B12 LOVE

What B12 LOVE does

B12 LOVE (legally Gallegos Naturopathic PC) operates a chain of direct-to-consumer wellness lounges in the San Francisco Bay Area, delivering intravenous nutrient therapy, intramuscular vitamin injections, NAD+ therapy, functional medicine consultations, and aesthetic services. Founded in 2012-2013 by Dr. Shannon Wood Gallegos, a licensed Functional Medicine Doctor and Naturopathic Physician, the company began as a B12 injection practice serving pregnant patients during the founder's midwifery work and has since expanded into a multi-modality wellness platform. Its clinical offering centers on proprietary "Signature Cocktail" injection blends, tiered IV drip protocols (Little LOVE 250ml, More LOVE 500ml, Big LOVE 1000ml), NAD+ at doses up to 1000mg, and a comprehensive Functional Medicine service line including Women's Health, Men's Health, Hormone Therapy, Medical Weight Loss via GLP-1/GIP peptides (LeanLOVE program), Iron Therapy, Testosterone Therapy, and at-home diagnostic test kits processed by CLIA-certified laboratories. Aesthetic services include FDA-cleared SkinPen microneedling, PRP, and neuromodulators (Botox, Jeuveau).

The company operates 9 physical wellness lounge locations across San Francisco (Embarcadero, Cow Hollow/Marina), East Bay (Pleasanton, Montclair, Walnut Creek), North Bay (Mill Valley, Napa, Novato), and South Bay (Campbell), with a 10th Greenbrae location announced for Summer 2026. The business model combines transactional service revenue (IV drips priced $190-$850, injections $35-$100) with a recurring subscription tier (B12 LOVE Club at $109-$379/month) offering monthly service credits, 20% member discounts, and loyalty rewards. Customers book through the Zenoti platform or a native iOS/Android mobile app, with virtual consultations available for remote functional medicine care. The company is privately held, founder-controlled, with no disclosed institutional capital, and employs 11-50 people across its network.

Name

B12 LOVE

Legal name

Gallegos Naturopathic PC

Website

https://b12love.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

B12 LOVE operates 9 direct-to-consumer wellness lounges across the San Francisco Bay Area offering IV nutrient drips, vitamin injections, NAD+ therapy, functional medicine consultations, GLP-1 weight loss, and aesthetic services to health-conscious consumers.

Ownership category

akta.pro rank

Product category

IV Nutrient Therapy and Wellness Services

NAICS

Offices of Other Health Practitioners (6213), Diet and Weight Reducing Centers (812191), Ambulatory Health Care Services (621)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

akta.pro secondary industry

General Health Coaching (HSADAGAA)

Keywords

• IV nutrient therapy
• Vitamin injections
• Functional medicine
• Medical weight loss
• Wellness lounges

Headquarters

HQ city

Mill Valley

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. IV Nutrient Drips and Injections: Core revenue stream from administering vitamin and nutrient IV drips and injectable treatments. Services range from quick nutrient injections (under 15 minutes) to comprehensive IV therapy sessions (30-90 minutes). Pricing varies by formula complexity and nutrient doses.
2. Membership Subscriptions: Monthly subscription program (B12 LOVE Club) offering tiered plans from $109-$379/month. Members receive monthly service credits, 20% discounts on additional services and retail products, and access to loyalty rewards points.
3. Functional Medicine Consultations: Paid consultations with Functional Medicine Providers for personalized healthcare assessments, lab review, and treatment planning. Includes Women's Health, Men's Health, Medical Weight Loss, Hormone Therapy, and other specialized consult services.
4. At-Home Test Kits: Sale of at-home testing kits for hormones, food sensitivities, thyroid function, vitamin D, testosterone, and other biomarkers. Samples are processed by CLIA-certified laboratories.
5. Supplement Retail: Online and in-store sales of physician-grade supplements and specialty retail products. Members receive 20% discount on retail items.
6. Aesthetic Services: Neuromodulator injections (Botox, Jeuveau), microneedling, PRP treatments for skin rejuvenation and hair restoration.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

B12 LOVE operates Bay Area wellness lounges that administer vitamin and nutrient injections, intravenous (IV) nutrient drips, NAD+ therapy, neuromodulators (Botox and Jeuveau), SkinPen microneedling, PRP hair restoration, and functional medicine consultations including medical weight loss, hormone therapy, iron therapy, and at-home lab testing. Services are delivered by licensed Functional Medicine Doctors, Nurse Practitioners, and Registered Nurses across nine physical locations, with the B12 LOVE Club providing a tiered monthly membership ($109-$379/month) bundling free service credits and 20% member discounts.

Product overview

B12 LOVE is a wellness company offering nutrient therapies and longevity services through multiple Bay Area locations. The core offering consists of Nutrient Injections and Nutrient IV Drips (Little LOVE, More LOVE, Big LOVE formats) that deliver vitamins and nutrients with 100% bioavailability. These are complemented by NAD+ Therapy for cellular wellness, Natural Aesthetics services (Botox, Jeuveau, Microneedling, PRP Hair Restoration), and a comprehensive Functional Medicine division providing Medical Weight Loss (LeanLOVE Program with GLP-1/GIP peptides), Iron Therapy, Testosterone Therapy, Hormone Therapy, and Food Sensitivity Testing. The company also offers At-Home Test Kits for diagnostics including hormone panels, thyroid function, and food sensitivities. A membership program (B12 LOVE Club) provides ongoing access with monthly credits and discounts. All services are administered by licensed medical professionals at 10+ Bay Area locations.

Differentiator

Problem solved

Functional benefit

Brands

• LeanLOVE: Comprehensive Medical Weight Loss Program designed to transform wellness journeys using GLP-1 and GIP peptide medications.

Products and services

• Nutrient Injections Quick intramuscular vitamin and nutrient injections that bypass the digestive system for 100% bioavailability. Includes single nutrients (Vitamin B12, Vitamin C, Glutathione, Folate, Alpha-Lipoic Acid, NAD+) and signature cocktails (Athlete, Beauty, Calm, Detox, Energy, Flu-Less, Hangover, Immunity, LOVE, Slim, Mood, Nerve, Travel, Migraine).
• Nutrient IV Drips Intravenous nutrient therapy delivering hydration and vitamins directly into the bloodstream at 100% absorption. Offered in three sizes: Little LOVE (250ml saline), More LOVE (500ml saline), and Big LOVE (1000ml saline), plus specialty formulas including NAD+ IV, Glutathione IV, High-Dose Vitamin C IV, and Iron IV.
• NAD+ Therapy NAD+ (Nicotinamide Adenine Dinucleotide) coenzyme therapy for longevity, cellular energy, DNA repair, and metabolism. Available as injections from 10mg-200mg and IV drips from 60mg-1000mg, supporting athletic performance, mental clarity, and youthful appearance.
• Botox & Jeuveau (NEWTox) FDA-approved neuromodulator injections for smoothing fine lines and wrinkles. Botox by Allergan ($18/unit Reg) and Jeuveau by Evolus (#NEWTox, $14/unit Reg) relax facial muscles to prevent and treat expression lines for 3-4 months.
• Microneedling with SkinPen FDA-cleared SkinPen microneedling treatment that creates micro-channels to stimulate collagen and elastin production. Reduces fine lines, minimizes pores, smooths scarring, lightens dark spots, and improves skin texture, with optional PRP enhancement for enhanced rejuvenation.
• PRP Hair Restoration Platelet-rich plasma hair restoration using the patient's own healing factors to stimulate hair growth. Treats male pattern hair loss and general thinning caused by stress, illness, hormonal changes, or post-pregnancy.
• LeanLOVE Medical Weight Loss Program Comprehensive medical weight loss program using GLP-1 and GIP peptide medications, including Medical Weight Loss Peptide Shot and Sublingual Semaglutide for needle-free daily dosing. Includes introductory consultation, personalized nutrition plan, and supplement discounts.
• Functional Medicine Healthcare Consultations Root-cause focused healthcare consultations covering Women's Health, Men's Health, Hormone Therapy, Longevity Optimization, Sleep Support, Gut Microbiome Balancing, High-Dose Vitamin C, and Acne Treatment. Delivered by licensed Functional Medicine Doctors and Nurse Practitioners across multiple consult tiers.
• At-Home Test Kits CLIA-certified lab test kits for home use covering Testosterone, Vitamin D, Everyday Wellness, Comprehensive Longevity, Comprehensive Men's Hormones, Comprehensive Women's Hormones, Food Sensitivity, Sleep & Stress, Comprehensive Thyroid, LeanLOVE, and Quick Omega tests. Samples processed by certified laboratories.
• Iron Therapy Iron supplementation delivered via injection (25mg, 100mg) or IV drip (50mg-300mg) to bypass the digestive system and restore optimal iron levels for patients with iron deficiency, chronic fatigue, or low energy.
• Testosterone Therapy Hormone optimization therapy for men and women experiencing low testosterone symptoms. Includes consultation, total testosterone lab testing, and personalized treatment plans with testosterone injections in doses from 10mg to 100mg.
• Food Sensitivity Testing At-home blood spot test identifying 96 food sensitivities correlated with chronic conditions such as IBS, eczema, and fatigue. Includes IgG, IgG4, and IgA markers and a consultation with a Functional Medicine Provider for lab interpretation and personalized dietary recommendations.
• B12 LOVE Club Membership Monthly membership program with four tiers: Shot Club ($109/month), Signature Double Shot Club ($165/month), Drip Club ($299/month), and VIP Club ($379/month). Includes monthly service credits, 20% discounts on services and retail products, loyalty points, and member-only events.

Quantifiable outcome

• 100% nutrient bioavailability through IV and injection delivery (versus typical oral supplement absorption rates)
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Modern Age: Wellness and aesthetics clinic combining IV therapy, hormone therapy, and skin treatments in a clinical-lounge environment. Comparable longevity/wellness concept with a slightly more aesthetics-forward mix.

Direct peers

• Clean Market: Wellness lounge brand offering IV drips, vitamin injections, infrared sauna, and functional medicine consultations. Operates a similar multi-service, membership-driven model in select U.S. metros.
• Next Health: Premium wellness and longevity clinic offering IV therapy, hormone optimization, aesthetic services, and functional medicine in a membership-driven lounge model. Closest conceptual competitor in terms of clinical depth, functional medicine positioning, and Bay Area/Southern California presence.
• The IV Doc: IV therapy company offering in-home and in-clinic vitamin drips, injections, and wellness add-ons. Overlapping product set with B12 LOVE, with a hybrid mobile/brick-and-mortar distribution model.
• Restore Hyper Wellness: National multi-location wellness franchise offering IV drips, cryotherapy, infrared sauna, and recovery services in a retail-lounge format. Direct competitor to B12 LOVE's core IV/injection concept, with far greater unit count and marketing reach.
• Drip Hydration: California-based IV therapy provider offering in-clinic and mobile IV drips, vitamin injections, and NAD+ therapy. Competes in the same Bay Area market with overlapping core services.
• Hydrate IV Bar: Multi-location IV therapy and vitamin injection clinic with a similar lounge-style retail footprint and a comparable service menu (energy, immunity, recovery drips). Direct peer on service mix and unit economics.
• Liquivida Lounge: IV therapy and wellness lounge franchise combining IV drips, vitamin injections, hormone replacement, and aesthetics. Directly comparable service mix and membership model, with active franchise expansion.
• IV Nutrition: IV vitamin and nutrient therapy clinic with services including NAD+ therapy, weight-loss support, and wellness drips. Overlapping treatment menu and clinical positioning with B12 LOVE.
• Vida-Flo: IV hydration and vitamin injection lounge with membership programs and a menu of wellness drips. Closely comparable in pricing, lounge model, and recurring-revenue approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/b12.love
• TikToktiktok.com/@b12.love
• Xx.com/B12LOVE_BayArea
• Facebookfacebook.com/B12.LOVE

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B12 LOVE