American Urological Association

What American Urological Association does

The American Urological Association (AUA) is a non-profit professional medical association founded in 1902 and headquartered in Linthicum Heights, Maryland, serving as the premier urological membership body in the United States. The organization serves practicing urologists, urology residents and fellows, medical students (over 500 participate annually in the AUA-administered Urology Residency Match), advanced practice providers working in urology, allied health professionals, and researchers, while also engaging medical device and pharmaceutical companies and federal health agencies. It operates through multiple legal entities including American Urological Association, Inc., American Urological Association Education and Research, Inc., and the affiliated Urology Care Foundation.

The AUA's core products span clinical practice guidelines (such as the 2026 LUTS/BPH and Prostate Cancer Early Detection guidelines), the AQUA Registry (a national quality and real-world data registry operated in exclusive partnership with Verana Health, which has produced a 430,000+ patient prostate cancer real-world dataset using AI and LLM techniques), peer-reviewed journals including The Journal of Urology and Urology Practice, and the AUAUniversity continuing medical education platform. The flagship Annual Meeting (AUA2026 in Washington, DC) anchors its event business, supplemented by Science & Quality Summits and regional section meetings. Underlying technology investments include the AQUA Registry infrastructure, integration with OpenEvidence's AI clinical decision support platform for guideline embedding, and a mobile app presence.

Revenue is generated through a diversified mix of membership dues across multiple tiers (Active/Associate, International, Resident/Fellow, APP, Allied, Medical/Graduate Student, with World Bank-based pricing for international members), annual meeting registration and exhibitor fees, CME course revenue via AUAUniversity, journal subscriptions and licensing, industry sponsorships and educational grants, and membership list rental through INFOCUS Marketing. Go-to-market combines community-led engagement (committees, mentorship, residency match), event-driven commerce (Annual Meeting, summits), and a sales-led model for membership tiers, CME, and industry partnerships. Industry support is governed by CMSS Code compliance to preserve content independence.

Name

American Urological Association

Legal name

American Urological Association, Inc.

Website

https://auanet.org

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

101–250 employees

Short description

The American Urological Association is a non-profit professional medical association founded in 1902 that serves U.S. urologists, residents, medical students, APPs, and researchers through clinical practice guidelines, the AQUA quality registry, peer-reviewed journals, CME via AUAUniversity, and an annual meeting, while engaging federal agencies and industry partners.

Ownership category

akta.pro rank

Product category

Professional Medical Association Services

NAICS

Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

General Urology (HLAKAOAA)

akta.pro secondary industry

Data Linkage, Registries & Longitudinal Cohort Surveillance (HLAJANAM)

Keywords

• Professional medical association
• Urology clinical guidelines
• Continuing medical education
• Urology quality registry
• Urology peer-reviewed journals

Headquarters

HQ city

Linthicum Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues from urologists, residents, fellows, medical students, advanced practice providers, and allied health professionals across various membership categories.
2. Annual Meeting & Events: Registration fees, exhibitor fees, and sponsorships from the AUA Annual Meeting and other educational events including the Science & Quality Summit.
3. Continuing Medical Education (CME): Revenue from CME courses, exam prep programs, certification exams, and educational content through AUAUniversity.
4. Publications & Journals: Subscription and licensing revenue from The Journal of Urology and Urology Practice journals.
5. Industry Support & Grants: Sponsorships, educational grants, exhibitor fees, and charitable donations from medical device and pharmaceutical companies seeking to connect with urologists.
6. Membership List Rental: Rental of member mailing lists to approved industry partners for one-time promotional mailings. The AUA does not share or rent email addresses.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

The American Urological Association is a non-profit professional medical association that provides tiered membership, evidence-based clinical practice guidelines, the AQUA Quality clinical data registry, continuing medical education through AUAUniversity, peer-reviewed journals (Journal of Urology and Urology Practice), the annual AUA Meeting, and research funding via the affiliated Urology Care Foundation for urologists, residents, medical students, advanced practice providers, and allied health professionals. It also conducts workforce advocacy, government partnerships (HHS/FDA/CDC), and exclusive data partnerships with Verana Health to enable real-world evidence studies for life sciences companies.

