The Muse
The Muse is a U.S.-based career discovery platform founded in 2011 that helps job seekers find roles aligned with their values through job listings, employer profiles, career advice content, and the Maya AI assistant, while generating subscription revenue from employer branding and job-posting clients.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What The Muse does
The Muse is a U.S.-based career discovery and job search platform operating under parent entity FGB Muse Group Inc., founded in 2011 and headquartered in Northville, Michigan, with a New York presence. The company serves a two-sided audience: individual job seekers searching for roles whose culture, perks, and values align with their priorities, and enterprise employers seeking to build candidate pipelines and showcase authentic employer brands. Core product surface consists of a filtered job search engine, detailed company profile pages, a long-form career advice content library, the Coach Connect marketplace linking users to certified career coaches, and the annual VIBE Awards program that recognizes employers for workplace perks. The platform is monetized primarily through annual subscription contracts with employers for job postings and branded profile placements, supplemented by coaching marketplace transactions and partnership-driven reach extensions.
The Muse's underlying technology stack centers on its content corpus and recommendation layer. In January 2025 the company launched Maya, a generative AI career assistant that delivers personalized job advice by retrieving from a decade of proprietary expert articles rather than the open web, paired with a recommendation engine that matches users to employers based on stated priorities and values. The platform also supports native mobile applications and integrates through distribution partnerships that extend reach. Recent strategic activity has materially expanded the platform's footprint: the October 2022 acquisition of Fairygodboss added a women's career community, the December 2024 acquisition of Purpose Jobs opened the public sector and Midwest vertical, the November 2024 three-way partnership with Fairygodboss and HerKey created a cross-border U.S.–India talent corridor of 8 million-plus combined monthly active users, and the March 2025 uConnect partnership added reach to nearly one million U.S. college students. Customer concentration risk is mitigated by a roster that spans Apple, SpaceX, Atlassian, Zoom, Shell, GE Vernova, Fannie Mae, Robinhood, and Healthfirst across technology, financial services, healthcare, and energy verticals. The company has raised approximately $39.7M in disclosed equity funding across multiple rounds since 2013, with the most recent financing being an $8M round in September 2022 led by MBM Capital.
The Muse firmographics
Firmographics- Name
- The Muse
- Legal name
- FGB Muse Group Inc.
- Website
- https://themuse.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Muse is a U.S.-based career discovery platform founded in 2011 that helps job seekers find roles aligned with their values through job listings, employer profiles, career advice content, and the Maya AI assistant, while generating subscription revenue from employer branding and job-posting clients.
- Ownership category
- akta.pro rank
The Muse industry classification
Industry- Product category
- Online Recruitment and Career Discovery Platform
- NAICS
- Employment Placement Agencies (561311), Human Resources Consulting Services (541612), Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Employment Agencies (7361), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Employer Brand Strategy & Talent Branding (BPAFAEAH)
- akta.pro secondary industries
- Employer Brand & Recruitment Marketing Creative Agencies (MPAAAAAM), Resume, LinkedIn & Personal Branding Services (Transition-Focused) (BPACAOAH), Career Exploration, Interest/Skills Assessment & Pathway Planning (EDAFAMAK)
Keywords
Where The Muse is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Muse business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Employer Job Postings: Companies pay to post job listings and showcase their employer brand on The Muse platform, reaching values-aligned candidates.
- Employer Branding Services: Companies partner with The Muse to build robust, informed candidate pipelines and strengthen employer brand through authentic storytelling and company profile pages.
- Coaching Services: The Muse connects job seekers with certified career coaches for resume improvement, job search strategy, and career guidance. Coaches are listed on the platform.
- University Partnerships: Partnership with uConnect to provide career resources to nearly one million college students across U.S. universities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Employer job posting and branding packages |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
The Muse product offering
Product offeringCore offering
The Muse operates a career discovery and employer branding platform that lets job seekers search and filter jobs, explore detailed company profiles, read expert career advice, and connect with certified career coaches. For employers, the platform offers subscription-based job postings, branded company profile pages, and employer brand storytelling services supported by the annual VIBE Awards program.
Product overview
The Muse is a career platform offering a unified ecosystem of job search, employer discovery, and career development services. The core platform consists of a job search engine with advanced filtering capabilities and detailed company profiles showcasing workplace culture. Supporting the core platform are complementary services including the Career Advice content library with expert articles, the Coach Connect marketplace connecting users with certified career coaches, and the annual VIBE Awards program recognizing employers for their perks and benefits. Recent additions include Maya, an AI-powered career assistant launched in January 2025 that provides personalized guidance by leveraging The Muse's decade of expert content, and the acquired Purpose Jobs platform (December 2024) which extends The Muse's reach into public sector and Midwest talent markets.
Differentiator
Problem solved
Functional benefit
Brands
- Maya: AI-powered career assistant that provides personalized job advice and guidance based on The Muse's expert articles and resources.
Products and services
- Job Search Platform Core job search engine that allows job seekers to search and filter open roles across multiple categories, experience levels, locations, and company types with advanced filtering options.
- Company Profiles Detailed branded company profile pages showcasing company culture, work environment, perks, values, and behind-the-scenes office imagery to help job seekers evaluate employers before applying.
- Career Advice Editorial library of expert career advice articles covering job search strategies, career paths, succeeding at work, interview preparation, and professional development across various life stages.
- Maya AI Career Assistant Generative AI career assistant providing personalized job advice and guidance by retrieving from and synthesizing The Muse's decade of expert articles and resources to enhance career discovery.
- VIBE Awards Annual employer recognition program that awards companies for their workplace perks and benefits, helping employers gain special recognition and giving job seekers a way to identify companies with strong offerings.
Quantifiable outcome
- Nearly 1 million college students reached through uConnect partnership
- +2 more outcomes
Companies that use The Muse
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
The Muse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature1 record
The Muse partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- uConnectcoreThe Muse partnered with uConnect to provide nearly one million college students across the U.S. with tailored job listings, company insights, and career resources aimed at the diverse Gen Z workforce.
- Purpose JobsminorThe Muse expanded its portfolio by acquiring Purpose Jobs to enhance employer branding and talent attraction solutions, particularly for public sector employers and strengthening connections in the Midwest region.
- Fairygodboss and HerKeycoreThree-way partnership connecting employers across the U.S. and India with a combined network of over 8 million monthly active users and more than 1,000 companies. Aims to advance gender diversity in the workplace by enabling U.S.-based employers to access Indian talent while Indian professionals gain U.S. opportunities.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The Muse competitors and assessment
Company assessmentBroad incumbents
- LinkedIn: Microsoft-owned professional network dominating both job search and recruiter/employer branding spend. Closest competitor for The Muse's enterprise employer brand and job posting business.
- Indeed: Largest global job search engine by traffic, owned by Recruit Holdings. Direct competitor for job seeker traffic and employer job posting spend.
Direct peers
- Glassdoor: Company reviews + salary transparency + job listings platform owned by Indeed/Recruit. Most directly comparable to The Muse's employer-discovery and culture-focused job search experience.
- ZipRecruiter: Publicly traded (ZIP) employment marketplace connecting employers to job seekers via AI matching. Directly comparable SMB-to-enterprise job posting model.
- Built In: Tech-focused employer branding and jobs network operating in eight U.S. tech hubs. Directly comparable employer brand storytelling model and tech employer customer base.
- Comparably: Employer brand and culture rankings platform with company profile pages and anonymous employee reviews. Comparable employer branding and awards-program positioning.
- Handshake: Leading U.S. early-career network connecting college students to employers. Directly comparable to The Muse's uConnect-enabled university channel and entry-level employer branding.
- Fairygodboss: Career community for women, now part of the FGB Muse Group. Direct overlap with The Muse's employer branding for women-focused and diversity hiring use cases.
Emerging players
- Wellfound (formerly AngelList Talent): Startup and tech employer-focused job platform with employer branding elements. Comparable in tech/startup employer discovery niche.
- Blind (by Teamblind): Anonymous professional network with salary transparency and employer sentiment, particularly strong in tech. Partial overlap with The Muse's employer-discovery and culture-transparency value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Muse social profiles
Digital presenceThe Muse financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Muse leadership team
Management profileNumber of profiles
Profiles4 records
The Muse subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Muse funding detail
Funding detailFunding overview
Funding rounds7 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Muse M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Muse
What does The Muse do?
The Muse operates a career discovery and employer branding platform that lets job seekers search and filter jobs, explore detailed company profiles, read expert career advice, and connect with certified career coaches. For employers, the platform offers subscription-based job postings, branded company profile pages, and employer brand storytelling services supported by the annual VIBE Awards program.
Is The Muse a public or private company?
The Muse is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Muse founded?
The Muse was founded in 2011. It employs 101 to 250 people.
Where is The Muse based?
The Muse is headquartered in New York, United States, in the North America region.
How does The Muse make money?
Four revenue lines are on record. Employer Job Postings are the primary driver. The others are employer Branding Services, coaching Services and university Partnerships.
Who are The Muse's main competitors?
Broad incumbents on record are LinkedIn and Indeed. Direct peers are Glassdoor, ZipRecruiter, Built In, Comparably, Handshake and Fairygodboss. Emerging players are Wellfound (formerly AngelList Talent) and Blind (by Teamblind).
Does The Muse have an API?
No public API is recorded for The Muse.
What industry is The Muse in?
The Muse's product category is Online Recruitment and Career Discovery Platform. Its primary akta.pro industry code is BPAFAEAH, Employer Brand Strategy & Talent Branding, with a secondary code of MPAAAAAM, Employer Brand & Recruitment Marketing Creative Agencies. Its NAICS code is 561311 and its SIC code is 7361.