Waterdrop

What Waterdrop does

Waterdrop is a privately held water purification company founded in 2015 and headquartered in the City of Industry, California, specializing in NSF/ANSI-certified reverse osmosis (RO) filtration systems. The company builds a comprehensive product portfolio anchored on 0.0001μm high-precision RO membrane technology, spanning under-sink RO systems (X, G, and K series), countertop RO dispensers (A, M, and CoreRO series), whole-house systems (MASTER WHS01 launched 2026), water softeners, refrigerator filters, and specialty products including car wash and skincare filters. Waterdrop's technical differentiators include tankless architecture, smart digital faucets displaying real-time TDS and filter life, 3-second tool-free filter replacement, and 3:1 pure-to-drain water efficiency on select models. The company holds 300+ granted patents and 200+ certifications, including NSF/ANSI 42, 53, 58, 372, and 401, and has received Red Dot Product Design Awards for the G3 and X Series.

Waterdrop operates a primarily direct-to-consumer go-to-market model through its owned e-commerce storefront (waterdropfilter.com with country-specific sites across 82+ countries) and Amazon marketplace, where it claims the No. 1 tankless RO brand position. Revenue is generated through one-time hardware sales at price points from ~$19 replacement filters to $1,500-$2,000+ premium X16 systems, supplemented by a Subscribe & Save replacement filter program offering up to 10% recurring discounts and a Waterdrop Rewards membership program. Distribution is expanding into mass retail via partnership exploration with Costco, Sam's Club, and Walmart following the company's KBIS 2026 showcase. The company serves an installed base claimed at 40M+ families globally (2M+ American households) and has grown to 251-500 employees, with strategic brand investments including title sponsorship of Major League Pickleball's MLP Austin event and a multi-year partnership with The Water Project for clean water initiatives in Sub-Saharan Africa.

Name

Waterdrop

Legal name

Waterdrop LLC

Website

https://waterdropfilter.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Waterdrop is a 2015-founded water purification company specializing in NSF-certified reverse osmosis filtration systems, serving over 40 million families globally across 82+ countries through DTC e-commerce, Amazon, and emerging mass-retail partnerships.

Ownership category

akta.pro rank

Product category

Home Water Filtration Systems

akta.pro primary industry

Reverse Osmosis (RO) Systems (Residential) (CRAJAJAK)

akta.pro secondary industries

Under-Sink Water Filtration Systems (CRAJAJAD), Countertop Water Filtration Systems (CRAJAJAC), Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE)

Keywords

• Water filtration systems
• Reverse osmosis systems
• Under-sink water filters
• Countertop water dispensers
• Whole-house water purification

Headquarters

HQ city

City Of Industry

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Water Filtration Hardware Sales: One-time sales of RO systems, under-sink filters, countertop filters, whole-house systems, pitchers, dispensers, faucet filters, and replacement filters. Products range from entry-level under-sink systems under $100 to premium X Series systems exceeding $1,500.
2. Replacement Filter Subscriptions: Subscribe & Save program offering up to 10% off on auto-delivered replacement filters, providing recurring subscription revenue. Points-based rewards program also incentivizes repeat purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Waterdrop designs, manufactures, and sells reverse osmosis (RO) water filtration systems and related water purification products for residential use. Its portfolio includes under-sink RO systems (X, G, K Series), countertop RO dispensers (A, M, CoreRO Series), whole-house RO systems (MASTER WHS01), ultrafiltration systems, water softeners, bottleless water coolers, electric filter pitchers, and replacement filters sold through its own e-commerce site, Amazon, and retail partners.

Product overview

Waterdrop is a water purification company founded in 2015, offering a comprehensive portfolio of water filtration products across multiple categories. The product lineup centers on reverse osmosis (RO) systems including under-sink RO systems (X Series, G Series, K Series), countertop RO dispensers (A Series, M Series, CoreRO Series), and the new MASTER WHS01 whole-house RO system. Complementary products include under-sink and whole-house filtration systems (TSU, TST, TSA, WHF series), water softeners (WHR series), bottleless water coolers (Y1CH), countertop filters (gravity pitchers, electric dispensers, faucet-mounted filters), and specialty filters for outdoor use, skincare, and refrigerators. The company positions itself as the No. 1 tankless RO brand on Amazon US, serving over 40 million families globally across 82+ countries with products certified to NSF/ANSI standards.

Differentiator

Problem solved

Functional benefit

Products and services

• X Series RO System (X12, X16, X8-A) Premium under-sink reverse osmosis systems with 1,200-1,600 GPD capacity, multi-stage filtration, and alkaline mineral retention; the X16 is positioned as the world's fastest flow RO system.
• G Series RO System (G3P800, G3P600, G5P700A, G5P500A) Tankless reverse osmosis systems with 600-800 GPD capacity, 3:1 pure-to-drain efficiency ratio, and multi-stage filtration removing 99% of lead and various contaminants.
• K Series Instant Hot RO System (K6, K19, K19H) Under-sink and countertop instant hot water dispensers with reverse osmosis filtration; the K6 provides 600 GPD with instant hot water and reduces 98% of PFOA/PFOS.
• A Series RO System (A1, A2, A2G) Countertop reverse osmosis dispensers providing hot and cold filtered water with instant heating, multi-stage filtration, and optional remineralization for alkaline mineral content.
• M Series Countertop RO System (M6H, M6SL, M6CG) Countertop reverse osmosis systems including instant hot (M6H) and mineral-enhanced (M6SL) variants with LED function, detachable glass pitcher, and 7-stage filtration.
• CoreRO Series (C1S, C1H, C1SL) Compact countertop reverse osmosis systems with 6-stage filtration, 3-second instant heating (C1H), and remineralization (C1SL) options.
• MASTER WHS01 Whole House RO System Waterdrop's first whole-house reverse osmosis system providing comprehensive household water purification using 0.0001μm high-precision RO membrane technology targeting heavy metals and fluorides.
• Water Softeners (WHR01A, WHR01B, WHR01C) Whole-home water softener systems with capacities of 32,000, 48,000, and 64,000 grains designed to reduce water hardness throughout the household.
• Y1CH Mineral RO Bottleless Water Cooler Mineral-enhanced reverse osmosis bottleless water cooler providing cold and hot water with mineral-rich output, silver finish with integrated RO filtration.
• King Tank Gravity Water Filter System 2.25-gallon gravity-fed water filter system available with or without stand, suitable for outdoor use, camping, and RV applications.
• Subscribe & Save Replacement Filter Program Recurring subscription service offering up to 10% off on auto-delivered replacement filters for RO systems, under-sink, countertop, and whole-house filters, with points-based rewards program.
• Waterdrop Business Program Business-focused water filtration solutions and programs for commercial and enterprise customers, including partnerships with retailers like Costco, Sam's Club, and Walmart.

Quantifiable outcome

• 98-99% reduction of PFOA and PFOS compounds
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• D S Simon MediaminorGTM or Marketing Partner · 22 June 2026Waterdrop partnered with D S Simon Media for a nationwide satellite media tour featuring lifestyle expert Christine Bibbo Herr to share practical tips for a healthy summer, promoting Waterdrop's water filtration products as part of the wellness segment alongside NOW, Biofreeze, and Bragg brands.
• Major League Pickleball (MLP)minorGTM or Marketing Partner · 11 June 2026Waterdrop Filter was named Title Sponsor of Major League Pickleball's MLP Austin event (June 11-14, 2026) at Austin Pickle Ranch in Texas. The company provides premium drinking water to athletes on the Championship Court and hosts fan engagement activities including a photo-op installation and Spin-to-Win giveaway. This sponsorship marks Waterdrop's expansion into professional sports event marketing.
• The Water ProjectcoreStrategic or Co-development Partner · 22 March 2026Waterdrop has partnered with The Water Project for nine consecutive years (since 2017) to bring clean water to communities in Sub-Saharan Africa, with a focus on Kenya. Projects include a borehole well, latrines, and handwashing stations at Emachembe Primary School in Western Kenya, improving sanitation and reducing student absenteeism. The partnership aligns with UN Water and Gender themes to highlight water access disparities affecting women and girls.
• CostcominorChannel Partner/ Reseller/ Distributor · 28 February 2026Major wholesale retail chain Costco visited Waterdrop's booth at KBIS 2026 in Orlando to experience the new MASTER WHS01 Whole House RO System and explore strategic partnerships for the product range spanning whole-house and countertop solutions.
• Sam's ClubminorChannel Partner/ Reseller/ Distributor · 28 February 2026Major wholesale retail chain Sam's Club visited Waterdrop's booth at KBIS 2026 to explore future strategic partnerships for the new whole-house RO system and countertop filtration product range.
• WalmartminorChannel Partner/ Reseller/ Distributor · 28 February 2026Major retail chain Walmart visited Waterdrop's booth at KBIS 2026 to explore strategic partnerships for the new whole-house RO system and countertop filtration products.
• Environmental Working Group (EWG)minorStrategic or Co-development PartnerWaterdrop works with the Environmental Working Group (EWG) to help consumers uncover specific contaminants in their tap water by ZIP code, including potential health impacts and effective filtration solutions. Data is licensed from EWG for the 'Check Your Tap Water' feature on the brand website.
• Water Quality AssociationminorStrategic or Co-development PartnerWaterdrop exhibited at the Water Quality Association event, showcasing its responsibility and innovation in the water treatment industry.
• Chicago World Coffee ChampionshipsminorGTM or Marketing PartnerWaterdrop collaborated with the Chicago World Coffee Championships, reaffirming its commitment to offering safe and clean drinking water for families worldwide by providing water quality solutions for coffee brewing.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Home Master (Perfect Water Technologies): Home Master sells premium under-sink and whole-house RO systems with a focus on modular filter design and high flow rates. Directly comparable to Waterdrop's X and G Series on the premium under-sink RO segment and DTC channel mix.
• APEC Water Systems: APEC is a long-established direct competitor specializing in residential and light-commercial reverse osmosis systems, including under-sink RO units and countertop filters. Direct overlap with Waterdrop's G, K, and A Series on specs, pricing, and Amazon/DTC distribution.
• iSpring Water Systems: iSpring is one of the largest US-based direct competitors to Waterdrop, offering a full line of under-sink reverse osmosis systems, whole-house filters, and replacement cartridges sold via Amazon and DTC. Highly comparable in product breadth, channel mix, and target homeowner customer.
• Express Water: Express Water is a DTC-first competitor offering multi-stage under-sink and whole-house reverse osmosis systems, with a comparable product breadth and Amazon-led GTM. Closely comparable to Waterdrop on tankless RO positioning and price band.
• AquaTru: AquaTru is a direct competitor in the countertop reverse osmosis segment, with a similar plug-and-play, no-installation positioning. Closely comparable to Waterdrop's A Series and CoreRO countertop offerings on use case, target customer, and price point.

Broad incumbents

• PUR (Helen of Troy): PUR is a major incumbent in residential water filtration (faucet-mount, pitcher, under-sink) owned by Helen of Troy, with deep retail distribution across Walmart, Target, and Amazon. A broad incumbent that competes with Waterdrop across categories and benefits from far larger marketing and shelf-share budgets.
• Brita (Clorox): Brita, owned by Clorox, is the dominant incumbent in pitcher filtration and an expanding player in under-sink and bottle filters. A mass-market broad incumbent whose brand recognition and retail relationships dwarf Waterdrop's, but whose technology portfolio is more limited in true tankless RO.
• Culligan: Culligan is an established incumbent in whole-house water treatment, water softening, and bottled water delivery. Directly relevant as a competitor in the whole-house category Waterdrop is entering with the MASTER WHS01, though Culligan's dealer/installer-led model is different from Waterdrop's DTC-led approach.
• Pentair: Pentair is a broad incumbent in residential and commercial water treatment including RO, filtration, and softening. Competes with Waterdrop across whole-house and under-sink categories, with substantially greater scale, an established dealer network, and broader product depth.

Emerging players

• Clearly Filtered: Clearly Filtered focuses on premium pitcher and under-sink filtration with proprietary affinity filtration technology. Overlaps with Waterdrop's premium positioning and DTC storytelling but differentiates on filtration chemistry rather than RO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/waterdrop_usa
• YouTubeyoutube.com/channel/UCQCqWI8cXynUUemrYsWia3A/videos
• Facebookfacebook.com/WaterdropUSA
• Instagraminstagram.com/waterdropfilter/?hl=en
• Pinterestpinterest.ca/waterdropdirect
• TikToktiktok.com/@waterdrop_filter

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterdrop