Madelyn Mackie and Associates

What Madelyn Mackie and Associates does

Madelyn Mackie and Associates, LLC is a women-owned and minority-owned career services consultancy founded in 2011 and headquartered in Oakland, California. The firm delivers professional resume writing, individual career coaching, corporate training, outplacement services, and keynote speaking, all organized around its proprietary 'Activate Your Career Dreams' framework (Create-Cultivate-Activate). Its customer base spans individual professionals seeking career advancement and corporate clients engaged in workforce development, internal advancement, and outplacement, with named end-client logos including Google, Salesforce, Genentech, Kaiser Permanente, Facebook, Mozilla, Autodesk, Accenture, Deloitte, and the American Red Cross.

The firm's core technology is its branded service methodology rather than a software platform. Delivery is conducted through virtual sessions, video conferencing, in-person workshops, and hybrid formats, with scheduling via 17hats and payments via Square. Proprietary service components include ATS-optimized resume formatting, LinkedIn profile optimization, and interview preparation frameworks (SOAR, STAR, PAR, Who2Wow), all delivered by certified staff holding CCMC, NCOPE, NCRW, and CPRW credentials. The team has cumulatively written more than 2,000 resumes and facilitated over 1,200 workshops since inception.

The business model is professional services revenue across three tiers of resume packages ($795 to $2,195), discrete coaching sessions ($225 to $675), and quote-based corporate training and outplacement engagements. The firm is bootstrapped, holding only a $10,000 Comcast RISE grant in 2021 as external capital, and relies on content marketing, social media, and speaking engagements as primary demand-generation channels. It holds NMSDC, WBENC, and Black-Owned Business certifications that position it for corporate supplier diversity procurement.

Name

Madelyn Mackie and Associates

Legal name

Madelyn Mackie & Associates, LLC

Website

https://madelynmackie.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Madelyn Mackie and Associates is a women- and minority-owned career services consultancy founded in 2011 that delivers resume writing, coaching, corporate training, and outplacement services to individual professionals and corporate clients through its 'Activate Your Career Dreams' framework.

Ownership category

akta.pro rank

Product category

Career Coaching Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Career Coaching, Mentoring & Placement Support Services (EDAAAKAO)

akta.pro secondary industry

Employer-Led Workforce Partnerships & Sector Strategies (EDAAAOAB)

Keywords

• Career coaching services
• Resume writing services
• Executive outplacement
• Interview preparation
• Linkedin profile optimization

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Resume Writing Services: One-time professional services revenue from resume writing packages. Three tiers available: Basic Activation ($795), Enhanced Activation ($1,495), and Maximum Activation ($2,195). Includes intake consultation, ATS-optimized formatting, editing sessions, and career strategy sessions.
2. Career Coaching Sessions: Recurring and one-time coaching engagements including Career Action Jump Start ($225), Interview Prep Session ($675), Job Search Strategy Session, and Salary Negotiation Session ($225). Services delivered via video conference with downloadable resources.
3. Corporate Training and Development: Enterprise contracts for internal advancement and development programs. Services include professional development training, executive coaching, and career branding workshops for corporate employees.
4. Outplacement Services: B2B service for corporations undergoing downsizing. Provides career coaching, assessments, resume writing, LinkedIn optimization, job search techniques, and workshops for transitioning employees.
5. Speaking and Keynote Engagements: Revenue from keynote presentations and workshop facilitation at corporate events, conferences, and professional association meetings. Programs available virtually, in-person, or hybrid.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Madelyn Mackie and Associates is a career services consultancy that sells resume writing packages, one-on-one career coaching sessions, LinkedIn profile optimization, interview preparation, and salary negotiation services to individual professionals. The firm also delivers corporate workforce development programs, internal advancement training, outplacement services for downsizing employers, and keynote/workshop presentations to enterprise and association audiences. All services are organized around the proprietary 'Activate Your Career Dreams' Create-Cultivate-Activate methodology.

Product overview

Madelyn Mackie & Associates is a career coaching and professional development consultancy offering a portfolio of service products organized around its 'Activate Your Career Dreams' methodology. The core offerings include resume writing packages (Basic, Enhanced, and Maximum Activation) that provide progressive levels of service from resume rewriting to executive coaching. Individual career coaching services encompass Jump Start sessions, Interview Prep, Job Search Strategy, and Salary Negotiation sessions. Corporate services include Internal Advancement & Development training and Outplacement Services for companies managing workforce transitions. Public speaking and workshop programs cover career activation, resume writing, and LinkedIn optimization techniques. The company operates as a service-based consultancy rather than a software platform, with offerings delivered through virtual sessions, onsite workshops, and hybrid formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Activation Resume Package Entry-level resume writing package for individual professionals, including a 30-minute intake consultation, complete resume rewrite, ATS-optimized formatting, 1-hour editing session, final documents in Word and PDF, and a 30-minute job search strategy session. Priced at $795.

Quantifiable outcome

• Clients have landed positions at AAA, Accenture, American Red Cross, AutoDesk, Blue Shield of California, Deloitte, Facebook, Google, Kaiser Permanente, KPMG International, NFL Super Bowl, Mozilla, Safeway, and TripIt.com

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TopResume: Direct competitor offering tiered resume writing packages ($149-$349+) to individual professionals with similar ATS-optimization, cover letter, and LinkedIn services. Closest price-tier competitor in the consumer resume writing space.
• Blue Sky Resumes: Boutique certified resume writing and career coaching firm serving executives with comparable methodology-based service delivery and pricing tiers.
• Find My Profession: Resume writing and career coaching service with comparable tiered consumer packages and certified resume writers, directly overlapping the individual-professional segment.
• ResumeSpice: Career services firm offering executive resume writing, LinkedIn optimization, and interview prep packages comparable to Madelyn Mackie's offerings, serving similar individual professional customers.

Broad incumbents

• Right Management (ManpowerGroup): Major global outplacement and career transition provider competing for large corporate outplacement contracts; offers the enterprise-scale capacity that small firms like Madelyn Mackie cannot match.
• CareerBuilder: Large-scale job board and career services platform offering resume writing, career advice, and talent solutions — overlaps with Madelyn Mackie's individual consumer resume and coaching business at scale.
• Korn Ferry: Global organizational consulting firm offering executive outplacement, career transition, and leadership development services to enterprise clients — directly competing for corporate outplacement and talent development mandates.
• Lee Hecht Harrison: Career transition and outplacement services provider competing for the same enterprise RIF and workforce transition engagements as Madelyn Mackie's corporate outplacement offering.
• Randstad RiseSmart: Enterprise outplacement and career transition provider combining technology platform with human coaching — directly comparable to Madelyn Mackie's outplacement service line at much larger scale.

Emerging players

• The Muse: Career coaching and content platform offering resume reviews, career coaching, and job search tools to professionals, overlapping in target customer and service categories with a tech-enabled model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ActivateCareers
• Facebookfacebook.com/ActivateYourCareerDreams
• LinkedInlinkedin.com/company/madelynmackie

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madelyn Mackie and Associates