- Twisted Tea
- Legal name
- Twisted Tea Brewing Company
- Website
- https://twistedtea.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Twisted Tea Brewing Company is a Boston Beer Corporation subsidiary that produces and sells hard iced tea beverages across the United States and Canada. It serves social adult consumers (21+) through national retail and direct-to-consumer e-commerce with a portfolio of 19+ flavor SKUs.
- Ownership category
- akta.pro rank
Twisted Tea industry classification
Industry- Product category
- Hard Iced Tea / Malt Beverages
- NAICS
- Malt Manufacturing (311213), Coffee and Tea Manufacturing (31192), Flour Milling and Malt Manufacturing (31121)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)
- akta.pro secondary industries
- Ready-to-Drink (RTD) Tea Manufacturing (AFAFADAI), Ready-to-Drink (RTD) Tea (CRADAHAD)
Keywords
Where Twisted Tea is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Twisted Tea business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Retail Beverage Sales: Twisted Tea generates revenue through the sale of canned and bottled hard iced tea products via retail grocery, convenience, and liquor store distribution channels across the United States.
- E-commerce Direct Sales: Direct-to-consumer online sales through the brand's Tea Store (shop.twistedtea.com), selling products directly to consumers including limited-edition items like the Twistmas Stocking.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Twisted Tea product offering
Product offeringCore offering
Twisted Tea produces and sells hard iced tea malt beverages made with real brewed tea and natural flavors, distributed nationwide in cans, bottles, and bag-in-box formats across 19+ varieties including a 5% ABV standard line, a 4% ABV Light line, an 8% ABV Extreme line, variety packs, and limited-edition seasonal offerings (Party Pack, Twistmas Stocking). The brand sells primarily through U.S. grocery, convenience, and liquor retail channels with a complementary direct-to-consumer online Tea Store and a Canadian market presence.
Product overview
Twisted Tea is a hard iced tea beverage brand owned by Boston Beer Company. The product portfolio consists of a core Original hard iced tea (5% ABV, made with real brewed tea) and multiple flavor variants including Black Cherry, Blueberry, Half & Half, Light (4% ABV, 110 calories), Peach, Mango, Raspberry, Pineapple, and Mangonada. The Extreme line offers higher ABV (8%) variants including Lemon, Blue Razz, Fruit Punch, Long Island Iced Tea, and Tropical Peach. Twisted Tea is sold in various packaging formats including single cans, bottles, multi-packs (12, 24, 30 packs), and bag-in-box for on-premise. Seasonal and limited-edition products like the Summer Party Pack and Twistmas Stocking are also offered. The brand targets social occasions including tailgates, backyard hangs, and beach days, with consumers required to be 21+.
Differentiator
Problem solved
Functional benefit
Products and services
- Twisted Tea Original Flagship hard iced tea made from real brewed tea and natural lemon flavor at 5% ABV, available in bottles, cans, and bag-in-box formats.
- Twisted Tea Black Cherry Hard iced tea flavored with black cherry, positioned for planned or unplanned social occasions.
- Twisted Tea Blueberry Hard iced tea with blueberry flavor.
- Twisted Tea Half & Half Hard iced tea combined with lemonade for a half-and-half flavor profile.
- Twisted Tea Light Lighter version of Twisted Tea Original at 4% ABV with 110 calories, made with natural flavors and artificial sweeteners.
- Twisted Tea Peach Hard iced tea with peach flavor.
- Twisted Tea Mango Hard iced tea with mango flavor.
- Twisted Tea Raspberry Hard iced tea with raspberry flavor.
- Twisted Tea Pineapple Hard iced tea with pineapple flavor.
- Twisted Tea Mangonada Hard iced tea inspired by the Mexican treat, combining sweet mangos, tangy chamoy, and iced tea.
- Twisted Tea Extreme Lemon Hard iced tea with real brewed tea and natural lemon flavor at 8% ABV, sold in 24oz cans.
- Twisted Tea Extreme Blue Razz Hard iced tea with blue raspberry flavor at 8% ABV.
- Twisted Tea Extreme Fruit Punch Hard iced tea combining real brewed tea with fruity flavors at 8% ABV, in 16oz cans.
- Twisted Tea Extreme Long Island Iced Tea Hard iced tea inspired by the Long Island Iced Tea cocktail, combining iced tea with spirit notes at 8% ABV.
- Twisted Tea Extreme Tropical Peach Hard iced tea with real brewed tea and a blend of peach and mango flavors at 8% ABV, in 24oz cans.
