Developer docs
API playgroundTry for free, no card

Search company profiles

The Little Gym International

Full company profile

uuid000mijf

Namestring
The Little Gym International
Legal namestring
The Little Gym International, Inc.
Websiteurl
thelittlegym.in
Company typeenum
Private
Founded yearint
1976
Descriptiontext

The Little Gym International, Inc. is a privately held franchise system that delivers structured physical, social, and intellectual development programs for children aged 4 months through 12 years. Founded in 1976 by Robin Wes in Bellevue, Washington, the company operates as a franchisor under the Unleashed Brands portfolio, with a stated network of approximately 400-450 locations across roughly 31 countries and a cumulative base of 1.2 million parents served. The brand targets urban families seeking non-competitive, movement-based enrichment, with the India sub-market operated through master franchisee Sport Focus Investments Pvt. Ltd. across 37+ centres in 19 cities spanning Karnataka, Telangana, Tamil Nadu, Kerala, Maharashtra, Madhya Pradesh, Odisha, Punjab, Uttar Pradesh, West Bengal, and Assam.

The core offering is built on the proprietary Three-Dimensional Learning framework covering Physical, Social, and Intellectual development, delivered through age-tiered programs: Parent & Child classes (4 months to 3 years with progressive Bugs, Birds, Beasts, and Super Beasts levels), Pre-K Gymnastics (3-6 years across Funny Bugs, Giggle Worms, and Good Friends), and Grade School Gymnastics (6-12 years with Beginner, Intermediate, and Advanced tiers). These are complemented by themed Birthday Party packages (Princess, Pirate, Superhero, Warrior Pack, Dance), Summer Camps (Imagination Explorers and Gymnastics Mastery), and a 2026 Tummy Timers launch for 1-3 month infants. No AI, machine-learning, or consumer software products are part of the offering.

The Little Gym generates revenue through franchise fees and royalties from its network, monthly membership subscriptions paid by families at the centre level, and ancillary fees for birthday parties and seasonal camps. Franchise investment in India is priced at ₹1-2 Cr per centre with a stated 3-4 year ROI, while the U.S. system signed 74 new franchise agreements and opened 44 new locations in 2025, served 150,000+ members, and hosted 15,000+ birthday celebrations. The company ranked No. 125 on Entrepreneur's 2026 Franchise 500 list, marking seven consecutive years on the ranking.

Short descriptiontext

The Little Gym International is a global franchise operating structured movement-based child development programs for children aged 4 months to 12 years, with roughly 400-450 locations across 31 countries under its proprietary Three-Dimensional Learning curriculum and parent Unleashed Brands.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersKainan, Japan
HQ citystring
Kainan
HQ countrystring
Japan
HQ regionstring
Asia
Markets served

Serves global market

Offices17 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
children's gymnastics classes, child development programs, kids enrichment activities, franchise fitness education, parent child classes
Industry5 codes
1Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.)
CodeMPAKAJABPrimaryYes
2Physical Activity & Motor Development Programs (Health-Focused)
CodeEDACAMAIPrimaryNo
3Intramural & Recreational Sports Programs
CodeEDAJAJABPrimaryNo
4Play-Based Early Learning Academies
CodeEDACADAEPrimaryNo
5Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers)
CodeTHAJAEACPrimaryNo
NAICS code2 codes
  • Sports and Recreation Instruction611620
  • Fitness and Recreational Sports Centers71394
SIC code2 codes
  • Services-Membership Sports & Recreation Clubs7997
  • Services-Amusement & Recreation Services7900
Product category
Children's Physical Education and Enrichment Services
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model5 records
1Franchise Fees and Royalties
TypeLicensing Royalties
Description

Revenue from franchise owners who pay initial franchise fees and ongoing royalties for using The Little Gym brand, curriculum, and operational systems. The brand operates nearly 400 locations across 31 countries through franchise agreements.

prnewswire.com
2Membership Fees
TypeSubscription Recurring
Description

Recurring monthly membership revenue from enrolled children attending weekly classes. The company served more than 150,000 members nationwide in the U.S. in 2025.

