Name

Pathformance Technologies Inc.

Legal name

Pathformance, Inc.

Website

https://pathformance.com

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Retail Media Measurement Software

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Computer Processing & Data Preparation (7374), Services-Prepackaged Software (7372)

akta.pro primary industry

Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)

akta.pro secondary industry

Customer Experience (CX) & Journey Strategy (MPAAAFAI)

Keywords

• Retail media measurement
• Marketing attribution software
• Incrementality measurement
• CPG analytics platform
• Retail POS analytics

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. PathX SaaS Platform Subscription: Marketing measurement and attribution software delivered as SaaS platform. Measures retail media incrementality for CPG brands using retailer POS data. Revenue reported at $1.4M ARR in 2025.
2. Measurement Studies: Custom incrementality measurement studies with DiD methodology on retailer POS data. Study design includes feasibility checks, control group matching, and post-campaign analysis.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Pathformance operates the PathX Platform, a SaaS product that delivers store-level, SKU-level causal incrementality measurement for consumer packaged goods (CPG) brands using difference-in-difference (DiD) methodology applied directly to retailer point-of-sale (POS) data. The platform supports pre-campaign store selection, weekly-refreshed in-flight optimization, and retailer-ready post-campaign reporting formatted for joint business planning (JBP), planogram resets, and QBR conversations.

Product overview

Pathformance's product portfolio is organized around the PathX Platform — a unified SaaS platform for retail media incrementality measurement. The core PathX Platform centralizes reporting across retailers, media channels, and campaigns, combining pre-campaign store selection and feasibility analysis, weekly-refreshed in-flight POS visibility, and post-campaign performance reporting. Sales Lift Measurement is the foundational measurement capability — week-over-week incremental sales lift at the SKU and store level using difference-in-difference on actual retailer POS data. This core capability extends into adjacent measurement needs through named modules: Amazon Measurement for Amazon-specific sales, share, and media impact analysis; Media Mix Modeling (MMM) for channel-level ROI and diminishing-return curves; On-Premise + Off-Premise for connecting activation data to retail lift; CDI/BDI Prioritization for market quadrant-based store selection; and Lottery Measurement for lottery campaign DiD studies. Data feeds into PathX from direct retailer POS integrations (Walmart, Kroger, Albertsons, Convenience & Gas channel, CVS, Home Depot, Walgreens, Target Preferred Vendor), NielsenIQ, and Amazon Insights.

Differentiator

Problem solved

Functional benefit

Brands

• PathX: The core measurement platform of Pathformance. PathX measures retail media incrementality using difference-in-difference methodology on actual retailer POS data, providing store-level, SKU-level causal incrementality measurement for CPG brands.

Products and services

• PathX Platform

Quantifiable outcome

• Average +3.6% sales lift across partnership (vs 2.8% benchmark)
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability1 record

Feature6 records

Partnerships

One partnership is on record.

• Komerz Ltd.coreStrategic or Co-development Partner · 17 February 2026Komerz, a global commercial growth company, acquired Pathformance in February 2026 in a deal valued at $330 million post-transaction. The acquisition combines Komerz's end-to-end commerce and market-entry platform with Pathformance's unified measurement and attribution capabilities to create a commercial growth operating system for global brands.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Numerator: Numerator combines first-party purchase panel data, ad exposure tracking, and omnichannel attribution for CPG and retail brands. Its measured purchase panel and attribution products overlap directly with Pathformance's incrementality measurement use cases for CPG marketers.
• NCSolutions: NCSolutions provides CPG-focused audience targeting and campaign measurement using actual shopper purchase data. Its single-source measurement and audience products are positioned for exactly the same JBP and planogram conversations Pathformance targets, making it a direct competitor for CPG marketing dollars.
• Circana: Circana (formed from the IRI-NPD merger) is the largest US retail measurement provider offering POS-based analytics, shopper insights, and CPG media measurement. It is the most direct competitor to Pathformance's POS-grounded DiD approach and competes for the same enterprise CPG marketing and category management buyers.
• Catalina Marketing: Catalina operates a shopper intelligence platform and retail media network using C&G and grocery buyer data to power targeted media and measurement. It competes with Pathformance for CPG shopper marketing measurement budgets and has overlapping retailer POS data relationships in the C&G and grocery channels.
• Analytic Partners: Analytic Partners is a commercial analytics firm specializing in Marketing Mix Modeling (MMM), ROI analysis, and cross-channel measurement for CPG and retail brands. Its MMM capabilities directly overlap with Pathformance's MMM module and its incrementality-focused methodology appeals to the same enterprise buyer.

Others

• LiveRamp: LiveRamp provides data connectivity, identity resolution, and measurement infrastructure that underpins many CPG marketing and retail media workflows. It is an enabling technology provider in the same ecosystem rather than a direct measurement competitor, but its data clean room capabilities increasingly intersect with Pathformance's retailer POS analysis use cases.

Broad incumbents

• Kantar: Kantar is a global data, insights, and consulting company offering Worldpanel purchase data, retail measurement, and brand tracking. It serves many of the same enterprise CPG customers as Pathformance with a much broader portfolio of measurement and consulting services.
• NielsenIQ: NielsenIQ is the global measurement giant providing retail scanner data, household panels, and CPG analytics to enterprise manufacturers and retailers. It competes broadly with Pathformance in CPG measurement and provides supplementary benchmarking data that PathX integrates with, but its offering spans many categories beyond retail media incrementality.

Emerging players

• Pacvue: Pacvue is a commerce acceleration platform that combines retail media activation with measurement and analytics for brands selling on Amazon, Walmart, and other retailers. Its measurement and insights modules compete for the same CPG marketing budgets targeting retailer JBP conversations.
• Skai: Skai (formerly Kenshoo) provides omnichannel marketing intelligence and retail media management, with measurement capabilities that overlap with Pathformance's PathX platform. It serves CPG advertisers with both activation and measurement, making it a partial competitor and a potential integration partner.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pathformance
• Xx.com/pathformance

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pathformance Technologies Inc.