- Twisted Tea Extreme Variety Pack Variety pack containing four Extreme flavors: Lemon, Blue Razz, Fruit Punch, and Long Island Iced Tea.
- Twisted Tea Party Pack
Companies that use Twisted Tea
Customer profileSegments1 record
Ideal customer profiles1 record
Twisted Tea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Twisted Tea partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Twisted Tea competitors and assessment
Company assessmentDirect peers
- White Claw Hard Seltzer: White Claw is the market-leading hard seltzer from Mark Anthony Brands, competing with Twisted Tea for share of the same 21+ social-occasion RTD alcohol occasions and shelf space in US retail.
- High Noon Spirits: High Noon is a leading hard seltzer / RTD cocktail brand competing in the same sweet, social-occasion RTD alcohol category as Twisted Tea across US grocery, c-store, and liquor channels.
- Truly Hard Seltzer: Truly is Boston Beer's own hard seltzer brand, sharing the same parent company as Twisted Tea and competing for the same consumer occasions, channels, and shelf sets in US RTD alcohol.
- Simply Spiked Lemonade: Simply Spiked is an AB InBev hard lemonade brand competing in the same sweet, fruit-flavored RTD alcoholic beverage space as Twisted Tea across US grocery and convenience channels.
- Cutwater Spirits: Cutwater produces a broad line of canned RTD cocktails (spirits-based) and competes directly with Twisted Tea's Extreme line (e.g., Extreme Long Island) for at-home and on-the-go cocktail occasions.
- Vizzy Hard Seltzer: Vizzy is a hard seltzer with added antioxidants and vitamin C from Molson Coors, competing with Twisted Tea for the same health-adjacent, lifestyle-positioned RTD alcohol occasions in US retail.
- Seagram's Escapes: Seagram's Escapes is a flavored malt beverage with tea, juice, and lemonade varieties historically positioned in the same sweet-RTD alcohol category as Twisted Tea.
- Mike's Hard Lemonade: Mike's Hard Lemonade is a flavored malt beverage brand owned by Mark Anthony Brands, directly competing with Twisted Tea in the sweet, ready-to-drink alcoholic beverage space across the same grocery, convenience, and liquor store channels.
Broad incumbents
- AriZona Iced Tea: AriZona is the dominant non-alcoholic iced tea brand and a key reference for the brewed-tea flavor profile and packaging cues that Twisted Tea leverages, while also competing for non-alcoholic iced tea shelf space in the same retail accounts.
Others
- Boston Beer Company: Boston Beer Company (NYSE: SAM) is the publicly-traded parent company of Twisted Tea, providing brewing, distribution, sales, and capital-allocation context for the Twisted Tea brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Twisted Tea social profiles
Digital presenceTwisted Tea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Twisted Tea leadership team
Management profileNumber of profiles
Profiles1 record
Twisted Tea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Twisted Tea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Twisted Tea
What does Twisted Tea do?
Twisted Tea produces and sells hard iced tea malt beverages made with real brewed tea and natural flavors, distributed nationwide in cans, bottles, and bag-in-box formats across 19+ varieties including a 5% ABV standard line, a 4% ABV Light line, an 8% ABV Extreme line, variety packs, and limited-edition seasonal offerings (Party Pack, Twistmas Stocking). The brand sells primarily through U.S. grocery, convenience, and liquor retail channels with a complementary direct-to-consumer online Tea Store and a Canadian market presence.
Is Twisted Tea a public or private company?
Twisted Tea is a private company. It is classified as corporate owned and is currently operating.
When was Twisted Tea founded?
Twisted Tea was founded in 2001. It employs 101 to 250 people.
Where is Twisted Tea based?
Twisted Tea is headquartered in Cincinnati, United States, in the North America region.
How does Twisted Tea make money?
Two revenue lines are on record. Retail Beverage Sales are the primary driver. The others are E-commerce Direct Sales.
Who are Twisted Tea's main competitors?
Direct peers on record are White Claw Hard Seltzer, High Noon Spirits, Truly Hard Seltzer, Simply Spiked Lemonade, Cutwater Spirits, Vizzy Hard Seltzer, Seagram's Escapes and Mike's Hard Lemonade. AriZona Iced Tea is listed as a broad incumbent. Boston Beer Company is listed as an others.
Does Twisted Tea have an API?
No public API is recorded for Twisted Tea.
What industry is Twisted Tea in?
Twisted Tea's product category is Hard Iced Tea / Malt Beverages. Its primary akta.pro industry code is AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer), with a secondary code of AFAFADAI, Ready-to-Drink (RTD) Tea Manufacturing. Its NAICS code is 311213 and its SIC code is 2082.