UNATION
UNATION is a Tampa-based event discovery and ticketing platform that connects consumers and event organizers across 15 US metros via web and mobile apps, monetizing through ticketing transaction fees and promotional services.
- Company typePrivate
- Founded2010
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What UNATION does
UNATION is a Tampa, Florida-based private company founded in 2010 that operates a mobile-first event discovery and ticketing platform serving two primary customer segments: individual consumers seeking local events, and event organizers (promoters, venues, artists, organizations) needing ticketing infrastructure. The platform spans a web interface and native iOS and Android applications and aggregates events across nine categories (Music, Sports, Art & Theatre, Food & Drink, Seasonal & Holiday, Health & Wellness, Education & Networking, Travel, and Lifestyle) across 15 curated US metro areas including Tampa Bay, Miami, Atlanta, Dallas, Houston, and Philadelphia. The underlying technology is a self-serve marketplace with native mobile apps, an integrated ticketing module for sales tracking and reporting, and a broad event taxonomy; notably, no public API, SDK, or AI/ML capabilities are disclosed.
The business model is freemium on the supply side: event creation is free for organizers, with monetization occurring through ticketing transaction fees and promotional services. Distribution is product-led and direct-to-consumer, with city-specific landing pages for SEO, app store presence, and three ecosystem programs (City Partners for local curation, UNATION Campus for student ambassadors, and a UGC Program for content creators). A GTM partnership with Groupon redirects certain promotional offers off-platform for purchase completion. The company has been independently operated with only one known funding round of $2,700,000 in July 2012, no disclosed revenue, and a headcount in the 11-50 range, indicating a small, capital-light operating posture in a highly competitive event-tech market.
UNATION firmographics
Firmographics- Name
- UNATION
- Legal name
- UNATION, INC.
- Website
- https://unation.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UNATION is a Tampa-based event discovery and ticketing platform that connects consumers and event organizers across 15 US metros via web and mobile apps, monetizing through ticketing transaction fees and promotional services.
- Ownership category
- akta.pro rank
UNATION industry classification
Industry- Product category
- Online Event Discovery and Ticketing Marketplace
- NAICS
- All Other Amusement and Recreation Industries (71399), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Event Discovery, Listings & Calendar Platforms (MPAGAJAL)
- akta.pro secondary industries
- Ticketing Platforms & Primary Ticketing (MPAIAFAD), Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
Keywords
Where UNATION is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Markets served
UNATION business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Ticket Sales/Transaction Fees: UNATION earns revenue by enabling event organizers to sell tickets through the platform, likely taking a commission or transaction fee on ticket sales.
- Event Promotion Services: Promotional services for event organizers to reach more customers through the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Event Creation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
UNATION product offering
Product offeringCore offering
UNATION operates a U.S. local event discovery and ticketing marketplace that lets consumers find concerts, sports games, art, food and lifestyle events across 15 curated metros via web, iOS and Android, and lets event organizers create events for free and sell tickets through the platform with integrated sales tracking. The company monetizes primarily through ticketing transaction fees and optional event promotion services, while individual event creation remains free.
Product overview
UNATION operates as a unified events discovery and ticketing platform that connects users with local events across multiple categories. The core UNATION Platform serves as the main web-based discovery hub, complemented by native iOS and Android mobile applications. The platform includes integrated ticketing capabilities for event organizers, supported by partnership programs including City Partners for municipal event promotion, UNATION Campus for student ambassadors, and a UGC Program for content creators. The platform organizes events across Music (Concerts, Festivals), Sports (NFL, MLB, NBA, NHL, Soccer, etc.), Art & Theatre, Food & Drink, Seasonal & Holiday, Health & Wellness, Education & Networking, Travel, and Lifestyle categories.
Differentiator
Problem solved
Functional benefit
Products and services
- UNATION Platform
- UNATION iOS App Native iOS application for discovering local events near the user and buying/selling tickets, available on the Apple App Store.
- UNATION Android App Native Android application for discovering local events near the user and buying/selling tickets, available on Google Play.
- UNATION Ticketing Integrated ticketing service that enables event organizers to create events, sell tickets to consumers, track ticket sales and manage sales reports through the UNATION platform.
Companies that use UNATION
Customer profileSegments3 records
Ideal customer profiles3 records
UNATION technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
UNATION partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GrouponminorUNATION partners with Groupon for certain promotional offers. When users click on specific offers, they are redirected to Groupon to complete purchases.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
UNATION competitors and assessment
Company assessmentDirect peers
- Eventbrite: Eventbrite is the leading self-service event ticketing and discovery platform, directly comparable to UNATION in offering organizers ticketing infrastructure and consumers an event discovery interface across multiple categories.
- Meetup: Meetup is a community-driven local events platform focused on in-person gatherings across categories like networking, wellness, and hobbies — closely aligned with UNATION's local-discovery and multi-category positioning.
- Fever: Fever is a local experiences discovery and ticketing platform curating events across entertainment categories in major cities — directly comparable to UNATION's curated-metro, multi-category discovery model.
- Goldstar: Goldstar is a discounted-ticket marketplace for local entertainment and events, with an organizer-facing ticketing platform — overlapping with UNATION's ticketing and discovery value proposition for live local experiences.
- Bandsintown: Bandsintown is a live music concert discovery and ticketing platform focused on local shows and tours — comparable to UNATION's music category discovery and ticketing flow within a vertical-aligned experience.
Broad incumbents
- Ticketmaster: Ticketmaster is the dominant large-scale primary ticketing platform for concerts, sports, and theater — serving as the broad incumbent that UNATION's ticketing feature competes alongside rather than against directly.
- StubHub: StubHub is a leading secondary ticketing marketplace for live events — adjacent to UNATION in ticketing infrastructure but operating at significantly larger scale with a different (resale) business model.
- Facebook Events (Meta): Facebook/Meta Events is a free, social-graph-driven local event discovery and RSVP feature embedded in the world's largest social network — the principal broad incumbent against which UNATION competes for consumer event-discovery attention.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
UNATION social profiles
Digital presenceUNATION financial estimates
Financial estimateRevenue estimate
Valuation estimate
UNATION leadership team
Management profileNumber of profiles
Profiles2 records
UNATION funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UNATION M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UNATION
What does UNATION do?
UNATION operates a U.S. local event discovery and ticketing marketplace that lets consumers find concerts, sports games, art, food and lifestyle events across 15 curated metros via web, iOS and Android, and lets event organizers create events for free and sell tickets through the platform with integrated sales tracking. The company monetizes primarily through ticketing transaction fees and optional event promotion services, while individual event creation remains free.
Is UNATION a public or private company?
UNATION is a private company. It is classified as unknown and is currently operating.
When was UNATION founded?
UNATION was founded in 2010. It employs 11 to 50 people.
Where is UNATION based?
UNATION is headquartered in Tampa, United States, in the North America region.
How does UNATION make money?
Two revenue lines are on record. Ticket Sales/Transaction Fees are the primary driver. The others are event Promotion Services.
Who are UNATION's main competitors?
Direct peers on record are Eventbrite, Meetup, Fever, Goldstar and Bandsintown. Broad incumbents are Ticketmaster, StubHub and Facebook Events (Meta).
Does UNATION have an API?
No public API is recorded for UNATION.
What industry is UNATION in?
UNATION's product category is Online Event Discovery and Ticketing Marketplace. Its primary akta.pro industry code is MPAGAJAL, Event Discovery, Listings & Calendar Platforms, with a secondary code of MPAIAFAD, Ticketing Platforms & Primary Ticketing. Its NAICS code is 71399 and its SIC code is 7900.