prnewswire.com
3Birthday Party Services
TypeTransaction Fee
Description

Revenue from hosting themed birthday parties at gym locations. In 2025, The Little Gym hosted over 15,000 birthday celebrations.

thelittlegym.in
4Summer Camp Programs
TypeSubscription Recurring
Description

Revenue from seasonal summer camp enrollments offering themed programs for children ages 3-12 years.

thelittlegym.in
5Franchise Investment Fees
TypeLicensing Royalties
Description

Revenue from franchise investors in India with total investment range of ₹1–2 Cr per centre, including support model, training, and brand licensing.

thelittlegym.in
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Pricing details3 tiers
1Franchise investment range for India operators
ModelOne time/ perpetual licenseBilling cadenceMulti-year contract
Notes

Total investment range of ₹1–2 Cr per centre including franchise fee, setup, and working capital. Typical ROI timeline of 3–4 years.

thelittlegym.in
2First month enrollment discount
ModelSubscriptionBilling cadenceMonthly
Notes

50% off first month for new class enrollments across all age groups (Parent Child, Pre-K, Grade School).

thelittlegym.in
3Free trial class for prospective families
ModelFreemiumBilling cadencePay-as-you-go
Notes

Complimentary first class for all age groups (4 months to 12 years) with no commitment required.

thelittlegym.in
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

The Little Gym International is a children's physical development and enrichment franchise that delivers structured, non-competitive movement-based programs for children ages 4 months to 12 years. Its core offerings are age-tiered gymnastics and motor-skill classes (Parent & Child, Pre-K Gymnastics, Grade School), built on a proprietary Three-Dimensional Learning framework addressing physical, social, and intellectual development. Supplementary services include themed birthday party packages and summer camp programs hosted at franchise-operated gym locations.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • Served more than 150,000 members nationwide in the U.S. in 2025
+4 more records
Product overview1 text field

The Little Gym International offers a unified, age-structured physical development and enrichment program for children from 4 months to 12 years. The core portfolio consists of Parent & Child Classes (4 months-3 years), Pre-K Gymnastics (3-6 years), and Grade School Gymnastics (6-12 years), each with progressive skill levels. These are complemented by Birthday Party Packages and Summer Camps as seasonal add-on offerings. The company is also launching Tummy Timers in 2026 to expand its infant programming. The entire curriculum is built on a proprietary Three-Dimensional Learning framework addressing physical, social, and intellectual development through non-competitive, movement-based activities.

Product and service6 records
1Parent & Child Classes
CategoryChildren's gymnastics and motor development classes
Description

Movement-based developmental classes for babies and toddlers ages 4 months to 3 years, with parents participating alongside their child. Includes progressive levels: Bugs (4-10 months), Birds (10-19 months), Beasts (19 months-2.5 years), and Super Beasts (2.5-3 years).

2Pre-K Gymnastics
CategoryChildren's gymnastics and motor development classes
Description

First solo classes for children ages 3-6 years building gymnastics fundamentals, confidence, and social skills. Includes Funny Bugs (3 years), Giggle Worms (4-5 years), and Good Friends (5-6 years) progressive levels.

3Grade School Gymnastics
CategoryChildren's gymnastics and motor development classes
Description

Advanced gymnastics classes for children ages 6-12 years covering vault, beam, bars, and floor work. Non-competitive program with Beginner, Intermediate, and Advanced skill-based levels.

4Birthday Party Packages
CategoryEvent and celebration services
Description

Themed birthday party experiences for children ages 1-12 years held at The Little Gym locations. Five themes offered: Princess, Pirate, Superhero, Warrior Pack, and Dance. Includes 90 minutes of gym activities and 30 minutes in party room.

5Summer Camps
CategorySeasonal children programs
Description

Structured summer camp programs for children ages 3-12 years. Includes Imagination Explorers (ages 3-6) with themed adventures and Gymnastics Mastery Camp (ages 6-12) with progressive skill building over 8 weeks.

6Tummy Timers
CategoryChildren's gymnastics and motor development classes
Description

Program for babies ages one to three months, launching in 2026 as a new offering for the earliest age group in The Little Gym's developmental curriculum.

Scale indicator11 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
1Sport Focus Investments Pvt. Ltd.
Strategic tierCoreTypeOEM/ Whitelabel/ Licensing Partner
Description

Official master franchise owner of The Little Gym for India, Sri Lanka, and Bangladesh. Sport Focus Investments Pvt. Ltd. builds and manages the franchise network across these markets, providing support to franchisees in India.

thelittlegym.in
Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

Partnership with Peppa Pig to enrich classes, parties, and camps with themed activities. The collaboration brings Peppa Pig branding and entertainment elements to The Little Gym India experience. With every Peppa Pig birthday party booked, The Little Gym supports The Muddy Puddles Project's mission to end childhood cancer.

3The Muddy Puddles Project
Strategic tierMinorTypeGTM or Marketing Partner
Description

Charitable partnership where The Little Gym donates a portion of Peppa Pig birthday party bookings to The Muddy Puddles Project, which funds childhood cancer research and support programs.

thelittlegym.in
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

My Gym is the closest direct competitor: a globally franchised children's fitness and development center offering structured movement classes for ages 6 weeks to 13 years. Operates a similar age-segmented curriculum, franchise-driven model, free trial conversion funnel, and birthday-party add-ons, competing head-to-head with The Little Gym in nearly every market.

TypeDirect peer
Description

Gymboree Play & Music operates franchised early-childhood enrichment centers focused on play-based sensory, music, and movement classes for children from infancy through age 5. Overlaps directly with The Little Gym's Parent & Child and Pre-K segments, and competes for the same urban parent demographic using a similar membership-class model.

TypeDirect peer
Description

Goldfish Swim School is a franchised children's activity concept offering year-round swim lessons for ages 4 months to 12 years. While sport-specific (swimming vs. gymnastics), it shares The Little Gym's franchise-driven growth engine, age-segmented curriculum, freemium trial funnel, and birthday-party hosting at its facilities.

TypeDirect peer
Description

Romp n' Roll is a franchised children's enrichment center offering gym, music, art, and science classes for kids from 3 months to 5 years, plus birthday parties. It directly competes with The Little Gym's Parent & Child and Pre-K offerings in many U.S. markets under a similar franchise economics profile.

TypeDirect peer
Description

Amazing Athletes is a youth sports franchise introducing children ages 2–6 to a variety of sports through structured classes. It overlaps with The Little Gym's developmental mission for preschool-aged children and uses a comparable franchise-plus-class-subscription model, often delivered at partner locations.

TypeDirect peer
Description

Kidokinetics is a mobile and on-site youth sports franchise offering multi-sport introduction programs for ages 2–10 at schools, daycares, and community venues. Targets the same early-childhood physical-development pain point as The Little Gym and competes for franchisees and parent mindshare in similar markets.

TypeDirect peer
Description

Soccer Shots is a franchised youth soccer introduction program for children ages 2–8, delivered through classes, camps, and partner locations. While single-sport focused, it competes with The Little Gym for the same parent wallet, age bracket, and franchisee pool in suburban U.S. markets.

TypeDirect peer
Description

Kinderdance is a franchised children's movement, dance, gymnastics, and fitness program for ages 2–5, often delivered on-site at preschools and childcare centers. Closely mirrors The Little Gym's Pre-K Gymnastics curriculum and uses a similar franchise-and-license sales model targeting the early-childhood education channel.

TypeEmerging player
Description

Stretch-n-Grow is a children's fitness franchise offering movement and nutrition programs for ages 2–12, primarily delivered at preschools, daycares, and after-school programs. It overlaps with The Little Gym's developmental mission but is more limited in scale and footprint, making it a smaller emerging peer in the kids' physical-fitness category.

TypeDirect peer
Description

British Swim School is a franchised children's and adult swim-lesson provider with a similar franchise-led growth model, year-round enrollment structure, and freemium trial funnel. While swim-specific, it competes with The Little Gym for the same franchisee capital and the same families with young children.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers7 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The Little Gym International

Children's Physical Education and Enrichment Servicesthelittlegym.in

The Little Gym International is a global franchise operating structured movement-based child development programs for children aged 4 months to 12 years, with roughly 400-450 locations across 31 countries under its proprietary Three-Dimensional Learning curriculum and parent Unleashed Brands.

