Pump It Up

What Pump It Up does

Pump It Up, operating under FB Holdings, LLC and owned by Outlier since 2020, is a US franchise system of indoor inflatable party venues founded in Pleasanton, California in 2000. The company operates more than 30 franchised locations across more than 20 US states under the Pump It Up and BounceU brands, generating revenue primarily through private birthday party bookings, with secondary streams from Open Jump sessions, school field trips, youth group events, food and beverage add-ons, and franchise royalties. Its core product is a fully private, staff-hosted indoor party experience built around giant inflatable arenas (bounce houses, obstacle courses, slides, and themed attractions), private party rooms with a birthday throne, and dedicated Party Pro staff who handle setup, supervision, food service, and cleanup.

The technology stack is operational rather than digital: climate-controlled indoor facilities with proprietary inflatable configurations and standardized party-execution playbooks, supplemented by a Book Online reservation system, Party Central digital invitations, and an active content-marketing blog. Premium add-ons (Glow Experience, Bubble Bash, party photography, air hockey) and day-camp programming (Camp Pump It Up) extend the per-venue revenue mix beyond the core birthday package.

The business model is franchise-led: FB Holdings licenses the Pump It Up brand and operating system to independent franchisees in exchange for franchise fees and royalties, while also retaining a small number of company-operated venues (e.g., Pump It Up Jr. of Beaverton). Pricing is per-event and per-child, with a non-refundable $150 deposit required to reserve any party. The customer base is primarily families with children ages 1–17 booking birthday celebrations, with schools, scout troops, and youth sports teams as secondary segments. Marketing is concentrated on organic social, blog content, email, and local community outreach rather than paid acquisition at scale.

Name

Pump It Up

Legal name

FB Holdings, LLC

Website

https://pumpitupparty.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pump It Up is a US franchise network of indoor inflatable party venues that hosts private birthday parties, open-jump sessions, school field trips, and group events for families with young children across 30-plus locations.

Ownership category

akta.pro rank

Product category

Children's Party Entertainment Venues

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Birthday Party Services (HSACACAA)

akta.pro secondary industries

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD), Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG)

Keywords

• Indoor party venues
• Children's birthday parties
• Inflatable playgrounds
• Group event hosting
• Franchise entertainment centers

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices118 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Birthday Party Bookings: Per-event revenue from hosting private birthday parties at franchise locations. Packages include arena time, party room, staff supervision, and food/beverage options.
2. Open Jump Sessions: Per-child admission fees for non-private open play sessions. Open Jump sessions run 70-90 minutes at $15 per child with parents free.
3. Field Trips and Group Events: School field trips, scout groups, and team parties with tiered pricing based on group size. Includes fundraiser events for organizations.
4. Food and Beverage: Pizza, drinks, and other food items sold during parties and events. Parents can also bring outside cake and dry snacks.
5. Party Add-ons: Optional upgrades including Glow Mania, Bubble Bash, piñatas, goodie bags, balloon bouquets, and extra play time.
6. Franchise Fees: Revenue from franchise operations with over 30 locations in the Pump It Up and BounceU family.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Pump It Up operates a franchise network of indoor inflatable playgrounds that host private children's birthday parties, group events, open jump sessions, and seasonal day camps. The core product is the 100% private birthday party package, which combines exclusive arena access with giant inflatable attractions, a private party room, themed decorations, food service, and dedicated Party Pro staff handling setup, supervision, and cleanup. Additional offerings include field trips, scout and team events, fundraisers, and Open Jump public play sessions.

Product overview

Pump It Up is a franchise-based children's birthday party venue chain offering private indoor inflatable playground experiences. The core product is the Private Birthday Party package, which combines access to giant inflatable arenas (featuring bounce houses, obstacle courses, slides, and themed attractions), a private party room with decorations and birthday throne, food service, and dedicated Party Pro staff to manage the entire event. Additional offerings include Group Events (field trips, team parties, fundraisers), Open Jump sessions (including Toddler Time for ages 5 and under), and seasonal Camp programs. The company operates on a franchise model with over 30 locations across the U.S., originally founded in Pleasanton, California in 2000. Add-on experiences include Glow Parties (black light events), Bubble Bash, Air Hockey tables, and professional party photography. All locations feature climate-controlled indoor environments with rigorous safety protocols and staff supervision.

