D S Simon Media
D S Simon Media is a 40-year-old New York broadcast public relations firm that helps enterprise brands secure TV and radio coverage through satellite media tours, streaming placement, in-house video production and the recently launched AI-Powered Broadcast Media Tour™.
- Company typePrivate
- Founded1986
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What D S Simon Media does
D S Simon Media is a New York-based, founder-controlled broadcast public relations firm founded in 1986 by CEO Doug Simon. The company helps brands secure television and radio exposure through satellite media tours, streaming placement, co-op media tours, Spanish/bilingual tours, radio media tours and in-house podcast and video production from its fully equipped NYC studio and multiple control rooms. Its service portfolio centers on producing more than 5,000 media segments per year for enterprise clients across healthcare, technology, financial services, consumer goods, travel, non-profits and entertainment.
The firm's core technology is the AI-Powered Broadcast Media Tour™, launched in December 2025 as the industry's first AI-optimized satellite media tour. The platform applies AI to identify AI-search queries and to scrape large language models for questions consumers are asking, then integrates those findings into media pitch strategy and earned-media content. Supporting assets include the YourUpdateTV video distribution sub-brand and the award-winning "PR's Top Pros Talk" podcast with 350+ episodes.
D S Simon Media generates revenue as a B2B professional services company on a quote-based, multi-year contract model, selling satellite media tours, regional saturation tours, streaming placement and production services directly to enterprise brands and PR agencies. The 11-50 person team is supported by an in-house media relations team and an award-winning production team, delivering same-day post-tour reports and weekly audience-reach reporting. The firm is privately held with no disclosed outside investors, 40 years of operating history and over 120 industry awards.
D S Simon Media firmographics
Firmographics- Name
- D S Simon Media
- Legal name
- D S Simon Media
- Website
- https://dssimon.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- D S Simon Media is a 40-year-old New York broadcast public relations firm that helps enterprise brands secure TV and radio coverage through satellite media tours, streaming placement, in-house video production and the recently launched AI-Powered Broadcast Media Tour™.
- Ownership category
- akta.pro rank
D S Simon Media industry classification
Industry- Product category
- Broadcast Public Relations Services
- NAICS
- Media Representatives (541840), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use) (HDAIAJAG)
- akta.pro secondary industries
- Public Broadcasting Content Distribution & Interconnection (Sat/IP feeds) (MPABADAI), Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts) (MPABADAG)
Keywords
Where D S Simon Media is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
D S Simon Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Broadcast PR Services: B2B service company providing satellite media tours, streaming placement, radio media tours, Spanish/bilingual media tours, co-op media tours, and B-roll/video production services to brands and organizations seeking TV broadcast coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom B2B professional services with pricing based on scope and requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
D S Simon Media product offering
Product offeringCore offering
D S Simon Media is a broadcast public relations firm that helps brands and organizations secure TV and broadcast coverage through satellite media tours, streaming placement, radio media tours, Spanish/bilingual media tours, co-op media tours, and in-house video production. The firm produces more than 5,000 media segments annually and recently launched the AI-Powered Broadcast Media Tour™, which optimizes earned media content for discoverability on AI-powered search platforms.
Product overview
D S Simon Media is a broadcast public relations firm offering a portfolio of media tour and video production services. The core offering is the AI-Powered Broadcast Media Tour™, which combines traditional satellite media tour technology with AI optimization for discoverability in AI search platforms. Supporting services include Satellite Media Tours, Spanish/Bilingual Media Tours, Saturation/Regional Media Tours, Streaming Placement, Co-Op Media Tours, Radio Media Tours, and B-Roll/Podcast/Video Production utilizing an in-house NYC studio. The firm also produces the 'PR's Top Pros Talk' podcast, an industry thought leadership platform with over 350 episodes.
Differentiator
Problem solved
Functional benefit
Brands
- YourUpdateTV: Video distribution platform for satellite media tour content
- AI-Powered Broadcast Media Tour™
- PR's Top Pros Talk
Products and services
- AI-Powered Broadcast Media Tours™ Satellite media tour service enhanced with proprietary AI optimization to improve brand visibility and discoverability on AI-powered search platforms by identifying relevant AI search queries and integrating findings into media campaigns.
- Satellite Media Tours Traditional satellite media tour service enabling spokespersons to conduct multiple TV interviews across broadcast stations from a single remote location.
- Spanish/Bilingual Media Tours Media tours conducted in Spanish or bilingual format to reach Hispanic audiences with significant spending power.
