VER

What VER does

Production Resource Group, L.L.C., operating under the brand PRG Gear (and referenced as VER at the holding level), is a private US-based provider of professional audio-visual (AV) production equipment rental, founded in 1982. The company rents audio, video, lighting, LED walls, cameras, rigging, media servers, projection systems, and complementary presentation and computer equipment to professional event producers, concert touring crews, corporate event teams, broadcast and film productions, and live entertainment companies. PRG Gear self-describes as operating "the largest and most advanced inventory of production AV rental equipment in the world," supported by nine physical US locations in Chicago, Dallas, Las Vegas, Los Angeles, Nashville, New York, Orlando, Secaucus (NJ), and the New Windsor, NY headquarters.

The core technology is physical AV hardware inventory rather than a software platform. The value proposition is differentiated by capital-intensive inventory depth, a distributed US footprint in key entertainment markets, and bundled service offerings including Technical Product Management (consultative equipment selection), Case Management, dedicated Prep Space, on-site technical support, and rigorous QC and show-ready packaging. Distribution is direct-to-customer via an online quote-building system, 24/7 phone support, and on-site delivery from regional depots. Marketing is a B2B content-led approach through the company website, technical blog covering topics like LED wall crew requirements, lighting fixture selection, and AV labor staffing, plus an email newsletter subscription flow.

The revenue model is transaction-based equipment rental with quote-based pricing that is not publicly disclosed, billed on hourly, daily, or weekly rental cadences. The company operates as a single-segment equipment rental business with services attached. There is no disclosed revenue, no public listing, no venture or private-equity funding rounds, no acquisitions, and no disclosed AI/ML, software platform, or recurring SaaS component. Customer concentration is not disclosed by name, and segmentation is horizontal across multiple professional production verticals, with the parent company description referencing "global" operations even though the documented operational footprint is US-only.

Name

VER

Legal name

Production Resource Group, L.L.C.

Website

https://ver.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Production Resource Group, L.L.C. (operating as PRG Gear) is a private US AV production equipment rental company founded in 1982, serving event producers, concert tours, broadcast, film, and live entertainment clients through nine US locations and quote-based rental pricing.

Ownership category

akta.pro rank

Product category

AV Equipment Rental

NAICS

Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490), General Rental Centers (532310)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

akta.pro secondary industries

Audio & Communications Equipment Rental (MPADAFAC), Camera, Grip & Lighting Equipment Rental (MPADAFAB), Lighting Design & Rental (MPAGAKAB)

Keywords

• AV equipment rental
• Production equipment
• Event technology services
• LED video walls
• Concert touring equipment

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Rental: Rental of AV production equipment including audio, video, lighting, LED, cameras, rigging, media servers, and projection. Revenue generated through hourly, daily, weekly rental rates with 24/7 service and support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

VER (operating through its PRG Gear division) rents professional audio, video, lighting, LED, camera, rigging, media server, and projection equipment to event producers, concert touring, corporate events, broadcast, film, and live entertainment clients. The rental offering is complemented by technical consultation, case management, prep space, on-site support, and QC & packaging services delivered across nine U.S. locations with 24/7 service.

Product overview

PRG Gear is a single-product rental company offering professional AV (audio-visual) equipment rental services. The core offering is equipment rentals across multiple categories including Audio, Camera, LED, Lighting, Monitors, Presentation, Projection, Rigging, and Video. These equipment categories are complemented by supporting services including Technical Product Management, Case Management, Prep Space, Inventory management, On-site Support, and QC & Packaging. The company operates as an equipment rental provider rather than a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• PRG Gear: AV rental and production equipment division of Production Resource Group, offering audio, video, lighting, LED, camera, rigging, and media server rentals.

Products and services

• AV Equipment Rental Rental of professional audio, video, lighting, LED, camera, rigging, media server, and projection equipment for events, concerts, corporate productions, broadcast, film, and live entertainment. Customers include professional event producers, production companies, concert touring, corporate events, broadcast, and film clients served via nine U.S. rental locations.
• Technical Product Management Consultative service in which expert technical product managers advise customers on equipment selection and configuration to match specific production requirements.
• Case Management End-to-end case management for equipment rentals, providing organized logistics and tracking throughout the rental period for professional productions.
• Prep Space Dedicated facility space provided to customers for preparing, configuring, and staging rental equipment before events or productions.
• On-site Support On-site technical support delivered at customer venues during events and productions to ensure smooth setup, operation, and tear-down of rented AV systems.
• QC & Packaging Multi-point quality control inspection and professional packaging service ensuring all rental equipment arrives show-ready and in optimal operating condition.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Solotech: Solotech is one of the largest North American providers of AV, lighting, and rigging rentals for live events, concerts, and broadcast — directly comparable to VER/PRG Gear across equipment categories, customer segments, and turnkey service model.
• 4Wall Entertainment: 4Wall is a national entertainment equipment rental company specializing in lighting, LED, video, and rigging for concerts, corporate events, and broadcast — a direct competitor to VER's core AV production rental business.
• Christie Lites: Christie Lites is a leading lighting equipment rental company serving concert touring, TV/film, and live events in North America — directly overlapping with VER's lighting, rigging, and large-format LED rental offerings.
• Main Light Industries: Main Light is a US-based entertainment lighting and rigging rental company serving concert touring, theatrical, and corporate events — directly comparable to VER on lighting and rigging for live productions.
• Clair Brothers: Clair Brothers is a US-based professional audio and lighting rental company serving concert touring, festivals, and broadcast — a direct competitor to VER on the audio and lighting rental side of live productions.
• Masque Sound: Masque Sound is a long-established professional audio rental and production company serving Broadway, concerts, and corporate events — directly comparable to VER on the audio rental side of professional productions.

Broad incumbents

• Encore (formerly PSAV): Encore is the largest in-house AV and event technology provider for hotels and venues globally — overlapping with VER on event AV rental, particularly in the corporate/meetings segment, though broader and venue-anchored.
• Freeman: Freeman is a large event production services company offering AV, staging, and rigging for trade shows and corporate events — broader than VER but directly competing for AV rental on large productions.
• PRG (Production Resource Group) — broader entity: PRG's broader production-services organization (beyond the PRG Gear rental division that is VER) provides full production solutions including lighting, video, and rigging — closely aligned with VER's offerings and customers, though more services-heavy.

Emerging players

• Atomic Lighting: Atomic Lighting provides lighting and rigging rentals for concerts, tours, and corporate events on the US East Coast — a regional peer with overlapping equipment categories and customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/verrents

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VER