Simply Spiked
Simply Spiked is a flavored beer brand and subsidiary of Molson Coors Beverage Company, offering five fruit-flavored variants (Lemonade, Limeade, Tropical, Bold, Bolder) to legal drinking age consumers in the United States and Canada through retail stores.
- Company typePrivate
- Founded-
- HeadquartersChicago Park, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Simply Spiked does
Simply Spiked is a flavored beer brand headquartered in Milwaukee, Wisconsin, operating as a subsidiary of Molson Coors Beverage Company. The brand is owned at the trademark level by Simply Orange Juice Company, leveraging the established "Simply" brand equity known for real-fruit, not-from-concentrate beverages. Simply Spiked produces and markets a portfolio of five flavored beer variants: Lemonade, Limeade, Tropical, Bold, and Bolder, targeting legal drinking age consumers in the United States and Canada.
The company sells its products through traditional consumer packaged goods (CPG) distribution channels, including grocery stores, convenience stores, and other alcohol beverage retailers across North America. Production and distribution are operationally managed by Molson Coors, which provides the brand with access to an established beverage manufacturing and distribution network. Marketing is conducted through organic social media (Facebook, Instagram) and email newsletter campaigns, with a consumer-facing website featuring product information, a "Where to Buy" retail locator, and a contact form.
The business model is straightforward: Simply Spiked generates revenue through unit sales of pre-packaged flavored beer products at retail prices determined by individual retailers. Pricing is not publicly disclosed by the company. As a subsidiary of a major global brewer, the brand benefits from operational scale, shared infrastructure, and cross-brand marketing leverage within Molson Coors' broader portfolio.
Simply Spiked firmographics
Firmographics- Name
- Simply Spiked
- Legal name
- Simply Spiked Co.
- Website
- https://drinksimplyspiked.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Simply Spiked is a flavored beer brand and subsidiary of Molson Coors Beverage Company, offering five fruit-flavored variants (Lemonade, Limeade, Tropical, Bold, Bolder) to legal drinking age consumers in the United States and Canada through retail stores.
- Ownership category
- akta.pro rank
Simply Spiked industry classification
Industry- Product category
- Flavored Beer / Alcoholic Beverages
- NAICS
- Breweries (312120)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industry
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)
Keywords
Where Simply Spiked is headquartered
LocationHeadquarters
- HQ city
- Chicago Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simply Spiked business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Beverage Sales: Simply Spiked generates revenue through the sale of its flavored beer products in retail stores across the United States and Canada. The company sells pre-packaged beverages through traditional consumer packaged goods (CPG) distribution channels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Simply Spiked product offering
Product offeringCore offering
Simply Spiked manufactures and sells a portfolio of flavored beer beverages — Lemonade, Limeade, Tropical, Bold, and Bolder — combining beer with real fruit flavors. Products are packaged as ready-to-drink beverages and distributed through grocery, convenience, and alcohol retail stores across the United States and Canada under the Simply brand.
Product overview
Simply Spiked is a flavored beer brand under the Simply Orange Juice Company (a Molson Coors subsidiary). The company offers a portfolio of five flavored beer products: Lemonade, Limeade, and Tropical as the core fruit-flavored variants, with Bold and Bolder positioned as progressively stronger-tasting options. Simply Spiked products are positioned as refreshing alcoholic beverages targeting legal drinking age consumers in the United States and Canada.
Differentiator
Problem solved
Functional benefit
Brands
- Simply Spiked Lemonade: Flavored beer with lemonade taste
- Simply Spiked Limeade
- Simply Spiked Tropical
- Simply Spiked Bold
- Simply Spiked Bolder
Products and services
- Simply Spiked Lemonade Flavored beer with lemonade taste; one of the core product variants in the Simply Spiked portfolio, targeted at legal drinking age consumers.
- Simply Spiked Limeade Flavored beer with limeade taste; part of the Simply Spiked flavored beer product line for legal drinking age consumers.
- Simply Spiked Tropical Flavored beer with tropical fruit taste; one of the main product variants offered by Simply Spiked.
- Simply Spiked Bold Bolder flavored beer variant in the Simply Spiked product portfolio, marketed as a more intense-tasting option.
- Simply Spiked Bolder The strongest-tasting variant in the Simply Spiked flavored beer line, positioned as the most intense flavor option.
Companies that use Simply Spiked
Customer profileSegments1 record
Ideal customer profiles1 record
Simply Spiked technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Simply Spiked partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Simply Orange Juice CompanycoreSimply Spiked is a brand owned by Simply Orange Juice Company. The Simply Spiked products are developed and marketed under the Simply brand umbrella, leveraging the parent company's brand equity in real fruit beverages.
- Molson Coors Beverage CompanycoreMolson Coors Beverage Company handles the production and distribution of Simply Spiked products. The company shares its Privacy Policy and Terms and Conditions with Simply Spiked, indicating a close operational relationship in manufacturing and distribution through Molson Coors' beverage distribution network.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Simply Spiked competitors and assessment
Company assessmentDirect peers
- Vizzy Hard Seltzer: Molson Coors' own hard seltzer brand with fruit flavor positioning; a sister brand under the same parent company competing in the same shelf set as Simply Spiked.
- Twisted Tea: Twisted Tea Brewing Company's flavored iced tea beer brand, a comparable flavored malt beverage with broad retail distribution and a fruit/lemonade taste profile overlap with Simply Spiked.
- White Claw Hard Seltzer: Mark Anthony Brands' category-leading hard seltzer, a direct competitor in the flavored, fruit-forward ready-to-drink alcoholic beverage space distributed nationwide in the US.
- Smirnoff Ice: Diageo's flavored malt beverage with citrus/lemonade flavor variants; a comparable flavored alcoholic RTD positioned in the same retail channels as Simply Spiked.
- Mike's Hard Lemonade: Mark Anthony Brands' flavored malt beverage line; competes directly with Simply Spiked Lemonade and Limeade in the fruit-flavored beer/FMB category.
- Bud Light Seltzer: Anheuser-Busch's flavored hard seltzer line; a comparable fruit-flavored alcoholic beverage with national US retail distribution overlapping Simply Spiked's footprint.
- Truly Hard Seltzer: Boston Beer's leading flavored hard seltzer/spiked seltzer brand, directly competing with Simply Spiked in the fruit-flavored, low-calorie alcoholic beverage segment sold through grocery and convenience retail.
Broad incumbents
- Boston Beer Company: Owner of Truly, Sam Adams, and other flavored alcoholic beverage lines; a broader incumbent in the flavored FMB/RTD space where Simply Spiked competes.
- Anheuser-Busch InBev: Global brewer and owner of Bud Light Seltzer, Cutwater Spirits, and other flavored alcoholic beverage lines; a broad incumbent with overlapping flavored malt beverage offerings.
Others
- Molson Coors Beverage Company: Parent company of Simply Spiked and a major North American brewer; operates a broad beer, FMB, hard seltzer, and beyond-beer portfolio that competes broadly with the same retailers and consumer occasions as Simply Spiked.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Simply Spiked social profiles
Digital presenceSimply Spiked financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Spiked leadership team
Management profileNumber of profiles
Simply Spiked funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Spiked M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Spiked
What does Simply Spiked do?
Simply Spiked manufactures and sells a portfolio of flavored beer beverages — Lemonade, Limeade, Tropical, Bold, and Bolder — combining beer with real fruit flavors. Products are packaged as ready-to-drink beverages and distributed through grocery, convenience, and alcohol retail stores across the United States and Canada under the Simply brand.
Is Simply Spiked a public or private company?
Simply Spiked is a private company. It is classified as corporate owned and is currently operating.
When was Simply Spiked founded?
Simply Spiked was founded in -1.
Where is Simply Spiked based?
Simply Spiked is headquartered in Chicago Park, United States, in the North America region.
How does Simply Spiked make money?
One revenue line is on record: beverage Sales.
Who are Simply Spiked's main competitors?
Direct peers on record are Vizzy Hard Seltzer, Twisted Tea, White Claw Hard Seltzer, Smirnoff Ice, Mike's Hard Lemonade, Bud Light Seltzer and Truly Hard Seltzer. Broad incumbents are Boston Beer Company and Anheuser-Busch InBev. Molson Coors Beverage Company is listed as an others.
Does Simply Spiked have an API?
No public API is recorded for Simply Spiked.
What industry is Simply Spiked in?
Simply Spiked's product category is Flavored Beer / Alcoholic Beverages. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer). Its NAICS code is 312120 and its SIC code is 2082.