- Target Market and Regional Media Tours (Saturation Media Tours) Geographically targeted media tours reaching specific regional markets based on campaign objectives.
- Streaming Placement Distribution and placement of video content across streaming platforms.
- Co-Op Media Tours Media tours where products or services are promoted by expert talent during broadcaster interviews.
- Radio Media Tours Audio-focused media tours reaching radio audiences in a cost-effective manner.
- B-Roll, Podcast, Studio and Video Production In-house NYC studio production services for podcasts and video projects including B-roll content creation.
- PR's Top Pros Talk Podcast Award-winning podcast featuring conversations with PR industry leaders on public relations best practices; serves as a thought-leadership platform for the firm.
Companies that use D S Simon Media
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles2 records
D S Simon Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature2 records
D S Simon Media partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
D S Simon Media competitors and assessment
Company assessmentBroad incumbents
- Ketchum: Omnicom-owned global PR firm with media relations and broadcast capabilities. Overlaps with D S Simon on satellite media tours and brand storytelling campaigns for large enterprise clients.
- Edelman: Global PR holding-company incumbent with deep broadcast and earned-media capabilities. Competes with D S Simon for enterprise broadcast PR budgets, often bundling SMT-style services into multi-million-dollar retainers.
- Weber Shandwick: Large IPG-owned PR firm with a broadcast production practice. Comparable on enterprise broadcast PR and video production services, and competes for the same brand and corporate clients as D S Simon.
- FleishmanHillard: Omnicom PR network with broadcast and media-relations practices. Competes for enterprise broadcast PR engagements and offers integrated production capabilities comparable to D S Simon's in-house studio.
- Golin: IPG-owned global PR firm that handles broadcast media tours and earned-media campaigns for consumer and tech brands — overlapping directly with D S Simon's enterprise client segments.
Emerging players
- 5W Public Relations: Independent U.S. PR agency with a strong broadcast and consumer practice. Comparable on satellite media tours and entertainment/consumer brand campaigns, often bidding against D S Simon for similar client engagements.
- M Booth: Independent consumer-lifestyle PR firm with broadcast and influencer capabilities. Comparable to D S Simon on brand storytelling and earned-media campaigns for consumer and health brands.
- Zeno Group: Independent global PR firm with a tech-and-AI client roster and broadcast capabilities. Comparable to D S Simon on tech-sector broadcast PR and emerging-media storytelling, particularly relevant given D S Simon's AI-Powered SMT launch.
Direct peers
- MultiVu (PR Newswire / Cision): MultiVu is the most direct competitor — it produces satellite media tours, video news releases, and b-roll distribution for PR agencies and brands. It competes head-to-head with D S Simon on SMT bookings and broadcast placement.
- TVN Communications: TVN is a broadcast production and satellite media tour specialist that competes directly with D S Simon in arranging spokesperson interviews and distributing b-roll to TV stations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
D S Simon Media social profiles
Digital presenceD S Simon Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
D S Simon Media leadership team
Management profileNumber of profiles
Profiles8 records
D S Simon Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
D S Simon Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about D S Simon Media
What does D S Simon Media do?
D S Simon Media is a broadcast public relations firm that helps brands and organizations secure TV and broadcast coverage through satellite media tours, streaming placement, radio media tours, Spanish/bilingual media tours, co-op media tours, and in-house video production. The firm produces more than 5,000 media segments annually and recently launched the AI-Powered Broadcast Media Tour™, which optimizes earned media content for discoverability on AI-powered search platforms.
Is D S Simon Media a public or private company?
D S Simon Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was D S Simon Media founded?
D S Simon Media was founded in 1986. It employs 11 to 50 people.
Where is D S Simon Media based?
D S Simon Media is headquartered in New York, United States, in the North America region.
How does D S Simon Media make money?
One revenue line is on record: broadcast PR Services.
Who are D S Simon Media's main competitors?
Broad incumbents on record are Ketchum, Edelman, Weber Shandwick, FleishmanHillard and Golin. Emerging players are 5W Public Relations, M Booth and Zeno Group. Direct peers are MultiVu (PR Newswire / Cision) and TVN Communications.
Does D S Simon Media have an API?
No public API is recorded for D S Simon Media.
What industry is D S Simon Media in?
D S Simon Media's product category is Broadcast Public Relations Services. Its primary akta.pro industry code is HDAIAJAG, Satellite Video & Media Distribution (DTH, Contribution/Distribution, Occasional Use), with a secondary code of MPABADAI, Public Broadcasting Content Distribution & Interconnection (Sat/IP feeds). Its NAICS code is 541840 and its SIC code is 7812.