What Quill.com does

Quill.com is a B2B e-commerce platform that sells office supplies, cleaning and janitorial products, breakroom and coffee supplies, office furniture, technology, and custom printing services to U.S. businesses. Founded in 1956 and headquartered in Lincolnshire, Illinois, the company operates exclusively as a direct-to-consumer online retailer restricted to U.S. residents and serves more than one million business customers, primarily small and medium-sized businesses, with a secondary tier for educational institutions and a Preferred program for enterprises with 20 or more employees.

The underlying technology is described as a standard e-commerce storefront — product catalog, shopping cart, checkout, and account management — with no disclosed proprietary AI, machine-learning, or data-asset components. Quill's product surface spans more than nine proprietary house brands, including Quill Brand, Coastwide Professional, Perk, Pick Me Up Provisions, TRU RED, Union & Scale, and Workplace 2.0, alongside third-party brands such as Keurig, Dymo, and Dunder Mifflin co-branded paper. The platform supports Net 30 invoicing, punchout procurement integration for enterprise customers, an ink and toner finder, and a custom-products configurator for signage, stamps, business cards, and marketing materials.

Quill generates revenue through three primary streams: transaction-based product sales, a $99.99/year Rewards+ subscription, and a freemium Quill Rewards loyalty program that drives repeat purchasing. Recurring-revenue mechanics are layered through the Subscribe+Save auto-reorder program, Coffee Club by Quill, and QuillCASH rewards currency on ink and toner. Distribution is entirely digital, fulfillment is supported by next-day delivery on 98% of orders exceeding $25, and the company is wholly owned by Staples (NASDAQ: SPLS), with careers and corporate identity integrated under the parent.

Name

Quill.com

Legal name

Quill Lincolnshire, Inc.

Website

https://quill.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Quill.com is a U.S. B2B e-commerce platform selling office supplies, cleaning, breakroom, furniture, and technology to over one million business customers, operating as a wholly-owned subsidiary of Staples since 1956.

Ownership category

akta.pro rank

Headquarters

HQ city

Lincolnshire

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of office supplies, cleaning products, furniture, technology, and breakroom supplies to businesses. Products sold at various price points with bulk discounts available.
2. Rewards+ Membership: Annual subscription program at $99.99/year offering exclusive benefits including best paper pricing, QuillCASH rewards on ink/toner, free shipping, 5% sitewide discount, and price match guarantee. 60-day free trial available.
3. Points/Rewards Program: Quill Rewards program where customers earn points on purchases that can be redeemed for gifts, merchandise, and instant savings. Points have no expiration for active customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Quill.com is a B2B e-commerce retailer selling office, cleaning, breakroom, furniture, technology, ink & toner, custom printing, and shipping supplies directly to U.S. businesses through its quill.com website. The platform combines its own private-label house brands with national brands, supports bulk ordering, Net 30 payment terms, Subscribe + Save recurring deliveries, and a Rewards+ loyalty membership, and offers a Business Solutions Center for enterprise purchasers.

Product overview

Quill.com is a B2B e-commerce platform providing office and workplace supplies, operated by Staples since 1956. The platform offers a comprehensive portfolio organized around its house brands (Quill Brand, Coastwide Professional, Perk, Pick Me Up Provisions, Staples, Staples TECH, TRU RED, Workplace 2.0, Union & Scale) alongside national brand products. Core product categories span office supplies (paper, writing instruments, binders, filing), technology (printers, computers, electronics), cleaning/janitorial supplies, breakroom/food service, office furniture, and custom print services. The platform differentiates through loyalty programs: the free Quill Rewards (earn points per dollar spent) and the premium Rewards+ membership ($99.99/year) offering paper savings, QuillCASH on ink/toner, free shipping, and exclusive discounts. Additional services include Net 30 payment terms, punchout integration for enterprise procurement, Subscribe+Save subscriptions, Coffee Club by Quill, and custom product printing.

Differentiator

Problem solved

Functional benefit

Brands

• Quill Brand: House brand for general office supplies
• Coastwide Professional
• Pick Me Up Provisions
• Perk
• Staples (Private Label)
• Staples TECH
• TRU RED
• Union & Scale
• Workplace 2.0
• Coffee Club by Quill

Products and services

• Quill Brand Quill's flagship private-label brand offering essential office supplies including pencils, pens, binders, envelopes, paper products, chair mats, and correction tape at competitive prices for SMB and enterprise buyers.
• Coastwide Professional Professional-grade cleaning and janitorial products offered as a Quill private-label brand for commercial workplace cleaning needs.
• Perk Quill private-label brand for breakroom and food service supplies including disposable cutlery, paper plates, hot cups, and coffee-related products.
• Pick Me Up Provisions Quill private-label brand for grab-and-go and convenience food items supplied to workplace breakrooms.
• Staples Brand Office supplies and essentials sold under the Staples private-label brand via Quill.com.
• Staples TECH Technology products including accessories and peripherals sold under the Staples TECH private-label brand on Quill.com.
• TRU RED Private-label office products brand covering dry-erase boards, ergonomic solutions, and related workspace items sold on Quill.com.
• Workplace 2.0 Modern office furniture and workspace design products offered as a Quill private-label brand.
• Union & Scale Private-label office and classroom furniture brand sold on Quill.com.
• Rewards+ Membership Premium annual membership program priced at $99.99/year (with 60-day free trial) that gives business buyers best paper pricing, 10% QuillCASH rewards on ink/toner, a $15 monthly coupon, always free shipping, 5% off everyday prices, 10% off in-house brands, a price match guarantee, and extended points expiration.
• Quill Rewards Program Free loyalty program in which customers earn 1 point per $1 spent on purchases and can redeem points for merchandise, gift cards, and exclusive items, with points that do not expire for active accounts.
• Subscribe + Save Subscription-based recurring ordering program that automatically delivers regularly purchased supplies with a 5% discount on eligible products.
• Print Services Document printing service for business materials, provided by Quill as a custom print offering alongside its supplies catalog.
• Custom Office Supplies Customizable product category offering signage, envelopes, stamps, labels, writing instruments, business cards, apparel, appointment cards, checks/forms, postcards, magnets, bags, marketing materials, calendars, and greeting cards.
• Coffee Club by Quill Program that helps businesses stock and manage their breakrooms with coffee and related breakroom supplies.

Quantifiable outcome

• 1,000,000+ happy business customers served
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Dunder MifflinminorChannel Partner/ Reseller/ DistributorDunder Mifflin brand paper products (featured in TV show The Office) are sold on Quill.com, including copy paper in various quantities.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Staples: Quill's publicly-traded parent company (NASDAQ: SPLS) and the broader incumbent in office supplies retail. Staples operates a much wider footprint including brick-and-mortar, contract, and online channels. Overlapping catalog and customer base makes Staples the closest broad reference point for Quill's economics.
• Grainger: Large publicly-traded MRO and industrial supplies distributor serving businesses of all sizes. Overlaps with Quill's cleaning/janitorial, safety, and breakroom categories and competes for enterprise procurement budgets; broader industrial focus differentiates it from Quill's office-centric assortment.

Direct peers

• Amazon Business: The largest B2B e-commerce platform for office, janitorial, breakroom, and MRO supplies. Directly competes with Quill for SMB and enterprise purchasing with comparable catalog breadth, fast shipping, and procurement integration. Amazon's marketplace model and pricing pressure are the primary competitive threat to Quill.
• Office Depot (ODP): Long-standing direct competitor in office supplies retail serving SMBs, education, and enterprise customers. Overlapping product categories (paper, ink/toner, furniture, cleaning, breakroom), similar B2B sales motion, and comparable Net-30 payment terms position Office Depot as Quill's most direct head-to-head rival.
• W.B. Mason: Private B2B office supplies, furniture, and breakroom distributor serving SMB and mid-market customers across the U.S. Very similar product mix, regional sales-rep model, and competitive positioning to Quill, with comparable Net-30 terms and free-next-day delivery on qualifying orders.
• Uline: Major direct-to-business distributor of shipping, industrial, janitorial, and office supplies with a strong U.S. catalog and next-day delivery. Comparable B2B e-commerce motion, broad SKU breadth, and similar customer base overlap with Quill in shipping supplies, cleaning/janitorial, and warehouse/operations categories.
• McMaster-Carr: Iconic direct-to-business industrial and maintenance supplies catalog with strong e-commerce UX, broad SKU depth, and reputation for fast fulfillment. Overlaps with Quill's MRO and facility supplies categories and represents a comparable benchmark for catalog-driven B2B e-commerce excellence.

Emerging players

• Zoro: Digital-first B2B marketplace for MRO, janitorial, and office supplies owned by Grainger. Competes with Quill for SMB and mid-market online procurement with comparable catalog and pricing; smaller scale and narrower brand recognition than Quill today.
• CDW: Large B2B reseller of technology products (computers, printers, accessories) to businesses and education. Overlaps with Quill's technology category and competes for the same procurement budgets in mid-market and education segments, though CDW's depth in tech contrasts with Quill's broader assortment.

Others

• Essendant: Wholesale distributor of office products serving resellers and dealers. Connected to Quill through the office supplies value chain rather than direct competition — Essendant supplies resellers while Quill sells direct to end-business customers. Useful as a channel/infrastructure reference.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Quillcom
• Facebookfacebook.com/quill

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quill.com