Publicity For Good
Publicity For Good is a bootstrapped, founder-led Nashville-based PR agency exclusively serving purpose-driven CPG, health and wellness, and impact brands via tiered monthly subscription packages ranging from $2,500 to $12,000.
- Company typePrivate
- Founded2016
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Publicity For Good does
Publicity For Good (PFG) is a Nashville, Tennessee-headquartered, founder-led public relations agency exclusively serving purpose-driven brands across consumer packaged goods (CPG), health and wellness, personal care, professional services, and impact-oriented organizations. Founded in 2016 by Heather Holmes from a 23-foot Airstream trailer, the firm has scaled into a remote-first operation with 60+ communications professionals spanning 9 countries and a cumulative base of 400+ clients served. The agency differentiates itself through proprietary methodologies — COMPARE for podcast guest placement, Architecture of Authority for AI-era brand visibility, and the AEO Fly Wheel content program — supported by a proprietary database of 4M+ podcast hosts and relationships with 8,600+ media outlets.
The firm operates a tiered subscription revenue model with four core PR packages — Kickstarter ($3,750/month), Brand Accelerator ($5,000/month), Grow and Scale ($8,300/month), and High Visibility ($12,000/month) — augmented by add-on modules covering social media management, influencer marketing, awards management, podcast tour booking, content design, and AI-search-engine-optimized (AEO) content syndication. Go-to-market is sales-led with inside-sales execution and direct client relationships; the firm does not use resellers or channel partners. Publicity For Good is bootstrapped with no external venture or private equity funding, reporting annual revenue of approximately $2 million, and has signaled active acquisition interest.
Strategic posture in 2025-2026 has pivoted toward positioning the firm as the go-to PR partner for the AI-search discovery era, evidenced by the June 2026 launch of founder Heather Holmes's book 'Seen by AI, Found by Customers,' introduction of the AEO Fly Wheel Program, and a $100,000 PR giveaway campaign executed in late 2025. Recognition includes O'Dwyer's Best PR Firm for CPG Brands (2020), Bulldog Awards Midsize Agency of the Year Bronze (2021), and PRNEWS Top Women in PR Entrepreneurs Award for the founder (2021).
Publicity For Good firmographics
Firmographics- Name
- Publicity For Good
- Legal name
- Publicity For Good LLC
- Website
- https://publicityforgood.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Publicity For Good is a bootstrapped, founder-led Nashville-based PR agency exclusively serving purpose-driven CPG, health and wellness, and impact brands via tiered monthly subscription packages ranging from $2,500 to $12,000.
- Ownership category
- akta.pro rank
Publicity For Good industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Corporate Reputation & Thought Leadership (MPAAAOAF)
- akta.pro secondary industries
- PR, Reputation Management & Earned Media Platforms (BPAMALAO), Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM), Nonprofit & Cause Communications (BPAFADAK)
Keywords
Where Publicity For Good is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Publicity For Good business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- PR Subscription Services: Tiered monthly subscription model offering strategic PR services ranging from foundational media relations to comprehensive visibility campaigns. Includes press releases, article placements, podcast opportunities, and media training.
- Social Media Management: Monthly retainer services for social media content creation, posting, community engagement, and performance analytics across multiple platforms.
- Influencer Marketing Management: Ongoing management of influencer partnerships including outreach, contract negotiation, and content collaboration management.
- Podcast Tour Services: Booking and management of podcast appearances to build thought leadership and brand authority.
- Awards Management: Industry award identification, pitching, and submission management to build brand credibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Kickstarter Package - Foundational PR services for smaller brands |
| Subscription | Monthly | Brand Accelerator - Mid-tier positioning package |
| Subscription | Monthly | Grow and Scale - Comprehensive growth package |
| Subscription | Monthly | High Visibility - Premium market domination package |
| Subscription | Monthly | Social Media Management - Platform content and engagement |
| Subscription | Monthly | Advanced Growth Package - Enhanced social media growth |
| Subscription | Monthly | Influencer Management - Partnership development and management |
| Subscription | Monthly | Awards Management - Industry recognition pursuit |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Publicity For Good product offering
Product offeringCore offering
Publicity For Good is a full-service communications agency providing strategic public relations, media relations, influencer marketing management, podcast tour booking, social media management, and awards management services to purpose-driven brands. The agency delivers its services through tiered monthly subscription packages ranging from $2,500 to $12,000, supported by a proprietary podcast booking database of 4M+ hosts and frameworks such as the Architecture of Authority for AI-era visibility.
Product overview
Publicity For Good is a full-service communications agency offering a tiered PR services platform with four core service levels (Kickstarter, Brand Accelerator, Grow and Scale, and High Visibility) plus specialized add-on modules. The core platform provides strategic public relations, media relations, thought leadership development, and crisis communications. Add-on modules extend the platform with specialized services including Awards Management, Influencer Management, Social Media Management, Podcasts (tour booking and management), AEO Fly Wheel Program (content creation and syndication), Design Services, and Advanced Growth Package. The platform collectively serves purpose-driven brands seeking to build industry authority through earned media, influencer partnerships, and content marketing.
Differentiator
Problem solved
Functional benefit
Products and services
- Kickstarter Package Entry-level monthly PR subscription ($3,750/month) for smaller purpose-driven brands. Includes strategic plan development, pitching and thought leadership, media relations, PR calendar management, quarterly press junkets, media training, 2 press releases, 4 article placements, crisis communications support, monthly reporting, and a goal of 5+ media opportunities per month.
- Brand Accelerator Mid-tier monthly PR subscription ($5,000/month) for growing purpose-driven brands. Includes quarterly press junkets, bi-weekly strategy calls, 4 press releases, 8 article placements, 3 podcast opportunities, and a goal of 7+ media opportunities per month.
- Grow and Scale Comprehensive monthly PR subscription ($8,300/month) for scaling purpose-driven brands. Includes press junkets as desired, press releases as needed, 12 article placements, 5 podcast opportunities, weekly strategy calls, monthly reporting, and a goal of 12+ media opportunities per month.
- High Visibility Premium monthly PR subscription ($12,000/month) for market-domination positioning. Includes unlimited article placements, unlimited podcast opportunities, weekly strategy calls, monthly reporting, and a goal of 18+ media opportunities per month with comprehensive PR coverage.
- Awards Management Monthly add-on service ($2,500/month) that identifies relevant industry awards, proposes opportunities for client approval, writes submission content, and manages deadlines to build critical acclaim and market relevance for purpose-driven brands.
- Influencer Management Monthly add-on service ($2,500/month) providing competitor analysis, curated collaboration strategy, end-to-end influencer partnership management from outreach to contract negotiation, UGC content sourcing, and continuous content ideation, with a goal of 5+ aligned influencers per client.
- Social Media Management Monthly social media content and strategy service offering single- or dual-channel content strategy, custom graphics and copywriting, competitor and hashtag research, community engagement, monthly performance reports, and strategy sessions. Includes 7+ unique content pieces per week, reels, animated content, and daily interactive stories.
- Podcasts (Podcast Tour Booking & Management) Podcast booking and management add-on service providing custom research and strategy, professional pitch creation and outreach, guaranteed podcast placements, guest preparation, post-interview amplification, and access to a proprietary database of 4 million podcast hosts.
- AEO Fly Wheel Program Content creation and syndication program producing long-form video (10–20 min) and repurposing it into 3 blog posts, 1 Medium article, 1 LinkedIn post, 1 press release, 3 syndicated articles, and 5–10 short-form social clips. Includes keyword research, Q&A authority content, weekly design calls, and ongoing design support to maximize earned-media-driven AI citations.
- Design Services Creative design add-on service covering marketing materials, digital graphics, social media assets, internal and external communications, corporate communication deck updates, new store opening materials, signage, and additional ongoing design needs.
- Advanced Growth Package Premium social media growth package ($5,000/month) targeting 5 podcast appearances per month in the top 15% of rankings. Includes interview preparation, question strategy, performance tracking and reporting, and post-production for social content and raw video assets.
Quantifiable outcome
- Measurable results guaranteed within first 30 days
- +2 more outcomes
Companies that use Publicity For Good
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles1 record
Publicity For Good technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Publicity For Good partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Author/HolmesminorProprietary framework developed by founder Heather Holmes for brand visibility in AI-powered search environments, released as book 'Seen by AI, Found by Customers'
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Publicity For Good competitors and assessment
Company assessmentDirect peers
- 5W Public Relations: Mid-size full-service PR agency offering media relations, crisis communications, and influencer services — directly comparable to PFG's tiered PR subscription model and similar client scale.
- Walker Sands: Integrated PR and content marketing agency with comparable headcount and a focus on B2B and consumer brands; mirrors PFG's blend of media relations, thought leadership, and content services.
- Influence & Co: Subscription-based PR and content agency serving small and mid-sized brands with tiered monthly packages — directly comparable to PFG's recurring-revenue service model.
- Karma Agency: Purpose-driven PR and creative agency with similar mission-aligned client focus and comparable service offerings in earned media, influencer, and brand storytelling.
- RH Strategic: Mid-size PR firm with comparable media relations, thought leadership, and content capabilities, targeting similar growth-stage and mid-market clients.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Publicity For Good social profiles
Digital presencePublicity For Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
Publicity For Good leadership team
Management profileNumber of profiles
Profiles5 records
Publicity For Good funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Publicity For Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Publicity For Good
What does Publicity For Good do?
Publicity For Good is a full-service communications agency providing strategic public relations, media relations, influencer marketing management, podcast tour booking, social media management, and awards management services to purpose-driven brands. The agency delivers its services through tiered monthly subscription packages ranging from $2,500 to $12,000, supported by a proprietary podcast booking database of 4M+ hosts and frameworks such as the Architecture of Authority for AI-era visibility.
Is Publicity For Good a public or private company?
Publicity For Good is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Publicity For Good founded?
Publicity For Good was founded in 2016. It employs 51 to 100 people.
Where is Publicity For Good based?
Publicity For Good is headquartered in San Diego, United States, in the North America region.
How does Publicity For Good make money?
Five revenue lines are on record. PR Subscription Services are the primary driver. The others are social Media Management, influencer Marketing Management, podcast Tour Services and awards Management.
Who are Publicity For Good's main competitors?
Direct peers on record are 5W Public Relations, Walker Sands, Influence & Co, Karma Agency and RH Strategic.
Does Publicity For Good have an API?
No public API is recorded for Publicity For Good.
What industry is Publicity For Good in?
Publicity For Good's product category is Public Relations Services. Its primary akta.pro industry code is MPAAAOAF, Corporate Reputation & Thought Leadership, with a secondary code of BPAMALAO, PR, Reputation Management & Earned Media Platforms. Its NAICS code is 54181 and its SIC code is 7311.