NAI Global

What NAI Global does

NAI Global, founded in 1978 and headquartered in New York, is a commercial real estate brokerage firm structured as the world's largest organization of independent commercial real estate brokers. The network comprises approximately 5,800 professionals operating across 325 offices in primary and developing markets, including the United States, Canada, Germany, Korea, and Hungary. It is led by President & CEO Jay Olshonsky (CCIM, FRICS, SIOR), with Gerald Finn identified as Founder and Peter Linneman as Chief Economist. The firm ranks as the #4 Commercial Real Estate Brand.

The company's core offering is a suite of property services covering Capital Markets, Office, Industrial, Retail, Hospitality, and Land brokerage, alongside Property Management delivered through 101 member firms that manage 6,300 buildings encompassing 1.12 billion square feet. Supporting infrastructure includes the North America property listings platform powered by BuildOut, the NAI Global News & Insights content platform, the 2025 Market Trends & Facts Report, a podcast series, and dedicated councils such as the Property Management Council. The network facilitates more than $20 billion in commercial real estate transactions annually, with disclosed past corporate clients spanning Hertz, Pepsi, Nike, Bombardier, Coca-Cola Enterprises, Citibank, and Dow Chemical.

Revenue is generated primarily through transaction commissions on leasing, sales, and investment activity across member firms, supplemented by membership and revenue-share economics flowing to the central organization. The go-to-market is sales-led, executed through local broker relationships and supported by content marketing, trade-show presence (e.g., ICSC Las Vegas), and an annual convention. Member firms operate as independent entities under the NAI Global brand umbrella, sharing referrals, best practices, and brand infrastructure. The model carries no meaningful proprietary technology or AI differentiation and depends on broker relationships, geographic reach, and brand reputation as its core competitive levers.

Name

NAI Global

Legal name

NAI Global

Website

https://naiglobal.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

NAI Global is the world's largest network of independent commercial real estate brokers, operating 325 offices and 5,800 professionals that facilitate $20B+ in annual transactions across office, industrial, retail, hospitality, and land for investors, owners, occupiers, and developers.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships) (BPAJANAF)

akta.pro secondary industries

Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE), Industrial & Logistics Real Estate Asset Management (BPAJAMAC)

Keywords

• Commercial real estate brokerage
• Property management services
• Capital markets advisory
• Industrial real estate
• Retail property leasing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Commercial Real Estate Brokerage Commissions: NAI Global generates revenue through commissions on commercial real estate transactions including leasing, sales, and property management services. As a network of independent brokers, member firms pay membership fees and share transaction revenue under the NAI Global brand umbrella. The firm facilitates $20B+ in commercial real estate transactions annually.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NAI Global operates as a commercial real estate brokerage network delivering a comprehensive suite of property services across asset classes including Capital Markets, Office, Industrial, Retail, Hospitality, and Land. Through 325 offices and 5,800 independent professionals, the network facilitates more than $20B in annual commercial real estate transactions and provides property management across 6,300 buildings totaling 1.12 billion square feet.

Product overview

NAI Global is a commercial real estate brokerage firm operating as a platform of independent brokers with a comprehensive suite of property services. The core offering includes Property Services (Capital Markets, Office, Industrial, Retail, Hospitality, and Land brokerage), Property Management (managing 6,300+ buildings across 101 member firms), and Broker Services for network professionals. Supporting the brokerage operations, NAI Global provides a News & Insights content platform featuring Market Research Reports and the CRE Terms educational blog series. The company also operates a Global Listings Platform powered by BuildOut for North America property listings. With 325 offices globally and 5,800 professionals, the firm handles over $20 billion in commercial real estate transactions annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Services
• Capital Markets
• Office Brokerage
• Industrial Brokerage
• Retail Brokerage
• Hospitality Brokerage
• Land Brokerage
• Property Management
• Broker Services
• Partnership Programs
• Global Listings Platform

Quantifiable outcome

• $20B+ in commercial real estate transactions facilitated annually
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NAI Member FirmscoreOthersNAI Global operates as a network of independent commercial real estate broker firms. Member firms including NAI Burns Scalo, NAI KLNB, NAI Southcoast, NAI Ohio Equities, NAI SunVista, NAI Chase Commercial, NAI Capital, NAI Elliott, NAI Earle Furman, NAI Hanson, NAI Latter and Blum, NAI Robert Lynn, NAI Puget Sound Properties, NAI Glickman Kovago & Jacobs, NAI Global Wireless, NAI apollo, NAI Advent, NAI Saig Company, NAI Affinity, NAI Plotkin, NAI Hallmark, NAI Peninsula operate under the NAI Global brand and share transaction revenue, referrals, and best practices.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cushman & Wakefield: Cushman & Wakefield is a major global commercial real estate services firm offering brokerage, valuation, asset management, and consulting. It is a direct competitor to NAI Global and was recently involved in NAI member firm expansion (NAI Burns Scalo acquired C&W's SW Florida affiliate).
• JLL (Jones Lang LaSalle): JLL is a leading global professional services firm specializing in real estate and investment management, providing brokerage, property management, capital markets, and advisory services. It competes directly with NAI Global across multiple property types and geographies.
• CBRE Group: CBRE Group is the world's largest commercial real estate services firm, offering brokerage, property management, capital markets, and investment management across global markets. It is the dominant full-service incumbent competing with NAI Global for enterprise CRE mandates worldwide.

Direct peers

• Savills: Savills is a global real estate services firm providing commercial, residential, and rural property advice, with significant operations across the Americas, EMEA, and Asia Pacific. It competes with NAI Global in commercial brokerage and advisory services globally.
• Avison Young: Avison Young is a global commercial real estate services firm offering brokerage, property management, and capital markets with an integrated partnership model. It is similar in scale and positioning to NAI Global and competes for the same mid-market enterprise clients.
• Marcus & Millichap: Marcus & Millichap is a leading commercial real estate investment sales brokerage firm specializing in commercial real estate investment properties. It competes with NAI Global's Capital Markets and Investment Sales services, particularly for middle-market CRE transactions.
• Colliers International: Colliers is a global commercial real estate services firm with a similar operating model combining direct operations with affiliate partners across multiple property types. It competes head-to-head with NAI Global for mid-market and enterprise CRE mandates.
• Newmark Group: Newmark is a full-service commercial real estate advisor offering capital markets, leasing, and advisory services with growing global reach. It competes with NAI Global in investment sales, leasing, and capital markets for institutional and corporate clients.
• Lee & Associates: Lee & Associates is a commercial real estate brokerage firm operating through a network of independently owned offices across North America, very similar in structure to NAI Global. It competes with NAI Global for independent broker affiliation and serves similar client segments.

Regional players

• Kidder Mathews: Kidder Mathews is one of the largest independent commercial real estate firms on the U.S. West Coast, offering brokerage, property management, and capital markets. It is comparable to NAI Global member firms in service mix and competes for similar Pacific Northwest/West Coast clients.

Market position

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/naiglobal
• Facebookfacebook.com/NAIGlobalCRE

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAI Global