Differentiator

Problem solved

Functional benefit

Brands

• AUA University: Continuing medical education platform offering courses, exams, and professional development for urologists
• AUA Innovation Nexus
• AUAPlus
• AUA JobFinder
• AUA Census
• AQUA Registry
• Early-Stage Innovation Nexus Award
• Urology Care Foundation

Products and services

• AUA Membership Tiered professional membership with categories (Active/Associate, International, International Resident-in-Training, Resident/Fellow, Research Scientist, Affiliate, Advanced Practice Provider, Allied, Medical/Graduate Student), providing access to clinical guidelines, journals, CME, advocacy, networking, and member benefits.
• AUA Annual Meeting Annual conference (e.g., AUA2026 in Washington, DC) serving as the premier forum for clinical education, guideline updates, research presentations, industry exhibitions, and networking among urologists, residents, researchers, and industry stakeholders.
• AUAUniversity CME Platform Online catalog of continuing medical education courses, certification exams, exam prep (Annual Review Course, Oral Board Review Course, SASP, Update Series), and self-paced professional development for urologists and the care team.
• AUA Clinical Practice Guidelines Evidence-based clinical practice guidelines and clinical consensus statements covering the full spectrum of urological conditions, including the 2026 LUTS/BPH Guideline (62 recommendations) and the 2026 Prostate Cancer Early Detection Guideline amendment (35 recommendations).
• AQUA Registry (AUA Quality Registry) National clinical data registry aggregating real-world data from urology practices, providing researchers and life sciences companies with longitudinal insights into disease detection, treatment, and patient outcomes for genitourinary cancers and other urological conditions.
• Real-World Prostate Cancer Dataset (via Verana Health) World's largest curated real-world dataset for prostate cancer, aggregating structured and unstructured EHR data from over 430,000 patients using AI and LLM-based curation, distributed through Verana Health to life sciences companies for clinical trial site selection and real-world evidence studies.
• Journal of Urology Peer-reviewed flagship journal of the American Urological Association, publishing cutting-edge urology research, clinical studies, and reviews for the specialty.
• Urology Practice Peer-reviewed companion journal to the Journal of Urology, focused on clinical practice and applied urology topics for practicing urologists.
• Urology Residency Match Program Annual Urology Residency Match program that places medical students into urology residency positions, supporting the workforce pipeline into the specialty.
• Urology Care Foundation Research Scholar Awards Research grant program administered through the affiliated Urology Care Foundation, funding early-career investigators in urology research (e.g., AI-driven cancer diagnostics, UTI prevention, novel therapeutics) with $40,000 annually for one- or two-year mentored training.
• AUA Early-Stage Innovation Nexus Award Award program sponsored by Laborie that provides a $20,000 grant recognizing exceptional early-stage startups in urology innovation.
• UCF Bridge Award