What The Little Gym International does

The Little Gym International, Inc. is a privately held franchise system that delivers structured physical, social, and intellectual development programs for children aged 4 months through 12 years. Founded in 1976 by Robin Wes in Bellevue, Washington, the company operates as a franchisor under the Unleashed Brands portfolio, with a stated network of approximately 400-450 locations across roughly 31 countries and a cumulative base of 1.2 million parents served. The brand targets urban families seeking non-competitive, movement-based enrichment, with the India sub-market operated through master franchisee Sport Focus Investments Pvt. Ltd. across 37+ centres in 19 cities spanning Karnataka, Telangana, Tamil Nadu, Kerala, Maharashtra, Madhya Pradesh, Odisha, Punjab, Uttar Pradesh, West Bengal, and Assam.

The core offering is built on the proprietary Three-Dimensional Learning framework covering Physical, Social, and Intellectual development, delivered through age-tiered programs: Parent & Child classes (4 months to 3 years with progressive Bugs, Birds, Beasts, and Super Beasts levels), Pre-K Gymnastics (3-6 years across Funny Bugs, Giggle Worms, and Good Friends), and Grade School Gymnastics (6-12 years with Beginner, Intermediate, and Advanced tiers). These are complemented by themed Birthday Party packages (Princess, Pirate, Superhero, Warrior Pack, Dance), Summer Camps (Imagination Explorers and Gymnastics Mastery), and a 2026 Tummy Timers launch for 1-3 month infants. No AI, machine-learning, or consumer software products are part of the offering.

The Little Gym generates revenue through franchise fees and royalties from its network, monthly membership subscriptions paid by families at the centre level, and ancillary fees for birthday parties and seasonal camps. Franchise investment in India is priced at ₹1-2 Cr per centre with a stated 3-4 year ROI, while the U.S. system signed 74 new franchise agreements and opened 44 new locations in 2025, served 150,000+ members, and hosted 15,000+ birthday celebrations. The company ranked No. 125 on Entrepreneur's 2026 Franchise 500 list, marking seven consecutive years on the ranking.

The Little Gym International firmographics

Firmographics
Name
The Little Gym International
Legal name
The Little Gym International, Inc.
Website
https://thelittlegym.in
Company type
Private
Founded year
1976
Operating status
Operating
Headcount range
11–50 employees
Short description
The Little Gym International is a global franchise operating structured movement-based child development programs for children aged 4 months to 12 years, with roughly 400-450 locations across 31 countries under its proprietary Three-Dimensional Learning curriculum and parent Unleashed Brands.
Ownership category
akta.pro rank

The Little Gym International industry classification

Industry
Product category
Children's Physical Education and Enrichment Services
NAICS
Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)
SIC
Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
akta.pro primary industry
Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)
akta.pro secondary industries
Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI), Intramural & Recreational Sports Programs (EDAJAJAB), Play-Based Early Learning Academies (EDACADAE), Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)

Keywords

  • Children's gymnastics classes
  • Child development programs
  • Kids enrichment activities
  • Franchise fitness education
  • Parent child classes

Where The Little Gym International is headquartered

Location

Headquarters

HQ city
Kainan
HQ country
Japan
HQ region
Asia

Offices17 records

Markets served

The Little Gym International business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

  1. Franchise Fees and Royalties: Revenue from franchise owners who pay initial franchise fees and ongoing royalties for using The Little Gym brand, curriculum, and operational systems. The brand operates nearly 400 locations across 31 countries through franchise agreements.
  2. Membership Fees: Recurring monthly membership revenue from enrolled children attending weekly classes. The company served more than 150,000 members nationwide in the U.S. in 2025.
  3. Birthday Party Services: Revenue from hosting themed birthday parties at gym locations. In 2025, The Little Gym hosted over 15,000 birthday celebrations.
  4. Summer Camp Programs: Revenue from seasonal summer camp enrollments offering themed programs for children ages 3-12 years.
  5. Franchise Investment Fees: Revenue from franchise investors in India with total investment range of ₹1–2 Cr per centre, including support model, training, and brand licensing.

Pricing tiers

ModelBillingPrice
One time/ perpetual licenseMulti-year contractFranchise investment range for India operators
SubscriptionMonthlyFirst month enrollment discount
FreemiumPay-as-you-goFree trial class for prospective families

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

The Little Gym International product offering

Product offering

Core offering

The Little Gym International is a children's physical development and enrichment franchise that delivers structured, non-competitive movement-based programs for children ages 4 months to 12 years. Its core offerings are age-tiered gymnastics and motor-skill classes (Parent & Child, Pre-K Gymnastics, Grade School), built on a proprietary Three-Dimensional Learning framework addressing physical, social, and intellectual development. Supplementary services include themed birthday party packages and summer camp programs hosted at franchise-operated gym locations.

Product overview

The Little Gym International offers a unified, age-structured physical development and enrichment program for children from 4 months to 12 years. The core portfolio consists of Parent & Child Classes (4 months-3 years), Pre-K Gymnastics (3-6 years), and Grade School Gymnastics (6-12 years), each with progressive skill levels. These are complemented by Birthday Party Packages and Summer Camps as seasonal add-on offerings. The company is also launching Tummy Timers in 2026 to expand its infant programming. The entire curriculum is built on a proprietary Three-Dimensional Learning framework addressing physical, social, and intellectual development through non-competitive, movement-based activities.

Differentiator

Problem solved

Functional benefit

Products and services

  • Parent & Child Classes Movement-based developmental classes for babies and toddlers ages 4 months to 3 years, with parents participating alongside their child. Includes progressive levels: Bugs (4-10 months), Birds (10-19 months), Beasts (19 months-2.5 years), and Super Beasts (2.5-3 years).
  • Pre-K Gymnastics First solo classes for children ages 3-6 years building gymnastics fundamentals, confidence, and social skills. Includes Funny Bugs (3 years), Giggle Worms (4-5 years), and Good Friends (5-6 years) progressive levels.
  • Grade School Gymnastics Advanced gymnastics classes for children ages 6-12 years covering vault, beam, bars, and floor work. Non-competitive program with Beginner, Intermediate, and Advanced skill-based levels.
  • Birthday Party Packages Themed birthday party experiences for children ages 1-12 years held at The Little Gym locations. Five themes offered: Princess, Pirate, Superhero, Warrior Pack, and Dance. Includes 90 minutes of gym activities and 30 minutes in party room.
  • Summer Camps Structured summer camp programs for children ages 3-12 years. Includes Imagination Explorers (ages 3-6) with themed adventures and Gymnastics Mastery Camp (ages 6-12) with progressive skill building over 8 weeks.
  • Tummy Timers Program for babies ages one to three months, launching in 2026 as a new offering for the earliest age group in The Little Gym's developmental curriculum.

Quantifiable outcome

  • Served more than 150,000 members nationwide in the U.S. in 2025
  • +4 more outcomes

Companies that use The Little Gym International

Customer profile

Named customers7 records

Segments3 records

Ideal customer profiles2 records

The Little Gym International technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

The Little Gym International partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core, flagship and minor.

  • Sport Focus Investments Pvt. Ltd.coreOEM/ Whitelabel/ Licensing PartnerOfficial master franchise owner of The Little Gym for India, Sri Lanka, and Bangladesh. Sport Focus Investments Pvt. Ltd. builds and manages the franchise network across these markets, providing support to franchisees in India.
  • Peppa PigflagshipStrategic or Co-development PartnerPartnership with Peppa Pig to enrich classes, parties, and camps with themed activities. The collaboration brings Peppa Pig branding and entertainment elements to The Little Gym India experience. With every Peppa Pig birthday party booked, The Little Gym supports The Muddy Puddles Project's mission to end childhood cancer.
  • The Muddy Puddles ProjectminorGTM or Marketing PartnerCharitable partnership where The Little Gym donates a portion of Peppa Pig birthday party bookings to The Muddy Puddles Project, which funds childhood cancer research and support programs.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

The Little Gym International competitors and assessment

Company assessment

Direct peers

  • My Gym: My Gym is the closest direct competitor: a globally franchised children's fitness and development center offering structured movement classes for ages 6 weeks to 13 years. Operates a similar age-segmented curriculum, franchise-driven model, free trial conversion funnel, and birthday-party add-ons, competing head-to-head with The Little Gym in nearly every market.
  • Gymboree Play & Music: Gymboree Play & Music operates franchised early-childhood enrichment centers focused on play-based sensory, music, and movement classes for children from infancy through age 5. Overlaps directly with The Little Gym's Parent & Child and Pre-K segments, and competes for the same urban parent demographic using a similar membership-class model.
  • Goldfish Swim School: Goldfish Swim School is a franchised children's activity concept offering year-round swim lessons for ages 4 months to 12 years. While sport-specific (swimming vs. gymnastics), it shares The Little Gym's franchise-driven growth engine, age-segmented curriculum, freemium trial funnel, and birthday-party hosting at its facilities.
  • Romp n' Roll: Romp n' Roll is a franchised children's enrichment center offering gym, music, art, and science classes for kids from 3 months to 5 years, plus birthday parties. It directly competes with The Little Gym's Parent & Child and Pre-K offerings in many U.S. markets under a similar franchise economics profile.
  • Amazing Athletes: Amazing Athletes is a youth sports franchise introducing children ages 2–6 to a variety of sports through structured classes. It overlaps with The Little Gym's developmental mission for preschool-aged children and uses a comparable franchise-plus-class-subscription model, often delivered at partner locations.
  • Kidokinetics: Kidokinetics is a mobile and on-site youth sports franchise offering multi-sport introduction programs for ages 2–10 at schools, daycares, and community venues. Targets the same early-childhood physical-development pain point as The Little Gym and competes for franchisees and parent mindshare in similar markets.
  • Soccer Shots: Soccer Shots is a franchised youth soccer introduction program for children ages 2–8, delivered through classes, camps, and partner locations. While single-sport focused, it competes with The Little Gym for the same parent wallet, age bracket, and franchisee pool in suburban U.S. markets.
  • Kinderdance: Kinderdance is a franchised children's movement, dance, gymnastics, and fitness program for ages 2–5, often delivered on-site at preschools and childcare centers. Closely mirrors The Little Gym's Pre-K Gymnastics curriculum and uses a similar franchise-and-license sales model targeting the early-childhood education channel.
  • British Swim School: British Swim School is a franchised children's and adult swim-lesson provider with a similar franchise-led growth model, year-round enrollment structure, and freemium trial funnel. While swim-specific, it competes with The Little Gym for the same franchisee capital and the same families with young children.

Emerging players

  • Stretch-n-Grow: Stretch-n-Grow is a children's fitness franchise offering movement and nutrition programs for ages 2–12, primarily delivered at preschools, daycares, and after-school programs. It overlaps with The Little Gym's developmental mission but is more limited in scale and footprint, making it a smaller emerging peer in the kids' physical-fitness category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

The Little Gym International social profiles

Digital presence

The Little Gym International financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Little Gym International leadership team

Management profile

Number of profiles

The Little Gym International funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Little Gym International M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Little Gym International

What does The Little Gym International do?

The Little Gym International is a children's physical development and enrichment franchise that delivers structured, non-competitive movement-based programs for children ages 4 months to 12 years. Its core offerings are age-tiered gymnastics and motor-skill classes (Parent & Child, Pre-K Gymnastics, Grade School), built on a proprietary Three-Dimensional Learning framework addressing physical, social, and intellectual development. Supplementary services include themed birthday party packages and summer camp programs hosted at franchise-operated gym locations.

Is The Little Gym International a public or private company?

The Little Gym International is a private company. It is classified as corporate owned and is currently operating.

When was The Little Gym International founded?

The Little Gym International was founded in 1976. It employs 11 to 50 people.

Where is The Little Gym International based?

The Little Gym International is headquartered in Kainan, Japan, in the Asia region.

How does The Little Gym International make money?

Five revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are membership Fees, birthday Party Services, summer Camp Programs and franchise Investment Fees.

Who are The Little Gym International's main competitors?

Direct peers on record are My Gym, Gymboree Play & Music, Goldfish Swim School, Romp n' Roll, Amazing Athletes, Kidokinetics, Soccer Shots, Kinderdance and British Swim School. Stretch-n-Grow is listed as an emerging player.

Does The Little Gym International have an API?

No public API is recorded for The Little Gym International.

What industry is The Little Gym International in?

The Little Gym International's product category is Children's Physical Education and Enrichment Services. Its primary akta.pro industry code is MPAKAJAB, Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.), with a secondary code of EDACAMAI, Physical Activity & Motor Development Programs (Health-Focused). Its NAICS code is 611620 and its SIC code is 7997.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
Business InsiderInvestors Turned Down My Trampoline Park Idea; It Makes $1 BillionMichael Browning Jr. built Unleashed Brands from a trampoline park in Fort Worth, Texas, to over $1 billion in revenue. He pivoted to indoor adventure parks in 2017 and now owns companies like The Little Gym, serving 20 million kids.UnleashedbrandsThe Little GymThe article describes The Little Gym as a global children's fitness franchise that utilizes movement-based learning and imaginative play to build confidence and teach skills. The organization has received multiple awards, including Best Global Children’s Center from Wealth & Finance International, due to its proprietary curriculum and technology.PR NewswireEstablished The Little Gym Owner and Longtime Gym Director Team Up to Grow Brand in New JerseyThe Little Gym International has signed a new franchise agreement with existing franchisee Danielle Sporcic and Gym Director Catherine Christ to open a location in Florham Park, New Jersey. The new facility is scheduled to open in Fall 2024 at the Florham Village Center, expanding the brand's presence in the state under the Unleashed Brands platform.PR NewswireThe Little Gym Parents Turn Franchisees by Signing a Deal to Open a Gym in Maple Grove, MNThe Little Gym International has signed a franchise agreement with Jenny and Brandon Conard to open a new location in Maple Grove, Minnesota. The Conards are longtime customers who plan to launch the facility early next year, leveraging their family's long-standing engagement with the brand across multiple countries.PR NewswireThe Little Gym Ranked # 1 Children's Fitness Franchise In ENTREPRENEUR'S Highly Competitive 41st Annual Franchise 500®The Little Gym ranked #1 in the Children's Fitness Programs category for the second consecutive year in Entrepreneur magazine's 41st Annual Franchise 500®. The franchise was also ranked #179 overall based on unit growth, financial strength, and brand power. This recognition highlights the company's strong performance among potential franchisees.PR NewswireThe Little Gym International Names Alex Bingham President And CEOThe Little Gym International appointed Alex Bingham as President and Chief Executive Officer, effective January 1, 2018, succeeding Ruk Adams who retires after serving in the role since 2013. Bingham joined the company in 2001 and previously held the position of Senior Vice President and Chief Operating Officer, having started as an instructor at the company's original Scottsdale location during his college years in 1996–1997. The company is a children's enrichment and development franchise with more than 350 locations across 32 countries, headquartered in Scottsdale, Arizona.GlobeNewswireThe Little Gym Offers Children's Enrichment Programs that Deliver Olympic-Sized GrinsThe Little Gym offers non-competitive gymnastics and enrichment programs for children from four months to 12 years, emphasizing improvement and fun over competition. CEO Ruk Adams cited a 2015 study linking extracurricular sports to better attention and instruction-following in fourth grade. The company celebrates its 40th anniversary in 2016 with over 300 locations in 30 countries.GlobeNewswireNew Study Finds That Social Skills May Be a Key Indicator of Your Child's Long-Term SuccessA 20-year study of over 750 children found that kindergarten social competence scores predicted college graduation four times more than academic scores. The study, conducted by Pennsylvania State University researchers, suggests social skills are better predictors of future success. The Little Gym promotes its programs to help children develop these skills.GlobeNewswireParents Magazine Names The Little Gym #1 for Children's Birthday PartiesParents magazine named The Little Gym the #1 birthday party destination for children, citing affordable packages and fun activities. The company's birthday parties include instructor-led games, a party room, and a T-shirt for the birthday child. The recognition highlights its personalized curriculum and exclusive facility booking.