Differentiator

Problem solved

Functional benefit

Brands

• BounceU: Children's birthday party and indoor bounce house venue brand operating under the Pump It Up family.

Products and services

• Private Birthday Parties Fully private indoor birthday party experiences featuring giant inflatable playgrounds, private party rooms with themed decorations and a birthday throne, food service, and dedicated Party Pro staff who manage the entire event from check-in to cake cutting. Targeted at parents seeking a hassle-free, all-inclusive party venue for children.
• Group Events Organized group activities including school field trips, scout troop outings, youth sports team parties, and fundraising events held at indoor inflatable venues with tiered group pricing. Designed for schools, youth organizations, and community groups.
• Open Jump Non-private open play sessions where children can play on giant inflatable attractions during scheduled 70-90 minute time slots. Pricing is $15 per child with adults free. Includes dedicated Toddler Time sessions for children ages 5 and under. Targeted at families looking for drop-in play without booking a private event.
• Camp Pump It Up Seasonal day camp programs held at Pump It Up locations during school breaks, featuring inflatable activities and supervised play for children. Targeted at parents seeking supervised daytime activities for kids during school vacations.
• Franchise Opportunities Franchise program allowing entrepreneurs to open and operate Pump It Up indoor inflatable party venues under the established brand. The franchise system provides the brand, operating model, and support infrastructure for franchisees across the U.S.

Quantifiable outcome

• 100% private party guarantee - exclusive arena and party room access for each booking
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• BounceU: BounceU is Pump It Up's sister brand under FB Holdings, LLC/Outlier, offering nearly identical indoor inflatable birthday party experiences. It is the most direct comparable given shared ownership and overlapping franchise footprint.
• Sky Zone: Sky Zone operates indoor trampoline and active entertainment parks with birthday party packages targeting the same families. While trampoline-focused, it competes for the same discretionary kid party and open-play dollar.
• Get Air: Get Air operates a national chain of indoor trampoline parks with birthday party programs. Closely aligned active indoor entertainment concept and franchise model.
• Launch Trampoline Park: Launch is an indoor trampoline park franchise with birthday party packages for children. Direct peer in the active indoor entertainment and birthday event category.
• Urban Air Adventure Park: Urban Air operates franchise-based indoor adventure parks with attractions including trampolines, climbing walls, and obstacle courses, plus birthday party packages. Directly comparable franchise model targeting families with kids.
• Rockin' Jump: Rockin' Jump is a franchise chain of indoor trampoline and inflatable parks with dedicated birthday party offerings. Comparable franchise structure and active-kids entertainment category overlap.

Others

• The Little Gym: The Little Gym operates franchise-based children's development and activity programs with birthday party options. Adjacent rather than directly competitive, serving similar parent demographic for kids' activities and parties.
• Color Me Mine: Color Me Mine is a franchise chain of paint-your-own-pottery studios offering children's birthday parties. Adjacent concept in the children's birthday party venue category with a different core activity.

Broad incumbents

• Main Event Entertainment: Main Event is a family entertainment center chain offering bowling, laser tag, food, and birthday parties. A broader incumbent competing for family birthday party occasions in overlapping markets.
• Chuck E. Cheese: Chuck E. Cheese is a national chain of family entertainment centers focused on children's birthday parties, food, and arcade games. Broader incumbent in the kids birthday party category with overlapping target customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pumpitupparty
• YouTubeyoutube.com/c/PartyatPumpItUp
• Facebookfacebook.com/pumpitupparty
• LinkedInlinkedin.com/company/pump-it-up
• Pinterestpinterest.com/pumpitupparty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pump It Up