Quantifiable outcome

• Over $30 million invested in research supporting 700+ scholars
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• LaboriecoreGTM or Marketing Partner · 18 May 2026Laborie sponsors the AUA Early-Stage Innovation Nexus Award, a $20,000 grant recognizing exceptional early-stage startups in urology. 2026 winner Arche Biotechnologies was selected for developing the Arche Outlet Monitor, a non-invasive smart sensor for medical tubing.
• HHS, FDA, and CDCflagshipStrategic or Co-development Partner · 12 March 2026Landmark five-year collaboration through Memorandum of Understanding with HHS Office on Women's Health to promote evidence-based local estrogen therapy for postmenopausal women experiencing genitourinary syndrome of menopause and recurrent UTIs. Both parties will jointly develop educational resources and assess initiative impact on reducing UTI frequency, hospitalizations, and sepsis risk.
• Society of Urologic OncologycoreStrategic or Co-development Partner · 26 February 2026Partnership with Society of Urologic Oncology to release the 2026 amendment to the Early Detection of Prostate Cancer Guideline containing 35 recommendations covering PSA screening, biopsies, and emerging technologies including MRI use before biopsy and biomarkers for risk stratification.
• Dornier MedTechcoreGTM or Marketing Partner · 18 November 2025Dornier MedTech supports the Urology Care Foundation Bridge Award, which funds innovative urology research. First recipients Dr. Emilie Johnson and Dr. Debasish Sundi received $60,000 each for neonatal circumcision pathways and bladder cancer biomarkers research respectively.
• Verana HealthcoreStrategic or Co-development PartnerVerana Health serves as the exclusive data and analytics partner of the AUA's AQUA Registry. The partnership leverages AI and LLM techniques to transform unstructured urology data from electronic health records into research-ready datasets. Verana has developed the world's largest curated real-world dataset for prostate cancer (430,000+ patients) and expanded bladder cancer RWD database, supporting clinical trial recruitment and real-world evidence studies.
• OpenEvidencecoreStrategic or Co-development PartnerMulti-year collaboration to embed AUA Clinical Practice Guidelines and Clinical Consensus Statements into OpenEvidence's AI-driven clinical decision support platform. The partnership positions OpenEvidence more deeply in point-of-care workflows for urologists while providing AUA with usage and gap-analysis data on guideline application in practice.
• COTA (through merger with Verana Health)coreStrategic or Co-development PartnerVerana Health's recent merger with COTA expanded access to over 30 Academic Medical Centers and 10 million oncology patients, enhancing the depth and scale of real-world data available through the AQUA Registry.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• European Association of Urology (EAU): The EAU is the leading European urology professional association, directly paralleling AUA's U.S. role. It operates similar revenue streams — annual congress, CME, journals (European Urology), and clinical guidelines — making it the closest functional peer for international comparison.
• Society of Urologic Oncology (SUO): SUO is AUA's actual joint guideline partner on the 2026 Prostate Cancer Early Detection amendment. It is a focused subspecialty society overlapping substantially with AUA's oncology-related membership and programming.
• American Academy of Ophthalmology (AAO): AAO operates the IRIS Registry — a direct analogue to AUA's AQUA Registry — through the same Verana Health data partnership. The shared vendor and parallel registry model makes AAO AUA's closest peer on clinical data infrastructure strategy.
• American Academy of Orthopaedic Surgeons (AAOS): AAOS is a large U.S. specialty society with an analogous structure: tiered membership, annual meeting, JAAOS journal, and clinical guidelines. It is one of the most direct comparables on specialty society scale and revenue diversification.
• Radiological Society of North America (RSNA): RSNA operates one of the world's largest medical annual meetings and publishes Radiology, with a comparable mix of CME, journals, and membership dues. It serves as a benchmark for event-driven GTM scale.
• American Academy of Dermatology (AAD): AAD is a mid-sized U.S. specialty society with a strong CME and annual meeting business, plus guideline authority. It provides a tight comparable for AUA's specialty society operating model and member economics.

Broad incumbents

• American College of Surgeons (ACS): ACS is a larger, established surgical professional association operating with a similar multi-stream revenue model (membership, annual Clinical Congress, CME, journals). It provides a benchmark for governance, advocacy scale, and federation-style specialty society models.
• American Medical Association (AMA): AMA is the umbrella physician association with analogous advocacy, CPT coding influence, and JAMA publishing operations. As the largest U.S. medical society, it benchmarks AUA's federal advocacy and policy-leverage economics at scale.
• American College of Physicians (ACP): ACP is a large internal medicine society with similar membership tiers, CME catalog (ACP MKSAP parallels AUAUniversity), and Annals of Internal Medicine journal. It benchmarks AUA's specialty society economics and member engagement design.
• American College of Cardiology (ACC): ACC operates the NCDR registries — another clinical data registry parallel to AQUA — alongside JACC journals and a large annual meeting. It benchmarks AUA's potential registry commercialization trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AmerUrological
• YouTubeyoutube.com/user/AmerUrological
• Facebookfacebook.com/AmerUrological
• LinkedInlinkedin.com/company/american-urological-association
• Instagraminstagram.com/amerurological

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about American Urological Association