NAI Global
NAI Global is the world's largest network of independent commercial real estate brokers, operating 325 offices and 5,800 professionals that facilitate $20B+ in annual transactions across office, industrial, retail, hospitality, and land for investors, owners, occupiers, and developers.
- Company typePrivate
- Founded1978
- HeadquartersNew York, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What NAI Global does
NAI Global, founded in 1978 and headquartered in New York, is a commercial real estate brokerage firm structured as the world's largest organization of independent commercial real estate brokers. The network comprises approximately 5,800 professionals operating across 325 offices in primary and developing markets, including the United States, Canada, Germany, Korea, and Hungary. It is led by President & CEO Jay Olshonsky (CCIM, FRICS, SIOR), with Gerald Finn identified as Founder and Peter Linneman as Chief Economist. The firm ranks as the #4 Commercial Real Estate Brand.
The company's core offering is a suite of property services covering Capital Markets, Office, Industrial, Retail, Hospitality, and Land brokerage, alongside Property Management delivered through 101 member firms that manage 6,300 buildings encompassing 1.12 billion square feet. Supporting infrastructure includes the North America property listings platform powered by BuildOut, the NAI Global News & Insights content platform, the 2025 Market Trends & Facts Report, a podcast series, and dedicated councils such as the Property Management Council. The network facilitates more than $20 billion in commercial real estate transactions annually, with disclosed past corporate clients spanning Hertz, Pepsi, Nike, Bombardier, Coca-Cola Enterprises, Citibank, and Dow Chemical.
Revenue is generated primarily through transaction commissions on leasing, sales, and investment activity across member firms, supplemented by membership and revenue-share economics flowing to the central organization. The go-to-market is sales-led, executed through local broker relationships and supported by content marketing, trade-show presence (e.g., ICSC Las Vegas), and an annual convention. Member firms operate as independent entities under the NAI Global brand umbrella, sharing referrals, best practices, and brand infrastructure. The model carries no meaningful proprietary technology or AI differentiation and depends on broker relationships, geographic reach, and brand reputation as its core competitive levers.
NAI Global firmographics
Firmographics- Name
- NAI Global
- Legal name
- NAI Global
- Website
- https://naiglobal.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- NAI Global is the world's largest network of independent commercial real estate brokers, operating 325 offices and 5,800 professionals that facilitate $20B+ in annual transactions across office, industrial, retail, hospitality, and land for investors, owners, occupiers, and developers.
- Ownership category
- akta.pro rank
NAI Global industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships) (BPAJANAF)
- akta.pro secondary industries
- Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE), Industrial & Logistics Real Estate Asset Management (BPAJAMAC)
Keywords
Where NAI Global is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NAI Global business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Commercial Real Estate Brokerage Commissions: NAI Global generates revenue through commissions on commercial real estate transactions including leasing, sales, and property management services. As a network of independent brokers, member firms pay membership fees and share transaction revenue under the NAI Global brand umbrella. The firm facilitates $20B+ in commercial real estate transactions annually.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
NAI Global product offering
Product offeringCore offering
NAI Global operates as a commercial real estate brokerage network delivering a comprehensive suite of property services across asset classes including Capital Markets, Office, Industrial, Retail, Hospitality, and Land. Through 325 offices and 5,800 independent professionals, the network facilitates more than $20B in annual commercial real estate transactions and provides property management across 6,300 buildings totaling 1.12 billion square feet.
Product overview
NAI Global is a commercial real estate brokerage firm operating as a platform of independent brokers with a comprehensive suite of property services. The core offering includes Property Services (Capital Markets, Office, Industrial, Retail, Hospitality, and Land brokerage), Property Management (managing 6,300+ buildings across 101 member firms), and Broker Services for network professionals. Supporting the brokerage operations, NAI Global provides a News & Insights content platform featuring Market Research Reports and the CRE Terms educational blog series. The company also operates a Global Listings Platform powered by BuildOut for North America property listings. With 325 offices globally and 5,800 professionals, the firm handles over $20 billion in commercial real estate transactions annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Services
- Capital Markets
- Office Brokerage
- Industrial Brokerage
- Retail Brokerage
- Hospitality Brokerage
- Land Brokerage
- Property Management
- Broker Services
- Partnership Programs
- Global Listings Platform
Quantifiable outcome
- $20B+ in commercial real estate transactions facilitated annually
- +2 more outcomes
Companies that use NAI Global
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
NAI Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NAI Global partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NAI Member FirmscoreNAI Global operates as a network of independent commercial real estate broker firms. Member firms including NAI Burns Scalo, NAI KLNB, NAI Southcoast, NAI Ohio Equities, NAI SunVista, NAI Chase Commercial, NAI Capital, NAI Elliott, NAI Earle Furman, NAI Hanson, NAI Latter and Blum, NAI Robert Lynn, NAI Puget Sound Properties, NAI Glickman Kovago & Jacobs, NAI Global Wireless, NAI apollo, NAI Advent, NAI Saig Company, NAI Affinity, NAI Plotkin, NAI Hallmark, NAI Peninsula operate under the NAI Global brand and share transaction revenue, referrals, and best practices.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
NAI Global competitors and assessment
Company assessmentBroad incumbents
- Cushman & Wakefield: Cushman & Wakefield is a major global commercial real estate services firm offering brokerage, valuation, asset management, and consulting. It is a direct competitor to NAI Global and was recently involved in NAI member firm expansion (NAI Burns Scalo acquired C&W's SW Florida affiliate).
