BlogHer

What BlogHer does

BlogHer (legally SheMedia, LLC) is a digital media platform and online community serving women content creators, bloggers, and influencers. Founded in 2005 and now operating as a portfolio brand within Penske Media Corporation (PMC), the platform publishes editorial content across categories including digital marketing, social media, money/business, living, wellness, culture, and community. Its product surface spans the BlogHer.com content site, a dedicated video library at video.blogher.com, a daily email newsletter, and recurring event properties including the flagship BlogHer Health conference and the annual Voices of the Year (VOTY) awards. The company also operates the SHE Media Partner Network, an advertising and brand partnership platform that connects independent publishers and creators with brand advertisers and provides ad management, viewability optimization, and monetization support.

The underlying technology is a content management and publishing platform built on WordPress VIP, with integrated video hosting, email marketing infrastructure (cloud.email.blogher.com / pages.email.blogher.com), and a partner network application system (apply.shemedia.com). Distribution is multi-channel, including owned digital platforms, active social media presence across Facebook, Twitter/X, Instagram, Pinterest, YouTube, and LinkedIn, and an in-person plus virtual events program primarily anchored in Los Angeles.

BlogHer's revenue model is advertising-led, with three primary streams: display advertising on blogher.com (including sticky widgets, adhesion units, and in-content placements tracked through third-party viewability measurement), sponsored content partnerships with brands (e.g., LegalZoom's 'Let's Make It Official' and Philip Morris International's 'Inclusive Future'), and event ticket sales plus event sponsorships tied to BlogHer Health and VOTY. Pricing is not publicly disclosed and is negotiated individually via the SHE Media Partner Network. Customer segments are hybrid: women content creators and bloggers (primary, persona), brand advertisers and marketers (primary, business unit), and publishing partners in the SHE Media network (secondary, business unit). The company has 101-250 employees and operates primarily in North America.

Name

BlogHer

Legal name

SheMedia, LLC

Website

https://blogher.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

BlogHer is a women-focused digital media platform and online community serving content creators through editorial content, events, video, and the SHE Media Partner Network for ad monetization and brand partnerships.

Ownership category

akta.pro rank

Product category

Digital Media & Creator Network

NAICS

Periodical Publishers (513120), Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741), Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD)

akta.pro secondary industries

Blogging & Website Publishing Platforms (MPACAIAB), Community Hosting & Membership Platforms (MPACAJAF), Online Article & Blog Publishing Platforms (MPAJAMAF), Publishing Networks & Multi-Author Publications (MPACAIAG)

Keywords

• Influencer marketing network
• Creator monetization platform
• Digital media publishing
• Online content community
• Advertising partner network

Headquarters

HQ city

Belmont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Display Advertising: BlogHer generates revenue through display advertising on its website, with viewability standards tracked through third-party measurement services. The network offers various ad formats including sticky widgets, adhesion units, and in-content ad placements.
2. Sponsored Content: The platform creates sponsored content partnerships with brands like LegalZoom (Let's Make It Official), Philip Morris International (Inclusive Future), and others, providing brand integration within relevant editorial content.
3. Event Tickets and Sponsorships: Revenue generated from conference tickets for events like BlogHer Health, as well as event sponsorships from brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

BlogHer is an online media platform and community for women content creators, bloggers, and influencers, publishing editorial content across marketing, social media, money, living, and community categories, operating a video library, hosting annual in-person events (BlogHer Health, Voices of the Year), and running the SHE Media Partner Network that connects third-party publishers with brand advertisers and ad monetization services.

Product overview

BlogHer operates as a content creation and community platform for women, offering a multi-faceted portfolio including its core website with content categories (Marketing, Social Media, Money, Living, Community, VOTY), the BlogHer Video Library for video content, and BlogHer Events including the annual BlogHer Health conference. The platform features special sponsored content series like Inclusive Future and Let's Make It Official, runs the Voices of the Year awards program, and provides monetization services through the SHE Media Partner Network. All offerings are designed to support women content creators, bloggers, and entrepreneurs with resources, networking, and business development tools.

Differentiator

Problem solved

Functional benefit

Brands

• SHE Media Partner Network: Partner network for publishers and content creators
• BlogHer Health
• Voices of the Year (VOTY)

Products and services

• BlogHer Website (blogher.com) Owned-and-operated content platform and online community providing editorial articles, tips, and resources for women content creators, bloggers, and influencers across categories covering digital marketing, social media, money/business, lifestyle, and community.
• BlogHer Video Library (video.blogher.com) Video content hub providing expert interviews, conference recordings, and educational videos for content creators on topics including money advice, health, and professional development.
• BlogHer Events / BlogHer Health Conference In-person and virtual conferences, with BlogHer Health as the flagship annual health-focused event featuring panels, keynotes, networking, and award ceremonies for women in health, wellness, and content creation. Ticketed via Eventbrite with sponsorship inventory.
• BlogHer Newsletter Daily email newsletter delivering the latest BlogHer stories and resources on digital marketing, social media, money, living, and community to opted-in subscribers.
• SHE Media Partner Network Advertising and brand partnership network enabling third-party publishers and content creators to monetize their sites via display advertising, viewability tracking, RPM optimization, and brand deal matchmaking operated by the SHE Media team.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• LegalZoomcoreGTM or Marketing PartnerBlogHer collaborated with LegalZoom on 'Let's Make It Official' - a resource center for business owners and entrepreneurs featuring sponsored content around legal topics for small businesses and content creators.
• Philip Morris International (PMI)coreGTM or Marketing PartnerPMI sponsors the 'Inclusive Future' special feature exploring diversity, equity and inclusion in the workplace, with content created by BlogHer and funded by PMI.
• Penske Media CorporationcoreStrategic or Co-development PartnerBlogHer is a part of Penske Media Corporation (PMC), providing access to major media properties, distribution channels, and advertiser relationships across PMC's portfolio including Variety, Rolling Stone, Billboard, and The Hollywood Reporter.
• SHE Media Partner Network PublisherscoreGTM or Marketing PartnerThe SHE Media Partner Network includes publishers, content creators and entrepreneurs who receive support for managing ads, brand partnerships, and business development through the BlogHer platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PopSugar: Digital media company targeting women with entertainment, lifestyle and wellness content, monetized through display advertising, branded content and events — directly overlapping BlogHer's GTM motion.
• SheKnows: A fellow PMC-owned digital media brand targeting women with editorial content, lifestyle coverage and community features. It is explicitly cross-linked within BlogHer's PMC portfolio, making it the closest operational comparable.
• Refinery29: Women-focused digital media brand producing editorial content, video and branded storytelling for advertisers seeking female audiences; competes head-to-head with BlogHer for women-creator influencer marketing budgets.
• The Knot Worldwide: Women-focused digital media and marketplace brand producing editorial content alongside vendor marketplaces; overlaps BlogHer's Money, Brand Building and Sponsored Content categories.
• Hello Sunshine: Women-centered media company (Reese Witherspoon) producing editorial content, podcasts and branded storytelling; comparable to BlogHer's sponsored content and audience-monetization play.
• Brit + Co: Digital media and community brand focused on women creators with DIY, lifestyle and craft content; offers classes and branded partnerships similar to BlogHer's SHE Media Partner Network offering.
• Substack: Creator-publishing platform enabling writers and bloggers to monetize via subscriptions and newsletters; competes for the same women-creator audience BlogHer serves through its blogging and newsletter stack.
• Medium: Online publishing platform with a partner program paying writers based on reader engagement; directly overlaps BlogHer's blogging and creator-monetization use cases.

Broad incumbents

• Hearst Magazines Digital: Major magazine publisher operating Cosmopolitan, Elle, Good Housekeeping and other women-focused digital titles; competes with BlogHer for women-audience advertising dollars at much larger scale.

Emerging players

• Patreon: Membership platform enabling creators to monetize directly through paid communities; comparable to BlogHer's SHE Media Partner Network as an alternative creator-monetization route, though not women-specific.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BlogHer
• YouTubeyoutube.com/user/BlogHer
• Facebookfacebook.com/blogher
• LinkedInlinkedin.com/company/blogher
• Instagraminstagram.com/blogher
• Pinterestpinterest.com/blogher

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlogHer