What Influence Communications does

Influence Communications is a privately held, founder-controlled marketing communications holding company headquartered in Cairo, Egypt, founded in 2007 by CEO Mohamed A.Kader Emara and COO Mahmoud Darwish. The group operates through six wholly-owned subsidiaries that deliver an integrated communications stack: Influence PR (corporate communications, crisis management, media relations), Influence Public Affairs/IPA (government relations, public policy, investment affairs), Influence X (experiential marketing, events management, BTL activations), Mention (digital marketing, social media, content creation), 925 Magazine (online publication and content studio), and Twenty O Seven (business growth consulting and feasibility studies).

The company employs 150+ professionals across offices in Cairo (HQ), Dubai, and Riyadh, serving 90+ international and regional clients with documented engagements spanning FMCG (PepsiCo, Juhayna, Knorr), banking (CIB, Attijariwafa Bank), telecommunications (Etisalat by e&, Vodafone), real estate (Mountain View, Orascom), retail (IKEA), logistics (DHL), technology (Huawei), and government/multilateral institutions (Islamic Development Bank, Misr El Kheir Foundation, Forbes Middle East). Notable campaign outcomes include 346M reach on the IsDB Annual Meeting 2022, 869 media hits for the IKEA Egypt launch, and 600 hits for the Forbes ME 30 Under 30 Summit.

Revenue is generated through project- and contract-based professional services fees, with custom quotes for enterprise clients and no publicly disclosed pricing. The company uses direct enterprise field sales and cross-sells integrated services across its subsidiaries. No venture capital, private equity, or public listing is disclosed; growth has been self-funded over 16 years. Technology is not a meaningful product asset — Influence is a service-based agency leveraging standard communications, digital marketing, and analytics tools rather than proprietary platforms.

Name

Influence Communications

Legal name

Influence Communications

Website

https://influence-me.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Influence Communications is a Cairo-headquartered, privately held marketing communications holding company founded in 2007, operating six subsidiaries across PR, public affairs, events, digital, media, and consulting to serve 90+ enterprise, government, and NGO clients across Egypt, UAE, KSA, and Bahrain.

Ownership category

akta.pro rank

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Professional Services Revenue: Revenue generated through integrated marketing communications services including public relations, digital marketing, experiential marketing, events management, public affairs consulting, and content production. Services are delivered through five subsidiaries: Influence PR, Influence X, IPA, Mention, and 925 Magazine.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Influence Communications is a full-service marketing and communications holding company that delivers integrated PR, public affairs, digital marketing, content creation, ATL advertising, and events management services through five operating subsidiaries (Influence PR, IPA, Influence X, Mention, and 925 Magazine) plus a business growth consultancy (Twenty O Seven). The group serves enterprise corporations, government bodies, and international organizations across the MENA region with custom, project-based communications campaigns.

Product overview

Influence Communications is a full-service marketing and communications holding company established in 2007, operating as a group of five subsidiaries plus a business consultancy. The group provides integrated marketing and communication solutions through its sub-brands: Influence PR (public relations and crisis management), IPA (public affairs and government relations), Influence X (experiential marketing and events management), Mention (digital marketing and content creation), 925 Magazine (online publication), and Twenty O Seven (business growth consultancy). The company serves over 90 international and regional clients with more than 150 professionals across Egypt and Dubai offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Influence Public Relations (Influence PR)

Quantifiable outcome

• IsDB Annual Meeting: 916 regional and international coverage, 346M total reach, 51 countries covered
• +5 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• FleishmanHillard: Omnicom-owned global PR and integrated marketing agency with MENA presence. Comparable on corporate communications, public affairs, and content-driven campaigns for large regional and multinational accounts.
• Golin: Interpublic-owned global public relations agency with MENA presence. Comparable on integrated earned-media and content-driven campaigns for enterprise technology, FMCG, and consumer brands similar to Influence's client mix.
• MSL Group: Publicis-owned global public relations and integrated communications network with MENA offices. Comparable on enterprise PR, public affairs, and influencer/social media marketing capabilities overlapping with Influence's service portfolio.
• Weber Shandwick: Global public relations and communications agency within the Interpublic Group with established MENA operations. Directly comparable as a full-service PR and integrated communications competitor; Influence's CEO and Influence PR GM both previously worked at Weber Shandwick.
• Hill+Knowlton Strategies: WPP-owned global communications consultancy with MENA offices. Comparable on public affairs, corporate communications, and integrated campaigns for large enterprise and government clients in the region.
• Ketchum (Ketchum MEA / Masar/PR P&L): Omnicom-owned global communications consultancy with regional operations. Comparable on integrated PR, digital, and content services for enterprise and government clients in the Middle East.
• Burson (formerly Burson Cohn & Wolfe): WPP-owned global communications agency formed via merger of Burson-Marsteller and Cohn & Wolfe. Comparable on public affairs, corporate reputation, and integrated communications for multinational clients across MENA markets.
• Edelman: Largest independent global PR firm with significant Middle East presence. Comparable on enterprise PR, public affairs, and integrated corporate communications for multinational clients in the same MENA markets Influence serves.

Direct peers

• Asda'a BCW: Leading MENA-headquartered PR and public affairs agency (BCW/Omnicom network). The closest direct regional peer — comparable scope, MENA focus, enterprise client mix, and integrated communications offering.
• Tarek Nour Communications: Long-standing Egyptian advertising and communications agency and direct local competitor. Influence's GM-Business Development (Nancy El Sherbiny) previously held managerial positions at Tarek Nour, underscoring the direct talent overlap and competitive dynamic in the Egyptian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Influenceeg
• Facebookfacebook.com/Influence.me?mibextid=LQQJ4d
• LinkedInlinkedin.com/company/influence-communication
• Instagraminstagram.com/influencecommunicationseg?igshid=ZWIzMWE5ZmU3Zg==

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Influence Communications