- JLL (Jones Lang LaSalle): JLL is a leading global professional services firm specializing in real estate and investment management, providing brokerage, property management, capital markets, and advisory services. It competes directly with NAI Global across multiple property types and geographies.
- CBRE Group: CBRE Group is the world's largest commercial real estate services firm, offering brokerage, property management, capital markets, and investment management across global markets. It is the dominant full-service incumbent competing with NAI Global for enterprise CRE mandates worldwide.
Direct peers
- Savills: Savills is a global real estate services firm providing commercial, residential, and rural property advice, with significant operations across the Americas, EMEA, and Asia Pacific. It competes with NAI Global in commercial brokerage and advisory services globally.
- Avison Young: Avison Young is a global commercial real estate services firm offering brokerage, property management, and capital markets with an integrated partnership model. It is similar in scale and positioning to NAI Global and competes for the same mid-market enterprise clients.
- Marcus & Millichap: Marcus & Millichap is a leading commercial real estate investment sales brokerage firm specializing in commercial real estate investment properties. It competes with NAI Global's Capital Markets and Investment Sales services, particularly for middle-market CRE transactions.
- Colliers International: Colliers is a global commercial real estate services firm with a similar operating model combining direct operations with affiliate partners across multiple property types. It competes head-to-head with NAI Global for mid-market and enterprise CRE mandates.
- Newmark Group: Newmark is a full-service commercial real estate advisor offering capital markets, leasing, and advisory services with growing global reach. It competes with NAI Global in investment sales, leasing, and capital markets for institutional and corporate clients.
- Lee & Associates: Lee & Associates is a commercial real estate brokerage firm operating through a network of independently owned offices across North America, very similar in structure to NAI Global. It competes with NAI Global for independent broker affiliation and serves similar client segments.
Regional players
- Kidder Mathews: Kidder Mathews is one of the largest independent commercial real estate firms on the U.S. West Coast, offering brokerage, property management, and capital markets. It is comparable to NAI Global member firms in service mix and competes for similar Pacific Northwest/West Coast clients.
Market position
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NAI Global social profiles
Digital presenceNAI Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
NAI Global leadership team
Management profileNumber of profiles
Profiles6 records
NAI Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NAI Global M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NAI Global
What does NAI Global do?
NAI Global operates as a commercial real estate brokerage network delivering a comprehensive suite of property services across asset classes including Capital Markets, Office, Industrial, Retail, Hospitality, and Land. Through 325 offices and 5,800 independent professionals, the network facilitates more than $20B in annual commercial real estate transactions and provides property management across 6,300 buildings totaling 1.12 billion square feet.
Is NAI Global a public or private company?
NAI Global is a private company. It is classified as unknown and is currently operating.
When was NAI Global founded?
NAI Global was founded in 1978. It employs 5,001 to 10,000 people.
Where is NAI Global based?
NAI Global is headquartered in New York, United States, in the North America region.
How does NAI Global make money?
One revenue line is on record: commercial Real Estate Brokerage Commissions.
Who are NAI Global's main competitors?
Broad incumbents on record are Cushman & Wakefield, JLL (Jones Lang LaSalle) and CBRE Group. Direct peers are Savills, Avison Young, Marcus & Millichap, Colliers International, Newmark Group and Lee & Associates. Kidder Mathews is listed as a regional player.
Does NAI Global have an API?
No public API is recorded for NAI Global.
What industry is NAI Global in?
NAI Global's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is BPAJANAF, Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships), with a secondary code of BPAJANAE, Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing). Its NAICS code is 531210 and its SIC code is 6531.